Synbiotic Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Global Synbiotic Foods Market Analysis & Applications and is segmented by Product Type (Food and Beverage, Dietary Supplements, Animal Feed, and Others), by Distribution Channel (Pharmacies/Health Stores, Supermarket/Hypermarkets, Convenience Stores, Online Retail Stores, and Others), and by Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa).

Synbiotic Products Market Size

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Synbiotic Products Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 8.20 %
Fastest Growing Market Asia Pacific
Largest Market Europe
Market Concentration Low

Major Players

Synbiotic Products Market

*Disclaimer: Major Players sorted in no particular order


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Synbiotic Products Market Analysis

The global synbiotic products market is projected to grow at a CAGR of 8.2% during the forecast period (2022-2027).

The COVID-19 pandemic had a positive impact on the demand for synbiotic products. The individuals faced many gut problems because of the virus, which increased the demand for prebiotics and probiotics. The post-Covid scenario saw several product innovations catering to the growing consumption of synbiotic products. For instance, in the first quarter of 2020, Asmara launched six synbiotic powders, having antioxidant, immunity, and stress relieving benefits.

Synbiotics products, a combination of prebiotics and probiotics, are a part of functional foods and beverages and are known for improving gut functionality, along with other benefits, including improving mental, digestive, immunity functions & heart health. Furthermore, increased fortification with synbiotics to offer nutritional & health benefits by the leading players in the market has boosted the market's growth.

In addition, apart from the food and beverage sector, the growing demand for synbiotic products from dietary supplements and animal feed sectors is further gearing the global market with growth. However, the market is facing challenges such as high manufacturing costs of synbiotic products that are restraining its market space.

Synbiotic Products Market Trends

This section covers the major market trends shaping the Synbiotic Products Market according to our research experts:

Rising Demand For Probiotics And Prebiotics as Functional Food

The rise in health issues of the growing population has increased the demand for functional foods. Therefore, demand, especially for probiotics and prebiotics in available food & beverages, is now witnessed to have significant growth. Research shows that probiotics work best when combined with prebiotics. The pre-pro combo, i.e., two supplements in one dosage form, is an efficient way to provide added benefit to consumers of convenience and paired products, thus boosting its market demand. The synbiotic products are primarily preferred in the form of dietary supplements, commonly delivered in the Licaps capsule-in-a-capsule technology designed for the preferred-time release of the ingredient. The frequent product innovations in the market gear market growth. For instance, in 2021, Unique Times, a Singapore-based brand, launched a new synbiotic product, Premium Probiotic 10. These powders are available in sachet form, which contains the benefits of probiotics, prebiotics, and superfoods.

synbiotic products

Europe Dominates the Global Synbiotic Products Market

Europe accounted for the highest share, followed by North America and Asia-Pacific. The increasing awareness about synbiotic products, as a result of the growing demand for functional food and the high visibility of the product, has increased the market's growth. A robust manufacturing base for food & beverage manufacturers coupled with the continuous demand for prebiotics and probiotics in food offers potential opportunities for synbiotic incorporation in different food and beverages. Alongside, European Union emphasizes ensuring clean labeling in case of food with nutrition and health claims. This has led to the use of synbiotic properties in formulating different regional products. The European Food Safety Authority (EPSA) coined QPS (Qualified Presumption of Safety). This concept provides additional criteria for the safety assessment of bacterial supplements, which adds value to applying prebiotics and probiotics in different forms.

synbiotic products

Synbiotic Products Industry Overview

The global synbiotic products market is fragmented and competitive, owing to prominent regional and domestic players in different countries. Emphasis is given to the companies' merger, expansion, acquisition, and partnership and new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Companies like Seed Health, Inc., Sabinsa Corporation, Biomin America Inc., United Naturals, Probiotical S.p.A., and Herbalife Nutrition cater to the changing consumer demand by going for new product innovation.

Synbiotic Products Market Leaders

  1. Seed Health, Inc.

  2. Sabinsa Corporation

  3. Biomin America Inc.

  4. United Naturals

  5. Probiotical S.p.A.

*Disclaimer: Major Players sorted in no particular order

Synbiotic Products_Market Concentration.PNG
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Synbiotic Products Market News

In 2021, Clasado Biosciences collaborated with Herbalife Nutrition to launch a new synbiotic product. Macrobiotic Max, a new supplement of Herbalife Nutrition, had Bimuno, a prebiotic ingredient prepared by Clasado, as its vital ingredient.

In 2021, Ahava skincare launched a new synbiotic product line to strengthen the skin's barrier, resulting in healthy and hydrated skin. This product line combines prebiotic and probiotic properties, consisting of hand cream, body lotion, and foot cream blends of dead sea minerals to treat unbalanced skin microbiome.

In 2020, Taiyo, a Japanese ingredient supplier, extended its product portfolio by pairing its prebiotic ingredient, Sunfiber, with probiotics. Alongside, the company launched a new women's health product, showing dual action benefits.

Synbiotic Products Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Food and Beverage

        1. Dairy

        2. Beverages

        3. Infant Foods

        4. Others

      2. 5.1.2 Dietary Supplements

      3. 5.1.3 Animal Feed

      4. 5.1.4 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Pharmacies/ Health Stores

      2. 5.2.2 Supermarkets/ Hypermarkets

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Seed Health, Inc.

      2. 6.4.2 Sabinsa Corporation

      3. 6.4.3 Biomin America Inc.

      4. 6.4.4 Probiotical SpA

      5. 6.4.5 Chobani Global Holdings LLC

      6. 6.4.6 United Naturals

      7. 6.4.7 Herbalife Nutrition Ltd.

      8. 6.4.8 Yakult Honsha Co. Inc.

      9. 6.4.9 Pfizer Inc.

      10. 6.4.10 Daflorn Ltd.

    5. *List Not Exhaustive


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Synbiotic Products Industry Segmentation

Synbiotic products are a beneficial combination of prebiotics and probiotics. These products are known to provide a favorable environment for good bacteria, resulting in good gut health.

The global synbiotic products market is segmented by product type and geography. By product type, the market is segmented into food and beverage, dietary supplements, animal feed, and others. The food and beverage segment is further bifurcated into dairy, beverages, infant foods, and others. Furthermore, by distribution channel into pharmacies/health stores, supermarket/hypermarkets, convenience stores, online retail stores, and others. Also, the market is segmented geographically into North America, Europe, Asia-Pacific, South America, and Middle East & Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).

By Product Type
Food and Beverage
Infant Foods
Dietary Supplements
Animal Feed
By Distribution Channel
Pharmacies/ Health Stores
Supermarkets/ Hypermarkets
Convenience Stores
Online Retail Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
Saudi Arabia
South Africa
Rest of Middle East and Africa
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Synbiotic Products Market Research FAQs

The Synbiotic Products Market is projected to register a CAGR of 8.20% during the forecast period (2024-2029)

Seed Health, Inc., Sabinsa Corporation, Biomin America Inc., United Naturals and Probiotical S.p.A. are the major companies operating in the Synbiotic Products Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Europe accounts for the largest market share in Synbiotic Products Market.

The report covers the Synbiotic Products Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Synbiotic Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Synbiotic Products Industry Report

Statistics for the 2024 Synbiotic Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Synbiotic Products analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Synbiotic Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)