Rice Seed Treatment Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The global rice seed treatment market is segmented by Application (Chemical and Non-chemical), Function (Seed Protection, Seed Enhancement, and Other Functions), Application Techniques (Seed Coating, Seed Pelleting, Seed Dressing, and Other Application Techniques), and Geography (North America, Europe, Asia-Pacific, South America, and Africa). The report offers market size and forecasts in terms of value (USD million) for all the above segments.

Market Snapshot

Rice seed treatment market
Study Period: 2017-2027
Base Year: 2021
Fastest Growing Market: Asia-Pacific
Largest Market: Asia-Pacific
CAGR: 4.1 %

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Market Overview

The global rice seed treatment market was valued at USD 34.7 million in 2021, recording a CAGR of 4.1% during the forecast period (2022-2027).

In the initial days of the outbreak, the agriculture sectors were partially affected by the COVID-19 pandemic, but agricultural chemicals and fertilizers, which are import-dependent, saw supply disruptions for longer. However, preventive measures and initiatives were taken to ensure supply.

China being the major producer of agricultural chemicals, disruptions to production would have a ripple effect on North American supplies of crop protection inputs, including seed treatment. However, although produced overseas, the active chemical ingredients of a pesticide are formulated in North America to produce the end product, including seed treatment. As per the Canadian Association of Agri-Retailers, most products are generally committed in advance in a year or two. Therefore, the Canadian industry was well-supplied with the inputs for the 2020 growing season.

Seed treatment plays an important role in protecting the seeds and seedlings from seed and soil-borne diseases and insect pests affecting crop emergence and growth. The adoption of this practice by rice farmers across the globe requires effective extension strategies to make the appropriate chemical pesticides/bio-pesticides and equipment available to the farmers, besides making them aware of seed treatment, post-treatment handling of seeds, and planting materials.

In application type, the biological segment is anticipated to witness the fastest growth. With the increasing concern for the environment and product launches by major market players, the biological seed treatment is anticipated to grow at a faster rate during the forecast period. ​

By application technique, seed dressing was the largest segment in 2020. According to the study, seed dressing is found to be the most convenient and cost-effective seed treatment technique. For instance, in Asia-Pacific (the largest market), where most farmers are small-scale farmers with low income, this technique is found to be effective. Hence, the market is projected to grow in the coming years.

The developments in the crop protection industry, increasing government support, and the increasing demand and adoption of high-quality seeds are some of the factors driving the global rice seed treatment market during the forecast period.

Scope of the Report

According to the International Seed Federation, seed treatment products are biological, physical, and chemical agents and techniques applied to seeds in order to protect and improve the establishment of healthy crops. The report presents an in-depth analysis of the market share, size, and trends of the rice seed treatment market on a global scale.

The global rice seed treatment market is segmented by Application (Chemical and Non-chemical), Function (Seed Protection, Seed Enhancement, and Other Functions), Application Techniques (Seed Coating, Seed Pelleting, Seed Dressing, and Other Application Techniques), and Geography (North America, Europe, Asia-Pacific, South America, and Africa). The report offers market size and forecasts in terms of value (USD million) for all the above segments.

Seed Protection
Seed Enhancement
Other Functions
Application Techniques
Seed Coating
Seed Pelleting
Seed Dressing
Other Application Techniques
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
South Africa
Rest of and Africa

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Key Market Trends

Increasing Demand for and Adoption of High-quality Seeds

Farmers are increasingly acknowledging seed treatment as a mode to protect high investments made on good quality seeds. Owing to the increasing demand for high-quality seeds with desirable agronomic traits, the cost of seeds is increasing. Both companies and farmers are ready to spend extra on seed treatment solutions to save costly high-quality seeds.

The introduction of GM seeds added high value to seeds, with the cost of seeds being high and sometimes being twice as much as that of non-GM seeds. Earlier, a growth of 85% was expected by farmers as some seeds would rot or be destroyed by insects. With changing trends and 100% seed emergence expectation by growers even in unfavorable conditions, seed treatment has become a necessity. Top players in the market are constantly focusing on developing superior quality seeds through modern breeding techniques, thereby increasing the cost of the seeds.

African countries do not produce enough rice and are reliant on imports. One such country is Sierra Leone. Hence, to become self-sufficient, the country’s government is adopting a few strategies. A promising solution is the dissemination of high-yielding rice varieties, such as the New Rice of Africa (NERICA), which have become known as the miracle crop for African rice farmers because they combine the genetic qualities of Asian rice (high yielding) and African rice (high resistance to drought and disease). However, current estimates suggest only 2% of farmers in the country use NERICAs. This is due to the cost of improved varieties that cost 40-100% more than traditional ones, representing a significant barrier to adoption among poor farmers. Hence, due to the high cost of these hybrid varieties, there is an opportunity for paddy farmers to use treated seeds at an affordable cost. This, in turn, is expected to lead to the positive growth of the rice seed treatment market in the coming years.

