South America Ready to Drink Tea Market- Growth, Trends and Forecast (2020 - 2025)

South America Ready to Drink Tea Market is segmented By Type (Green Tea, Herbal Tea, and Others), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Online Stores, and Others) and By Geography

Market Snapshot

Study Period:

2016-2025

Base Year:

2019

CAGR:

3.8 %

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Market Overview

South America Ready to Drink Tea Market is projected to grow at a CAGR of 3.8% during the forecast period (2020 - 2025).

  • Consumption of RTD teas has witnessed a rising trend owing to the convenience and a healthy alternative to other ready-to-drink beverages on the market. In addition, the launch of new flavored teas, such as lemon and peach, has boosted the market growth in the South American region
  • Healthy hydration refers to the ability of RTD tea of providing instant refreshment and mild stimulating benefits that are not considered detrimental, which is otherwise the case with coffee and other energy drinks. This shift in portfolios is enabling brands to address new consumer segments and rebrand the carbonates landscape with a healthier, functional beverage alternative.

Scope of the report

South America ready to drink tea market is segmented by type that includes green tea, herbal tea, and others. Based on the distribution channel, the market is divided into supermarket/hypermarket, convenience stores, online stores, and others. The study also involves the analysis of regions such as Brazil, Argentina, and the rest of South America.

By Type
Green Tea
Herbal Tea
Others
By Distribution Channel
Supermarket/Hypermarket
Convenience Stores
Online Stores
Others
By Geography
Brazil
Argentina
Rest of South America

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Key Market Trends

Supermarket/ Hypermarket is the Most Preferred Sales Channel

The increase in demographics spending, ease, and convenience through supermarket purchases is expected to pave a strong pathway for RTD tea manufacturers to penetrate, particularly in the developing countries, where these stores are being set in large numbers. Consumers prefer purchasing the food & beverage products through supermarkets, as it serves as a platform with the availability of all the products in one place, which saves time and energy. The supermarket/hypermarket chains are searching for new ways to increase sales through their channels. Discount offers, lending new attractive look to the products and making brochures are some of the techniques being adopted to increase sales.

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Brazil Dominates the Market

Despite the unstable economic scenario faced by the country in the last few years, still, RTD tea has shown resilience in volume growth terms. This performance has been achieved mainly through constant innovation, either in terms of new brands entering the market, new flavors being launched, or changes in pack size/type. Brazilian manufacturers are investing in specialist tea shops. One of the most important ones is TeaShop, a Spanish chain that already runs 34 stores in the country. Manufacturers are also focusing on expanding the product portfolio by introducing innovative products with new flavors. For instance, Suivie, for example, launched a version with jabuticaba fruit, apple, and ginger.

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Competitive Landscape

South America ready to drink tea market is consolidated and the market is growing and is dominated by key players such as The Coca-Cola Company, PepsiCo, Dr. Pepper Snapple Group Inc., and Arizona Beverages USA. The major players have the geographical reach and an extensive distribution channel, which gives them an upper hand over other manufacturers. The players also revel in competitive advertising through various promotional channels.

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Green Tea

      2. 5.1.2 Herbal Tea

      3. 5.1.3 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Stores

      4. 5.2.4 Others

    3. 5.3 By Geography

      1. 5.3.1 Brazil

      2. 5.3.2 Argentina

      3. 5.3.3 Rest of South America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Arizona Beverages USA

      2. 6.3.2 The Coca-Cola Company

      3. 6.3.3 PepsiCo Inc

      4. 6.3.4 Dr. Pepper Snapple Group Inc.

      5. 6.3.5 Ito En, Ltd.

      6. 6.3.6 Monster Beverage

  7. *List Not Exhaustive
  8. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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