Soft Drinks Market Size and Share
Soft Drinks Market Analysis by Mordor Intelligence
The soft drinks market size was valued at USD 740.6 billion in 2026 and estimated to grow from USD 778.9 billion in 2027 to reach USD 990.8 billion by 2032, at a CAGR of 4.93% during the forecast period (2027-2032). The market volume was 427.6 billion liters in 2026 and estimated to grow from 440 billion liters in 2027 to reach 507.6 billion liters by 2032, at a CAGR of 2.9% during the forecast period (2027-2032).
Functional and zero-sugar variants and mini cans in convenience stores offer brands demand opportunities. Proposed UK sugar-tax thresholds increase the incentive to reformulate. Drought-linked water-capture limits adopted in April 2026 for INDEGA, Coca-Cola FEMSA's bottling operation in La Calera, Colombia, were not in force in July while appeals were reviewed. Matching variants to suitable outlets offers demand growth, while recipes above proposed UK tax thresholds and plants facing water-capture restrictions risk tax liabilities and constrained supply.
Key Report Takeaways
- By soft drink category, carbonated soft drinks held a 45.27% soft drinks market share in 2026, while energy drinks are forecast to grow fastest at a 6.4% CAGR during 2027-2032.
- PET bottles led packaging types with a 59.13% share of the soft drinks market size in 2026, and glass bottles are forecast to be the fastest-growing segment at a 5.5% CAGR during 2027-2032.
- Across distribution channels, off-trade accounted for 64.85% of market value in 2026, whereas on-trade is forecast to grow fastest at a CAGR of 5.75% during 2027-2032.
- Geographically, North America led with a 34.24% share of market value in 2026, with Asia-Pacific forecast to grow fastest at a 6.1% CAGR during 2027-2032.
Note: Market numbers in this report are based on Mordor Intelligence's proprietary estimation framework, which combines nine months of actuals with Q4 projections for base year 2026.
Market Trends and Insights
Drivers Impact Analysis of Soft Drinks Market*
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Rising demand for functional beverages | +1.8% | North America, United Kingdom | Medium term (2-4 years) |
| Sugar reduction technologies and natural sweeteners | +1.6% | North America, Europe, Asia-Pacific | Medium term (2-4 years) |
| Digital marketing and social media engagement | +1.2% | North America, Europe, South America | Short term (≤ 2 years) |
| Convenience and on-the-go packaging | +1.1% | North American region | Short term (≤ 2 years) |
| Foodservice, quick service restaurant, and out-of-home partnerships | +0.9% | The United States | Short term (≤ 2 years) |
| Emerging-market urbanization and youth demographics | +0.7% | India, Nigeria, Egypt, Bangladesh, Ethiopia | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Rising demand for functional beverages
Functional positioning can give consumers a reason to choose a soft drink beyond refreshment, opening room for differentiated products. Ocado Retail’s UK health-drink searches and sales, including kombucha and prebiotic sodas, rose 54% year on year during March 23, 2024 to April 23, 2025, compared with March 23, 2023 to April 23, 2024.[1] That retailer-level increase supports an opportunity for beverage producers to build an offer around a specific functional drinking occasion. PepsiCo Inc. also reported volume and net revenue growth for Propel, its enhanced-water functional hydration offering, in North America in Q1 2026. Ocado's gains across kombucha and prebiotic sodas and Propel's growth within enhanced water show functional demand across several drink types, widening the set of soft drinks that can be positioned for it.
Sugar reduction technologies and natural sweeteners
Sugar reduction gives a soft-drink producer an additional route to volume growth within an established beverage franchise. The Coca-Cola Company reported 16% year-over-year growth in global Coca-Cola Zero Sugar unit-case volume in the quarter ended July 3, 2026. The company-system measure covers unit cases sold by the company and its bottling partners. Growth in every geographic operating segment shows the variant selling through the existing franchise system rather than in a single market.
