Soft Drinks Market Size and Share
Market Overview
| Study Period | 2021 - 2031 |
|---|---|
| Market Size (2026) | USD 740.59 Billion |
| Market Size (2031) | USD 950.61 Billion |
| Growth Rate (2026 - 2031) | 5.12% CAGR |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players *Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. | |
Soft Drinks Market Analysis by Mordor Intelligence
The global soft drink market is estimated to reach USD 740.59 billion by 2026 and is projected to grow to USD 950.61 billion by 2031, registering a CAGR of 5.12%. Shifting consumer preferences from high-sugar carbonated beverages to functional, low-calorie, and clean-label drinks are altering the category landscape. This trend is prompting brands to reformulate their core product lines and acquire wellness-focused competitors. The implementation of sugar taxes in over 50 jurisdictions, coupled with increasing consumer skepticism toward artificial additives, is driving the introduction of zero-sugar products and the adoption of natural sweeteners. In North America and Western Europe, premiumization trends are evident, while rapidly urbanizing Asian economies are experiencing significant volume growth. This has created a competitive environment where both global scale and local adaptability are critical for success. Additionally, sustainability concerns, particularly regarding water stewardship and recyclable packaging, have become key priorities for companies, as regulators and consumers increasingly associate environmental responsibility with brand trust.
Key Report Takeaways
- By soft drink category, carbonated soft drinks held 45.54% of global soft drink market share in 2025, while ready-to-drink tea is forecast to post the fastest 6.54% CAGR through 2031.
- By packaging type, polyethylene terephthalate bottles commanded 59.23% of the soft drink market size in 2025, whereas aseptic packages are projected to expand at a 6.43% CAGR between 2026-2031.
- By distribution channel, off-trade outlets accounted for 65.12% of sales in 2025; on-trade venues are expected to grow at a 5.99% CAGR to 2031.
Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of January 2026.
Global Soft Drinks Market Trends and Insights
Drivers Impact Analysis
| Driver | (~)% Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Rising demand for functional beverages | +1.2% | Global, with premium adoption in North America and Europe, volume gains in Asia-Pacific | Medium term (2-4 years) |
| Sugar reduction technologies and natural sweeteners | +0.9% | Global, regulatory push strongest in Europe and Latin America | Short term (≤ 2 years) |
| Digital marketing and social media engagement | +0.6% | Global, highest conversion in North America and Asia-Pacific urban centers | Short term (≤ 2 years) |
| Convenience and on-the-go packaging | +0.8% | Global, urbanization-driven demand peaks in Asia-Pacific and Middle East | Medium term (2-4 years) |
| Foodservice, quick service restaurant, and out-of-home partnerships | +0.7% | North America and Europe lead, expanding to Asia-Pacific quick service chains | Medium term (2-4 years) |
| Emerging-market urbanization and youth demographics | +1.0% | Asia-Pacific, Middle East and Africa, Latin America | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Rising demand for functional beverages
Functional beverages are influencing portfolio strategies as consumers increasingly seek products that provide health benefits beyond basic hydration. Ingredients such as electrolytes, probiotics, adaptogens, and plant-based proteins are transitioning from niche wellness markets into mainstream soft drink formats, merging refreshment with supplementation. In 2024, The Coca-Cola Company expanded its Bodyarmor sports drink line, focusing on coconut water and natural flavors to appeal to athletes and fitness enthusiasts who prefer natural formulations. Similarly, PepsiCo's Gatorade introduced an electrolyte-enhanced water line in 2025, targeting casual exercisers seeking recovery benefits without the sugar content of traditional sports drinks. This trend highlights the growing importance of substantiating functional claims with transparent ingredient lists and third-party certifications, as 45% of consumers prioritized nutritional value when choosing beverages, according to Ingredion research conducted in 2024 [1]Source: Ingredion Incorporated, “Sustainable Innovations In Reb M Stevia Production,” ingredion.com.
