Smoothies Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

Smoothies Market is segmented on the basis of Product Type (Fruit-based, Dairy-based, and Other Product Types); by Distribution Channel (Supermarkets/Hypermarkets, Smoothie Bars, Convenience Stores, and Other Distribution Channels), and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The report offers the market size and forecasts for in terms of value (in USD million) for all the above segments.

Smoothies Market Size

Smoothies Market Size
Study Period: 2018 - 2028
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 7.2 %

Major Players


*Disclaimer: Major Players sorted in no particular order


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Smoothies Market Analysis

The global smoothies market is projected to register a CAGR of 7.2% during the forecast period, 2022 - 2027.

Smoothies were primarily sold in brick-and-mortar stores before the pandemic, accounting for most of their sales. During the COVID-19 pandemic, retail businesses had to be closed due to lockdown, and restaurant and cafe owners had to contend with the lower footfall in their outlets. Several companies pivoted their business model and decided to produce packaged iterations of their popular products, while franchises concentrated on meal delivery partners and drive-through services. Moreover, companies that offered more nutritious product offerings thrived due to increased awareness regarding the consumption of healthy foods.

The smoothie market is flourishing in developed and emerging regions. The growth is fueled by a rising number of health-conscious customers, changing lifestyles and eating patterns, and the health benefits of smoothies. Consumers are moving away from high-carbohydrate foods and toward protein-rich options. In addition, to achieve their daily nutritional requirements, people are consuming more functional beverages, such as smoothies. Furthermore,  due to busy lives and long working hours, there has been an increase in demand for more convenient food options.

The emergence of the ready-to-eat (RTE) smoothie category has allowed companies to step into new avenues of product innovation. RTE smoothies are spoonable and require no work, creating a new chance for grocery shops to leverage the growth of frozen goods, which are known for storing healthful ingredients more than perishable items.

Smoothies Industry Segmentation

A smoothie is a thick drink made by combining a variety of fruits, vegetables, and additional components such as milk, seeds, yogurt, ice cubes, sweeteners, and nutritional and herbal supplements. The smoothies market is segmented based on product type, distribution channel, and geography. Based on product type, the market is segmented into fruit-based, dairy-based, and other product types. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, smoothie bars, convenience stores, and other distribution channels. Moreover, the study analyzes the smoothies market in the emerging and established markets worldwide, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa. For each segment, the market sizing and forecast have been done based on value (in USD million).

By Product Type
Other Product Types
By Distribution Channel
Smoothie Bars
Convenience Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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Smoothies Market Trends

This section covers the major market trends shaping the Smoothies Market according to our research experts:

Increasing Consumption of Healthy Beverages

Smoothies, which include large servings of fruits and vegetables, are recommended as a healthy diet. Moreover, rising health consciousness among consumers, changing lifestyle and food habits, and health benefits are driving the smoothies market’s growth. Currently, the consumption habits of the majority of the population include skipping meals and using other snack foods as substitutes. The intake of carbohydrates, primarily when smoothies are made without sugar, is low. Thus, most gym trainers recommend smoothies to people planning to lose weight. Therefore, smoothies emerged as perfect meal replacement products. Furthermore, they are healthier than other snack products and offer good taste, convenience, and portability.

Smoothies Market Trends

North America accounts for the Major Share

The North American region accounts for the major share in the market studied, followed by the Asia-Pacific region. In the North American region, the United States accounted for the majority share in terms of consumption of healthy ingredients, owing to the busy lifestyle and deteriorating health conditions in the country. Moreover, rising health consciousness and busy lifestyle are driving the adoption of convenience food. Thus in 2021, Kind launched frozen smoothie bowls to appeal to consumers who eat their breakfast at home. Kind’s frozen smoothie bowls are said to be a healthier alternative to other frozen breakfast items and include at least 7 grams of protein and no more than 9 grams of added sugar.

Smoothies Market Analysis

Smoothies Industry Overview

The global smoothie market is highly fragmented, owing to the presence of large regional and domestic players in different countries. Emphasis is given to the merger, expansion, acquisition, and partnership of the companies and new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. A few of the most active companies in the global market include MTY Food Group, and Smoothie King, among others.

Smoothies Market Leaders

  1. MTY Food Group

  2. Smoothie King

  3. Danone SA

  4. Bolthouse Farms

  5. Focus Brands LLC

*Disclaimer: Major Players sorted in no particular order

MTY Food Group, Smoothie King, Danone SA, Bolthouse Farms, Focus Brands LLC

Smoothies Market News

In March 2022, Feliscity Nutrition, Inc. launched EO3 (Enhanced Omega-3) on its website and on Amazon. The company claims that it utilizes a new technology by which the smoothie stabilizes, emulsifies, and integrates cod liver oil with other nutrients without causing acid reflux, dilution, or other side effects related to omega-3 gel capsules.

In September 2021, Investment firm Full Sail IP Partners acquired the Odwalla brand from The Coca-Cola Company. Odwalla is an American food product brand selling smoothies and fruit juices. The Coca-Cola Company acquired it in 2001 for USD 181 million, but it was discontinued in July 2020 by the company due to a constant slump in sales. The brand's latest innovations include a gut-friendly kombucha-smoothie blend and zero-sugar smoothies.

Smoothies Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Fruit-based

      2. 5.1.2 Dairy-based

      3. 5.1.3 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Smoothie Bars

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East & Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Most Active Companies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 MTY Food Group

      2. 6.4.2 Smoothie King

      3. 6.4.3 Danone SA

      4. 6.4.4 Focus Brands LLC

      5. 6.4.5 Bolthouse Farms

      6. 6.4.6 Daily Harvest

      7. 6.4.7 The Coca-Cola Company

      8. 6.4.8 The Hain Celestial Group Inc.

      9. 6.4.9 PepsiCo Inc.

      10. 6.4.10 The Kraft Heinz Company

    5. *List Not Exhaustive


**Subject to Availability
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Smoothies Market Research FAQs

The Smoothies Market is studied from 2018 - 2028.

The Smoothies Market is growing at a CAGR of 7.2% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2018 - 2028.

North America holds highest share in 2021.

MTY Food Group, Smoothie King, Danone SA, Bolthouse Farms, Focus Brands LLC are the major companies operating in Smoothies Market.

Smoothies Industry Report

Statistics for the 2023 Smoothies market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Smoothies analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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