Digital marketing and social media engagement
Brand visibility and a completed beverage order create different commercial tasks for a soft-drink supplier. The Coca-Cola Company’s digital media share rose from less than 30% of total media spending in 2019 to more than 65% in 2025. In 2025, the company relaunched Share a Coke across its Trademark Coca-Cola portfolio, activating approximately 10 billion bottles and cans in more than 120 countries through connected packaging. Separately, Coca-Cola FEMSA reported 27% digital volume growth in 2025 for En Tu Hogar by Coca-Cola, its Latin American household platform offering a core and multicategory portfolio. Online sales represented approximately 25% of the platform's direct-to-consumer revenues in 2025, up from single digits in 2022, with approximately 135,000 regular monthly digital buyers, establishing a material household ordering channel. Connected packaging can encourage repeat purchases through brand engagement, complementing the separate opportunity to capture household beverage orders online.
Convenience and on-the-go packaging
Packaging can expand demand when a serving format fits a drinking occasion that a larger container would leave unserved. The Coca-Cola Company reported high-single-digit North American mini-can volume growth in the first quarter of 2026 following its launch of single-serve mini cans in convenience stores. A smaller serving paired with convenience-store distribution provides a practical route to an immediate consumption occasion. Extending a format into a channel suited to its serving size gives a supplier a specific route to growth.
Restraints Impact Analysis of Soft Drinks Market*
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Strict regulatory pressures and sugar taxes | -1% | The United Kingdom | Short term (≤ 2 years) |
| Ingredient scrutiny and clean-label demands | -0.8% | The United States | Medium term (2-4 years) |
| Presence of counterfeit beverages | -0.2% | The United Kingdom | Medium term (2-4 years) |
| Water scarcity and resource pressures | -0.4% | La Calera, Colombia | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
Strict regulatory pressures and sugar taxes
Sugar-tax expansion can constrain producers by making an unchanged formulation more expensive to sell. The UK plans to lower its Soft Drinks Industry Levy threshold from 5g to 4.5g of sugar per 100ml from January 1, 2028, with legislation planned for Finance Bill 2026-27.[2] Proposed changes also remove exemptions for milk-based and milk-substitute drinks with added sugar, with lactose from milk or milk products deducted for milk-based drinks. HMRC estimates the impact applies to approximately 11% of UK soft-drink sales and says newly affected producers and importers may face tax liabilities and new compliance processes. Reformulation could reduce exposure, but it requires a separate product decision rather than eliminating the regulatory burden automatically. For affected suppliers, the remaining constraint is the choice between changing the offer and absorbing potential tax and compliance costs.
Ingredient scrutiny and clean-label demands
Sugar avoidance can move a drinking occasion away from caloric beverages altogether, putting the sale itself at risk for suppliers. In 2025, 55% of U.S. respondents trying to limit or avoid sugars said they chose water instead of caloric beverages. That reported strategy makes water the relevant alternative for a producer seeking to retain these consumers, rather than another sweetened drink alone. In March 2026, PepsiCo Inc.’s Gatorade launched Lower Sugar nationwide in the United States in 4 flavors with no artificial flavors, sweeteners, or colors and 75% less sugar than Gatorade Thirst Quencher. The remaining demand constraint is persuading a sugar-avoiding buyer to choose a packaged soft drink over water.
*Our forecasts treat driver/restraint impacts as directional, not additive. The impact forecasts reflect baseline growth, mix effects, and variable interactions.
Soft Drinks Market Segment Analysis
By Soft Drink Category:
Carbonated Scale and Energy ExpansionCarbonated soft drinks accounted for a 45.27% share of the soft drinks market size in 2026, making them the largest segment. In 2025, sparkling soft drinks represented 69% of the Coca-Cola system’s worldwide unit-case volume, which totaled 33.8 billion cases. The Coca-Cola Company also reported 4% growth in sparkling soft drinks in the second quarter of 2026 across its global business. Given their large 2025 share of system volume, sparkling drinks' second-quarter 2026 growth is material to total system cases.
