Adaptive Security Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Adaptive Security Market Report is Segmented by Application (Application Security, Network Security, End-Point Security, and Cloud Security), Offering (Service and Solution), Deployment Model (On-Premise and Cloud), End User (BFSI, Government & Defense, Manufacturing, Healthcare, Energy & Utilities, IT & Telecom, and Other End Users), and Geography (North America, Europe, Asia, Australia and New Zealand, Latin America, and Middle East & Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.


Adaptive Security Market Size

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Adaptive Security Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 12.28 Billion
Market Size (2029) USD 27.92 Billion
CAGR (2024 - 2029) 17.86 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Adaptive Security Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Adaptive Security Market Analysis

The Adaptive Security Market size is estimated at USD 12.28 billion in 2024, and is expected to reach USD 27.92 billion by 2029, growing at a CAGR of 17.86% during the forecast period (2024-2029).

  • A significant factor driving the demand growth is that firms are constantly being attacked by progressive threats such as advanced persistent threats, zero-day malware, and different targeted attacks. Dynamic and orchestrated, these modern cyberattacks seek to exploit weaknesses in an organization's traditional defenses.
  • Enterprises have been adopting prevention strategies to increasingly keep track of such undetectable threats to protect the organizations' data, networks, and applications. The growing need for security compliances and regulations and the need to secure IT resources from sophisticated and complex cyberattacks are major factors expected to drive the adaptive security market over the forecast period.
  • Law firm DLA Piper states that since the Europe-wide implementation of the General Data Protection Regulation (GDPR) in May 2018, the highest number of personal data breaches as of January 2023 were reported in the Netherlands, a total of around 117,434. Germany ranked second, with more than 76,000 private data breach notifications. Such a massive rise in data breaches is propelling the demand for the market.
  • In addition, the advent of 5G is expected to expedite the use of connected devices in industries already pushing toward Industrial Revolution 4.0. This revolution has aided cellular connectivity throughout the industry through the rise of loT. Machine-to-machine connections are driving the traction of application security.
  • Adaptive security solutions primarily need specialized expertise to be implemented effectively. Due to the lack of skilled cybersecurity professionals, organizations struggle to configure and deploy these solutions properly, limiting their effectiveness in mitigating threats and vulnerabilities.
  • With the outbreak of COVID-19, most of the organization shifted to the work-from-home model due to the lockdown and social distancing measures that created a significant demand to manage and monitor applications remotely. As a result of the rising demand from organizations for adaptive security for their application services, the need for them increased.

Adaptive Security Market Trends

Cloud Deployment Model to Witness Major Growth

  • The growing adoption of cloud services has necessitated the emergence of adaptive cloud security solutions, which dynamically adjust and respond to evolving threats and offer security.
  • Cloud-based adaptive security solutions help seamlessly integrate with any cloud service providers, enabling organizations to leverage their existing cloud infrastructure while enhancing security capabilities and driving the adoption of cloud-based adaptive security solutions by organizations across industries.
  • The increasing migration of workloads and data by businesses to the cloud for scalability and cost-effectiveness creates a growing need for security solutions designed to protect cloud environments. As traditional on-premises solutions are not suited to the dynamic and distributed nature of cloud infrastructure, the demand for cloud-based adaptive security solutions and services is increasing.
  • For instance, according to a survey of 627 technical professionals across a cross-section of organizations globally by Flexera Software, as of 2023, 50% of enterprises already had workloads in the public cloud, with 7% planning to move additional workloads to the cloud in the next 12 months. In addition, 48% of the respondents reported having data stored on the public cloud.
  • By end-user industry, the BFSI segment is expected to drive demand for cloud-based adaptive security solutions and services. As the BFSI industry is increasingly adopting cloud platforms, accessing industry-specific attributes related to security and compliance requirements is driving the need for adaptive security solutions to enable security. Thus, the need to match the complexities of operations and multi-faceted regulatory demands with the right cloud platform businesses in the industry is driving the need for adaptive security solutions and services in applications such as cloud security.
  • The market vendors are introducing cloud-based adaptive security solutions and offering automated and tailored protection. For instance, in July 2023, Egress started offering a cloud email security platform to apply an adaptive security model. With the launch of this solution, the company would offer dynamic and automated protection against advanced inbound and outbound threats, transforming how organizations manage human risk via email.
  • The demand for cloud-based adaptive security is growing due to the increasing adoption of cloud computing, the complexity of hybrid and multi-cloud environments, and the integration with cloud-native technologies. Implementing cloud technology across industries is anticipated to create demand for cloud-based adaptive security over the forecast period.
Adaptive Security Market:Share of Enterprises Using Workloads and Data in Public Cloud, in Percentage (%), Global, in 2023

