Smoothies Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Healthy Smoothies Market Revenue Analysis and is segmented on the basis of Product Type (Fruit-based, Dairy-based, and Other Product Types); by Distribution Channel (Supermarkets/Hypermarkets, Smoothie Bars, Convenience Stores, and Other Distribution Channels), and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The report offers the market size and forecasts for in terms of value (in USD million) for all the above segments.

Smoothie Market Size

Smoothies Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 7.58 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Smoothies Market

*Disclaimer: Major Players sorted in no particular order

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Smoothie Market Analysis

The Smoothies Market size is expected to grow from USD 4.73 billion in 2023 to USD 6.82 billion by 2028, at a CAGR of 7.58% during the forecast period (2023-2028).

  • The smoothies market has been growing over the past few years owing to the shifting consumer preferences due to various factors, among which health consciousness has been one of the prominent reasons. Hence, several companies are pivoting their business model and are producing packaged iterations of their popular products, while franchises have been concentrating on meal delivery partners and drive-through services.
  • Moreover, companies offering more nutritious products are thriving due to increased awareness regarding the consumption of healthy foods. The smoothies market is subject to witness substantial growth over the forecast period due to changing food habits, varying lifestyle patterns among the general population, and shifting trends toward a healthy way of living.
  • Over the past few years, the global smoothies market has witnessed a surge in market trends, with health boosters, such as superfoods, acai, chia seeds, and protein, that transform traditional smoothie products into functional supplements. These ingredients boost the immune system of consumers and provide a wide range of health benefits.
  • The availability of ample raw materials across various regions has also been providing lucrative opportunities for manufacturers to produce smoothies at competitive costs and attract more customers while doing so. As per data published by the Directorate of Economics and Statistics (India), the production volume of fruits in the year 2021 was 102.48 million metric tons. The fruits being cultivated across the region included bananas, mangos, papayas, and a variety of apples, among others.
  • The smoothie market is flourishing in developed and emerging regions. The growth is fueled by a rising number of health-conscious customers, changing lifestyles and eating patterns, and the health benefits of smoothies. Consumers are moving away from high-carbohydrate foods and toward protein-rich options.
  • In addition, to achieve their daily nutritional requirements, people are consuming more functional beverages, such as smoothies. Furthermore, due to busy lives and long working hours, there has been an increase in demand for more convenient food options.

Smoothie Market Trends

Increasing Consumption of Healthy Beverages

  • Smoothies, which include large servings of fruits and vegetables, are recommended as a healthy diet. Moreover, rising health consciousness among consumers, changing lifestyle and food habits, and health benefits are driving the smoothie market's growth. Currently, the consumption habits of the majority of the population include skipping meals and using other snack foods as substitutes.
  • The intake of carbohydrates, primarily when smoothies are made without sugar, is low. Thus, most gym trainers recommend smoothies to people planning to lose weight. Therefore, smoothies emerged as perfect meal replacement products. Furthermore, they are healthier than other snack products and offer good taste, convenience, and portability.
  • According to a survey conducted by the International Food Information Council in 2022, the word "fresh" was selected by nearly 37% of respondents in the United States as the best description of healthy food. This definition emerged as the most popular among participants. The second most commonly chosen definition, selected by almost 32% of respondents, was "low in sugar" as a characteristic of healthy food. Furthermore, 28% of customers considered foods containing fruits or vegetables to be indicative of healthy choices. These factors are also anticipated to drive the market for fruit and vegetable smoothies in the near future.
  • Additionally, with the ongoing organic trend, many juice manufacturers have started launching smoothie products that are organic and feature clean, easy-to-read labels. Increased health consciousness, obesity control, and increased customer awareness about the composition of a product are the major factors behind the penetration of natural and organic smoothies in the market.
Smoothies Market1

North America Accounts for the Major Share

  • The North American region accounts for the major market share studied, followed by the Asia-Pacific region. In the North American region, the United States accounted for the majority share in terms of consumption of healthy ingredients, owing to the country's busy lifestyle and deteriorating health conditions. Moreover, rising health consciousness and busy lifestyle drive convenience food adoption.
  • The consumption of fresh vegetables is increasing at a rapid pace, owing to the growing awareness of the health benefits. Consequently, several smoothie brands are launching products with vegetables, such as kale, spinach, pumpkins, beets, carrots, and cabbages.
  • For instance, in September 2021, Clean Energy, a clean-label, plant-based sports nutrition company, announced the launch of its on-the-go smoothie packets containing only organic fruits and vegetables as its first product. It is also available in its debut flavor combination - banana, strawberry, blueberry, spinach, and flaxseed - Clean Energy provides the nutrition of a homemade smoothie.
  • Consumers across the region are using fruit-blend smoothies, which include other ingredients, such as whey powder, herbal supplements, and nutritional supplements, to fulfill their optimum nutritional requirements. Post-workout fruit powders, meal-replacement fruit powders, nutrient-rich fruit powders, and low-carb powders are being launched in the market in response to the demand for healthy smoothies.
Smoothies Market: Market CAGR, (in %), By Geography, Global, 2022

Smoothie Industry Overview

The global smoothie market is highly fragmented, owing to large regional and domestic players in different countries. Emphasis is given to the merger, expansion, acquisition, and partnership of the companies and new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Some of the top companies offering smoothies in the market include Danone SA, PepsiCo, Inc., The Coca-Cola Company, Bolthouse Farms, and Focus Brands LLC.