Energy drinks are the fastest-growing segment, with a forecast CAGR of 6.4% during 2027-2032. Monster Beverage Corp.’s Monster Energy Drinks segment reported USD 7.67 billion in net sales in 2025, up 11.7% from 2024.[3] That 11.7% increase shows a dedicated energy portfolio adding net sales at scale in the latest full year. RTD tea reached 36.2% household penetration in Spain in 2025, up 9.1% year over year, while average purchase rose 10.4%, mainly through an 11.1% increase in purchase frequency. In Spain, the RTD tea gain came mainly from more frequent purchases within households, which shows repeat buying as that category's growth lever.
By Packaging Type:
PET Scale and Returnable Glass InvestmentPET bottles represented a 59.13% soft drinks market share in 2026, establishing them as the largest segment. Andina Empaques Argentina, an Embotelladora Andina subsidiary, had installed annual capacity for 45 million PET packaging bottles in Argentina in 2025. The facility supplies the Coca-Cola system in Argentina and also produces preforms, plastic caps, and cases. Because the same site makes preforms, caps and cases alongside bottles, PET supply for that bottling system comes from a local packaging subsidiary of the bottler.
Glass bottles are the fastest-growing segment, with a forecast CAGR of 5.5% during 2027-2032. On March 31, 2025, Coca-Cola Europacific Partners inaugurated a returnable-glass line at Grigny, France, to replace its Clamart line and relocate production of 25-centiliter still-drink bottles and 1-liter grocery-retail bottles to France. Startup testing began March 26, 2025. Metal cans had a mixed beverage profile in Brazil’s aluminum-can sector, including alcoholic drinks, with 2025 sales rising for juice and energy drinks but falling slightly for carbonated soft drinks, according to Abralatas. The Grigny line supports glass bottling with dedicated returnable production capacity in France, whereas can sales in Brazil moved with beverage type.
By Distribution Channel:
Neighborhood Retail and Restaurant NetworksOff-trade was the largest segment, accounting for 64.85% of market value in 2026. In Mexico in 2025, Coca-Cola FEMSA sold a majority of its beverages through small retail stores where consumers could take purchases home or elsewhere. A strategy confined to supermarket accounts would leave the bottler's main Mexican sales channel unserved, making small-store coverage essential to defending that business.
On-trade is the fastest-growing segment, with a forecast CAGR of 5.75% during 2027-2032. PepsiCo Inc.’s broader food-and-beverage away-from-home business reported mid-single-digit net revenue growth in 2025, including restaurant activity and partnerships with Yum Brands and Subway. In October 2026, The Coca-Cola Company announced that KFC, a Yum! Brands subsidiary, would begin transitioning its U.S. beverage offering in January 2027, with Coca-Cola products expected across all 3,600 restaurants by spring 2027. KFC's move shows that beverage supply can be decided at chain level within a group that also partners with another producer, while revenue benefits depend on executing the restaurant rollout.
Geography Analysis
North America Soft Drinks Market
North America was the largest geography, accounting for a 34.24% share of the soft drinks market size in 2026. In 2025, the United States accounted for 16% of the Coca-Cola system’s worldwide unit-case volume, covering beverage sales by the company and its bottling partners across its product portfolio. Sparkling soft drinks represented 61% of the system’s U.S. unit-case volume that year. That sparkling-drink mix makes retaining existing U.S. beverage occasions commercially important for brand owners and bottling partners.
Asia-Pacific Soft Drinks Market
Asia-Pacific is the fastest-growing geography, with a forecast CAGR of 6.1% during 2027-2032. The Coca-Cola Company reported 8% unit-case volume growth in its Asia Pacific operating segment in the second quarter of 2026, primarily driven by sparkling flavors and Trademark Coca-Cola. The measure covers its mixed regional beverage portfolio and bottling partners, measuring physical cases rather than revenue. In 2025, the same segment's unit-case volume was flat as declines in sparkling flavors and juice, value-added dairy and plant-based beverages offset growth in Trademark Coca-Cola and energy drinks. Recovering sparkling flavors broadened the sources of regional case growth alongside Trademark Coca-Cola.