North America to Hold Significant Market Share

  • The rising need for various security solutions, including network, endpoint, application, and cloud security, drives adaptive security adoption in North America. The region's focus on improving cybersecurity to address changing cyber threats and the requirement for advanced security technologies to safeguard critical data and systems are key factors driving the adaptive security solutions market. Furthermore, factors such as the growing reliance on digital technologies, the surge in cyberattacks, and the necessity for regulatory compliance all contribute to the rising implementation of adaptive security in North America.
  • The United States has invested significantly in cybersecurity research and development. For instance, in August 2023, the United States Department of Energy (DOE) opened USD 9 million in competitive federal funding for small and rural electric utilities to improve cybersecurity. This will allow smaller and rural utilities and cooperatives in the electric sector to apply for chunks of funding to build more cyber resilience in their infrastructure that could defend against cyberattacks, ransomware, and other digital threats.
  • Moreover, cybercrime is rapidly gaining traction in Canada, and its impact is increasing. In August 2023, the Communications Security Establishment (CSE) released a report detailing 70,878 cyber fraud cases in Canada, resulting in over USD 390 million being stolen. Organizations in Canada are investing in cybersecurity solutions to guard against emerging threats due to the mounting frequency and sophistication of cyber threats, such as ransomware attacks and data breaches.
  • In January 2024, Oleria, a company providing adaptive and autonomous identity security solutions, raised USD 33 million in a Series A funding round. This latest investment, which brings the company's total funding to more than USD 40 million, is led by Evolution Equity Partners with participation from Salesforce Ventures, Tapestry VC, and Zscaler. This funding round allows Oleria to ramp up hiring to enhance its overall product innovation, involving AI capabilities and its go-to-market strategy.
  • Overall, increased public awareness of cybersecurity risks and the potential consequences of cyber threats has contributed to a greater emphasis on implementing effective cybersecurity measures. The combination of these factors underscores the critical importance of cybersecurity in North America, leading to a growing demand for advanced solutions and proactive cybersecurity strategies across industries, driving the market's growth opportunities significantly.
Adaptive Security Market -  Market CAGR (%), By Region, Global

Adaptive Security Industry Overview

The adaptive security market is highly fragmented due to the presence of both global players and small and medium-sized enterprises. Some of the major players in the market are Cisco Systems Inc., Trend Micro Incorporated., Rapid7 Inc., IBM Corporation, and Juniper Networks Inc. Players in the market are adopting approaches such as partnerships and acquisitions to enhance their solutions offerings and gain sustainable competitive advantage.

In November 2023, Trellix launched its generative Artificial Intelligence (GenAI) capabilities, built on Amazon Bedrock and mainly supported by Trellix Advanced Research Center. By expanding its partnership with AWS, Trellix continues investing in GenAI to deliver enhanced threat remediation and improved customer support.

In November 2023, Trend Micro launched its new generative AI tool, Trend Companion, mainly built to empower security analysts by driving efficient workflows and enhanced productivity.

Adaptive Security Market Leaders

  1. Cisco Systems Inc.

  2. Trend Micro Incorporated.

  3. Rapid7 Inc.

  4. IBM Corporation

  5. Juniper Networks Inc.

*Disclaimer: Major Players sorted in no particular order

Adaptive Security Market Concentration
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Adaptive Security Market News

  • February 2024 - Build38, a provider of Mobile Application Security solutions, launched its Next Gen AI-Powered Active Hardening technology, poised to redefine the future of Mobile App Security. Active Hardening represents a significant leap forward in Mobile App Security, adding AI-driven threat intelligence with adaptive security profiles to provide proactive protection against evolving threats. Unlike conventional RASP solutions, Active Hardening goes beyond on-device protection, leveraging AI to analyze and monitor real-time threat information from millions of endpoints.
  • January 2024 - Trellix declared an expanded strategic partnership with One Source, a managed security services provider (MSSP) and technology delivery partner. Customers benefit from a Fortune 500 SOC capability built on the Trellix XDR platform with AI-guided intelligence, enabling faster detection, investigation, and remediation.

