Market Size of South America Deodorants Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Forecast Data Period | 2024 - 2029 |
Historical Data Period | 2019 - 2022 |
CAGR | 3.95 % |
Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
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South America Deodorants Market Analysis
South America deodorants market is projected to grow at a CAGR of 3.95% during the forecast period (2020-2025).
- There has been an increase in demand for safe, natural, and organic deodorant products in the market, due to the rise in consumer awareness about the harmful effects of paraben and aluminum compounds present in the deodorants.
- The market for deodorant is tending towards maturity, and manufacturers are compelled to improve their product offerings to match the dynamically changing consumer requirements. To sustain in the competitive environment, the companies in Brazil are using strategies, like heavy discounts and offers, such as buy-two-get-one free.
- Moreover, the increasing demand for deodorants among millennials is one of the major factors driving the market in Southern America.