Sugar reduction technologies and natural sweeteners
Sugar reduction has shifted from being a defensive reformulation strategy to a proactive approach driving innovation. Governments are introducing excise taxes on high-sugar beverages, and consumers are increasingly associating excessive sweetness with metabolic health risks. Ingredients such as stevia, monk fruit extract, allulose, and next-generation steviol glycosides like Rebaudioside M (Reb M) are helping brands replicate the taste of sucrose while significantly reducing caloric content. In 2024, The Coca-Cola Company launched Coca-Cola Stevia in several European markets, using fermentation-derived Reb M to address the metallic aftertaste that earlier stevia formulations faced. In 2025, PepsiCo reformulated Pepsi Zero Sugar with a proprietary blend of acesulfame potassium and sucralose. This reformulation led to double-digit volume growth in North America, as diabetic and weight-conscious consumers opted for this alternative over full-calorie variants. Additionally, natural sweeteners derived from sugar cane, such as those developed by Ingredion, are gaining traction in regions like Latin America and the Asia-Pacific, where regulatory frameworks tend to favor plant-based ingredients over synthetic options. The ability to deliver sweetness without compromising mouthfeel or shelf stability is becoming a critical capability for brands. This is particularly important as glucagon-like peptide-1 (GLP-1) medications reduce baseline sugar consumption, thereby shrinking the addressable market for traditional carbonated beverages. Companies are increasingly focusing on innovation to meet these evolving consumer and regulatory demands.
Digital marketing and social media engagement
Digital marketing and social media engagement are reducing the gap between brand messaging and purchase intent, allowing soft drink companies to target specific micro-segments with personalized content and real-time promotions. Social media platforms such as Instagram, TikTok, and WeChat enable brands to collaborate with influencers and utilize user-generated content, bypassing traditional advertising channels that younger consumers are increasingly ignoring. For example, PepsiCo's Pepsi Zero Sugar campaign in 2025 used short-form video content and celebrity endorsements to drive product trials among Generation Z (Gen Z) consumers, achieving a 15 percent increase in brand awareness within six months. Similarly, The Coca-Cola Company partnered with esports organizations in 2024 to integrate its energy drink portfolio into live-streamed gaming events, effectively capturing attention during high-engagement moments when viewers were most receptive to brand messaging.
Convenience and on-the-go packaging
Convenience and on-the-go packaging innovations are adapting to urbanization trends by emphasizing portability, single-serve formats, and resealable closures that align with commuter routines and active lifestyles. Polyethylene terephthalate (PET) bottles with ergonomic grips, slim cans designed to fit cup holders, and aseptic cartons with twist caps are increasingly prevalent as brands compete for visibility in convenience stores, vending machines, and e-commerce channels. In 2024, The Coca-Cola Company launched a 13.2-ounce sleek can for its Topo Chico sparkling water brand, targeting urban millennials who value premium aesthetics and portion control. Similarly, in 2025, PepsiCo expanded its mini-can portfolio across carbonated and energy drink categories to capture impulse purchases from consumers seeking indulgence without committing to full-size servings. Aseptic packaging technology, developed by suppliers such as SIG and Tetra Pak, extends shelf life to up to 12 months without refrigeration, facilitating distribution in regions with unreliable cold chains and reducing waste caused by spoilage.
