
Study Period | 2019 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
Market Size (2025) | USD 3.35 Trillion |
Market Size (2030) | USD 8.15 Trillion |
CAGR (2025 - 2030) | 19.49 % |
Market Concentration | Low |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
South Korea E-commerce Market Analysis
The South Korea E-commerce Market size is estimated at USD 3.35 trillion in 2025, and is expected to reach USD 8.15 trillion by 2030, at a CAGR of 19.49% during the forecast period (2025-2030).
South Korea's e-commerce landscape is undergoing rapid digital transformation, driven by advanced technological infrastructure and high internet connectivity. According to the 2023 Ministry of Science and ICT report, approximately 99.96% of Korean households now have internet access through various devices, positioning the country at the forefront of digital adoption. The integration of artificial intelligence and advanced technologies is reshaping retail operations, with the government actively promoting trustworthy AI through its National AI Strategy and Digital New Deal initiative. This technological advancement has facilitated the emergence of innovative online shopping experiences, including social commerce, live selling, and voice commerce platforms.
The digital payments ecosystem in South Korea continues to evolve with sophisticated digital solutions transforming transaction processes. The average daily utilization of Payment Gateway (PG) services based on credit cards has surpassed 16 million transactions, highlighting the widespread adoption of electronic payment methods. Mobile payment and digital wallet services, particularly Samsung Pay and Naver Pay, have gained significant traction, while cryptocurrencies are emerging as alternative payment options with the potential for faster transactions and reduced costs. This payment infrastructure modernization has created a seamless online shopping experience for consumers across various platforms.
The online retail sector is witnessing a significant transformation through innovative business models and cross-channel integration. In March 2023, Hyaloid, a South Korean company, launched a new fashion technology platform enabling brands and businesses to create customized social and e-commerce applications. Similarly, IKEA Korea has strengthened its omnichannel approach by introducing new digital solutions and remote services, including video call consultations and enhanced Interior Design Services. These developments reflect the industry's shift toward more personalized and integrated shopping experiences.
Cross-border digital commerce is emerging as a crucial growth driver, with Korean platforms expanding their international presence and foreign players entering the market. Online transactions for travel arrangements and transportation services reached KRW 16,715.28 billion in 2022, while automotive parts and accessories generated KRW 4,249.65 billion in the same year. Notable developments include Hankook Tire & Technology's KRW 3 billion investment in the used vehicle e-commerce platform CARMERCE in March 2023, and the announcement of Les Vacances, an AI-powered travel information app designed to provide personalized itineraries for international travelers. These initiatives demonstrate the market's increasing focus on cross-border commerce and sector-specific digital solutions.
South Korea E-commerce Market Trends
High Smartphone and Internet Penetration Across the Country
South Korea maintains its position as one of the most technologically advanced nations globally, with internet penetration reaching an impressive 98% in 2022. The country's robust digital infrastructure is further evidenced by the OECD's report indicating that 99.7% of South Korean homes have access to the internet via computers, mobile devices, or other technologies. This exceptional level of connectivity is supported by approximately 45 million mobile network subscriptions, representing a 91% penetration rate, positioning the country ninth in the overall Asian region for mobile connectivity. The presence of major domestic technology giants like Samsung and LG has contributed significantly to creating an ecosystem that promotes digital adoption and technological advancement.
The technology sector's strength is further reinforced by the country's commitment to advancing digital capabilities through initiatives like the Digital New Deal and National AI Strategy. South Korea's investment in regulatory frameworks supporting the metaverse and data economy demonstrates its dedication to maintaining technological leadership. The widespread adoption of mobile commerce has become particularly significant, with e-commerce businesses recognizing the necessity of developing efficient, user-friendly apps for their omnichannel operations. The introduction of 5G technology has further enhanced the digital landscape, with major telecommunications providers expanding their network coverage and implementing advanced solutions to improve connectivity and user experience across the country.
