South America Ready-to-drink Tea Market Size & Share Analysis - Growth Trends And Forecast (2025 - 2030)

South America Ready-to-Drink Tea Market Trends and Insights

Rising Demand for Low-Sugar Refreshments Amid Obesity Concerns in The Region

The escalating obesity rates across South America are fundamentally reshaping beverage consumption patterns, with RTD tea emerging as a primary beneficiary of the shift away from high-sugar carbonated drinks. The World Obesity Federation projects that by 2044, 48% of Brazilian adults will face obesity, while another 27% will live with overweight ^{[1]World Obesity Federation, "Almost half of Brazilian adults will be living with obesity within 20 years", www.worldobesity.org}. This growing health concern has prompted significant changes in consumer behavior, particularly as awareness about the health risks associated with excessive sugar consumption increases. The Pan American Health Organization (PAHO) actively promotes sugar reduction initiatives across the region, further encouraging consumers to seek healthier alternatives. Urban professionals aged 25-40 are driving this shift, opting for lower-sugar beverages 2.7 times more than previous generations, as they prioritize health and wellness in their daily choices. Public health campaigns, changing consumer preferences, and innovative product development are collectively propelling the growth of low-sugar RTD tea variants. Manufacturers are leveraging premium positioning to manage higher ingredient costs while maintaining their profit margins, ensuring that these healthier options remain accessible and appealing to the growing health-conscious demographic.

Expansion of Hybrid Tea-Fruit RTD Lineups Targeting Millennials

The market is growing rapidly, driven by increasing demand for hybrid tea-fruit beverages among millennials. This health-conscious demographic has pushed manufacturers to expand their product portfolios. The Food and Agriculture Organization (FAO) reports steady growth in tea consumption across South America, with a preference for flavored and functional beverages. The Brazilian Tea Association highlights the rising popularity of hybrid tea-fruit RTD products due to their health benefits and convenience. Government initiatives are further supporting this trend. For example, Chile’s Ministry of Health has enforced sugar reduction regulations, spurring the development of low-sugar hybrid tea-fruit RTD options. Similarly, Argentina’s National Institute of Yerba Mate (INYM) reports increased production of yerba mate-based RTD beverages, often infused with fruit flavors to appeal to millennials. These shifts reflect growing consumer demand for beverages that balance taste and health benefits, positioning hybrid tea-fruit RTD products as a key driver in the South American RTD tea market. The World Health Organization (WHO) has also emphasized reducing sugar intake to combat obesity, prompting manufacturers to innovate with natural sweeteners and functional ingredients like antioxidants and vitamins. The hybrid tea-fruit RTD segment is expected to play a pivotal role in driving the South America RTD tea market during the forecast period.

Shift Toward Sustainable PET & Aluminum Packaging Driving Premiumization

The shift toward sustainable PET and aluminum packaging is a significant driver of the South America Ready-to-Drink (RTD) Tea Market. Consumers are increasingly prioritizing environmentally friendly packaging solutions, which has led manufacturers to adopt recyclable and sustainable materials like PET and aluminum. For instance, according to the Brazilian Association of the Soft Drinks and Non-Alcoholic Beverages Industry (ABIR), the adoption of PET bottles with higher recycling rates has surged in recent years, aligning with the region's sustainability goals. Additionally, government initiatives, such as Colombia's Extended Producer Responsibility (EPR) program, mandate manufacturers to ensure the recyclability of their packaging materials, further encouraging the use of sustainable options. This trend not only supports environmental objectives but also aligns with the premiumization of RTD tea products, as consumers associate sustainable packaging with higher-quality offerings. The growing emphasis on sustainability is expected to continue driving innovation in packaging within the forecast period (2024-2029).

Health-Conscious Consumers Inclined Towards Low-Calorie, Antioxidant-Rich Beverages, Boosts Demand for RTD Tea

The South America ready-to-drink (RTD) tea market is experiencing significant growth, driven by the increasing preference of health-conscious consumers for low-calorie and antioxidant-rich beverages. According to the National Institute of Health Report, the prevalence of obesity and related health issues in South America has led to a growing awareness of healthier dietary choices ^{[2]Nationa; Institute of Health, "Obesity and the food system transformation in Latin America", www.ncbi.nlm.nih.gov}. RTD tea, seen as a low-calorie alternative to sugary drinks, is benefiting from this shift. The Food and Agriculture Organization (FAO) notes growing tea consumption in the region, supported by its antioxidant properties and weight management benefits. Brazil, a major market, has witnessed a surge in RTD tea offerings, with manufacturers introducing new flavors and formulations to meet demand. Government campaigns in countries like Argentina and Chile, promoting reduced sugar intake, are further boosting the market. This trend is expected to sustain growth during the forecast period as health-conscious purchasing continues to rise.