Additionally, there have been many emerging companies that are offering their products in the market studied. The players have been actively using various strategies and designing various ad campaigns to position their products and drive the demand for the same in the market. In February 2023, under their dairy brand Smoodh, Parle Agro introduced Smoodh Fruit Smoothies. The smoothie has three flavors: guava chili, banana rum, and mixed berries.

Smoothie Market Leaders

  1. Danone SA

  2. Bolthouse Farms

  3. PepsiCo, Inc.

  4. The Coca-Cola Company

  5. Focus Brands LLC

*Disclaimer: Major Players sorted in no particular order

Smoothies Market Concentration
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Smoothie Market News

  • April 2022: Smoothie King, a renowned provider of health and fitness smoothies, announced the launch of its smoothie subscription, Nourish Daily.
  • February 2022: PepsiCo's juice and smoothies brand Naked Juice expanded the orange vanilla crème and key lime flavors to their smoothie range. The new plant-based smoothies, which are sweetened with monk fruit and blended with a combination of almond milk and coconut milk, are an ideal source of vitamin C.
  • January 2022: A brand-new line-up of Activator Recovery smoothies was introduced by Smoothie King. The three new 20-oz Activator Recovery smoothies each feature 26 g of protein, 260 calories, and electrolytes to aid rehydration. They also feature a blend of whole fruits, organic veggies, Smoothie King's Gladiator protein, and coconut water and have zero grams of added sugar.
  • November 2021: Smoothie King added a new smoothie to their product line-up for a limited time for the holiday season. Smoothie King launched the new Immune Builder Orange Smoothie. This smoothie was designed to be rich in antioxidants to support the immune system during summer.
  • June 2021: Smoothie King announced their partnership with Olympic gymnast Gabby Douglas and launched two watermelon smoothies: the new Watermelon X-Treme and the returning Hydration Watermelon.

Smoothie Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Product Type

      1. 5.1.1 Fruit-based

      2. 5.1.2 Dairy-based

      3. 5.1.3 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Smoothie Bars

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 United Kingdom

        2. 5.3.2.2 Germany

        3. 5.3.2.3 France

        4. 5.3.2.4 Russia

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Spain

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 India

        2. 5.3.3.2 China

        3. 5.3.3.3 Japan

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East & Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 Saudi Arabia

        3. 5.3.5.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Strategies Adopted by Leading Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Danone SA

      2. 6.3.2 Focus Brands LLC

      3. 6.3.3 Bolthouse Farms

      4. 6.3.4 Barfresh Food Group Inc.

      5. 6.3.5 The Coca-Cola Company

      6. 6.3.6 The Hain Celestial Group Inc.

      7. 6.3.7 PepsiCo Inc.

      8. 6.3.8 The Kraft Heinz Company

      9. 6.3.9 MTY Food Group

      10. 6.3.10 Smoothie King

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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Smoothie Industry Segmentation

A smoothie is a thick drink made by combining a variety of fruits, vegetables, and additional components such as milk, seeds, yogurt, ice cubes, sweeteners, and nutritional and herbal supplements.

The smoothies market is segmented based on product type, distribution channel, and geography. Based on product type, the market is segmented into fruit-based, dairy-based, and other product types. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, smoothie bars, convenience stores, and other distribution channels. Moreover, the study analyzes the smoothies market in emerging and established markets worldwide, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

The market sizing has been done in value terms in USD for all the abovementioned segments.

Product Type
Fruit-based
Dairy-based
Other Product Types
Distribution Channel
Supermarkets/Hypermarkets
Smoothie Bars
Convenience Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
France
Russia
Italy
Spain
Rest of Europe
Asia-Pacific
India
China
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa
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Smoothie Market Research FAQs

The Smoothies Market is projected to register a CAGR of 7.58% during the forecast period (2024-2029)

Danone SA, Bolthouse Farms, PepsiCo, Inc., The Coca-Cola Company and Focus Brands LLC are the major companies operating in the Smoothies Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Smoothies Market.

The report covers the Smoothies Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Smoothies Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Smoothie Industry Report

Statistics for the 2024 Smoothies market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Smoothies analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Smoothies Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)