Social Listening Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Social Listening Market Report is segmented by industry vertical (BFSI, retail and e-commerce, IT and telecom, media and entertainment, and other industry verticals) and geography (North America, Europe, Asia-Pacific, and the rest of the world). The market sizes and forecasts are provided in terms of value in USD billion for all the above segments.

Social Listening Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Social Listening Market Size

Social Media Listening Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 9.61 Billion
Market Size (2030) USD 18.43 Billion
CAGR (2025 - 2030) 13.90 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Low

Major Players

Social Media Listening Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Social Media Listening Market with other markets in Technology, Media and Telecom Industry

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Social Listening Market Analysis

The Social Media Listening Market size is estimated at USD 9.61 billion in 2025, and is expected to reach USD 18.43 billion by 2030, at a CAGR of 13.9% during the forecast period (2025-2030).

Factors such as increased spending by firms on social media listening tools, government bodies' adoption of the tool, various brands incorporating social listening solutions to establish themselves as market players, and a rise in social media usage are some expected elements to propel the studied market. Further, any firm that wants to stay ahead of the competition must first understand its customers-who they are, how they behave, and what inspires them. One method to accomplish this is to immerse themselves in the most recent trends, demonstrating an understanding of what is happening. Social media listening is a technique that will help businesses connect with their target audience. It will assist the industry in listening to the voice of customers to understand how they communicate with one another and with brands.

  • According to Meltwater's survey report on the state of social listening in the previous years, based on more than 650 survey responses from various industry professionals, the company aimed to better understand how companies approach listening activities, how useful they believe such efforts are, and how they think they could be improved. According to survey results, over 61% of organizations have implemented a social listening system and are monitoring for keyword mentions. Almost 80% of brands aim to track brand mentions, with industry keywords and hashtags as the second most prevalent features. Fewer firms follow relevant thinking leaders in their area or employee mentions; this likely suggests that most businesses do not look to display their thought leaders externally, which would naturally place more attention on this component.
  • Further, according to the social intelligence lab social listening report of the last year, which polled over 350 social listening professionals worldwide, including those from the United States, the United Kingdom, and countries in Europe, Asia, the Middle East, and Latin America, over 80% of respondents utilized multiple social listening tools. One-third spend more than USD 100,000 on their social listening stack. Most respondents (55%) also stated that they utilize two or three tools. Less than 20% of people exclusively use one tool for their social intelligence needs.
  • Government bodies are adopting social listening solutions to analyze situations much faster. For instance, in September last year, the World Health Organization (WHO) created a public health taxonomy to aid in infodemic monitoring and the creation of insights from monkeypox dialogues. The technical document outlines how social listening can be applied to monkeypox talks to yield informational insights for public health responses. Taxonomies are used to better organize and structure analytics, particularly when merging data sources of diverse quality and kind.
  • Further, many well-known brands already use social listening to fuel product creation. L'Oréal, for example, uses social listening to identify market trends and discover what consumers want. Although millions of brands rely on social listening to improve their goods, L'Oréal incorporates social listening into some essential brand choices. When L'Oréal was confronted with deciding which hair product to produce, they turned to social media to find the most promising trend. The organization investigated user-generated content and made its consumers' voices heard on social media.
  • On the flip side, as each site has different privacy and data collection policies, social listening programs have limited access to data from some. Several prominent social networks also restrict data exchange. As a result, the tools for those platforms can only display a subset of the data they collect. These findings are based on insufficient data. Furthermore, private chat channels such as Discord, Clubhouse, and WhatsApp are inaccessible to social listening technologies. The only way to find out what's going on on these sites is to join as an individual and observe. Further, according to last year's Social Intelligence Lab social listening report, data accuracy and quality tend to be more of an issue for agencies (31% vs. 19% of brands). However, the need for an organizational-wide vision for social listening appears more difficult for brands (29% vs. 18% for agencies).
  • The application of social listening approaches for humanitarian and health response, risk communication and community engagement (RCCE), and "infodemic" management increased unprecedentedly during the COVID-19 pandemic. While social listening for humanitarian and health objectives were not new, the pandemic drastically boosted its use because of the difficulties involved with in-person community participation when emergency public health and social measures (PHSM) were in effect. This increasing focus resulted in various social listening outputs created by humanitarian and health organizations and communicated through several Risk Communication and Community Engagement (RCCE) national, regional, and global spaces.

Social Listening Industry Overview

The social media listening market is fragmented, with many prominent players such as Talkwalker, Brandwatch, Meltwater, Digimind, and other corporations continually spending on strategic partnerships and product development to increase market share. The following are some recent market developments:

In March 2023, Digimind introduced the first social listening solution, which combines two robust artificial intelligence engines to provide consumers with complete insight into their online presence. The system combines Digimind AI Sense and OpenAI ChatGPT, providing a streamlined method for gathering, analyzing, and acting on online discussions. DigimindAI Sense is the operation's data scientist, recognizing peaks and supplying consumers with the required information. Meanwhile, ChatGPT summarizes the data findings as the business analyst.

In September 2022, Khoros, a customer engagement software and services firm, and Talkwalker, a consumer intelligence and deep listening startup, announced a collaboration to provide brands with world-class social media management, intelligence, and deep listening. The strategic partnership will provide businesses with the necessary resources to sync with market trends and audience movements, from insights to action. Khoros consumers now have access to in-depth insights due to deep listening. Customers of Talkwalker also have access to a complete social media management system that includes tools for taking action on insights at scale and the capability to engage with and meet customers wherever they are active.