Restraints Impact Analysis
| Restraint | (~)% Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Heightened health concerns around sugar and calories | -0.8% | Global, most acute in North America and Europe with high obesity prevalence | Short term (≤ 2 years) |
| Ingredient scrutiny and clean-label demands | -0.5% | Global, regulatory pressure strongest in Europe, consumer activism in North America | Medium term (2-4 years) |
| Negative public image of carbonated and artificial beverages | -0.4% | North America and Europe, emerging in Asia-Pacific urban centers | Medium term (2-4 years) |
| Water scarcity and resource pressures | -0.6% | Global, critical in Middle East, North Africa, South Asia, and Western United States | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Heightened health concerns around sugar and calories
Health concerns regarding sugar and calorie consumption are increasingly influencing consumer preferences, resulting in a decline in the demand for full-calorie carbonated beverages. Consumers are linking excessive sugar intake to health risks such as obesity, diabetes, and cardiovascular diseases. Additionally, the rising use of glucagon-like peptide-1 (GLP-1) receptor agonist medications, including Ozempic and Wegovy, is suppressing appetite and reducing the consumption of caloric beverages, particularly among individuals managing diabetes and weight. Between 2018 and 2024, governments in countries such as Mexico, the United Kingdom, and several European Union member states implemented sugar taxes, driving product reformulations and shifts in portfolios toward zero-sugar alternatives. According to The Coca-Cola Company's 2024 annual report, zero-sugar products accounted for 35% of sparkling soft drink volume in developed markets, up from 25% in 2020, reflecting a growing consumer preference for lower-calorie options. Similarly, PepsiCo's 2025 investor presentation reported double-digit growth in its zero-sugar portfolio, supported by improved taste profiles and marketing efforts that positioned diet beverages as mainstream rather than niche products. According to American Heart Association, adults and young adults in the United States consume an average of 17 teaspoons of added sugar daily, exceeding the recommended daily allowance by 2 to 3 times for men and women, respectively [2]Source: American Heart Association, “How Much Sugar Is Too Much?,” heart.org . This equates to approximately 60 pounds of added sugar consumed annually.
Ingredient scrutiny and clean-label demands
Consumers are increasingly scrutinizing ingredients and demanding clean-label products, prompting beverage companies to remove artificial colors, flavors, and preservatives. These additives are often associated with industrial food processing and potential long-term health risks. Research conducted by Ingredion in 2024 revealed that 56% of consumers are willing to pay a premium for beverages made with recognizable ingredients, while 45% actively avoid products containing synthetic additives. This shift is encouraging brands to reformulate their legacy products with natural alternatives, a process that often involves trade-offs in taste, shelf stability, or cost structure. For example, The Coca-Cola Company removed artificial flavors from its Simply juice brand in 2024, focusing on cold-pressed extraction and minimal processing to align with clean-label expectations. Similarly, PepsiCo's Naked Juice portfolio underwent reformulations in 2025, eliminating preservatives and adopting high-pressure processing (HPP) to extend shelf life without compromising nutritional integrity.
Segment Analysis
By Soft Drink Category: Ready-to-Drink Tea Outpaces Legacy Carbonates
The ready-to-drink tea market is expected to grow at an annual rate of 6.54% through 2031, representing the fastest growth among soft drink categories. This growth is attributed to consumer preferences for beverages that provide functional benefits without the high sugar content or artificial ingredients typically associated with carbonated drinks. The segment's popularity lies in its ability to balance indulgence and wellness, with brands incorporating adaptogens, probiotics, and botanical extracts into tea bases to align with preventive health trends. The Coca-Cola Company's acquisition of Honest Tea and its planned expansion of the Gold Peak platform in 2024 emphasize the strategic importance of appealing to health-conscious consumers who value authenticity and transparency.
Carbonated soft drinks, despite holding a 45.54% market share in 2025, are facing structural challenges such as sugar taxes, negative health perceptions, and generational shifts toward non-carbonated beverage formats. Traditional cola and diet cola variants are losing shelf space to fruit-flavored carbonated drinks that use natural sweeteners and exotic flavor profiles to differentiate themselves from legacy formulations. The juice market, which includes 100% juice, juice drinks, nectars, and concentrates, is navigating a dual demand landscape. Premium cold-pressed juices are gaining popularity in developed markets, while value-oriented concentrates remain a preferred choice in emerging regions. Additionally, the ready-to-drink coffee segment, driven by innovations in iced coffee and cold brew, is attracting urban millennials who seek convenient, shelf-stable options that replicate the quality of coffeehouse beverages.
Note: Segment shares of all individual segments available upon report purchase
By Packaging Type: Aseptic Innovation Challenges Polyethylene Terephthalate Dominance
Aseptic packaging is experiencing an annual growth rate of 6.43% through 2031, making it the fastest-growing packaging type. This growth is fueled by the need for extended shelf life without refrigeration, which facilitates distribution in regions with limited cold-chain infrastructure and helps reduce waste caused by spoilage. Aseptic technology, originally developed by Tetra Pak and further enhanced by companies such as SIG and GEA (Global Engineering Alliance), involves sterilizing both the beverage and packaging separately before filling them in a sterile environment. This process enables ambient storage for up to 12 months while preserving the nutritional value and taste of the product. This packaging format is particularly suitable for products like juice, ready-to-drink tea, and plant-based beverages, which are sensitive to oxidation and microbial degradation.
