Sweden DIY Home Improvement Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Market Is Segmented By Product Type (Lumber and Landscape Management, Décor and Indoor Garden, Kitchen, Painting and Wallpaper, Tools and Hardware, Building Materials, Lighting, Plumbing and Equipment, Flooring, Repair and Replacement, and Electrical Work), By Distribution Channel (DIY Home Improvement Stores, Specialty Stores, Online, Others).

Market Snapshot

Sweden DIY Home Improvement Market
Study Period: 2018-2027
Base Year: 2021
CAGR: >3.6 %

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Market Overview

The do-it-yourself (DIY) home improvement retailing market increased significantly during the COVID-19 outbreak. The majority of people are devoting their attention to home renovation projects while under COVID-19 lockdown. To enhance their clients' living areas and keep them engaged during the lockdown, the mass of DIYers are working on gardening projects.

Construction, iron, and paints accounted for 55 % of total sales in Sweden in 2020, with furniture accounting for 41 %. Physical Stores of sweden accounting 55% share for most recent furniture purchases by consumeres in 2020, followed by online stores which registered 42%.

In Sweden growing popularity of smart kitchens in home renovations is due to rising demand for simple add-ons like self-regulating dispensers, motion-sensing water faucets, and chillers with a one-touch function. Additionally, efficient storage cabinetry, new appliance types and preferences, hardwood flooring, backsplash trends, and an efficient link to the outdoors will all contribute to the overall industry's favourable outlook. Soaring mortgage and interest rates, as well as rising new house costs, are pushing millennial spending on home improvements.

Scope of the Report

The word "do-it-yourself" ("DIY") refers to the process of creating, updating, or repairing anything without the help of professionals or specialists. The report includes a comprehensive background analysis of the DIY home improvement market, which includes a market overview, market size estimation for key segments and emerging trends, market dynamics and insights, and key statistics, as well as an assessment of the economy and the contribution of different sectors to the economy. The Market Is Segmented By Product Type (Lumber and Landscape Management, Décor and Indoor Garden, Kitchen, Painting and Wallpaper, Tools and Hardware, Building Materials, Lighting, Plumbing and Equipment, Flooring, Repair and Replacement, and Electrical Work), By Distribution Channel (DIY Home Improvement Stores, Specialty Stores, Online, Others).

By Product Type
Lumber and Landscape management
Decor and Indoor Garden
Painting and Wallpaper
Tools and Hardware
Building Materials
Plumbing and Equipment
Flooring, Repair and Replacement
Electric Work
By Distribution Channel
DIY Home Improvement Stores
Speciality Stores

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Key Market Trends

Interest in Customized Interior Design and Renovation is Rising

As people's lifestyles have improved in Sweden, DIY interior design has risen in popularity. In addition, the growing number of working women and their engagement in the house design decision-making process is boosting sales of materials required for such projects. As a result, home remodelling goods for do-it-yourselfers are becoming increasingly popular in Sweden. In the long run, DIY things are less expensive than paying expensive labor. Customers' desire to change their houses and gardens has grown. Because of changing consumer tastes toward outdoor leisure activities, the home renovation market is booming. Newly painted walls, improved windowpanes and doors, garden accessories, and other improvements have been made to the outside. They improve the aesthetic of the home while also improving its function and structure.

Sweden DIY Home Improvement market

Rapid Urbanization and Population Growth are Accelerating the Market

The expanding population, which is boosting building activity throughout the residential sector as more housing units are required to fulfil the growing population's housing demands, is one of the primary drivers driving market expansion in Sweden over the next five years. Likewise, increased building activities in Sweden are expected to stimulate home improvement demand in the future years. 88 % of Sweden's population lives in cities. Rising urbanization is expected to increase market growth potential for vendors and manufacturers. As the population of cities grows, so will the need for residential spaces, which will drive up the demand for DIY home improvement.

Sweden DIY Home Improvement Market

Competitive Landscape

Sweden DIY Home Improvement market is fragmented, with many small and mid-sized companies. To accommodate the increased demand for low-cost DIY items, several local market participants are rapidly expanding their market presence. They're also putting money into research and development, with an emphasis on product creation, frequent new products, and expanded product availability, as well as pricing and mergers and acquisitions plans.

Recent Development

  • In 2021, Swedish sawmiller AB Karl Hedin builds a new planing mill, extra storage capacity and further timber kiln drying facilities at its sawmill in Krylbo, Avesta. The Krylbo spruce-pine sawmill has an annual production of capacity of 215,000m3. Karl Hedin currently has around 1,000 employees and a turnover of over SEK4bn.
  • In 2020, Optimera Svenska AB buys two more companies which are Byggcenter i Älmhult AB and Byggcenter i Norremark AB (Växjö). Through the acquisition, Optimera strengthens its position in Småland with units in 11 locations

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Insights on Various Regulatory Trends

    5. 4.5 Insights on impact of technology and innovation

    6. 4.6 Value Chain / Supply Chain Analysis

    7. 4.7 Porters 5 Force Analysis

      1. 4.7.1 Threat of New Entrants

      2. 4.7.2 Bargaining Power of Buyers/Consumers

      3. 4.7.3 Bargaining Power of Suppliers

      4. 4.7.4 Threat of Substitute Products

      5. 4.7.5 Intensity of Competitive Rivalry

    8. 4.8 Impact of COVID-19 on the Market


    1. 5.1 By Product Type

      1. 5.1.1 Lumber and Landscape management

      2. 5.1.2 Decor and Indoor Garden

      3. 5.1.3 Kitchen

      4. 5.1.4 Painting and Wallpaper

      5. 5.1.5 Tools and Hardware

      6. 5.1.6 Building Materials

      7. 5.1.7 Ligthing

      8. 5.1.8 Plumbing and Equipment

      9. 5.1.9 Flooring, Repair and Replacement

      10. 5.1.10 Electric Work

    2. 5.2 By Distribution Channel

      1. 5.2.1 DIY Home Improvement Stores

      2. 5.2.2 Speciality Stores

      3. 5.2.3 Online

      4. 5.2.4 Others


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Dahl Sverige Aktiebolag

      2. 6.2.2 Optimera Svenska AB

      3. 6.2.3 Solar Sverige Aktiebolag

      4. 6.2.4 AB Karl Hedin Bygghandel

      5. 6.2.5 Onninen Aktiebolag

      6. 6.2.6 Bygma AB

      7. 6.2.7 Villeroy & Boch Gustavsberg AB

      8. 6.2.8 Geberit Aktiebolag

      9. 6.2.9 LK Systems AB

      10. 6.2.10 Lundagrossisten Bo Johansson Aktiebolag

      11. 6.2.11 Eksjohus Aktiebolag

      12. 6.2.12 Svedbergs i Dalstorp AB*

    3. *List Not Exhaustive


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Frequently Asked Questions

The Sweden DIY Home Improvement Market market is studied from 2018 - 2027.

The Sweden DIY Home Improvement Market is growing at a CAGR of >3.6% over the next 5 years.

Dahl Sverige Aktiebolag, Optimera Svenska AB, Solar Sverige Aktiebolag, AB Karl Hedin Bygghandel, Onninen Aktiebolag are the major companies operating in Sweden DIY Home Improvement Market.

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