Adaptive Security Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Buyers/Consumers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Threat of Substitute Products

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Impact of Macroeconomic Factors on the Market


    1. 5.1 Market Drivers

      1. 5.1.1 Need to Secure IT Resources from Advanced Cyberattacks

      2. 5.1.2 Need for Security Compliances and Regulations

    2. 5.2 Market Restraints

      1. 5.2.1 Lack of Skilled Cyber Security Professionals


    1. 6.1 By Application

      1. 6.1.1 Application Security

      2. 6.1.2 Network Security

      3. 6.1.3 End Point Security

      4. 6.1.4 Cloud Security

    2. 6.2 By Offering

      1. 6.2.1 Service

      2. 6.2.2 Solution

    3. 6.3 By Deployment Model

      1. 6.3.1 On-premise

      2. 6.3.2 Cloud

    4. 6.4 By End User

      1. 6.4.1 BFSI

      2. 6.4.2 Government and Defense

      3. 6.4.3 Manufacturing

      4. 6.4.4 Healthcare

      5. 6.4.5 Energy and Utilities

      6. 6.4.6 IT and Telecom

      7. 6.4.7 Other End Users

    5. 6.5 By Geography***

      1. 6.5.1 North America

      2. 6.5.2 Europe

      3. 6.5.3 Asia

      4. 6.5.4 Australia and New Zealand

      5. 6.5.5 Latin America

      6. 6.5.6 Middle East and Africa


    1. 7.1 Company Profiles*

      1. 7.1.1 Cisco Systems Inc.

      2. 7.1.2 Trend Micro Incorporated.

      3. 7.1.3 Rapid7 Inc.

      4. 7.1.4 IBM Corporation

      5. 7.1.5 Juniper Networks Inc.

      6. 7.1.6 Trellix (STG Partners LLC)

      7. 7.1.7 Panda Security Inc. (Watchguard Technologies Inc.)

      8. 7.1.8 Illumio Inc.

      9. 7.1.9 Lumen Technologies Inc.

      10. 7.1.10 Aruba Networks Inc.(Hewlett Packard Enterprise Development LP)



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Adaptive Security Industry Segmentation

The adaptive security market is defined by the revenue generated by the sale of adaptive solutions and services provided by critical vendors across the globe.

The Adaptive Security Market is Segmented by Application (Application Security, Network Security, End-Point Security, and Cloud Security), Offering (Service and Solution), Deployment Model (On-Premise and Cloud), End User (BFSI, Government & Defense, Manufacturing, Healthcare, Energy & Utilities, IT & Telecom, and Other End Users), and Geography (North America, Europe, Asia, Australia and New Zealand, Latin America, and Middle East & Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

By Application
Application Security
Network Security
End Point Security
Cloud Security
By Offering
By Deployment Model
By End User
Government and Defense
Energy and Utilities
IT and Telecom
Other End Users
By Geography***
North America
Australia and New Zealand
Latin America
Middle East and Africa
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Adaptive Security Market Research FAQs

The Adaptive Security Market size is expected to reach USD 12.28 billion in 2024 and grow at a CAGR of 17.86% to reach USD 27.92 billion by 2029.

In 2024, the Adaptive Security Market size is expected to reach USD 12.28 billion.

Cisco Systems Inc., Trend Micro Incorporated., Rapid7 Inc., IBM Corporation and Juniper Networks Inc. are the major companies operating in the Adaptive Security Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Adaptive Security Market.

In 2023, the Adaptive Security Market size was estimated at USD 10.09 billion. The report covers the Adaptive Security Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Adaptive Security Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Adaptive Security Industry Report

Statistics for the 2024 Adaptive Security market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Adaptive Security analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Adaptive Security Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)