Europe has a category-specific growth example in Italy, where energy-drink volume sales rose 11.3% across all channels in 2025. In South America, Coca-Cola FEMSA reported double-digit volume growth for Monster in its Brazilian business in 2025. In Middle East and Africa, Almarai reported first position in the Saudi juice market for 2025. Energy drinks offer a volume-growth opening in the Italian and Brazilian examples, while entry into Saudi juice requires competing with Almarai's leading position.
Regulatory Framework and Outlook
The selected jurisdictions compare labeling, packaging, and tax burdens for producers of packaged sugar-sweetened soft drinks. Since 2025, EU countries must ensure at least 25% recycled plastic averaged across single-use PET beverage bottles up to 3 liters placed on their markets, excluding bottles for liquid foods for special medical purposes. Regulation (EU) 2025/40 sets a future 30% postconsumer recycled-plastic minimum for covered single-use plastic beverage bottles, averaged per manufacturing plant and year by packaging type and format. The change in threshold and averaging basis makes material specification a compliance task alongside nutrition labeling.
Regulatory Table of Soft Drinks Market
| Decision factor | Mexico | Germany | China | Brazil | Saudi Arabia |
|---|---|---|---|---|---|
| Primary authority | Secretaría de Economía | Länder food-control authorities for food labeling | State Administration for Market Regulation | ANVISA for labels; Receita Federal for Selective Tax | Zakat, Tax and Customs Authority |
| Key instruments or direction | NOM-051; phase two through December 2027 and stricter phase three from January 1, 2028 | Regulation (EU) 1169/2011; future bottle-content duty under Regulation (EU) 2025/40 by the later of January 1, 2030 or 3 years after the implementing act takes effect | GB 28050-2025 and SAMR food-label supervision measure from March 16, 2027 | RDC 429/2020 and IN 75/2020; Selective Tax on sweetened beverages under tariff code 2202.10.00 from 2027 | Graduated excise based on total sugar per 100ml of ready-to-drink content, including concentrates, powders, gels, and extracts |
| Commercial effect | Authorized verification-unit review of commercial label information | Nutrition-label compliance and bottle-material specification work | Nutrition-label preparation for covered consumer-facing prepackaged foods and imports | Warning labels for qualifying formulations and future product-specific tax exposure | Formulation-sensitive tax cost and product-classification work |
| Current policy attractiveness | Medium | Medium | Medium | Low | Low |
| Future direction of policy attractiveness | Hardening | Hardening | Hardening | Hardening | No change |
| Source: Mordor Intelligence | |||||
Mexico’s label-verification work and stricter 2028 warning profiles create process and formulation burdens, whereas Germany combines established food controls with a higher future bottle-content minimum. China’s March 2027 transition makes label preparation the priority for consumer-facing prepackaged drinks and imports, with foods for special dietary uses excluded from the nutrition standard. Brazil combines a front-of-pack warning for liquid foods with at least 7.5g of added sugars per 100ml and an enacted 2027 Selective Tax on sweetened beverages under tariff code 2202.10.00. Saudi Arabia’s tiered method was implemented in 2026, making total-sugar classification the continuing compliance issue under its established excise structure.
Value Chain Stages
The value chain compares how concentrate suppliers, container manufacturers, bottlers, and distributors capture revenue while managing different operating risks. The Coca-Cola Company’s concentrate operations typically earn revenue by selling beverage concentrates and syrups to authorized bottling partners. Its finished-product operations generally generate higher net revenue but lower gross profit margins than its concentrate operations. That distinction makes control of formulation and brands commercially different from the work of manufacturing and delivering finished drinks.
