Rice Bran Oil Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Rice Bran Oil market is segmented By Category (Organic, and Conventional), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Retailing, and Other Distribution Channels) and By Geography

Market Snapshot

rice bran oil market summary
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Europe
Largest Market: Asia Pacific
CAGR: 9.98 %

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Market Overview

The global rice bran oil market is projected to grow at a CAGR of 9.98% during the forecast period (2020-2025).

  • The global rice bran oil market is being driven by rising health consciousness among consumers and high demand for nutritional and fat-free food and beverages owing to its mild flavor, neutral taste, and rich nutrient content. Other factors responsible for the growth of the market include numerous application areas, aggressive promotional campaigns by manufacturers and high penetration in both developed and emerging markets.
  • Furthermore, regulatory bodies favoring the consumption of rice bran oil has further boosted the market growth. For instance, the World Health Organization (WHO) and the American Heart Association have approved the use of rice bran oil, stating that its composition of monounsaturated, polyunsaturated, and saturated fats is much safer as compared to the composition of most other vegetable oils.
  • However, the market is facing challenges such as less popularity of rice bran oil among people as compared to other healthy edible oil that is restraining the market space.

Scope of the Report

The global rice bran oil market is segmented by category into organic, and conventional. Based on the distribution channel, the market is divided into hypermarkets/supermarkets, convenience stores, online retailing and other distribution channels. Also, the study provides an analysis of the rice bran oil market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa.

By Category
By Distribution Channel
Convenience Stores
Online Retailing
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Key Market Trends

Rising Demand For Organic Edible Oils

The increasing demand for trans fat-free oils, along with the rising consumer health-consciousness is the key factor driving the organic edible oil market. These oils are free from artificial ingredients and are considered as a healthier alternative than conventional oils. Therefore, a rise in consumer shift from traditional products to clean-label, organic, and non-GMO products has been witnessed, thus gearing the market growth. Other factors boosting the market growth include increasing incidences of health problems, such as digestive disorders, diabetes, and obesity.

Rice Bran Oil Market1

Asia-Pacific is the Largest Market

Asia-Pacific accounts for relatively high volume share and is expected to grow at a significant rate in the global rice bran oil market, because of the easy availability of raw material across the region particularly in India. The major producers in the region are India, China, Japan, and Thailand. India is the world's largest consumption area. The perceived health benefits of cooking in edible oil are one of the primary reasons for preference for rice bran oil among Australian consumers, as it prevents heart attack and helps in lowering the cholesterol absorptions. Moreover, it is considered as a rich source of Vitamin A, γ-oryzanol, and phytosterols, and it contains many medicinal properties.

Rice Bran Oil Market2

Competitive Landscape

The global rice bran oil market is fragmented and has several small and regional players operating in it. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Some of the key players are Cargill, Incorporated, King Rice Oil Group, Ricela Health Foods Ltd. and Adani Wilmar Limited among others.

Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Category

      1. 5.1.1 Organic

      2. 5.1.2 Conventional

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retailing

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Adani Wilmar Limited

      2. 6.4.2 Cargill Incorporated

      3. 6.4.3 King Rice Oil Group

      4. 6.4.4 Ricela Health Foods Ltd

      5. 6.4.5 Modi Naturals

      6. 6.4.6 3F Industries Ltd

      7. 6.4.7 Zhejiang Delekang Food Co. Ltd

      8. 6.4.8 Sethia Oils Limited

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Rice Bran Oil Market market is studied from 2016 - 2026.

The Rice Bran Oil Market is growing at a CAGR of 9.98% over the next 5 years.

Europe is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2020.

Cargill, Incorporated, King Rice Oil Group, Ricela Health Foods Ltd., Adani Wilmar Limited, Modi Naturals are the major companies operating in Rice Bran Oil Market.

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