Polyethylene terephthalate (PET) bottles, expected to account for 59.23% of the market share in 2025, continue to dominate due to their transparency, lightweight properties, and recyclability. However, growing sustainability concerns are driving investments in post-consumer recycled content and lightweighting initiatives to reduce material usage. Glass bottles, often chosen for premium and craft beverages, offer excellent barrier properties and aesthetic appeal but are primarily used in niche segments due to their higher costs and heavier weight. Metal cans, valued for their portability and rapid chilling capabilities, are becoming increasingly popular in energy drinks and ready-to-drink coffee. Slim-can formats, in particular, are gaining traction in convenience stores and vending machines. Disposable cups, mainly used in foodservice and quick-service restaurant channels, are transitioning from polystyrene to paper-based materials in response to single-use plastics bans in Europe and North America.
By Distribution Channel: On-Trade Recovery Reshapes Channel Mix
On-trade channels, which include bars, restaurants, entertainment venues, and quick-service restaurants (QSRs), are growing at an annual rate of 5.99% through 2031. This growth is driven by the normalization of post-pandemic mobility as consumers return to social dining and leisure activities. Foodservice operators are adapting to this recovery by forming exclusive beverage partnerships and introducing limited-time offerings to attract more customers and increase average spending per visit.
Off-trade channels, comprising supermarkets, hypermarkets, convenience stores, specialty stores, and online retail, accounted for 65.12% of the market share in 2025. This dominance is attributed to the convenience and price transparency offered by modern retail formats. Supermarkets and hypermarkets remain the largest segment within off-trade channels, providing a broad product range and frequent promotions that boost sales volumes. However, their market share is gradually declining as consumers increasingly prefer convenience stores for quick purchases and online retail for subscription-based replenishment. Convenience stores attract urban commuters and impulse buyers with curated selections of single-serve products, chilled displays, and strategic locations near transit hubs and workplaces. Specialty stores, which emphasize organic, craft, and functional beverages, appeal to health-conscious consumers willing to pay a premium for unique products and expert guidance. Online retail, which experienced significant growth during the pandemic, continues to expand in regions with advanced e-commerce infrastructure. However, its growth is constrained in areas with fragmented logistics networks and cash-based payment systems. According to the International Trade Administration, global B2C e-commerce revenue is projected to grow at a compound annual growth rate of approximately 14.4% by 2027[3]Source: International Trade Association, “2024 eCommerce Size & Sales Forecast,” trade.gov.
Geography Analysis
North America led the global soft drink market in 2025, holding 33.54% of the market share. This dominance was supported by high per-capita consumption, advanced retail infrastructure, and strong brand loyalty toward established companies such as The Coca-Cola Company and PepsiCo. The region's market dynamics reflect stagnation in carbonated soft drink volumes, which is being offset by significant growth in functional beverages, ready-to-drink coffee, and zero-sugar variants that cater to health and wellness trends. Regulatory uncertainty remains a challenge, with the United States Food and Drug Administration (FDA) reviewing artificial sweeteners and color additives, potentially accelerating clean-label reformulations. Additionally, state-level sugar taxes in cities like Philadelphia and Seattle are impacting margins on full-calorie products.
The Asia-Pacific region is the fastest-growing segment, expanding at an annual rate of 6.43% through 2031. This growth is driven by urbanization, increasing disposable incomes, and the rise of smartphone-enabled e-commerce, which reduces traditional barriers to product trials. Major contributors to this growth include China, India, Japan, Australia, Indonesia, South Korea, Thailand, and Singapore. China alone accounts for over 40% of the region's volume, supported by its large population and rapidly evolving consumer preferences. In India, the beverage market is transitioning from unorganized local brands to packaged soft drinks, aided by the expansion of cold-chain infrastructure and the proliferation of modern retail formats in tier-two and tier-three cities.
