Market Trends of Switzerland E-Commerce Industry
Food and Personal Care Holds High Demand in the Country
- Because of the socioeconomic restrictions imposed by COVID-19, a severe health crisis was born. As a result of confinement and isolation, people's lifestyles changed drastically. People's concerns about their health, diet, and way of life increased as the pandemic spread. Everyone took their health more seriously and consumed less sugar. The Swiss government's push for consumers to finish less sugar was a primary focus, and they encouraged the retailers to supply sugar-free products.
- The average daily sugar intake for the Swiss population is 100 grams, or 25 sugar lumps, which is double the WHO recommendation. To provide consumers with healthy food, Swiss companies have agreed to lower sugar in various products like soft drinks, cereal, and dairy products they produce or sell.
- Private labels are becoming more popular among Swiss consumers as they shop. 40% of FMCG value sales come from private labels. Consumers think about enhanced quality at the best price, healthier options, and improved customer impression of private label offers before purchasing.
- The Swiss company has been producing cosmetics from purely natural ingredients, and many Swiss restaurants, hotels, and enterprises serve these Soeder products. The company recently launched the "Foerst" line for amenity kits at SWISS First.
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Internet Usage is Driving the e-Commerce Industry
- High internet usage surges the demand for E-commerce in Europe. At the beginning of 2023, when internet penetration was 98.4%, there were 8.63 million subscribers in Switzerland, as reported by Kepios analysis.
- To support automation in financial processes, the Swiss Govt introduced the concept of the QR bill, which enables data digitalization leading to more efficient processing and monitoring of payments.
- According to a survey conducted by DPD, the delivery company, 15.6% of purchases are made online in Switzerland. 68% of clothes, 61% of shoes, and 49% of books are shopped online by Swiss people.
- Swissis prefer shopping online, as 63% of regular e-shoppers think it is less stressful than in-store shopping.
- E-retailers are looking for new ideas to increase their online user base. For instance, Zalando, the online fashion retailer, launched Adaptive Fashion, catering to disabled persons with different impairments. The clothes are stitched to fulfill the special needs of these consumers to offer seated designs for wheelchair use, sensory-friendly fabrications, pieces with easy closures, and styles that accommodate prosthetics or bandages.
