Secondary Packaging Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Secondary Packaging Market is segmented by Product Type (Folding Cartons, Corrugated Boxes, Plastic Crates, Wraps and Films), End-User Industry (Food, Beverage, Healthcare, Personal Care & Household Care), and Geography.

Market Snapshot

Secondary Packaging Market Size
Study Period: 2020-2027
Base Year: 2021
Fastest Growing Market: North America
Largest Market: North America
CAGR: 6.2 %
Secondary Packaging Market Key Players

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Market Overview

The Secondary Packaging Market is expected to grow at a CAGR of 6.2% over the forecast period 2022 to 2027. Secondary packaging organizes or stabilizes products to get them shelf-ready and makes for easier and safer storage when it comes time for a manufacturer to ship off more units. Secondary packaging is a vital tool for brand marketing, particularly when it's a folding carton or a corrugated box, driving the market's growth. Further, Secondary packaging serves the role of facilitating the transportation of a good from the manufacturer. Hence, it should be tough enough to protect a product and yet easy enough to open so that restocking the product doesn't damage it.

  • Folding cartons, in particular, have played a critical role in assisting brand owners in delivering key products to families and communities at critical times. Folding cartons provide a high retail shelf presence, are easily recyclable, and have a low environmental impact. The need for this secondary packaging format has been driven by consumer awareness of sustainable packaging preferences, availability of raw materials, the lightweight, biodegradable, and recyclable nature of paper, and deforestation.
  • Recycling demand will push folding carton packaging materials even further, with consumers and businesses looking for cost-effective options that keep the environment safe while adhering to government laws. For Instance, Tetra Pak's program, announced in February 2021, is designed to increase awareness about the significance of recycling by collecting and recycling abandoned folding carton packages.​
  • Beauty brands, including mass and prestige, strive to design corrugated boxes with one common goal: to attract the consumers where the secondary packaging is usually the first part of a product that a customer sees. For these reasons, it is a critical part of the brand experience of a cosmetic product.​ Moreover, increasing government regulations for companies to adopt sustainable materials in packaging to reduce packaging waste is driving the demand for corrugated box formats in cosmetic packaging.​ In April 2022, Procos was picked by the Paris-based organic cosmetics company to design its new digital marketing box. Patyka has chosen a radically eco-friendly approach for this packaging: a 100% mono-material box constructed from FSC-certified recycled paper.
  • Also, due to the covid-19 pandemic, secondary packaging has witnessed increasing demand from the e-commerce and pharmaceutical sectors. In April 2022, DS Smith, a sustainable packaging company based in the United Kingdom, designed a corrugated cardboard box for e-commerce medical equipment shipping. The corrugated cardboard box uses a single-material solution instead of the adhesive packaging with a single-use plastic insert that the company had previously utilized. The packaging can be utilized for e-commerce deliveries, with cardboard inserts storing separate elements of the gadget. It is also said to save money. Furthermore, the packaging is easily recyclable and increases environmental protection across the supply chain.
  • However, increasing raw material costs can hamper the growth of the market. Labor costs are also causing increases in packaging prices. In April 2021, the national living and minimum wage in various countries were raised, raising costs for firms across the packaging supply chain. Furthermore, the manufacturers of corrugated boxes have advised their buyers to increase sourcing prices, as these units witness a sharp increase in prices and disruptions in raw material supply.

Scope of the Report

Secondary packaging is the exterior packaging of the primary packaging that groups packages and further protects a product. Secondary packaging includes a type of outer material that protects food, drink and consumer goods throughout transit. Some product types include Folding Cartons, Corrugated Boxes, and Plastic Crates. The scope of the report includes applications of secondary packaging in various industries such as, Food, Beverage, Healthcare, and Personal Care & Household Care.