Social Listening Market Leaders

  1. Talkwalker

  2. Brandwatch

  3. Digimind

  4. ListenFirst

  5. Meltwater

  6. *Disclaimer: Major Players sorted in no particular order
Social Media Listening Market Concentration
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Social Listening Market News

  • September 2022: Mention made monitoring the business's online reputation easy. One of the most challenging aspects of monitoring goods, services, or brand names across millions of sources is comprehending the worldwide perspective regarding their societal influence. Mention announced a Dashboard, its newest analytics feature, that gives customers a centralized view of all their alerts. The dashboard provides marketers and professionals with KPIs for sentiment, volume, activity, tags, sources, spikes, and quota use for all or selected alerts.
  • July 2022: Synthesio, a player in social listening and AI-enabled consumer intelligence, has announced the broad availability of an advanced solution: topic modeling. Using the power of machine learning, this artificial intelligence (AI)-powered discovery engine automatically reads, categorizes, and visualizes hundreds of thousands of online discussions in just a few clicks. Topic modeling identifies consumer-defined topics, reveals undiscovered or hidden phenomena, and facilitates trend analysis.

Social Listening Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Technology Snapshot
  • 4.4 Assessment of the Impact of COVID-19 on the Market

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rising Number of Social Media Users
    • 5.1.2 Rising Need for Social Media Measurement to Enhance the Customer Experience
  • 5.2 Market Challenges
    • 5.2.1 Lack of Standard Measures for Social Media Analytics
    • 5.2.2 Lack of a Single Solution to Manage the Increasing Unstructured Data

6. MARKET SEGMENTATION

  • 6.1 By Industry Vertical
    • 6.1.1 BFSI
    • 6.1.2 Retail & E-commerce
    • 6.1.3 IT & Telecom
    • 6.1.4 Media & Entertainment
    • 6.1.5 Other Industry Verticals (Education, Travel & Hospitality, Healthcare etc.)
  • 6.2 By Geography
    • 6.2.1 North America
    • 6.2.2 Europe
    • 6.2.3 Asia-Pacific
    • 6.2.4 Rest of the World

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Talkwalker
    • 7.1.2 Brandwatch
    • 7.1.3 Digimind
    • 7.1.4 ListenFirst
    • 7.1.5 Meltwater
    • 7.1.6 NetBase Quid
    • 7.1.7 Sprinklr
    • 7.1.8 Synthesio
    • 7.1.9 Zignal Labs
    • 7.1.10 Awario
    • 7.1.11 Keyhole
    • 7.1.12 Mention
    • 7.1.13 Agorapulse
    • 7.1.14 Synthesio
    • 7.1.15 Mentionlytics
  • *List Not Exhaustive

8. VENDOR POSITIONING ANALYSIS

9. FUTURE OF THE MARKET

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Social Listening Industry Segmentation

Social listening involves analyzing conversations and trends relevant to the user's brand. These include discussions about the user's firm, competitors, and the industry at large. The information gleaned from these discussions is used to make sound marketing decisions.

The social media listening market is segmented by industry vertical (BFSI, Retail and e-commerce, IT & Telecom, media & entertainment, and other industry verticals) and geography (North America, Europe, Asia Pacific, and the rest of the world). The market sizes and forecasts are provided in terms of value in USD billion for all the above segments.

By Industry Vertical BFSI
Retail & E-commerce
IT & Telecom
Media & Entertainment
Other Industry Verticals (Education, Travel & Hospitality, Healthcare etc.)
By Geography North America
Europe
Asia-Pacific
Rest of the World
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Social Listening Market Research FAQs

How big is the Social Media Listening Market?

The Social Media Listening Market size is expected to reach USD 9.61 billion in 2025 and grow at a CAGR of 13.90% to reach USD 18.43 billion by 2030.

What is the current Social Media Listening Market size?

In 2025, the Social Media Listening Market size is expected to reach USD 9.61 billion.

Who are the key players in Social Media Listening Market?

Talkwalker, Brandwatch, Digimind, ListenFirst and Meltwater are the major companies operating in the Social Media Listening Market.

Which is the fastest growing region in Social Media Listening Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Social Media Listening Market?

In 2025, the North America accounts for the largest market share in Social Media Listening Market.

What years does this Social Media Listening Market cover, and what was the market size in 2024?

In 2024, the Social Media Listening Market size was estimated at USD 8.27 billion. The report covers the Social Media Listening Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Social Media Listening Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Social Listening Industry Report

The global social media listening market is experiencing robust growth, driven by the increasing adoption of social media platforms across various sectors including IT & telecom, BFSI, healthcare, and retail. Social listening statistics reveal a significant surge in the use of tools to gather and analyze data on customer sentiment, brand reputation, and market trends. This has led to a proliferation of social listening companies offering advanced solutions that incorporate AI and machine learning to provide deeper insights into consumer behavior. The market is segmented based on solutions such as text analytics and sentiment analysis, and applications including customer experience management and brand monitoring. The social media listening report underscores the importance of these tools in enabling businesses to make informed decisions and tailor their strategies to better meet consumer needs. As digital engagement continues to grow, the demand for these tools is expected to rise, further expanding the market and offering new opportunities for businesses to enhance their digital presence and customer engagement strategies. For detailed statistics, market share, size, revenue growth rate, and a forecast outlook, download a free report PDF sample from Mordor Intelligence™ Industry Reports.