Market Trends of Smoothies Industry
Increasing Consumption of Healthy Beverages
- Smoothies, which include large servings of fruits and vegetables, are recommended as a healthy diet. Moreover, rising health consciousness among consumers, changing lifestyle and food habits, and health benefits are driving the smoothie market's growth. Currently, the consumption habits of the majority of the population include skipping meals and using other snack foods as substitutes.
- The intake of carbohydrates, primarily when smoothies are made without sugar, is low. Thus, most gym trainers recommend smoothies to people planning to lose weight. Therefore, smoothies emerged as perfect meal replacement products. Furthermore, they are healthier than other snack products and offer good taste, convenience, and portability.
- According to a survey conducted by the International Food Information Council in 2022, the word "fresh" was selected by nearly 37% of respondents in the United States as the best description of healthy food. This definition emerged as the most popular among participants. The second most commonly chosen definition, selected by almost 32% of respondents, was "low in sugar" as a characteristic of healthy food. Furthermore, 28% of customers considered foods containing fruits or vegetables to be indicative of healthy choices. These factors are also anticipated to drive the market for fruit and vegetable smoothies in the near future.
- Additionally, with the ongoing organic trend, many juice manufacturers have started launching smoothie products that are organic and feature clean, easy-to-read labels. Increased health consciousness, obesity control, and increased customer awareness about the composition of a product are the major factors behind the penetration of natural and organic smoothies in the market.
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North America Accounts for the Major Share
- The North American region accounts for the major market share studied, followed by the Asia-Pacific region. In the North American region, the United States accounted for the majority share in terms of consumption of healthy ingredients, owing to the country's busy lifestyle and deteriorating health conditions. Moreover, rising health consciousness and busy lifestyle drive convenience food adoption.
- The consumption of fresh vegetables is increasing at a rapid pace, owing to the growing awareness of the health benefits. Consequently, several smoothie brands are launching products with vegetables, such as kale, spinach, pumpkins, beets, carrots, and cabbages.
- For instance, in September 2021, Clean Energy, a clean-label, plant-based sports nutrition company, announced the launch of its on-the-go smoothie packets containing only organic fruits and vegetables as its first product. It is also available in its debut flavor combination - banana, strawberry, blueberry, spinach, and flaxseed - Clean Energy provides the nutrition of a homemade smoothie.
- Consumers across the region are using fruit-blend smoothies, which include other ingredients, such as whey powder, herbal supplements, and nutritional supplements, to fulfill their optimum nutritional requirements. Post-workout fruit powders, meal-replacement fruit powders, nutrient-rich fruit powders, and low-carb powders are being launched in the market in response to the demand for healthy smoothies.
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