Global Seed Colorant Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Global Seed Colorant Market is segmented by Time of Application, Formulation, Crop Type, and Geography.

Seed Colorant Market Size

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Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 15.40 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration High

Major Players


*Disclaimer: Major Players sorted in no particular order


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Seed Colorant Market Analysis

The global seed colorant market (henceforth, referred to as the market studied) was valued at USD 271.3 million in 2018, and it is expected to register a CAGR of 15.4% during the forecast period. In 2018, North America was the largest geographical segment of the market studied and accounted for a share of around 40.7% of the overall market.

  • Hybrid and GM are high-value seeds, which undergo various biological and chemical treatments that prevent losses. Colors are added to seeds for branding, identification, uniformity, and beautification. Hence, the use of seed colorants, dyes, and pigments is expected to increase in line with the adoption of hybrid and GM seeds.The adoption of increasingly pest-resistant and drought-tolerant hybrid seeds has helped farmers improve crop yields across diverse agro-climatic conditions, which in turn, boosts the demand for seed colorants.
  • Preharvest seed treatment occupies the largest share in the global seed colorant market, as the treated seeds prevent adulteration of seeds and other hazards associated with the handling of treated seeds.
  • The companies, like Clariant, are adopting seed colorants as part of their branding strategy, due to the increasing demand for unique colors.

Seed Colorant Market Trends

This section covers the major market trends shaping the Seed Colorant Market according to our research experts:

Growing Demand for Seed Treatment

With the support of the government, awareness among farmers about the use of seed treatment increased. For instance, the European seed sector has developed aquality scheme, which is known asEuropean Seed Treatment Assurance (ESTA) standard, for almost 70% of the maize cultivated, 90% of oilseed rape, and 100% of sugar beet, in order to ensure the safe treatment of the seed against pests and diseases.Additionally, in India, about 80% of the seeds sown in 2016 were untreated. Therefore, the Government of India has launched a country-wide campaign, in which pesticide industry associations, like Agricultural Technology Management Agency (ATMA), Central Integrated Pest Management Centers (CIPMC), Krishi Vigyan Kendra (KVK),NGOs, etc., participated in the campaign, to ensure 100% seed treatment for all major crops. Several companies, like Monsanto and Syngenta, have started laying emphasis on making the investmentin R&D activities for innovation of new seed treatment technology, which in turn, acts as one of the significant driver of the market studied.With the regions across the world adopting seed treatment, extensively coupled with rapid development in seed coating technologies, the global seed colorantmarketis likely towitness rapid growth in the coming years.

seed colorant market1

North America Dominates the Global Seed Colorant Market

North America has the largest market for seed colorants, with the United States witnessing the highest share, followed by Canada and Mexico. Owing to mandatory government regulations for coloring treated seeds and technological advancements, the US market share is the highest in the market studied. Pest Management Regulatory Agency’s regulation for compulsory use of seed colorants on treated seeds and the rising demand of high-value seeds are the major factors for the growth of the seed colorant market in Canada. The growth of the seed treatment market and the introduction of innovative products are driving the seed colorant market across the region.

seed colorant market2

Seed Colorant Industry Overview

The global seed colorant market is highly consolidated, with the top three companies occupying more than 45% share of the overall market.Incotec, Clariant, Keystone Aniline Corporation, BASF, and Aakash Chemicals are identified as the most active companies in the global seed colorant market. The most widely adopted strategies of the major players include acquisition, product launch /development, agreement, and R&D expansion, in order to extend their market share.

Seed Colorant Market Leaders

  1. Bayer CropScience AG

  2. BASF SE

  3. Clariant

  4. Precision Laboratories LLC

  5. Croda International PLC

*Disclaimer: Major Players sorted in no particular order

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Seed Colorant Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitutes

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Time of Application

      1. 5.1.1 Preharvest

      2. 5.1.2 Pre and Postharvest

    2. 5.2 Formulation

      1. 5.2.1 Powder

      2. 5.2.2 Liquid

    3. 5.3 Crop Type

      1. 5.3.1 Grains and Cereals

      2. 5.3.2 Oil Seeds

      3. 5.3.3 Fruits and Vegetables

      4. 5.3.4 Turf and Ornamentals

    4. 5.4 Geography

      1. 5.4.1 North America

        1. US

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. Germany

        2. UK

        3. France

        4. Russia

        5. Spain

        6. Italy

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Africa

        1. South Africa

        2. Rest of Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Akash Chemicals Inc.

      2. 6.3.2 BASF SE

      3. 6.3.3 Bayer Cropscience

      4. 6.3.4 Croda International PLC

      5. 6.3.5 Clariant

      6. 6.3.6 Precision Laboratories

      7. 6.3.7 Chromatech Incorporated

      8. 6.3.8 Germains Seeds Technology

      9. 6.3.9 Centro Group

      10. 6.3.10 Keystone Aniline Corporation

      11. 6.3.11 Sensient Technologies

      12. 6.3.12 Lanxess

      13. 6.3.13 Kannar Earth Science Ltd


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Seed Colorant Industry Segmentation

The global seed colorant market operates in a business to business format. Owing to the increasingsupport from the government and the rising adoption rate of hybrid and GM seeds, the market studied is expanding exponentially. Even the companies are adopting seed colorants as a part of their branding strategy, in order to achieve higher sales and profit. However, the cost of the colorant is very high, as it comprises huge R&D and manufacturing costs. Thus, the high cost of seeds and an increase in prices of raw materials act asrestraints to the growth of the market studied.

Time of Application
Pre and Postharvest
Crop Type
Grains and Cereals
Oil Seeds
Fruits and Vegetables
Turf and Ornamentals
North America
Rest of North America
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
South Africa
Rest of Africa
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Seed Colorant Market Research FAQs

The Global Seed Colorant Market is projected to register a CAGR of 15.40% during the forecast period (2024-2029)

Bayer CropScience AG, BASF SE, Clariant, Precision Laboratories LLC and Croda International PLC are the major companies operating in the Global Seed Colorant Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Global Seed Colorant Market.

The report covers the Global Seed Colorant Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Global Seed Colorant Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Global Seed Colorant Industry Report

Statistics for the 2024 Global Seed Colorant market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Global Seed Colorant analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Global Seed Colorant Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)