Smoothies Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Smoothies Market is segmented on the basis of Product Type (Fruit-based, Dairy-based, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Smoothie Bars, Convenience Stores, and Other Distribution Channels), and by Geography.

Market Snapshot

smoothies market
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 7.2 %

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Market Overview

The global smoothies market is projected to register a CAGR of 7.2% during the forecast period, 2020 - 2025.

  • Generally, smoothies are thickshake beverages that include ingredients, like yogurt, milk, almond milk, coconut milk, and sherbet. The smoothie market is flourishing in developed and emerging regions.
  • Smoothies consist of dietary fiber. Thus, they are healthier than fruit juices. The rising health consciousness among consumers and increasing demand for convenience and value are driving the demand for smoothies and smoothie bowls.

Scope of the Report

The smoothies market is segmented on the basis of product type, distribution channel, and geography. Based on product type, the market is segmented into fruit-based, dairy-based, and other product types. Furthermore, the fruit-based smoothies segment accounts for the largest market share, and is expected to be the fastest growing segment in the market studied. On the basis of distribution channel, the market is segmented into supermarkets/hypermarkets, smoothie bars, convenience stores, and other distribution channels. Moreover, the study provides an analysis of the smoothies market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

By Product Type
Other Product Types
By Distribution Channel
Smoothie Bars
Convenience Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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Key Market Trends

Increasing Consumption of Healthy Beverages

Smoothies, which include large servings of fruits and vegetables, are recommended as a healthy diet. Moreover, rising health consciousness among consumers and changing lifestyle and food habits, along with health benefits, are driving the smoothies market’s growth. Currently, the consumption habits of the majority of the population include skipping meals and using other snack foods as substitutes. The intake of carbohydrates, primarily when smoothies are made without sugar, is low. Thus, most of the gym trainers recommend smoothies to people who are planning to lose weight. Therefore, smoothies emerged as a perfect meal replacement products. Furthermore, they are healthier than other snack products, as well as offer good taste, convenience, and portability.

Smoothies Market1

The North American Region accounts for the Majority Share in the Global Smoothies Market

The North American region accounts for the majority share in the market studied, followed by the Asia-Pacific region. In the North American region, the United States accounted for majority share, in terms of consumption of healthy ingredients, owing to the busy lifestyle and deteriorating health conditions in the country. Moreover, rising health consciousness and busy lifestyle are driving the adoption of convenience food, primarily in countries, like India and China. Furthermore, the Asia-Pacific smoothies market is expected to register healthy growth. Additionally, there is a significant increase in the demand for organic smoothies and high-fiber healthy smoothies, with added health benefits. This si expected to drive the market’s growth.

Smoothies Market2

Competitive Landscape

The global market for smoothies is highly fragmented, owing to the presence of large regional and domestic players in different countries. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Few of the most active companies in the global market include MTY Food Group, and Smoothie King, among others.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Fruit-based

      2. 5.1.2 Dairy-based

      3. 5.1.3 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Smoothie Bars

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East & Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Focus Brand LLC

      2. 6.3.2 MTY Food Group

      3. 6.3.3 The Coca-Cola Company

      4. 6.3.4 Smoothie King

      5. 6.3.5 The Hain Celestial Group Inc.

      6. 6.3.6 Danone SA

      7. 6.3.7 PepsiCo Inc.

      8. 6.3.8 The Kraft Heinz Company

    4. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Smoothies Market market is studied from 2016 - 2026.

The Smoothies Market is growing at a CAGR of 7.2% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

MTY Food Group, Smoothie King, The Coca-Cola Company , PepsiCo Inc., Danone SA are the major companies operating in Smoothies Market.

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