Global Rice Seed Treatment Market

Asia-Pacific Dominates the Market

As rice is the staple food and most prominent crop grown, the Asia-Pacific region was observed to be the largest and fastest-growing region with the largest share in 2020. In the region, China is the largest and fastest-growing country, followed by India and Japan.

According to the Ministry of Agriculture of China, the rice seed industry is actively seeking differentiated commercial varieties and market positioning to make up for the shortage of high-yield and low-resistance varieties (especially rice blasts). China is also focusing on enhancing the value of seeds. This is leading to an increase in the number of hybrid rice varieties in the country. In 2018, an increase of 2.55% was witnessed in the hybrid rice seed production compared to the value registered in 2017. This is expected to impact the seed treatment market as well positively. Also, India is the second-largest producer and largest exporter of rice across the world. In India, rice is grown under widely varying conditions of altitude and climate. The rising production of rice in India, owing to the favorable climate and practices, is boosting the demand for rice seed treatment chemicals in the country. Overall, the rice seed treatment market in the region is expected to grow steadily in the coming years due to the rising food demand and increasing research and development to introduce new innovative products in the market.

Global Rice Seed Treatment

Competitive Landscape

The global rice seed treatment market is highly consolidated, with major players (top seven players) holding a major share while others accounted for a minor share in 2021. Bayer AG, Syngenta International AG, UPL Limited, Adama Agricultural Solutions Ltd, Corteva Agriscience, Nufarm Ltd, and Croda International PLC (Incotec) are some of the prominent players operating in the market. These players are focusing on product launches to expand their presence at the global level.

Major Players

  1. Bayer AG

  2. Syngenta International AG

  3. UPL Limted

  4. Adama Agricultural Solutions Limited

  5. Corteva Agriscience


Recent Developments

In April 2021, Corteva Agriscience opened a new 53,000 sq. ft research facility at the company's Woodstock R&D Centre near Tavistock, Ontario. This infrastructure investment also includes the renovation of an existing on-site facility that will focus on advancements in Seed Applied Technologies.

In 2021, ADAMA completed the acquisition of a majority stake in Huifeng's crop protection manufacturing facilities. Through this acquisition, the company plans to focus on the enhancement of its crop protection business in China, including rice seed treatment products.

In July 2021, Nufarm Ltd launched a precinct seed treatment product in the United States. It is used for the control of downy mildew, Pythium spp., and Phytophthora spp. on more than 50 labeled crops, including rice. The active is 491 g/L mefenoxam.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Competitive Rivalry


    1. 5.1 Application

      1. 5.1.1 Chemical

      2. 5.1.2 Non-chemical/Biological

    2. 5.2 Function

      1. 5.2.1 Seed Protection

      2. 5.2.2 Seed Enhancement

      3. 5.2.3 Other Functions

    3. 5.3 Application Techniques

      1. 5.3.1 Seed Coating

      2. 5.3.2 Seed Pelleting

      3. 5.3.3 Seed Dressing

      4. 5.3.4 Other Application Techniques

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. Spain

        2. United Kingdom

        3. France

        4. Germany

        5. Russia

        6. Italy

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Africa

        1. South Africa

        2. Rest of and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Adama Agricultural Solutions Ltd

      2. 6.3.2 Advanced Biological Marketing Inc.

      3. 6.3.3 Yara International

      4. 6.3.4 Bayer AG

      5. 6.3.5 Bioworks Inc.

      6. 6.3.6 Indofill Industries Limited

      7. 6.3.7 Dhanuka Agritech Limited

      8. 6.3.8 Corteva Agriscience

      9. 6.3.9 Rallis India Ltd

      10. 6.3.10 Croda International (INCOTEC)

      11. 6.3.11 Crystal Crop Protection limited

      12. 6.3.12 UPL Limited

      13. 6.3.13 Marrone Bio innovations Inc.

      14. 6.3.14 Nufarm Ltd

      15. 6.3.15 GSP Crop Science Pvt. Ltd

      16. 6.3.16 Precision Laboratories LLC

      17. 6.3.17 Syngenta International AG

    4. *List Not Exhaustive


**Subject to Availability
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Frequently Asked Questions

The Rice Seed Treatment Market market is studied from 2017 - 2027.

The Rice Seed Treatment Market is growing at a CAGR of 4.1% over the next 5 years.

The Rice Seed Treatment Market is valued at 33 Million USD in 2017.

The Rice Seed Treatment Market is valued at 42 Million USD in 2027.

Asia-Pacific is growing at the highest CAGR over 2021- 2026.

Asia-Pacific holds highest share in 2021.

Bayer AG, Syngenta International AG, UPL Limted, Adama Agricultural Solutions Limited, Corteva Agriscience are the major companies operating in Rice Seed Treatment Market.

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