By Product Type
Folding Cartons
Corrugated Boxes
Plastic Crates
Wraps and Films
Other Product Type
By End-User Industry
Consumer Electronics
Personal Care & Household Care
Other End-Users
By Geography
North America
Asia Pacific
Latin America
Middle East and Africa

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Key Market Trends

Folding Cartons Segment to hold significant share in the market

  • The Secondary Packaging market is being driven by the increased usage of environmentally friendly materials in packaging. Eco-friendly packaging is defined as recyclable, biodegradable, reused, and non-toxic packaging and has a low environmental impact, driving the market's growth.
  • Food and beverage manufacturers and makers of household care goods are becoming increasingly aware of the need to utilize environmentally friendly packaging materials. Folding cartons are made of recyclable and biodegradable materials like paperboard and hence have no negative environmental impact. Because of the environmental benefits of folding cartons, several suppliers now provide folding cartons that contain a high percentage of recycled paper and are thus environmentally beneficial.
  • Anti-counterfeit technologies, such as embedded RFID and Barcode, can be easily applied to folding cartons due to their excellent printability and rigidity. Counterfeit technologies are gaining traction in e-commerce as the demand for folding cartons is significant in the sector. Such instances are driving the growth of the market.
  • According to European Cartoon Makers Association, government and retailers around the region recognized the need for secondary packaging during the Covid-19 pandemic. Folding cartons, in particular, have played a critical role in assisting brand owners in delivering key products to families and communities at critical times. Folding cartons provide a high retail shelf presence, are easily recyclable, and have a low environmental impact. To keep supply chains moving, the folding carton makers are continuing to run their operations across Europe, as is their responsibility as an essential industry.
  • The market's expansion is being hampered by price volatility in raw materials required to make folding cartons. Paper pulp is the major raw material used in the production of folding cartons. Recycled fiber and virgin fiber obtained from hardboard and softwoods, which are manufactured in paperboard and containerboard mills, respectively, are some of the other raw materials used to make folding cartons. Because of an imbalance in demand and supply, the price of paper pulp has been extremely volatile. Furthermore, the cost of transportation has increased, resulting in an increase in the price of paper. As a result, certain paper makers across the worldwide have raised their paper prices.
Secondary Packaging Market Share

North America is expected to witness significant growth opportunities in the forecasted period

  • The demand for secondary packaging has been increasing significantly in the region, due to growing industrial and consumer activites, and increasing need for safe transportation in the region. In addition, increasing environmental concerns regarding the use of plastics and various organizations and governments' focus on the development of sustainable packaging materials such as, Folding Cartons and corrugated boxes in the region.
  • Various companies in the region are also introducing new products in the market which is shaping the market landscape. For instance, in February 2021, Graphic Packaging International announced the launch of ProducePack, a sustainable paperboard packaging range of solutions for fresh produce. The innovative carton range can be hand- or machine-packed for small-scale or mass production and is available now in the United States and Europe.
  • The need for recyclability has pushed companies to use paperboard packaging as secondary packaging for various products. For instance, Sealed Air has been planning to design 100% recyclable or reusable packaging solutions by 2025. So far, 50% of its solutions are already being designed for recyclability. Such developments are expected to aid the growth of the market.
  • Similarly, Printpack, a US-based flexible and specialty rigid packaging manufacturer, established a strategic agreement with Sirane, a UK-based paper coating, and paper-based packaging company, in January 2022. By delivering recyclable, coated paper packaging, the two companies will help customers achieve their environmental goals.
  • Further, with the increase in demand for corrugated packaging solutions, the region has witnessed several strategic acquisitions and partnerships. For instance, in July 2021, Bio PAPPEL acquired McKINLEY Paper Company. With this acquisition, McKINLEY may achieve an efficient integration and broad geographic coverage by operating eight modern industrial paper and packaging plants in California, Washington, New Mexico, Georgia, Indiana, and Baja California, Mex. Further, it may soon operate a new packaging plant in Dallas, Texas, currently under construction.
  • Companies are also introducing new products, which is shaping the market landscape. For instance, in February 2021, Graphic Packaging International announced the launch of ProducePack, a sustainable paperboard packaging range of solutions for fresh produce. The innovative carton range may be hand- or machine-packed for small-scale or mass production and is available now in the United States and Europe.
Secondary Packaging Market Growth

Competitive Landscape

Secondary Packaging Market is fragmented and has some major players who have adopted various growth strategies, such as mergers and acquisitions, new product launches, expansions, joint ventures, partnerships, and others, to strengthen their position in this market. The major players in the market are Amcor, International Paper Company, Reynolds Packaging, Stora Enso, WestRock, Ball Corporation, and Berry Plastics, among others.