Other regions, such as Europe, are shaped by stringent regulations on sugar content, labeling transparency, and environmental sustainability. The European Union's Farm to Fork strategy mandates clearer nutritional disclosures, while the Single-Use Plastics Directive bans certain disposable packaging formats. Germany, the United Kingdom, Italy, France, and Spain are the largest markets in the region, each with distinct taste preferences and retail structures that require localized strategies. The United Kingdom's soft drinks industry levy, introduced in 2018, prompted widespread reformulations and a shift toward zero-sugar products, a strategy that other European countries are increasingly adopting.
Competitive Landscape
The global soft drink market exhibits moderate concentration. The Coca-Cola Company and PepsiCo command substantial market shares, bolstered by their vertically integrated bottling systems and well-established brand portfolios. Nevertheless, regional specialists and emerging competitors maintain a notable presence by leveraging local distribution strengths and targeting niche markets. Leading companies are prioritizing two main strategies: safeguarding their core carbonated beverage lines through zero-sugar reformulations and intensive marketing efforts, while simultaneously acquiring or developing functional beverage brands to align with the increasing consumer focus on wellness.
The Coca-Cola Company's acquisition of Bodyarmor in 2024 for USD 5.6 billion exemplifies this strategy, as it strengthened the company's position in the sports drink category and diversified its portfolio beyond traditional carbonated beverages. Similarly, PepsiCo's partnership with Starbucks to co-develop ready-to-drink coffee platforms generated USD 1.5 billion in annual sales by 2025, demonstrating the value of combining complementary brand equity and distribution capabilities. Opportunities are also emerging in functional beverage formats that combine hydration with benefits such as cognitive enhancement, stress reduction, or gut health. These categories, supported by scientific validation and transparent ingredient sourcing, can command premium pricing and offer protection against private-label competition. For established players, the challenge lies in balancing the efficiency of scale with the agility required to meet increasingly fragmented consumer preferences, a dynamic that will shape competition in the coming years.
Emerging disruptors like Spindrift, Health-Ade, and Olipop are gaining traction by emphasizing clean labels, innovative fermentation techniques, and direct-to-consumer engagement that bypasses traditional retail channels. These brands are leveraging social media and influencer partnerships to build strong consumer communities, fostering loyalty that reduces price sensitivity and supports rapid growth. Technology is also becoming a critical competitive factor, with companies integrating artificial intelligence (AI) into demand forecasting, route optimization, and personalized marketing to reduce costs and improve conversion rates. For instance, The Coca-Cola Company's use of predictive analytics in its vending machine network has optimized inventory levels, minimized stockouts, and enhanced both customer satisfaction and revenue per machine.
Soft Drinks Industry Leaders
The Coca-Cola Company
PepsiCo Inc.
Keurig Dr Pepper Inc.
Suntory Holdings Ltd.
Red Bull GmbH
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- June 2025: Monster Beverage Corporation launched Monster Energy Ultra in Japan, featuring zero sugar and zero calories, tailored to health-conscious consumers in a market where energy drinks are gaining traction among students and young professionals. The launch was supported by partnerships with convenience store chains and digital marketing campaigns targeting urban millennials.
- February 2024: Pepsi Gatorade has entered into a partnership with the top tier of Saudi Arabian soccer, becoming its official sports drink partner. The collaboration is focused on enhancing the matchday experience for fans through a series of activations and events.
- February 2024: Rockstar® Energy Drink, a subsidiary of PepsiCo, Inc unveiled “Rockstar Focus™,” a new line of energy drinks delivering energy & mental boost made with innovative ingredients like Lion’s Mane, a mushroom used in traditional eastern cultures, and providing 200 mg of caffeine. These products are avilable in retail channels in Saudi Arabia, UAE and Qatar.
Global Soft Drinks Market Report Scope
The soft drink market encompasses non-alcoholic beverages. These drinks consist of water, sweeteners, flavorings, and acids, with the possibility of incorporating functional ingredients such as vitamins, minerals, or herbal extracts. Soft drinks address diverse consumer preferences by offering a variety of flavors, sugar-free alternatives, and fortified products, making them a key segment.