Value Chain Analysis Table of Soft Drinks Market
| Primary activity | Key participants | Value capture | Bottleneck | Resilience response |
|---|---|---|---|---|
| Concentrate and syrup supply | Brand owners and concentrate suppliers such as The Coca-Cola Company | Concentrate and syrup sales | Ingredient availability risk | Qualify substitute inputs against the required formulation |
| Beverage-container manufacturing | Beverage-can manufacturers such as Ball and Crown | Container sales, primarily under multi-year contracts for Ball’s North and Central America business | Packaging supplier-capacity risk | Secure capacity and qualify alternative container suppliers |
| Beverage preparation and bottling | Franchise bottlers such as Coca-Cola FEMSA | Finished-beverage sales | Exposure to interruptions in ingredients and packaging | Coordinate input alternatives with filling schedules |
| Distribution and store servicing | Beverage delivery operators such as PepsiCo Inc. and Coca-Cola FEMSA | Beverage sales through delivery networks | Transportation cost and availability risk | Develop alternative routes while maintaining store service |
| Source: Mordor Intelligence | ||||
In 2025, Coca-Cola FEMSA sold approximately 4.2 billion unit cases through approximately 2.1 million points of sale, using 55 bottling plants and 256 distribution centers in its territories. That network illustrates why bottling resilience must extend beyond an individual filling line to the routes serving retailers. Coca-Cola’s identified input and transportation risks make continuity across adjoining stages a relevant operating priority. For a bottler, alternative sourcing has limited value if transportation still prevents the finished drink from reaching stores.
Competitive Landscape
Market Concentration
Competition is organized around several major branded suppliers, including The Coca-Cola Company, PepsiCo Inc., Keurig Dr Pepper Inc., Suntory Holdings Ltd., and Red Bull GmbH. The field combines Coca-Cola's global beverage system with PepsiCo's United States and Canada beverage business and Keurig Dr Pepper's U.S. Refreshment Beverages operation. The Coca-Cola Company’s global system unit-case volume was unchanged in 2025. Growth in Central Asia, North Africa, and Brazil was offset by declines in Mexico, the United States, and Thailand. The unchanged total concealed a shift in where Coca-Cola system cases were sold, making local operating scale more relevant to rivals than the flat global result alone.
Keurig Dr Pepper Inc.’s U.S. Refreshment Beverages segment net sales rose 11.9% to USD 10.4 billion in 2025, with reported share gains in carbonated soft drinks, energy, and sports hydration. The GHOST acquisition contributed 6.2 percentage points to the segment’s volume/mix growth. Total segment volume/mix growth was 9%. An energy challenger therefore faces an established supplier whose acquisition supplied most of its volume/mix gain, alongside reported share gains across 3 beverage categories.
PepsiCo Inc.’s North American beverage business recorded 1.5% net revenue growth despite a 3% unit volume decline in 2025, with revenue rising primarily through effective net pricing. The business covers the United States and Canada. This makes physical beverage demand a separate competitive test from revenue growth when a supplier seeks to protect its operating base. Suntory Group's European operator, Suntory Beverage & Food Europe, backed reassessing EU sweetener rules in its 2025 progress report to support gradual sugar reduction while maintaining consumer acceptance and product quality. PepsiCo's unit volume decline sat mainly in noncarbonated beverages, where volume fell 6%, while carbonated volume declined only slightly, placing PepsiCo's main North American volume challenge outside carbonates.
Soft Drinks Industry Leaders
-
The Coca-Cola Company
-
PepsiCo Inc.
-
Keurig Dr Pepper Inc.
-
Suntory Holdings Ltd.
-
Red Bull GmbH
- *Disclaimer: Major Players sorted in no particular order
Soft Drinks Market Companies Covered in this Report
- The Coca-Cola Company
- PepsiCo Inc.
- Keurig Dr Pepper Inc.
- Suntory Holdings Ltd.
- Red Bull GmbH
- Monster Beverage Corp.
- Refresco Group BV
- Asahi Group Holdings Ltd.
- Eckes-Granini Group GmbH
- Hangzhou Wahaha Group Co.
- Nongfu Spring Co. Ltd.
