Smoothies Market Size
|Study Period:||2018 - 2028|
|Fastest Growing Market:||Asia Pacific|
|Largest Market:||North America|
*Disclaimer: Major Players sorted in no particular order
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Smoothies Market Analysis
The global smoothies market is projected to register a CAGR of 7.2% during the forecast period, 2022 - 2027.
Smoothies were primarily sold in brick-and-mortar stores before the pandemic, accounting for most of their sales. During the COVID-19 pandemic, retail businesses had to be closed due to lockdown, and restaurant and cafe owners had to contend with the lower footfall in their outlets. Several companies pivoted their business model and decided to produce packaged iterations of their popular products, while franchises concentrated on meal delivery partners and drive-through services. Moreover, companies that offered more nutritious product offerings thrived due to increased awareness regarding the consumption of healthy foods.
The smoothie market is flourishing in developed and emerging regions. The growth is fueled by a rising number of health-conscious customers, changing lifestyles and eating patterns, and the health benefits of smoothies. Consumers are moving away from high-carbohydrate foods and toward protein-rich options. In addition, to achieve their daily nutritional requirements, people are consuming more functional beverages, such as smoothies. Furthermore, due to busy lives and long working hours, there has been an increase in demand for more convenient food options.
The emergence of the ready-to-eat (RTE) smoothie category has allowed companies to step into new avenues of product innovation. RTE smoothies are spoonable and require no work, creating a new chance for grocery shops to leverage the growth of frozen goods, which are known for storing healthful ingredients more than perishable items.
Smoothies Industry Segmentation
A smoothie is a thick drink made by combining a variety of fruits, vegetables, and additional components such as milk, seeds, yogurt, ice cubes, sweeteners, and nutritional and herbal supplements. The smoothies market is segmented based on product type, distribution channel, and geography. Based on product type, the market is segmented into fruit-based, dairy-based, and other product types. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, smoothie bars, convenience stores, and other distribution channels. Moreover, the study analyzes the smoothies market in the emerging and established markets worldwide, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa. For each segment, the market sizing and forecast have been done based on value (in USD million).
|By Product Type|
|Other Product Types|
|By Distribution Channel|
|Other Distribution Channels|
Smoothies Market Trends
This section covers the major market trends shaping the Smoothies Market according to our research experts:
Increasing Consumption of Healthy Beverages
Smoothies, which include large servings of fruits and vegetables, are recommended as a healthy diet. Moreover, rising health consciousness among consumers, changing lifestyle and food habits, and health benefits are driving the smoothies market’s growth. Currently, the consumption habits of the majority of the population include skipping meals and using other snack foods as substitutes. The intake of carbohydrates, primarily when smoothies are made without sugar, is low. Thus, most gym trainers recommend smoothies to people planning to lose weight. Therefore, smoothies emerged as perfect meal replacement products. Furthermore, they are healthier than other snack products and offer good taste, convenience, and portability.
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North America accounts for the Major Share
The North American region accounts for the major share in the market studied, followed by the Asia-Pacific region. In the North American region, the United States accounted for the majority share in terms of consumption of healthy ingredients, owing to the busy lifestyle and deteriorating health conditions in the country. Moreover, rising health consciousness and busy lifestyle are driving the adoption of convenience food. Thus in 2021, Kind launched frozen smoothie bowls to appeal to consumers who eat their breakfast at home. Kind’s frozen smoothie bowls are said to be a healthier alternative to other frozen breakfast items and include at least 7 grams of protein and no more than 9 grams of added sugar.
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Smoothies Industry Overview
The global smoothie market is highly fragmented, owing to the presence of large regional and domestic players in different countries. Emphasis is given to the merger, expansion, acquisition, and partnership of the companies and new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. A few of the most active companies in the global market include MTY Food Group, and Smoothie King, among others.
Smoothies Market Leaders
MTY Food Group
Focus Brands LLC
*Disclaimer: Major Players sorted in no particular order
Smoothies Market News
In March 2022, Feliscity Nutrition, Inc. launched EO3 (Enhanced Omega-3) on its website and on Amazon. The company claims that it utilizes a new technology by which the smoothie stabilizes, emulsifies, and integrates cod liver oil with other nutrients without causing acid reflux, dilution, or other side effects related to omega-3 gel capsules.
In September 2021, Investment firm Full Sail IP Partners acquired the Odwalla brand from The Coca-Cola Company. Odwalla is an American food product brand selling smoothies and fruit juices. The Coca-Cola Company acquired it in 2001 for USD 181 million, but it was discontinued in July 2020 by the company due to a constant slump in sales. The brand's latest innovations include a gut-friendly kombucha-smoothie blend and zero-sugar smoothies.
Smoothies Market Report - Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.3 Other Product Types
5.2 By Distribution Channel
5.2.2 Smoothie Bars
5.2.3 Convenience Stores
5.2.4 Other Distribution Channels
5.3.1 North America
184.108.40.206 United States
220.127.116.11 Rest of North America
18.104.22.168 United Kingdom
22.214.171.124 Rest of Europe
126.96.36.199 Rest of Asia-Pacific
5.3.4 South America
188.8.131.52 Rest of South America
5.3.5 Middle East & Africa
184.108.40.206 South Africa
220.127.116.11 Saudi Arabia
18.104.22.168 Rest of Middle East & Africa
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 MTY Food Group
6.4.2 Smoothie King
6.4.3 Danone SA
6.4.4 Focus Brands LLC
6.4.5 Bolthouse Farms
6.4.6 Daily Harvest
6.4.7 The Coca-Cola Company
6.4.8 The Hain Celestial Group Inc.
6.4.9 PepsiCo Inc.
6.4.10 The Kraft Heinz Company
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
Smoothies Market Research FAQs
What is the study period of this market?
The Smoothies Market is studied from 2018 - 2028.
What is the growth rate of Smoothies Market?
The Smoothies Market is growing at a CAGR of 7.2% over the next 5 years.
Which region has highest growth rate in Smoothies Market?
Asia Pacific is growing at the highest CAGR over 2018 - 2028.
Which region has largest share in Smoothies Market?
North America holds highest share in 2021.
Who are the key players in Smoothies Market?
MTY Food Group, Smoothie King, Danone SA, Bolthouse Farms, Focus Brands LLC are the major companies operating in Smoothies Market.
Smoothies Industry Report
Statistics for the 2023 Smoothies market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Smoothies analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.