Subscriber Data Management Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers Global Subscriber Data Management Market Companies and is Segmented by Deployment (On-premise, Cloud), Organization Size (Large Enterprises, Small and Medium Enterprises), Solution (Subscriber Data Repository, Subscriber Policy Management, Subscriber Identity Management, Subscriber Location & Device Information Management), and Geography.

Subscriber Data Management Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Subscriber Data Management Market Size

Subscriber Data Management Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
CAGR 14.00 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Medium

Major Players

Subscriber Data Management Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Subscriber Data Management Market with other markets in Technology, Media and Telecom Industry

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Subscriber Data Management Market Analysis

The Subscriber Data Management Market is expected to register a CAGR of greater than 14% during the forecast period.

  • The evolution of telecom services from 4G to 5G has led to an architectural overhaul of the network, requiring operators to rethink how they manage data coming, going, and moving through the network. As communication services continue to evolve, more database capacity has become a requirement, leading to a higher total cost of ownership (TCO) and a more fragmented view of customer data for silo-based networks.
  • The commercial deployment of 5G is anticipated to see some significant changes in subscriber data management. According to Enea, change from 4G to 5G is profound in terms of protocols and interfaces and, more importantly, because 5G explicitly requires a split between data and network functions. This indicates that a universal subscriber data repository is needed to keep all subscriber information at the back end.
  • The increase in mobile users and mobile devices, adoption of network function virtualization (NFV) and IP systems, and increased subscribers demand LTE and VoLTE technologies, among others, is significantly demanding the need for subscribers data management.
  • Following this, many Mobile Service Providers (MSPs) are already on an aim to unlock commercial value from remote data. Data lakes are increasingly being seen as a competitive benefit to streamline operations and pursue new revenue streams. To end this, subscriber data management works as a bellwether of new industry alliances and partnerships that tackle the challenge of calibrating dispersed, siloed, and distinct datasets under a single control plane. Major vendors like Nokia, Ericsson, and Openwave (an Enea company) have launched telecoms-centric solutions designed under a cloud-native architecture, including open APIs and standardized interfaces.

Subscriber Data Management Industry Overview

The market for the subscriber data management market is witnessing an increase in competition owing to the presence of a prominent market operating in the market. The market appears to be moderately-high concentrated, with significant players adopting strategies like product and service innovation, partnerships, mergers, and acquisitions. Some of the major players in the market are Telefonaktiebolaget LM Ericsson, Nokia, ZTE Corporation, and Cisco Systems Inc., among others.

  • February 2020 - Enea's Openwave Mobility Inc. launched the Enea Unified Data Manager, a hardware-agnostic, cloud-native network function for 4G and 5G data management. The software implements the 3GPP functions of Unified Data Management (UDM) in 5G networks and interoperates with several Home Subscriber Server (HSS) in 4G.
  • November 2019 - Ireland's communications service provider, eir, has launched its 5G network across the country. Powered by products from Ericsson's 5G Core offering and supported with Subscriber Data Management solutions, customers across Ireland will now be able to connect to 5G and benefit from enhanced Mobile Broadband and Fixed Wireless Access.

Subscriber Data Management Market Leaders

  1. Telefonaktiebolaget LM Ericsson

  2. Nokia Corporation

  3. ZTE Corporation

  4. Openwave Mobility Inc.

  5. Hewlett Packard Enterprise Company

  6. *Disclaimer: Major Players sorted in no particular order
Subscriber Data Management Market Concentration
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Subscriber Data Management Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Growing Need to Reduce Opex and Enable Cross Network Consolidation
    • 4.2.2 Increasing Subscriber Demand for LTE, VoLTE and 5G Networks
  • 4.3 Market Restraints
    • 4.3.1 Complexity and Privacy Issues of the SDM Solution
  • 4.4 Porters Five Force Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Deployment
    • 5.1.1 Cloud
    • 5.1.2 On-premise
  • 5.2 By Organization Size
    • 5.2.1 Large Enterprises
    • 5.2.2 Small & Medium Enterprises
  • 5.3 By Solution**
    • 5.3.1 Subscriber Data Repository
    • 5.3.2 Subscriber Policy Management
    • 5.3.3 Subscriber Identity Management
    • 5.3.4 Subscriber Location and Device Information Management
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.2 Europe
    • 5.4.3 Asia Pacific
    • 5.4.4 Latin America
    • 5.4.5 Middle-East & Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles*
    • 6.1.1 Telefonaktiebolaget LM Ericsson
    • 6.1.2 Hewlett Packard Enterprise Company
    • 6.1.3 Nokia Corporation
    • 6.1.4 Huawei Technologies Co. Ltd.
    • 6.1.5 ZTE Corporation
    • 6.1.6 Openwave Mobility Inc.
    • 6.1.7 Cisco Systems Inc.
    • 6.1.8 Computaris International Ltd.
    • 6.1.9 NetNumber Inc.

7. INVESTMENT ANALYSIS

8. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Qualitative Analysis
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Subscriber Data Management Industry Segmentation

The scope of the Subscriber Data Management market is limited to telecom operators. Type of deployments such as Cloud and On-premise are considered under the scope of the market. Solutions such as Subscriber Data Repository, Policy Management, Identity Management, and Location and Device Information Management are considered under the scope of the market.

By Deployment Cloud
On-premise
By Organization Size Large Enterprises
Small & Medium Enterprises
By Solution** Subscriber Data Repository
Subscriber Policy Management
Subscriber Identity Management
Subscriber Location and Device Information Management
Geography North America
Europe
Asia Pacific
Latin America
Middle-East & Africa
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Subscriber Data Management Market Research FAQs

What is the current Subscriber Data Management Market size?

The Subscriber Data Management Market is projected to register a CAGR of greater than 14% during the forecast period (2025-2030)

Who are the key players in Subscriber Data Management Market?

Telefonaktiebolaget LM Ericsson, Nokia Corporation, ZTE Corporation, Openwave Mobility Inc. and Hewlett Packard Enterprise Company are the major companies operating in the Subscriber Data Management Market.

Which is the fastest growing region in Subscriber Data Management Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Subscriber Data Management Market?

In 2025, the North America accounts for the largest market share in Subscriber Data Management Market.

What years does this Subscriber Data Management Market cover?

The report covers the Subscriber Data Management Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Subscriber Data Management Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Subscriber Data Management Industry Report

Statistics for the 2025 Subscriber Data Management market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Subscriber Data Management analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.