  • February 2022: GPA Luxury introduced Eco-Logic, a new range of sustainable, compostable, and biodegradable secondary packaging made of molded pulp, intended for the beauty and cosmetics industry. The Eco-Logic collection includes Butterfly (a coffret wrapped in black, FSC-certified paper, embellished with a pink and gold floral design) Leaf (a coffret wrapped in FSC-certified paper printed with a stylish, modern botanical design), and Peacock (a standing box with a hinged door that opens to reveal three fitments).
  • August 2021: Smurfit Kappa, an Irish corrugated packaging manufacturer, has opted to invest USD 22 million in upgrading and expanding its corrugated plant in Culiacan, Mexico. The expansion will boost the plant's production capacity, capabilities, and product offerings. Furthermore, the factory will be able to address the growing demand for sustainable packaging solutions in Mexico's northwestern region's agriculture and fresh produce industries.

Recent Developments

  • November 2021: BillerudKorsnäs, a global packaging company, has partnered with Oatly, an oat drink company, to develop innovative secondary packaging solutions for Oatly’s Singapore-produced products. The partnership enables a reduction in secondary packaging material by up to 35% and an estimated reduction of CO2 emissions from secondary packaging by up to 50%, compared to conventional packaging solutions. The products produced in the factory will be packed in boxes and transported on pallets during demanding climate conditions offering hot and humid weather, which generates challenging logistics chains.
  • January 2021: AR Packaging expanded its offering to UK food and healthcare customers by adding local folding carton production with the acquisition of Firstan Holdings Ltd, including its subsidiary Firstan Limited. As a result of this strategic decision, the Group is now one of the prominent multi-category providers of folding cartons, flexibles, and fiber-based containers in the UK.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Porter's Five Forces Analysis

      1. 4.2.1 Threat of New Entrants

      2. 4.2.2 Bargaining Power of Buyers

      3. 4.2.3 Bargaining Power of Suppliers

      4. 4.2.4 Threat of Substitutes

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Assessment of the Impact of COVID-19 on the Market


    1. 5.1 Market Drivers

      1. 5.1.1 Growing Industrial and Consumer Activities across the World

      2. 5.1.2 Increased Need for Safe Transportation

    2. 5.2 Market Restraints

      1. 5.2.1 Changing consumer needs and Awareness towards a sustainable environment


    1. 6.1 By Product Type

      1. 6.1.1 Folding Cartons

      2. 6.1.2 Corrugated Boxes

      3. 6.1.3 Plastic Crates

      4. 6.1.4 Wraps and Films

      5. 6.1.5 Other Product Type

    2. 6.2 By End-User Industry

      1. 6.2.1 Food

      2. 6.2.2 Beverage

      3. 6.2.3 Healthcare

      4. 6.2.4 Consumer Electronics

      5. 6.2.5 Personal Care & Household Care

      6. 6.2.6 Other End-Users

    3. 6.3 By Geography

      1. 6.3.1 North America

      2. 6.3.2 Europe

      3. 6.3.3 Asia Pacific

      4. 6.3.4 Latin America

      5. 6.3.5 Middle East and Africa


    1. 7.1 Company Profiles

      1. 7.1.1 Amcor

      2. 7.1.2 International Paper Company

      3. 7.1.3 Reynolds Holding

      4. 7.1.4 Stora Enso

      5. 7.1.5 WestRock

      6. 7.1.6 Ball Corporation

      7. 7.1.7 Berry Plastics

      8. 7.1.8 Crown Holdings

      9. 7.1.9 Deufol

      10. 7.1.10 Molins

      11. 7.1.11 Mondi

      12. 7.1.12 Owens-Illinois

      13. 7.1.13 RPC

    2. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Secondary Packaging Market market is studied from 2020 - 2027.

The Secondary Packaging Market is growing at a CAGR of 6.2% over the next 5 years.

North America is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Amcor PLC, International Paper Company, Reynolds Packaging, Stora Enso, WestRock are the major companies operating in Secondary Packaging Market.

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