Global Reduced Fat Butter Market - Growth, Trends, and Forecasts (2023 - 2028)

Reduced Fat Butter Market Analysis

Global reduced fat butter market is projected to grow at a CAGR of 6.73% during the forecast period (2021- 2026).

• The rise in the number of health-conscious consumers has increased the demand for healthy food products acting as a key factor to boost the market growth in the next few years. Moreover, the growing incidence of obesity and cardiac arrests is also driving the product's demand. Also, companies are introducing different product forms, such as spreads and non-spreads, which is likely to contribute to the reduced-fat butter market growth.
• On the other hand, the easy availability of substitutes of reduced-fat butter such as olive oil, coconut spread, and avocado spreads which contain creamy texture & taste and offer more health benefits than reduced-fat butter may restraint the market growth during the forecast period.
• Due to COVID-19, the butter market has countered various supply chain disruptions, which also includes ingredients such as milk to produce butter, owing to which vaiorus players have switched to plant-based dairy products manufacturing, considering a better way to respond in real-time to the changing market conditions. This in turn, creates an opportunity for the market players to inovate in the category due to changing consumers preferences for healthy food products.

Reduced Fat Butter Industry Segments

Global reduced fat butter market is segmented by type, form, distribution channel, and geography. Based on type, the market is segmented into salted and unsalted. Based on form, the market is segmented into spreadable and non-spreadable. Based on the distribution channel, supermarkets/hypermarkets, convenience stores, online retailers, and other distribution channels. Furthermore, the report takes into consideration the market for reduced-fat butter in the established and emerging economies across the globe, including North America, Europe, Asia-Pacific, South America, Middle East & Africa.

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Reduced Fat Butter Market Trends

This section covers the major market trends shaping the Reduced Fat Butter Market according to our research experts:

Surge in Demand for Low Fat and Low Calorie Food Products

Consumers are getting increasingly conscious of the health risks associated with a high-caloric and fat diet. The importance of consuming a low-fat diet and consequently avoiding the excess energy intake from getting converted to fat depositions in the body has been a well-understood fact amongst health-conscious consumers, particularly in the developed countries such as the United States.​ The aforementioned trend is expected to reach quickly to developing and transition economies as a part of well-defined public health goals and growing government interventions from different pathways. ​The World Health Organization recommends that the total fat intake should be less than 30% of the total calories and that the intake of saturated fat should not exceed 10% of the total calories. This is creating a widespread demand for the reduced fat butter thus contributing to the market growth during the forecast period.

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