Spain Packaging Market Size & Share Analysis - Growth Trends and Forecast (2026 - 2031)

Spain Packaging Market Trends and Insights

Strong Growth of Spain's Processed Food Exports

The agri-food sector delivered a EUR 12.054 billion trade surplus in the first seven months of 2025, equal to 18.65% of national merchandise exports, and that export pull locks in baseline demand for corrugated shippers, aseptic cartons, and vacuum-skin films. Olive oil, wine, and pork bound for EU and Asian markets must comply with ISPM 15 wood-packaging rules, pushing adoption of certified pallets and heat-treated corrugated sheets.^{[1]Food and Agriculture Organization, “ISPM 15 Phytosanitary Standards for Wood Packaging,” fao.org} Smurfit Kappa’s EUR 54 million (USD 64.6 million) bag-in-box plant in Alicante adds capacity tuned to bulk wine flows.^{[2]Smurfit Kappa, “Bag-in-Box Plant Alicante,” smurfitkappa.com} Because exports shield mills from slow domestic retail, converters are upgrading to lightweight high-strength linerboard that trims freight costs per pallet. As a result, the Spain packaging market benefits from a resilient, currency-diversified demand base even when consumer spending eases.

Surge in E-commerce Parcel Volumes Requiring Protective Packaging

Parcel traffic reached 1.303 billion in 2024 and should add another 5.4% in 2025, intensifying needs for corrugated mailers, air-cushion films, and tamper-evident seals. Amazon and Inditex fulfillment hubs around Madrid and Barcelona press suppliers for next-day lead times, which is accelerating automation upgrades among regional box plants. Mondi’s recyclable paper-padded mailer, rolled out by Amazon Europe, illustrates how lightweight paper solutions can replace plastic bubble wrap without sacrificing drop resistance.^{[3]Mondi Group, “Amazon Paper-Padded Mailer,” mondigroup.com} The e-commerce boom funnels incremental volume into the Spain packaging market while rewarding converters that integrate digital printing, late-stage customization, and return-ready formats.

Tourism Rebound Elevating On-the-Go Packaging Demand

International arrivals rose to 93.8 million in 2024, and travelers spent EUR 118.61 billion (USD 142 billion) through October 2025, reviving single-serve PET, aluminum cans, and paper cups at airports and coastal resorts. Vidrala responded with the 360-gram Bordelesa Nova Lite wine bottle, shaving transport emissions by 4% year on year. Quick-service restaurants in beach corridors are shifting from polystyrene to molded-fiber clamshells to align with the Single-Use Plastics Directive. High-profile collection campaigns by Ecovidrio and Ecoembes during peak tourist months reinforce recycling habits, reinforcing the circular credentials of the Spain packaging market.

Mandatory Recyclability Targets Under Royal Decree 1055/2022

The decree took effect in 2023 and extends producer responsibility fees to commercial streams from January 2025, while raising the household recycling target to 70% by 2030. Ecoembes already managed 1.56 million tonnes of household packaging in 2024, posting a 76.3% recovery rate. Supermarkets qualify for zero fees when 85% of packaging is privately managed, nudging retailers toward in-house reverse logistics, as shown by Mercadona’s acquisition of Logifruit in December 2025. Converters must therefore design mono-material packs and switch to water-based inks that pass sorting tests, encouraging capital spending yet also driving higher-value orders throughout the Spain packaging market.

Inflation-Driven Raw Material Price Volatility

The producer price index for pulp, paper, and paperboard remained 8.5% above pre-pandemic levels in October 2025, and plastic resin swung from EUR 528 (USD 632) per tonne in mid-2022 to EUR 323 (USD 387) per tonne a year later, before stabilizing near EUR 400 (USD 479) per tonne. Such turbulence undermines long-term supply contracts and pushes small converters with limited hedging tools into cash-flow stress. Energy remains another wild card, despite biomass boiler projects at International Paper’s Madrid mill designed to cut CO₂ by 50%. Persistent raw-material volatility therefore subtracts momentum from the Spain packaging market even as demand grows.

Limited Availability of Food-Grade rPET and rPP

Spain has roughly 2 million tonnes of plastic recycling capacity, yet EFSA approvals for food-contact rPET remain scarce, and about 300,000 tonnes of capacity shut down across the EU in 2024 due to low virgin resin prices. Beverage brands that have pledged 50% recycled content are importing pellets from Germany and the Netherlands, adding freight costs and carbon emissions. The plastic-packaging tax grants relief only if packs hit 25% recycled content, creating a compliance cliff for converters who cannot secure supply. Shortfalls in food-grade recyclate thus act as a material brake on the circular transition of the Spanish packaging market.

Segment Analysis

By Material Type: Paper Gains Ground as Tax Economics Shift

Plastic packaging held 54.54% of the Spain packaging market in 2025, spanning flexible films, bottles, and closures. Paper and paperboard are forecast to post the fastest 5.32% CAGR through 2031 as brand owners seek tax relief and prepare for EU recyclability rules. The Spain packaging market size for paper grades benefits from investments such as Mondi’s EUR 30 million (USD 36 million) Zaragoza upgrade that adds recyclable barrier papers. Metal retains a niche in canned foods and beverages thanks to infinite recyclability, while container glass rides premium wine and spirits demand, supported by Vidrala’s 49% cullet rate. Polyethylene and polypropylene continue as workhorses for liners and microwaveable trays, though lightweight designs mitigate tax exposure. Polyvinyl chloride and polystyrene slide under regulatory pressure, replaced by molded fiber and PET alternatives.