- Tingyi (Cayman) Holding Corp.
- Uni-President Enterprises Corp.
- Britvic Limited
- Fraser & Neave Ltd.
- A.G. Barr plc
- National Beverage Corp.
- Arizona Beverages Co.
- Yakult Honsha Co. Ltd.
- Primo Brands Corporation
Recent Industry Developments in Soft Drinks Market
- Oct 2026: The Coca-Cola Company announced that KFC would transition its U.S. beverage offering across all 3,600 restaurants, with rollout scheduled to begin in January 2027 and service expected nationwide by spring 2027.
- Sep 2026: The Coca-Cola system announced USD 10 billion in planned U.S. infrastructure investments for 2026 through 2030, including new or expanded production, distribution, and office facilities.
- Jun 2026: Pepsi Global launched House of Treats, a crafted-beverage platform offered exclusively through selected PepsiCo entertainment and hospitality partners, with its first experience in the United Kingdom and rollout beginning that month.
Scope and Methodology
Segmentation Overview
| Carbonated Soft Drinks | Standard Cola |
| Diet Cola | |
| Fruit Flavored Carbonates | |
| Other Types | |
| Juices | 100% Juice |
| Juice Drinks (up to 24% Juice) | |
| Nectars (25-99% Juice) | |
| Juice concentrates | |
| RTD Coffee | Iced coffee |
| Cold brew coffee | |
| Other RTD Coffee | |
| RTD Tea | Iced tea |
| Green tea | |
| Herbal tea | |
| Other RTD Tea | |
| Energy Drinks | Traditional Energy Drinks |
| Sugar-free or Low-calories Energy Drinks | |
| Natural/Organic Energy Drinks | |
| Energy Shots | |
| Other Energy Drinks | |
| Sport Drinks | Isotonic |
| Hypertonic | |
| Hypotonic | |
| Electrolyte-Enhanced Water | |
| Protein-based Sport Drinks |
| PET Bottles |
| Glass Bottles |
| Metal Can |
| Aseptic packages |
| Disposable Cups |
| On-Trade | |
| Off-Trade | Supermarket/Hypermarket |
| Convenience Stores | |
| Specialty Stores | |
| Online Retail | |
| Other Distribution Channels |
| North America | United States |
| Canada | |
| Mexico | |
| Rest of North America | |
| Europe | Germany |
| United Kingdom | |
| Italy | |
| France | |
| Spain | |
| Netherlands | |
| Poland | |
| Belgium | |
| Sweden | |
| Rest of Europe | |
| Asia-Pacific | China |
| India | |
| Japan | |
| Australia | |
| Indonesia | |
| South Korea | |
| Thailand | |
| Singapore | |
| Rest of Asia-Pacific | |
| South America | Brazil |
| Argentina | |
| Colombia | |
| Chile | |
| Peru | |
| Rest of South America | |
| Middle East and Africa | South Africa |
| Saudi Arabia | |
| United Arab Emirates | |
| Nigeria | |
| Egypt | |
| Morocco | |
| Turkey | |
| Rest of Middle East and Africa |
| By Soft Drink Category | Carbonated Soft Drinks | Standard Cola |
| Diet Cola | ||
| Fruit Flavored Carbonates | ||
| Other Types | ||
| Juices | 100% Juice | |
| Juice Drinks (up to 24% Juice) | ||
| Nectars (25-99% Juice) | ||
| Juice concentrates | ||
| RTD Coffee | Iced coffee | |
| Cold brew coffee | ||
| Other RTD Coffee | ||
| RTD Tea | Iced tea | |
| Green tea | ||
| Herbal tea | ||
| Other RTD Tea | ||
| Energy Drinks | Traditional Energy Drinks | |
| Sugar-free or Low-calories Energy Drinks | ||
| Natural/Organic Energy Drinks | ||
| Energy Shots | ||
| Other Energy Drinks | ||
| Sport Drinks | Isotonic | |
| Hypertonic | ||
| Hypotonic | ||
| Electrolyte-Enhanced Water | ||
| Protein-based Sport Drinks | ||
| By Packaging Type | PET Bottles | |
| Glass Bottles | ||
| Metal Can | ||
| Aseptic packages | ||
| Disposable Cups | ||
| By Distribution Channel | On-Trade | |
| Off-Trade | Supermarket/Hypermarket | |
| Convenience Stores | ||
| Specialty Stores | ||
| Online Retail | ||
| Other Distribution Channels | ||
| By Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Europe | Germany | |
| United Kingdom | ||
| Italy | ||
| France | ||
| Spain | ||
| Netherlands | ||
| Poland | ||
| Belgium | ||
| Sweden | ||
| Rest of Europe | ||
| Asia-Pacific | China | |
| India | ||
| Japan | ||
| Australia | ||
| Indonesia | ||
| South Korea | ||
| Thailand | ||
| Singapore | ||
| Rest of Asia-Pacific | ||
| South America | Brazil | |
| Argentina | ||
| Colombia | ||
| Chile | ||
| Peru | ||
| Rest of South America | ||
| Middle East and Africa | South Africa | |
| Saudi Arabia | ||
| United Arab Emirates | ||
| Nigeria | ||
| Egypt | ||
| Morocco | ||
| Turkey | ||
| Rest of Middle East and Africa | ||
Market Definition
- Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
- Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
- Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
- Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