High Demand for Food Delivery Services
The food delivery sector in South Korea has experienced remarkable growth, driven by evolving consumer preferences and technological advancement. According to the Korean Statistical Information Service (KOSIS), the transaction value of online food and beverage purchases reached approximately KRW 7.19 trillion in the first quarter of 2023, marking a significant increase from the previous quarter. This growth is attributed to the transformation toward higher-density urban living, which has led to a shift from communal dining to meal kits and on-the-go eating options. The accessibility of online grocery shopping has become particularly appealing to the growing number of single-person and dual-income households, who value the convenience of home delivery for large grocery items.
The market has witnessed a notable evolution in consumer preferences, with an increasing demand for diverse cuisines and international food options. South Korean consumers are showing greater interest in high-quality, ethically sourced, and healthier food options, driving the expansion of specialized food delivery services. The food delivery ecosystem has been further strengthened by user-friendly apps offering features such as GPS tracking, multiple payment options, and customer review systems. Major e-commerce platforms have responded to this trend by expanding their food delivery services and implementing innovative solutions to enhance the customer experience, including the development of efficient logistics networks and partnerships with local restaurants to ensure quick and reliable delivery services. The rise of social commerce and online business models has also contributed to the dynamic growth of the food delivery sector, as consumers increasingly rely on digital platforms for their purchasing decisions.
Segment Analysis: By Type
B2B E-commerce Segment in South Korean E-commerce Market
The B2B e-commerce segment dominates the South Korean e-commerce market, commanding approximately 96% of the total market share in 2024. This overwhelming market presence is driven by the robust digital infrastructure and high technology adoption rates among South Korean businesses. The segment's strength is particularly evident in key industries such as electronics, automotive, and manufacturing, where digital procurement and supply chain management have become standard practice. Major platforms like Amazon Business, Alibaba, and local players such as Coupang Business have established sophisticated B2B e-commerce marketplaces that facilitate seamless transactions between manufacturers, wholesalers, and retailers. The segment's growth is further supported by advanced technologies like AI-powered procurement systems, blockchain for supply chain transparency, and integrated payment solutions that streamline digital commerce transactions.

B2C E-commerce Segment in South Korean E-commerce Market
The B2C e-commerce segment, while smaller in market share, represents a dynamic and evolving sector of the South Korean digital economy. This segment is characterized by its diverse product offerings across categories including fashion and apparel, consumer electronics, beauty and personal care, and food and beverages. The segment benefits from South Korea's high smartphone penetration rate and advanced digital payment infrastructure, which facilitate mobile online commerce growth. Leading B2C e-commerce platforms like Coupang, Naver Shopping, and 11Street have invested heavily in logistics networks and same-day delivery services to enhance customer experience. The segment also shows strong potential in cross-border B2C e-commerce, with Korean consumers increasingly purchasing from international retailers through various digital channels.
South Korea E-commerce Industry Overview
Top Companies in South Korean E-commerce Market
The South Korean e-commerce landscape is dominated by both domestic and international players, including Coupang Corp., Naver Shopping, eBay Inc., Amazon.com Inc., EMart, Interpark.com, Tmon Inc., 11Street Co. Ltd, SSG.com Corp., and Apple Inc. These companies are driving innovation through advanced technologies like artificial intelligence, blockchain, and augmented reality to enhance customer experiences and streamline operations. Operational agility is demonstrated through investments in logistics infrastructure, with companies establishing dedicated fulfillment centers and developing sophisticated delivery networks. Strategic partnerships, particularly in payment solutions and cross-border commerce, have become increasingly common as companies seek to expand their service offerings. Market leaders are also focusing on omnichannel retail optimization, implementing omnichannel retail strategies, and developing specialized marketplaces to cater to specific consumer segments.