Converters poured EUR 288 million (USD 345 million) into Spanish paper mills in 2023, with a quarter earmarked for innovation that lowers basis weights and boosts recycled content. Smurfit WestRock’s Navarra machine rebuild will widen kraftliner grammage flexibility, reducing energy per tonne. Metal-can suppliers pursue lightweight ends and tethered tabs, mirroring PET tethered closures that comply with the Single-Use Plastics Directive. Overall, tax incentives and circular commitments slot paper firmly into the Spain packaging market growth engine, even as plastics maintain scale.

Note: Segment shares of all individual segments available upon report purchase

By Product Type: Flexible Plastics Dominate, Paper Serviceware Accelerates

Flexible plastics captured 36.92% of the Spain packaging market share in 2025 through snack pouches, frozen-food films, and pharmaceutical laminates. Yet single-use paper cups, bowls, and wraps are expected to expand at a 6.46% CAGR on the back of quick-service restaurants and revived tourism. Corrugated boxes still command volume leadership; Spain produced 6.049 million tonnes of paper and cardboard in 2023, two-thirds of which fed the packaging chain. Folding cartons cater to cosmetics and confectionery; Quadpack invested EUR 2 million (USD 2.4 million) in injection capacity for PMMA jars that elevate shelf appeal.

Rigid plastics, dominated by PET bottles and polypropylene closures, pivot toward lightweighting and tethered caps to satisfy both taxation and EU directives. PET preform makers such as Plastipak supply local fillers, while Coveris rolls out easily separable paper-plastic laminates. Aluminum beverage cans, supplied by Ball and Crown, grow on the back of craft beer and energy drinks, taking advantage of their 100% recyclability. Glass remains entrenched in premium wine, with Vidrala’s new color palette offering differentiation. Net, flexible plastics maintain primacy in Spain packaging market volume, but paper serviceware now leads relative growth.

By Packaging Format: Flexibles Outpace Rigids under Weight-Based Tax

Flexible formats accounted for 56.86% of the Spanish packaging market in 2025 and are forecast to grow at a 5.75% CAGR to 2031. Stand-up pouches, flow-wrap films, and vacuum-skin packs use up to 70% less material than rigid jars, magnifying the savings when the plastic-packaging tax is levied by weight. Mondi’s BarrierPack Recyclable illustrates how a paper-aluminum laminate can meet oxygen and moisture specs without a polyethylene layer. E-commerce adds further pull, as Amazon adopts paper-padded mailers that ship flat and reduce void fill.

Rigid formats still dominate beverages, cosmetics, and premium foods. Coca-Cola European Partners trimmed PET bottle weight by 15% between 2020 and 2024, and Vidrala matched with the 360-gram Nova Lite wine bottle. Refill models also lift rigid demand; Mercadona’s integration of Logifruit crates keeps containers in closed loops for multiple trips. In balance, flexible packaging will carry the growth baton, but rigid innovations ensure continued relevance in the Spain packaging market.

By End-User: Food Leads, Beauty Sets the Pace

Food contributed 27.78% of the Spain packaging market in 2025, anchored by export-oriented olive oil, wine, and pork that require corrugated, aseptic, and vacuum-skin solutions. Supermarket private-label expansion lets large retailers negotiate volume discounts, and reusable crate fleets cut costs per trip. Quick-service outlets, boosted by tourism, swap polystyrene for compostable or PET serviceware, supporting paper hubs such as Drylock’s EUR 113 million (USD 135 million) biosustainable complex in Segovia.

Personal care and cosmetics is projected as the fastest 6.18% CAGR segment. Barcelona-based Quadpack rolls out FSC-certified Woodacity caps and refillable compacts that meet luxury brands’ sustainability playbooks. Beverage packaging follows, covering PET, aluminum, glass, and cartons. Industrial and chemical users deploy drums and IBCs, while agriculture leans on stretch films and returnable produce crates linked to IFCO’s IoT-enabled pooling network. This mixed end-user matrix ensures steady core volume for the Spain packaging market while enabling high-margin niches in premium beauty.

Geography Analysis

Cataluña tops Spain packaging market demand, riding a blend of food exports, cosmetics production, and 19.3% of 2024 tourist arrivals. Saica’s EUR 100 million (USD 120 million)corrugated plant in Barcelona and Nestlé’s EUR 15 million (USD 18 million) sustainable lines in Girona exemplify capacity bets on regional growth. Madrid functions as the e-commerce nerve center; International Paper’s biomass boiler at Fuenlabrada underscores a push to lower grid exposure. Andalucía funnels olive oil and citrus through export corridors, underpinning corrugated flows, while the País Vasco hosts Vidrala’s flagship glass plant, supplying Rioja wineries.

Aragón benefits from Mondi’s EUR 30 million investment in Zaragoza, aimed at recyclable paper. Illes Balears and Canarias see seasonal peaks in single-serve beverage sales, supported by Ecovidrio’s EUR 743 million (USD 889 million) island container rollout to reach 80% glass recycling by 2030.

Comunidad Valenciana balances citrus exports and ceramic-tile protective packaging, while Castilla y León’s automotive clusters lift demand for returnable racks. Harmonization under Royal Decree 1055/2022 should smooth regional fee disparities, but municipalities with fragmented waste systems still face higher compliance costs.