Intensifying Competition from RTD Coffee & Functional Beverages

The market faces significant restraint due to the intensifying competition from RTD coffee and functional beverages. These alternatives are gaining popularity among consumers due to their perceived health benefits, convenience, and innovative flavors. Functional beverages, in particular, are attracting health-conscious consumers by offering added nutrients, vitamins, and other functional ingredients. Similarly, RTD coffee is becoming a preferred choice for its energy-boosting properties and wide variety of options, including cold brews and specialty flavors. The increasing availability of these products in retail outlets, supermarkets, and online platforms further amplifies their reach and appeal, making it challenging for RTD tea to maintain its market share. Additionally, aggressive marketing strategies and promotional campaigns by RTD coffee and functional beverage brands are drawing consumer attention, creating a competitive environment. This growing competition is compelling RTD tea manufacturers to innovate and differentiate their offerings by introducing unique flavors, organic options, and health-focused formulations to retain and expand their consumer base. However, the challenge remains significant as the preference for RTD coffee and functional beverages continues to rise, driven by evolving consumer lifestyles and preferences.

Inconsistent Cold Chain Infrastructure Challenges the Distribution and Shelf-Life of RTD Tea Products

In South America, the RTD tea market faces significant challenges due to inconsistent cold chain infrastructure. The lack of a reliable and efficient cold chain system disrupts the distribution process, leading to delays and compromised product quality. RTD tea products, which require proper temperature control to maintain their freshness and shelf-life, are particularly vulnerable to such inefficiencies. This issue not only affects the overall supply chain but also impacts consumer satisfaction, as products may reach the market in suboptimal conditions. Furthermore, the fragmented nature of cold chain logistics in the region exacerbates the problem. Many areas lack adequate storage facilities and transportation systems equipped with temperature control mechanisms. This limitation increases the risk of spoilage during transit, resulting in financial losses for manufacturers and distributors. The situation is further complicated by high operational costs associated with maintaining cold chain infrastructure, which can deter smaller players from entering the market or expanding their operations. Addressing these challenges is crucial for the growth of the RTD tea market in South America. Investments in modern cold chain technologies and infrastructure, along with government support and private sector collaboration, could help mitigate these issues. By improving the efficiency and reliability of the cold chain system, stakeholders can ensure better product quality, reduce wastage, and enhance consumer trust in RTD tea products.

Segment Analysis

By Product Type: Black Tea Dominates, Herbal Tea Accelerates

In 2024, black tea maintained its position as the most popular choice in South America's ready-to-drink (RTD) tea market, holding a significant 45.12% market share. Its widespread appeal comes from its versatility, as it pairs well with a variety of sweeteners and fruit flavors, making it a favorite among a broad range of consumers. Herbal tea, while currently occupying a smaller portion of the market, is growing at a much faster pace, with a projected compound annual growth rate (CAGR) of 10.56%. This rapid growth is largely driven by younger consumers who are actively seeking healthier beverage options. Many of these consumers are looking for alternatives to caffeine and are drawn to herbal teas for their functional benefits, such as promoting relaxation or boosting immunity. Green tea holds a middle position in the market, benefiting from its long-standing reputation as a healthy beverage rich in antioxidants. This health-focused image continues to attract consumers who are mindful of their well-being. 

On the other hand, Oolong and White teas cater to smaller, niche audiences. Despite their limited production volumes, these teas are able to sustain higher price points due to their premium positioning and unique flavor profiles. One of the most notable trends in the South American RTD tea market is the rapid growth of the herbal tea segment. While its sales volumes have not yet reached the levels of black tea, the segment is expected to add significant value to the market. This growth highlights the increasing consumer interest in beverages that offer both health benefits and unique flavors, positioning herbal tea as a key driver of future market expansion.

Note: Segment shares of all individual segments available upon report purchase

By Category: Unsweetened Variants Capture Health-Conscious Segment

In 2024, sweetened ready-to-drink (RTD) tea holds an 80.23% market share, reflecting a strong cultural preference for sweet flavors and a shift from carbonated soft drinks. This dominance is driven by consumer demand for sweetened beverages, supported by extensive product availability, aggressive marketing, and innovation within the sweetened segment. The transition to sweetened RTD tea also aligns with a broader trend toward perceived healthier alternatives. Meanwhile, the unsweetened segment is gaining traction, with a projected 13.34% CAGR from 2025 to 2030, fueled by rising health awareness and global trends favoring reduced sugar intake.

Manufacturers in the sweetened category are adapting by introducing reduced-sugar variants to bridge the gap for consumers transitioning from full-sugar products. These strategies aim to retain a broad consumer base while addressing health concerns. Natural sweeteners like stevia, monk fruit, and erythritol are also gaining prominence, enabling brands to balance sweetness with health-conscious demands. The unsweetened segment's growth is particularly evident in premium markets and among affluent consumers, highlighting a link between income, education, and preference for unsweetened options. This segmentation allows manufacturers to implement price-tier strategies, capturing diverse consumer groups while aligning with the shift toward healthier choices.

