Rice Bran Oil Market Size
| Study Period | 2018 - 2029 |
| Market Volume (2024) | 532.67 Million liters |
| Market Volume (2029) | 714.18 Million liters |
| CAGR (2024 - 2029) | 6.04 % |
| Fastest Growing Market | Europe |
| Largest Market | Asia Pacific |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Rice Bran Oil Market Analysis
The Rice Bran Oil Market size is estimated at 532.67 Million liters in 2024, and is expected to reach 714.18 Million liters by 2029, growing at a CAGR of 6.04% during the forecast period (2024-2029).
The rice bran oil market is driven by rising consumer health consciousness and high demand for nutritional and fat-free food and beverages owing to its mild flavor, neutral taste, and rich nutrient content. Rice bran oil is extensively used in culinary activities across most Asia-Pacific cuisine. These factors propel the sales of edible oils in the market. For instance, According to Agriculture and Afri Food Canada, the retail sales value of edible oils in China is estimated to be USD 15.48 million in 2021. In recent times, organic rice bran oil has gained popularity among retail consumers as it comes with no artificially added ingredients and imparts a natural taste to the recipe. Other factors responsible for the market's growth include numerous application areas, aggressive promotional campaigns by manufacturers, and high penetration in developed and emerging markets.
Regulatory bodies favoring the consumption of rice bran oil have further boosted the market growth. For instance, the World Health Organization (WHO) and the American Heart Association have approved the use of rice bran oil, stating that its monounsaturated, polyunsaturated, and saturated fats composition is much safer than the composition of most other vegetable oils. These regulation has facilitated the manufacturers in the market to increase their offerings in the retail market to attract consumers. Supermarkets/hypermarkets and convenience stores play an essential role in the distribution of rice bran oil, as they are extensively retailed in these retail establishments, which the consumers frequently visit in the market.
Rice Bran Oil Market Trends
This section covers the major market trends shaping the Rice Bran Oil Market according to our research experts:
Increase in Production of Rice Drives the Market Growth
The increasing level of rice production worldwide has led to increased market demand. Globally, this rise in rice production has escalated the market revenues in the rice bran oil market. According to the United States Department of Agriculture's World Agricultural Production 2022, China, India, and Indonesia were the top producers of milled rice in the financial year 2020-21, with 148.3 million metric tons, 122.27 million metric tons, and 35.3 million metric tons, respectively. This leads to the high standing of these countries in producing rice bran oil. India has been one of the largest producers of rice bran oil globally, with an increasing number of consumers realizing the importance of incorporating heart-friendly oil into their diet. According to the Directorate of Economics and Statistics, the Government of India, in 2021, the rice yield across India was estimated to be approximately 2.7 thousand kilograms per hectare, an increase from about 2.6 thousand kilograms per hectare. The government takes various measures worldwide to meet the supply and demand of edible oils. Different growers and investors have lifted the quantitative restrictions on organic edible oils, which has led to the growth of the rice bran oil market.
Asia-Pacific is the Largest Market
Asia-Pacific accounts for a relatively high volume share. It is expected to grow significantly in the global rice bran oil market because of the easy availability of raw materials across the region, particularly in India. The major producers in the region are India, China, Japan, and Thailand. India is the world's largest consumption area. The perceived health benefits of cooking in edible oil are one of the primary reasons Australian consumers prefer rice bran oil. It prevents heart attack and helps lower cholesterol absorption.
For instance, in June 2021, the Ministry of Consumer Affairs, Government of India launched fortified rice bran oil in India. This rice bran oil was marketed under the apex Agri-marketing organization of India, viz, National Agricultural Cooperative Marketing Federation of India Ltd (NAFED). Moreover, it is a rich source of Vitamin A, γ-oryzanol, and phytosterols and contains many medicinal properties.