Dynamic Market with Strong Local Players
The South Korean digital commerce market exhibits a unique characteristic where domestic players maintain strong market positions despite the presence of global giants. Local companies like Coupang and Naver have successfully leveraged their understanding of Korean consumer preferences and shopping behaviors to build robust market positions. The market structure is characterized by a mix of pure-play online retail platforms, traditional retailers with strong online retail presence, and technology conglomerates diversifying into e-commerce. This has created a highly competitive environment where companies must constantly innovate to maintain their market position.
The market has witnessed significant consolidation through strategic partnerships and acquisitions, particularly in areas of logistics, payment solutions, and technology integration. Major retail conglomerates are acquiring or partnering with technology companies to enhance their digital capabilities, while e-commerce specialists are forming alliances with traditional retailers to expand their offline presence. This trend of consolidation is driven by the need to achieve economies of scale, enhance technological capabilities, and provide integrated shopping experiences to consumers.
Innovation and Customer Experience Drive Success
For established players to maintain and increase their market share, a focus on technological innovation and superior customer experience has become crucial. Companies are investing heavily in artificial intelligence for personalized recommendations, developing advanced logistics networks for faster delivery, and implementing seamless payment solutions. The integration of social commerce features and the development of specialized vertical marketplaces are becoming increasingly important for market success. Additionally, companies are focusing on building strong loyalty programs and membership services to create sustainable competitive advantages.
New entrants and challenger brands can gain ground by focusing on niche markets and specialized product categories where larger players may have limitations. Success factors include developing unique value propositions, leveraging mobile-first strategies, and building strong partnerships with local suppliers and service providers. The regulatory environment, particularly regarding data privacy and consumer protection, continues to shape market dynamics and competitive strategies. Companies must also address the growing importance of sustainability and ethical business practices, as Korean consumers become increasingly conscious of these factors in their purchasing decisions.
South Korea E-commerce Market Leaders
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Coupang Corp.
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Naver Shopping
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eBay Inc.
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Amazon.com Inc.
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EMart
- *Disclaimer: Major Players sorted in no particular order

South Korea E-commerce Market News
- March 2024: The South Korean e-commerce company Coupang Corp. announced an investment of USD 2.23 billion over the next three years to expand its "rocket delivery" service across South Korea by setting up over eight fulfillment centers to serve as logistical hubs for fast delivery to boost efficiency and reliability in its operations by leveraging advanced automation.
- March 2024: The Chinese e-commerce giant Alibaba Group planned to spend USD 200 million in 2024 on building the logistics center and USD 100 million to help small and mid-sized South Korean firms sell their products overseas, within its vision of investing USD 1.1 billion in South Korea over the next three years to build a logistics center and expand businesses, which shows the growth potential of the e-commerce sector in the country.
South Korea E-commerce Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumption and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
- 4.1 Market Overview
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4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Threat of Substitute Products
- 4.2.5 Intensity of Competitive Rivalry
- 4.3 Key Market Trends and Share of E-commerce of Total Retail Sector
- 4.4 Impact of COVID-19 on the Market
5. MARKET DYNAMICS
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5.1 Market Drivers
- 5.1.1 High Smartphone and Internet Penetration Across the Country
- 5.1.2 High Demand for Food Delivery Services
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5.2 Market Challenges
- 5.2.1 Data Security
- 5.3 Analysis of Key Demographic Trends and Patterns Related to E-commerce Industry in South Korea
- 5.4 Analysis of the Key Modes of Transaction in the E-commerce Industry in South Korea
- 5.5 Analysis of Cross-border E-commerce Industry in South Korea
- 5.6 Current Positioning of South Korea in the E-commerce Industry in Asia-Pacific
6. MARKET SEGMENTATION
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6.1 By Type
- 6.1.1 B2C E-commerce
- 6.1.1.1 Application
- 6.1.1.1.1 Beauty and Personal Care
- 6.1.1.1.2 Consumer Electronics
- 6.1.1.1.3 Fashion and Apparel
- 6.1.1.1.4 Food and Beverage
- 6.1.1.1.5 Furniture and Home
- 6.1.1.1.6 Other Applications
- 6.1.2 B2B E-commerce
7. COMPETITIVE LANDSCAPE
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7.1 Company Profiles*
- 7.1.1 Coupang Corp.