By Packaging: Bottles Lead, Cans Gain Momentum

In 2024, bottles dominate the RTD tea packaging landscape, capturing a commanding 67.21% market share. Designed with the on-the-go consumer in mind, bottles offer visibility, resealability, and precise portion control. Their visual appeal not only effectively conveys brand messages but also elevates them as premium choices, especially for natural and organic variants, where transparency is synonymous with quality. Bottles, by showcasing their contents, foster trust among consumers, a crucial factor in today's market that prioritizes authenticity and ingredient transparency. In response to sustainability demands, manufacturers are pioneering innovative PET formulations, incorporating 30-50% recycled content, thereby setting a new industry benchmark while retaining the functional benefits of plastic packaging.

On the other hand, cans are rapidly gaining traction, with projections indicating a robust 9.21% CAGR growth from 2025 to 2030. Their ascent is largely due to advantages such as enhanced recyclability, prolonged shelf life, and swift cooling capabilities. Cans resonate particularly well with environmentally conscious consumers, thanks to their high recyclability rates that align with global sustainability objectives. Moreover, cans excel in preserving the freshness and flavor of RTD tea, making them an attractive option for manufacturers looking to broaden their distribution and tap into varied markets. Their rapid cooling advantage further amplifies the consumer experience, especially in warmer regions where chilled beverages are sought after. Collectively, these attributes bolster the rising preference for cans in the RTD tea packaging arena.

By Ingredient Source: Organic Premium Captures Value Growth

In 2024, conventional ingredient sourcing commands a dominant 92.12% share of the South American RTD tea market, underscoring mainstream consumers' price sensitivity and the region's limited organic tea production. The conventional segment's stronghold is further supported by its affordability, widespread availability, and established consumer trust in traditional formulations. However, the organic segment is on a transformative trajectory, boasting a robust 12.03% CAGR from 2025 to 2030.

Responding to this organic surge, the conventional segment isn't standing still. Manufacturers are adopting "clean label" strategies, spotlighting natural ingredients and minimal processing, albeit without full organic certification. This strategy births middle-ground products, addressing health concerns while keeping prices accessible. Additionally, conventional RTD tea products continue to innovate by incorporating functional ingredients, such as vitamins and antioxidants, to appeal to health-conscious consumers without significantly increasing costs. Notably, the organic trend is surging in premium retail channels and e-commerce, where in-depth product details can validate higher price tags. Meanwhile, conventional products maintain their dominance in mass-market retail outlets, leveraging their affordability and familiarity to retain a broad consumer base.

By Distribution Channel: E-commerce Disrupts Traditional Retail Dominance

In 2024, supermarkets and hypermarkets hold 65.34% of the RTD tea market, driven by extensive refrigerated spaces, broad consumer reach, and effective promotions. These channels stock diverse RTD tea options, meeting varied consumer preferences. By utilizing economies of scale, they ensure competitive pricing and high product visibility, boosting sales. Their established trust and frequent promotions reinforce their dominance as the leading distribution channel. Convenience and grocery stores, meanwhile, cater to impulse purchases and immediate consumption, especially in urban areas. Their strategic locations in high-traffic zones make them accessible for quick buys.

Online retail is shaking up the distribution landscape, boasting a staggering growth rate of 18.32% CAGR from 2025 to 2030. Data from Data Reportal highlights Brazil's digital landscape: as of early 2024, the nation had 187.9 million internet users, translating to an 86.6% penetration rate ^{[3]Data Reportal, "Digital 2024: Brazil", www.datareportal.com}. The rapid adoption of e-commerce platforms is driven by increasing internet accessibility, smartphone penetration, and the convenience of home delivery. Online channels also offer a broader product assortment and personalized recommendations, enhancing the shopping experience for consumers. This shift is fundamentally altering traditional distribution dynamics, as more consumers turn to online platforms for their RTD tea purchases.

Geography Analysis

In 2024, Brazil holds a 63.21% share of the South America RTD tea market, driven by its large population, advanced retail infrastructure, and strong tea culture. The market benefits from robust domestic production and the presence of global beverage companies with extensive distribution networks. Urban consumers increasingly demand diverse flavors and healthier options, such as premium, low-calorie, and preservative-free products. E-commerce is a key growth driver, offering consumers convenient access to specialty RTD tea products. The rise in smartphone usage and internet connectivity has expanded online shopping, prompting brands to invest in digital marketing and direct-to-consumer channels. This shift enhances consumer convenience and provides companies with valuable behavioral insights.

Beyond Brazil, countries like Argentina, Chile, and Colombia are contributing to the RTD tea market's growth, albeit on a smaller scale. Urbanization, rising incomes, and health awareness drive demand in these markets. Argentina's tea culture, particularly its preference for yerba mate, presents opportunities for traditional flavor-based RTD tea products. Similarly, Chile and Colombia, projected to post the fastest CAGR of 11.45% through 2030, are seeing increased interest in organic and natural RTD tea options.

The South America RTD tea market is poised for steady growth during the forecast period, supported by favorable demographics, expanding retail networks, and the growing role of e-commerce. The region's diverse consumer base and shifting preferences create opportunities for innovation and market expansion.