Rice Bran Oil Industry Overview
The rice bran oil market is highly competitive and has several small and regional players. The market is fragmented, and the major players include Cargill, Incorporated, Ricela Group of Companies, Adani Wilmar Ltd, Emami Agrotech Ltd, and Rice King Oil Group. Emphasis is given to the merger, expansion, acquisition, and partnership of the companies, along with new product development, which work as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Major companies believe in strengthening their product quality with certifications to gain customer loyalty. For instance, Zhejiang Delekang Food Limited has different certifications like the (Good Manufacturing Process) GMP certificate, ISO14001, ISO9001, Green Enterprise, QS certificate, OHSMS18000, and CNCA/CTS008-2008.
Rice Bran Oil Market Leaders
Cargill, Incorporated
Adani Wilmar Ltd.
Ricela Group of Companies
Emami Agrotech Limited
King Rice oil Group
*Disclaimer: Major Players sorted in no particular order
Rice Bran Oil Market News
- In October 2022, Emami Agrotech Limited relaunched its edible oil brand Healthy & Tasty in India. The range of products includes rice bran oil, mustard, soybean, and other edible oils. The company is extensively marketing the brand with celebrity endorsements and campaigns across the country.
- In September 2021, Gemini Edibles & Fats India Ltd launched a 5-liter jar of physically refined rice bran oil under the existing brand Freedom in India. The products are retailed across the country through supermarkets and convenience stores. The company focuses on advertising techniques to let people know the benefits of rice bran oil.
- In September 2021, TSUNO, a Japanese company, launched premium rice bran oil, namely Expeller Pressed Rice Bran Oil, prepared through natural manufacturing.
Rice Bran Oil Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Category
5.1.1 Organic
5.1.2 Conventional
5.2 Distribution Channel
5.2.1 Supermarket/Hypermarket
5.2.2 Convenience Stores
5.2.3 Online Retail Stores
5.2.4 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Spain
5.3.2.2 United Kingdom
5.3.2.3 Germany
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle-East and Africa
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Key Strategies Adopted by the Leading Players
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Adani Wilmar Ltd.
6.3.2 Cargill, Incorporated
6.3.3 King Rice Oil Group
6.3.4 Ricela Group of Companies
6.3.5 Emami Group (Emami Agrotech Ltd.)
6.3.6 AP Solvex Ltd.
6.3.7 3F Industries Ltd.
6.3.8 Zhejiang Delekang Food Co. Ltd
6.3.9 Marico Limited
6.3.10 Modi Naturals Ltd.
6.3.11 TSUNO Group Co., Ltd
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Rice Bran Oil Industry Segmentation
Rice bran oil is prepared by extracting oil from the chaff of the rice. This oil has a high smoke point, making it useful for cooking at high temperatures and a very mild flavor. The rice bran oil market is segmented by category, distribution channel, and geography. By category, the market is segmented into organic and conventional. Based on the distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).
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| Conventional |
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| Convenience Stores | |
| Online Retail Stores | |
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Rice Bran Oil Market Research FAQs
How big is the Rice Bran Oil Market?
The Rice Bran Oil Market size is expected to reach 532.67 million liters in 2024 and grow at a CAGR of 6.04% to reach 714.18 million liters by 2029.
What is the current Rice Bran Oil Market size?
In 2024, the Rice Bran Oil Market size is expected to reach 532.67 million liters.
Who are the key players in Rice Bran Oil Market?
Cargill, Incorporated, Adani Wilmar Ltd., Ricela Group of Companies, Emami Agrotech Limited and King Rice oil Group are the major companies operating in the Rice Bran Oil Market.
Which is the fastest growing region in Rice Bran Oil Market?
Europe is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Rice Bran Oil Market?
In 2024, the Asia Pacific accounts for the largest market share in Rice Bran Oil Market.
What years does this Rice Bran Oil Market cover, and what was the market size in 2023?
In 2023, the Rice Bran Oil Market size was estimated at 502.33 million liters. The report covers the Rice Bran Oil Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Rice Bran Oil Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Rice Bran Oil Industry Report
Statistics for the 2024 Rice Bran Oil market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Rice Bran Oil analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