| Keyword | Definition |
|---|---|
| Carbonated Soft Drinks | Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners. |
| Standard Cola | Standard Cola is defined as the original flavor of cola soda. |
| Diet Cola | A cola-based soft drink containing no or low amounts of sugar |
| Fruit Flavored Carbonates | A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences. |
| Juice | Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. |
| 100% Juice | Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice. |
| Juice Drinks (up to 24% Juice) | Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract. |
| Nectars (25-99% Juice) | Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit |
| Juice concentrates | Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate. |
| RTD Coffee | Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase. |
| Iced Coffee | An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it. |
| Cold Brew Coffee | Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours. |
| RTD Tea | Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation |
| Iced Tea | Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold. |
| Green Tea | Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss. |
| Herbal Tea | Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water. |
| Energy Drink | A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients. |
| Sugar-free or Low-calories Energy Drinks | Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories. |
| Traditional Energy Drink | Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy. |
| Natural/Oraganic Energy Drinks | Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts. |
| Energy Shots | A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks. |
| Sports Drink | Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise. |
| Isotonic | Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate. |
| Hypertonic | Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise. |
| Hypotonic | Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body. |
| Electrolyte-Enhanced Water | Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium. |
| Protein-based Sport Drinks | Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown. |
| On-Trade | The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs |
| Off-Trade | Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away. |
| Convenience Store | A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline. |
| Specialty store | A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods |
| Online Retail | Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website. |
| Aseptic Packaging | Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc. |
| PET Bottle | PET bottle means a bottle made of polyethylene terephthalate. |
| Metal Cans | Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products. |
| Disposable Cups | Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages. |
| Gen Z | A way of referring to the group of people who were born in the late 1990s and early 2000s. |
| Millenial | Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial |
| Taurine | Taurine is an amino acid that supports immune health and nervous system function. |
| Bars & Pubs | It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises. |
| Café | It is a foodservice establishment serving refreshments (mainly coffee) and light meals. |
| On the go | It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate. |
| Internet Penetration | The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet. |
| Vending Machine | A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted |
| Discount store | A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs. |
| Clean Label | Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed. |
| Caffeine | An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance. |
| Extreme sport | Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. |
| High-intensity interval training | It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements. |
| Shelf life | The length of time for which an item remains usable, fit for consumption, or saleable. |
| Cream Soda | Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float |
| Root Beer | Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated. |
| Vanilla Soda | A carbonated soft drink flavoured with vanilla. |
| Dairy-Free | A product that does not contain any milk or milk products from cows, sheep or goats. |
| Caffeine-Free Energy Drinks | Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes. |
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
