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Ready to drink (RTD) tea is an alternative for carbonated drink and is gaining popularity globally due to busy and fast lifestyle. These are pre-packaged drinks which are ready for consumption. The global sales of ready to drink tea in 2017 was USD 51 billion and is expected to reach USD X.X billion by the end of forecast period.The South America region is also a growing market and expected to register CAGR of 3.8% during the forecast period.
The increasing demand from all age groups and its convenience segment are major drivers for the ready to drink tea market to grow in South America. The other driving force is the health concerns which influence the ready to drink tea market to grow due to the health benefits associated with it. The only constraint that needs to be addressed is the rising cost of raw material. This is a major growing concern for the manufacturers. The product offers specific condition offerings along with targeting the new consumers. Continuous innovations and targeting new consumer help manufacturers to gain profits out of this segment and increase their market share.
The market segmentation of ready to drink tea market is based on types, ingredients, packaging and sales distribution channel. The types which are available are black, green, oolong, fruit & herbal teas .Black tea is always in demand and estimated market for black tea was $18.8 billion out of total tea sales of $42.8 billion globally. The ingredients market segment of ready to drink tea consists of vitamins, minerals, proteins, sweeteners and natural flavours. Similarly the packaging segmentation consists of stick packs, pouches, bottles, tetra packs and aseptic cartons .Among all pouches and bottles holds the major market share. Sales channel market segmentation consists of convenience stores, super markets, mass merchandisers, sports nutrition chain and various others. Among all convenience store and super markets holds a major portion and expected to grow in the forecast period.
Ready to drink tea is a segment which is for health conscious consumers and this health wellness segment is growing globally and also has a good impact on South Americans. The major players of this segment in South America are Grupo Peñaflor SA, Cia Brasileira de Bebidas and Diageo plc. Consisting of major market share.
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- Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
- Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
- Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
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Customization of the Report
- Value chain analysis
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1. INTRODUCTION
1.1 Research Methodology
1.2 Definition of the Market
1.3 Report Description
2. KEY FINDINGS OF THE STUDY
3. MARKET OVERVIEW
3.1 Introduction
4. MARKET DYNAMICS
4.1 Drivers
4.1.1 Growing demand for convenience beverage segment
4.1.2 Rising health awareness is increasing the RTD Tea demand
4.1.3 Rising income in developing countries
4.1.4 Increasing demand from all age groups
4.2 Constraints
4.2.1 Rising raw material costs
4.3 Opportunities
4.3.1 Condition specific product offerings
4.3.2 New target consumer
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Segment Types
5.1.1 Functional Beverages
5.1.1.1 Ready to drink tea
5.1.1.1.1 Black tea
5.1.1.1.2 Green tea
5.1.1.1.3 Oolong Tea
5.1.1.1.4 Fruit & herbal based tea
5.1.1.2 By Ingredients Type
5.1.1.3 Vitamins
5.1.1.4 Minerals
5.1.1.5 Proteins
5.1.1.6 Sweeteners
5.1.1.7 Natural Flavors
5.2 Botanicals
5.3 By Packaging
5.3.1 Stick packs
5.3.2 Pouches
5.3.3 Bottles(Glass & pet)
5.3.4 Tetra Paks
5.3.5 Aseptic Cartons
5.4 By Sales Channel
5.4.1 Convenience stores
5.4.2 Supermarkets/hypermarkets
5.4.3 Mass merchandisers
5.4.4 Drug stores
5.4.5 Food services/ Sports nutrition chain
5.4.6 Vending
5.4.7 others
5.5 By Geography
5.5.1 South America
5.5.1.1 Brazil
5.5.1.2 Argentina
5.5.1.3 Other Latin American countries
5.6 Competitive Landscape
5.6.1 Mergers & Acquisitions
5.6.2 Joint Ventures
5.6.3 New Product Launches
5.6.4 Most active companies in the past five years
5.6.5 Market Share Analysis
5.7 Company Profiles
5.7.1 Dunkin'Brands Group
5.7.2 Dr. Pepper Snapple Group
5.7.3 Abbott Nutrition and inc
5.7.4 Arla foods
5.7.5 Champion Nutrition Inc
5.7.6 Ajinomoto General Foods Inc
5.7.7 Asahi Group Holdings ltd
5.7.8 Green mountain Coffee roasters
5.7.9 Japan Tobacco Inc
5.7.10 Kirin Holdings Co.Ltd
5.7.11 Glaxosmithkline consumer healthcare ltd
5.7.12 Kill cliff inc
5.7.13 Monster Beverage Co
5.7.14 Lotte Chilsung Beverage Co
5.7.15 Pepsico Inc.
5.7.16 Pokka Group
6. Appendix
6.1 Abbrevations
6.2 Sources
6.3 Bibliography
6.4 Disclaimer