- 7.1.2 Naver Shopping
- 7.1.3 eBay Inc.
- 7.1.4 Amazon.com Inc.
- 7.1.5 EMart
- 7.1.6 Interpark.com
- 7.1.7 Tmon Inc.
- 7.1.8 11Street Co. Ltd
- 7.1.9 SSG.com Corp.
- 7.1.10 Apple Inc.
8. INVESTMENT ANALYSIS
9. FUTURE OF THE MARKET
South Korea E-commerce Industry Segmentation
E-commerce refers to selling clothing, electronics, furniture, books, cosmetics, and other items over the Internet. Companies that provide home delivery services, such as e-commerce and m-commerce, are included in this industry. Retailers and their consumers conduct sales transactions using information technology, such as the telephone and the Internet, and merchandise is often delivered via mail or courier. Direct mailers that sell their merchandise and retail through online websites are also included in the e-commerce industry.
The e-commerce market for the study defines the revenues generated from B2C e-commerce and B2B e-commerce in South Korea. The study is segmented by type (B2C e-commerce {application [beauty and personal care, consumer electronics, fashion and apparel, food and beverages, furniture and home, and other applications]}, and B2B e-commerce). The market sizes and forecasts are provided in terms of value in USD billion for all the segments. The analysis is based on the market insights captured through secondary research and the primaries. The report tracks key market parameters, underlying growth influencers, and major vendors operating in the industry, which supports market estimations and growth rates over the forecast period. The market sizes and forecasts are provided in terms of value (USD) for all the segments.
By Type | B2C E-commerce | Application | Beauty and Personal Care |
Consumer Electronics | |||
Fashion and Apparel | |||
Food and Beverage | |||
Furniture and Home | |||
Other Applications | |||
B2B E-commerce |
South Korea E-commerce Market Research FAQs
How big is the South Korea E-commerce Market?
The South Korea E-commerce Market size is expected to reach USD 3.35 trillion in 2025 and grow at a CAGR of 19.49% to reach USD 8.15 trillion by 2030.
What is the current South Korea E-commerce Market size?
In 2025, the South Korea E-commerce Market size is expected to reach USD 3.35 trillion.
Who are the key players in South Korea E-commerce Market?
Coupang Corp., Naver Shopping, eBay Inc., Amazon.com Inc. and EMart are the major companies operating in the South Korea E-commerce Market.
What years does this South Korea E-commerce Market cover, and what was the market size in 2024?
In 2024, the South Korea E-commerce Market size was estimated at USD 2.70 trillion. The report covers the South Korea E-commerce Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the South Korea E-commerce Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Our Best Selling Reports
South Korea E-commerce Market Research
Mordor Intelligence provides a comprehensive analysis of the South Korea ecommerce landscape. We leverage our extensive expertise in digital commerce and online retail research. Our detailed report examines the evolution of online shopping trends, including B2B ecommerce, B2C ecommerce, C2C ecommerce, and DTC business models. The analysis covers crucial developments in mobile commerce, social commerce, and quick commerce. This provides stakeholders with actionable insights into the rapidly evolving online commerce ecosystem.
The report, available as an easy-to-download PDF, offers valuable insights for businesses navigating the digital retail landscape. It spans from electronic retail operations to digital payments infrastructure. Stakeholders benefit from our in-depth coverage of omnichannel retail strategies and emerging subscription ecommerce models. The analysis explores how online business practices are transforming internet retail operations. Meanwhile, our digital shopping trends assessment helps organizations optimize their market approach. This comprehensive examination of retail ecommerce dynamics enables businesses to make informed decisions in South Korea's dynamic digital marketplace.