Ready to drink (RTD) tea is an alternative for carbonated drink and is gaining popularity globally due to busy and fast lifestyle. These are pre-packaged drinks which are ready for consumption.  The global sales of ready to drink tea in 2017 was USD 51 billion and is expected to reach USD X.X billion by the end of forecast period.The South America region is also a growing market and expected to register CAGR of 3.8% during the forecast period.

 The increasing demand from all age groups and its convenience segment are major drivers for the ready to drink tea market to grow in South America. The other driving force is the health concerns which influence the ready to drink tea market to grow due to the health benefits associated with it. The only constraint that needs to be addressed is the rising cost of raw material. This is a major growing concern for the manufacturers.  The product offers specific condition offerings along with targeting the new consumers. Continuous innovations and targeting new consumer help manufacturers to gain profits out of this segment and increase their market share.

The market segmentation of ready to drink tea market is based on types, ingredients, packaging and sales distribution channel. The types which are available are black, green, oolong, fruit & herbal teas .Black tea is always in demand and estimated market for black tea was $18.8 billion out of total tea sales of $42.8 billion globally. The ingredients market segment of ready to drink tea consists of vitamins, minerals, proteins, sweeteners and natural flavours. Similarly the packaging segmentation consists of stick packs, pouches, bottles, tetra packs and aseptic cartons .Among all pouches and bottles holds the major market share. Sales channel market segmentation consists of convenience stores, super markets, mass merchandisers, sports nutrition chain and various others. Among all convenience store and super markets holds a major portion and expected to grow in the forecast period.                         

Ready to drink tea is a segment which is for health conscious consumers and this health wellness segment is growing globally and also has a good impact on South Americans. The major players of this segment in South America are Grupo Peñaflor SA, Cia Brasileira de Bebidas and Diageo plc. Consisting of major market share.

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