Europe Cookware Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022-2027)

The Europe Cookware Market is segmented by Products (Pots & Pan, Cooking Racks, Cooking Tools, Microwave Cookware, and Pressure Cookers), by Materials (Stainless Steel, Aluminium, Glass, and Others), by Distribution Channel (Hypermarkets and Supermarkets, Specialty Store, Online, and Other Distribution Channels), and by Geography (Germany, United Kingdom, France, Poland, Italy, and Rest Of Europe).

Market Snapshot

Europe Cookware Market Size
Study Period: 2018-2027
Base Year: 2021
CAGR: <10 %
 Europe Cookware Market Major Players

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Market Overview

The European Union is one of the worst-hit regions in the world with the sudden COVID-19 pandemic. The major countries including Italy, France, and the United Kingdom have been suffering economic disruptions which ultimately affected the cookware market in the region during the year 2020. Many manufacturing facilities extended production shutdown in Europe during the lockdown. Because of this, there have been many supply and demand distractions. While the pandemic crisis declined the frequency of purchase of cookware, the lead time for delivery of orders increased significantly across the world, including Europe. Limited availability of components, restricted labor supply, and other supply chain-related costs are some of the major challenges that most industry players are focusing on at present.

The European region has experienced low-interest rates and a good economic situation during the past few years, with consumers showing interest in products in the home appliance market. The growing demand for innovative and advanced products drove the demand for cookware in Europe. Two of the key factors contributing to the growth of the cookware market in Europe are product innovations and portfolio extensions, leading to product premiumization. The Western European markets follow the growing trend that sees consumers in the cookware market focusing on premium cookware.

Acquisitions, product approvals, and partnerships among the market's top competitors all contribute to the market's growth. Le Creuset just released a new product called Signature Round Dutch L'OVEn in a traditional bright white, 4.5-qt size in May 2021. It's primarily decorative as well as a utilitarian Dutch oven that aids in a wonderful kitchen job. Le Creuset's L'OVEn will also donate to The Trevor Project, ensuring that LGBTQ children have access to the vital assistance and services they need. In addition, the device is safe up to 500 degrees Fahrenheit and may be used on any type of burner, even induction.

Scope of the Report

Cookware is one of the most widely demanded products as people are adopting urbanization. A complete background analysis of the Europe Cookware Market includes an assessment of the economy, market overview, market size estimation for key segments, emerging trends in the market, market dynamics, and key company profiles covered in the report. TThe Europe Cookware Market is segmented by Products (Pots & Pan, Cooking Racks, Cooking Tools, Microwave Cookware, and Pressure Cookers), by Materials (Stainless Steel, Aluminium, Glass, and Others), by Distribution Channel (Hypermarkets and Supermarkets, Specialty Store, Online, and Other Distribution Channels), and by Geography (Germany, United Kingdom, France, Poland, Italy, and Rest Of Europe).

By Product
Pots & Pan
Cooking Racks
Cooking Tools
Microwave Cookware
Pressure Cookers
By Material
Stainless Steel
Aluminium
Glass
Others
By Distribution Channel
Hypermarkets and Supermarkets
Specialty Store
Online
Other Distribution Channels
By Geography
Germany
United Kingdom
France
Poland
Italy
Rest Of Europe

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Key Market Trends

Cookware Application to Dominate the Market

Nonstick coatings have been used on cookware for more than five decades. Most cookware is made of stainless steel, aluminium, cast iron, glass, pyroceram, and ceramic, while some bakeware is made from flexible silicone. The superior properties of non-stick coatings make them popular for an endless variety of food-grade non-stick applications, which include cookware, such as pots and pans.

Over the years, non-stick cookware has been receiving negative attention regarding its safety and health issues due to the emission of toxic chemicals. The nonstick coatings have been confirmed safe for human use by scientists from the Food and Drug Administration. Cookware without perfluorooctanoic acid (PFOA) is considered more environmentally friendly than those made with other nonstick coatings. Traditional PTFE pans make up the low-end of the cookware market, while non-PFOA coatings and ceramics and silicone-based coatings make up the high-end green side of the market, which offers supposedly healthy solutions that are not as effective as their PTFE counterparts. The market is slowly shifting toward the green pans market, which is instrumental in expanding the market size of the non-stick coatings.

Europe Cookware Market Share

Cookware Brand Promotion

The strategy for increasing the brand visibility of the cookware brand online in the most cost-efficient manner possible is divided into two parts – social media marketing and SEO (to generate traffic to the website).

During the lockdown, everyone turned to cook and showcasing their dishes on social media, resulting in a surplus of free time or restaurants closing, which benefited the cookware sector by increasing online sales.

Companies also invest in youtube, Instagram, Facebook, and other social media platforms to promote their product and make them brand through different marketing techniques.

Europe Cookware Market Analysis

Competitive Landscape

Companies across the world have huge investments in this segment of the market. In India, the cookware market has many companies concentrated on minor shares. Le Creuset, Abbio, Cuisinart, All-Clad, Bialetti, and others are among the cookware companies in Europe. Adoption of smart kitchen cookware, up-gradation to new cookware, technological advancement, etc leads to increasing competition amongst the company. Innovation and technological advancement taking pace as COVID, and urbanization strike general people to the adoption of the new cookware.

Recent Development

  • New Product Launched by Le Creuset: Le Creuset just released a new product called Signature Round Dutch L'OVEn in a traditional bright white, 4.5-qt size in May 2021. It's primarily decorative as well as a utilitarian Dutch oven that aids in a wonderful kitchen job.
  • Donation by Le Creuset: Le Creuset's L'OVEn will donate to The Trevor Project, ensuring that LGBTQ children have access to the vital assistance and services they need. In addition, the device is safe up to 500 degrees Fahrenheit and may be used on any type of burner, even induction.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain Analysis

    5. 4.5 Porter's Five Force Model

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitutes

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Insights into Technological Advancements in the Industry

    7. 4.7 Impact of COVID-19 on the Market

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product

      1. 5.1.1 Pots & Pan

      2. 5.1.2 Cooking Racks

      3. 5.1.3 Cooking Tools

      4. 5.1.4 Microwave Cookware

      5. 5.1.5 Pressure Cookers

    2. 5.2 By Material

      1. 5.2.1 Stainless Steel

      2. 5.2.2 Aluminium

      3. 5.2.3 Glass

      4. 5.2.4 Others

    3. 5.3 By Distribution Channel

      1. 5.3.1 Hypermarkets and Supermarkets

      2. 5.3.2 Specialty Store

      3. 5.3.3 Online

      4. 5.3.4 Other Distribution Channels

    4. 5.4 By Geography

      1. 5.4.1 Germany

      2. 5.4.2 United Kingdom

      3. 5.4.3 France

      4. 5.4.4 Poland

      5. 5.4.5 Italy

      6. 5.4.6 Rest Of Europe

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Le Creuset

      2. 6.2.2 Abbio

      3. 6.2.3 Cuisinart

      4. 6.2.4 All-Clad

      5. 6.2.5 Bialetti

      6. 6.2.6 Calphalon

      7. 6.2.7 Viking Cookware

      8. 6.2.8 Uno Casa*

    3. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. DISCLAIMER AND ABOUT US

**Subject to Availability

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Frequently Asked Questions

The Europe Cookware Market market is studied from 2018 - 2027.

The Europe Cookware Market is growing at a CAGR of <10% over the next 5 years.

Le Creuset, Abbio, Cuisinart, All-Clad, Bialetti are the major companies operating in Europe Cookware Market.

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