The soft drink market is segmented by soft drink category, which includes carbonated soft drinks, juices, RTD coffee, RTD tea, and energy drinks. Carbonated soft drinks are further segmented into standard cola, diet cola, fruit-flavored carbonates, and other types. Juice is sub-segmented into 100% juice, juice drinks (up to 24% juice), nectars (25-99% juice), and juice concentrates. RTD coffee is sub-segmented into iced coffee, cold brew coffee, and other RTD coffee. RTD tea is sub-segmented into iced tea, green tea, herbal tea, and other RTD tea. Sports drinks are sub-segmented into isotonic, hypertonic, hypotonic, electrolyte-enhanced water, and protein-based sports drinks. By packaging type, the market is segmented into PET bottles, glass bottles, metal cans, aseptic packages, and disposable cups. By distribution channel, the market is segmented into on-trade and off-trade, where off-trade is further sub-segmented into supermarkets/hypermarkets, convenience stores, specialty stores, and online retail. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. The market sizing has been done in value terms in USD for all the abovementioned segments.
| Carbonated Soft Drinks | Standard Cola |
| Diet Cola | |
| Fruit Flavored Carbonates | |
| Other Types | |
| Juices | 100% Juice |
| Juice Drinks (up to 24% Juice) | |
| Nectars (25-99% Juice) | |
| Juice concentrates | |
| RTD Coffee | Iced coffee |
| Cold brew coffee | |
| Other RTD Coffee | |
| RTD Tea | Iced tea |
| Green tea | |
| Herbal tea | |
| Other RTD Tea | |
| Energy Drinks | Traditional Energy Drinks |
| Sugar-free or Low-calories Energy Drinks | |
| Natural/Oraganic Energy Drinks | |
| Energy Shots | |
| Other Energy Drinks | |
| Sport Drinks | Isotonic |
| Hypertonic | |
| Hypotonic | |
| Electrolyte-Enhanced Water | |
| Protein-based Sport Drinks |
| PET Bottles |
| Glass Bottles |
| Metal Can |
| Aseptic packages |
| Disposable Cups |
| On-Trade | |
| Off-Trade | Supermarket/Hypermarket |
| Convenience Stores | |
| Specialty Stores | |
| Online Retail | |
| Other Distribution Channels |
| North America | United States |
| Canada | |
| Mexico | |
| Rest of North America | |
| Europe | Germany |
| United Kingdom | |
| Italy | |
| France | |
| Spain | |
| Netherlands | |
| Poland | |
| Belgium | |
| Sweden | |
| Rest of Europe | |
| Asia-Pacific | China |
| India | |
| Japan | |
| Australia | |
| Indonesia | |
| South Korea | |
| Thailand | |
| Singapore | |
| Rest of Asia-Pacific | |
| South America | Brazil |
| Argentina | |
| Colombia | |
| Chile | |
| Peru | |
| Rest of South America | |
| Middle East and Africa | South Africa |
| Saudi Arabia | |
| United Arab Emirates | |
| Nigeria | |
| Egypt | |
| Morocco | |
| Turkey | |
| Rest of Middle East and Africa |
| By Soft Drink Category | Carbonated Soft Drinks | Standard Cola |
| Diet Cola | ||
| Fruit Flavored Carbonates | ||
| Other Types | ||
| Juices | 100% Juice | |
| Juice Drinks (up to 24% Juice) | ||
| Nectars (25-99% Juice) | ||
| Juice concentrates | ||
| RTD Coffee | Iced coffee | |
| Cold brew coffee | ||
| Other RTD Coffee | ||
| RTD Tea | Iced tea | |
| Green tea | ||
| Herbal tea | ||
| Other RTD Tea | ||
| Energy Drinks | Traditional Energy Drinks | |
| Sugar-free or Low-calories Energy Drinks | ||
| Natural/Oraganic Energy Drinks | ||
| Energy Shots | ||
| Other Energy Drinks | ||
| Sport Drinks | Isotonic | |
| Hypertonic | ||
| Hypotonic | ||
| Electrolyte-Enhanced Water | ||
| Protein-based Sport Drinks | ||
| By Packaging Type | PET Bottles | |
| Glass Bottles | ||
| Metal Can | ||
| Aseptic packages | ||
| Disposable Cups | ||
| By Distribution Channel | On-Trade | |
| Off-Trade | Supermarket/Hypermarket | |
| Convenience Stores | ||
| Specialty Stores | ||
| Online Retail | ||
| Other Distribution Channels | ||
| By Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Europe | Germany | |
| United Kingdom | ||
| Italy | ||
| France | ||
| Spain | ||
| Netherlands | ||
| Poland | ||
| Belgium | ||
| Sweden | ||
| Rest of Europe | ||
| Asia-Pacific | China | |
| India | ||
| Japan | ||
| Australia | ||
| Indonesia | ||
| South Korea | ||
| Thailand | ||
| Singapore | ||
| Rest of Asia-Pacific | ||
| South America | Brazil | |
| Argentina | ||
| Colombia | ||
| Chile | ||
| Peru | ||
| Rest of South America | ||
| Middle East and Africa | South Africa | |
| Saudi Arabia | ||
| United Arab Emirates | ||
| Nigeria | ||
| Egypt | ||
| Morocco | ||
| Turkey | ||
| Rest of Middle East and Africa | ||
Market Definition
- Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
- Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
- Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
- Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
| Keyword | Definition |
|---|---|
| Carbonated Soft Drinks | Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners. |
| Standard Cola | Standard Cola is defined as the original flavor of cola soda. |
| Diet Cola | A cola-based soft drink containing no or low amounts of sugar |
| Fruit Flavored Carbonates | A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences. |
| Juice | Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. |
| 100% Juice | Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice. |
| Juice Drinks (up to 24% Juice) | Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract. |
| Nectars (25-99% Juice) | Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit |
| Juice concentrates | Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate. |
| RTD Coffee | Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase. |
| Iced Coffee | An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it. |
| Cold Brew Coffee | Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours. |
| RTD Tea | Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation |
| Iced Tea | Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold. |
| Green Tea | Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss. |
| Herbal Tea | Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water. |
| Energy Drink | A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients. |
| Sugar-free or Low-calories Energy Drinks | Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories. |
| Traditional Energy Drink | Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy. |
| Natural/Oraganic Energy Drinks | Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts. |
| Energy Shots | A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks. |
| Sports Drink | Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise. |
| Isotonic | Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate. |
| Hypertonic | Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise. |
| Hypotonic | Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body. |
| Electrolyte-Enhanced Water | Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium. |
| Protein-based Sport Drinks | Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown. |
| On-Trade | The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs |
| Off-Trade | Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away. |
| Convenience Store | A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline. |
| Specialty store | A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods |
| Online Retail | Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website. |
| Aseptic Packaging | Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc. |
| PET Bottle | PET bottle means a bottle made of polyethylene terephthalate. |
| Metal Cans | Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products. |
| Disposable Cups | Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages. |
| Gen Z | A way of referring to the group of people who were born in the late 1990s and early 2000s. |
| Millenial | Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial |
| Taurine | Taurine is an amino acid that supports immune health and nervous system function. |
| Bars & Pubs | It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises. |
| Café | It is a foodservice establishment serving refreshments (mainly coffee) and light meals. |
| On the go | It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate. |
| Internet Penetration | The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet. |
| Vending Machine | A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted |
| Discount store | A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs. |
| Clean Label | Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed. |
| Caffeine | An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance. |
| Extreme sport | Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. |
| High-intensity interval training | It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements. |
| Shelf life | The length of time for which an item remains usable, fit for consumption, or saleable. |
| Cream Soda | Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float |
| Root Beer | Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated. |
| Vanilla Soda | A carbonated soft drink flavoured with vanilla. |
| Dairy-Free | A product that does not contain any milk or milk products from cows, sheep or goats. |
| Caffeine-Free Energy Drinks | Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes. |
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
