Quick Service Restaurant (QSR) Market Size
| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 1.55 Billion |
| Market Size (2030) | USD 2.49 Billion |
| CAGR (2025 - 2030) | 9.83% |
| Fastest Growing Market | Middle East and Africa |
| Largest Market | Asia Pacific |
| Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
Quick Service Restaurant (QSR) Market Analysis
The Quick-Service Restaurant Market size is estimated at USD 1.55 billion in 2025, and is expected to reach USD 2.49 billion by 2030, at a CAGR of 9.83% during the forecast period (2025-2030).
- The global quick service restaurant (QSR) market is experiencing significant growth, driven by changing consumer preferences, technological advancements, and evolving economic conditions. The increasing urban population has intensified the demand for fast, convenient, and affordable food options across developed and emerging economies, where busy lifestyles necessitate quick dining solutions.
- Major QSR chains are implementing aggressive expansion strategies to capitalize on market opportunities. McDonald's announced plans in August 2024 to expand its global footprint to 50,000 units by 2027, adding approximately 10,000 new locations. This expansion demonstrates the potential for QSR chains to enter new and underserved markets globally.
- The proliferation of food delivery platforms, including Uber Eats, DoorDash, Deliveroo, and Swiggy, has enhanced market growth by enabling mobile app-based ordering. In November 2024, WAAYU launched India's first zero-commission food delivery app in Hyderabad, indicating the growing significance of delivery services in the QSR sector.
- Key market players include McDonald's Corporation, Yum! Brands, Inc., Domino's Pizza, Restaurant Brands International, and The Wendy's Company. These companies strengthen their market position through partnerships, product innovations, expansions, and strategic acquisitions. In February 2025, Restaurant Brands International Inc.'s subsidiary acquired Burger King China from TFI Asia Holdings BV and Pangaea Two Acquisition Holdings XXIII, Ltd, in an all-cash transaction of approximately USD 158M.
Quick Service Restaurant (QSR) Market Trends
Rising Consumer Interest in International Meat Cuisines Drives QSR Innovation and Expansion
- Consumer interest in international meat-based cuisines continues to grow as people explore diverse flavors. The global poultry demand, which reached approximately 140 million tons in 2023, drives the expansion of meat-based offerings across quick-service restaurants (QSRs). As the most consumed meat globally, poultry features prominently in QSR menu innovations. Consumer demand extends to premium and specialty meats, with increasing interest in gourmet burgers, grilled chicken, kebabs, and specialty items like peri-peri chicken and lamb. This shift reflects growing consumer awareness of food quality and sourcing practices.
- The QSR industry responds to consumer preferences through customizable menus that allow personalized meal creation. Customers now expect flexibility in selecting proteins, sides, and sauces. In February 2023, Chipotle demonstrated this trend by launching Farmesa, a QSR concept offering customizable bowls featuring Santa Maria-style grilled tri-tip steak and Ora King salmon.
- In the meat-based cuisine segment, QSR brands pursue strategic expansion to strengthen their market presence. Companies target both established and emerging markets for growth opportunities. Jollibee exemplifies this approach with its expansion in Vietnam, marked by its 200th store opening in 2024. The company adapted its menu to local preferences by incorporating regional favorites like Chickenjoy and Chili Chicken.
Asia Pacific Dominates the QSR Market
- China's demographic profile supports the quick-service restaurant market, with 60.9% of the population aged 16-59 years in 2024, according to the National Bureau of Statistics of China. Time constraints among consumers drive demand for convenient meal options, while affordable pricing ensures broad market appeal. The restaurants maintain market strength through established brand recognition, operational efficiency, and customer loyalty.
- Quick Service Restaurants (QSRs) in Japan maintain market relevance by adapting their menus to local preferences. These establishments integrate regional ingredients and flavors while balancing traditional Japanese cuisine with modern food preferences. This localization approach contributes to market growth and customer retention through cultural alignment.
- Urban lifestyle patterns in India have increased the demand for quick, affordable meals. McDonald's, Burger King, and KFC have responded by optimizing their service speed and expanding their presence. McDonald's demonstrated this expansion by opening its first restaurant in Gangtok, Sikkim, at West Point Mall in January 2025. Westlife Foodworld, which manages McDonald's operations in West and South India, added 15 new outlets in the third quarter of 2025, reaching 421 restaurants by January 2025.
- Australian consumer spending at cafes, restaurants, and hotels indicates significant growth in the dining-out market. The Australian Bureau of Statistics (ABS) reported a 72% increase in consumer expenditure in these establishments between 2021 and 2025. This growth benefits the quick-service restaurant (QSR) sector as consumers seek efficient, affordable dining options with technological integration, supported by increased dining frequency and higher disposable incomes.
Quick Service Restaurant (QSR) Industry Overview
The Quick-Service Restaurants market features a fragmented competitive landscape with numerous international, regional, and local players. Major companies in the market include McDonald's Corporation, Yum! Brands, Inc., Domino's Pizza, Inc., The Wendy's Company, and Restaurant Brands International Inc. These companies compete through product innovation, expansion strategies, and strategic partnerships. Market participants are strengthening their positions by introducing customized menu items based on consumer preferences and regional tastes. Additionally, major food service providers are expanding their digital presence through online platforms to enhance their market reach and customer base.
Quick Service Restaurant (QSR) Market Leaders
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McDonald's Corporation
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Yum! Brands, Inc.
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Restaurant Brands International Inc.
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Domino’s Pizza, Inc.
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The Wendy's Company
- *Disclaimer: Major Players sorted in no particular order
Quick Service Restaurant (QSR) Market News
- April 2025: KFC reintroduced its "Pop Bomb Zabb" menu item during the Songkran festival, featuring crispy fried chicken served with spicy chicken pops.
- March 2025: Wendy's reached a milestone with its 500th restaurant opening in the Asia Pacific, Middle East, and Africa (APMEA) region. The new location in Nagano, Japan, operated by Wendy's Japan K.K., features the company's Global Next Gen design.
- March 2025: McDonald's formed a partnership with Minecraft to promote "A Minecraft Movie" through themed meals. The promotion offers both adult meals and Happy Meals, which include digital content, six collectible items, or 12 movie-themed figurines.
Quick Service Restaurant (QSR) Industry Segmentation
A quick-service restaurant (QSR) is an establishment that specializes in food items requiring minimal preparation time and delivers them through expedited service.
The quick-service restaurant market analysis encompasses three main segments: cuisine type, business structure, and geographic regions. The cuisine segments include bakeries, burgers, ice cream, meat-based cuisines, pizza, and other QSR offerings. The structural classification divides the market into chained outlets and independent outlets. Geographically, the market covers North America, Europe, Asia-Pacific, South America, and Middle East and Africa. Market sizing and forecasts for all segments are calculated based on value (USD).
| Cuisine | Bakeries | ||
| Burger | |||
| Ice Cream | |||
| Meat Based Cuisines | |||
| Pizza | |||
| Other QSR Cuisine | |||
| Structure | Independent Outlets | ||
| Chained Outlets | |||
| Geography | North America | United States | |
| Canada | |||
| Mexico | |||
| Rest of North America | |||
| Europe | United Kingdom | ||
| Germany | |||
| Spain | |||
| France | |||
| Italy | |||
| Russia | |||
| Rest of Europe | |||
| Asia-Pacific | China | ||
| Japan | |||
| India | |||
| Australia | |||
| Rest of Asia-Pacific | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
| Middle East & Africa | United Arab Emirates | ||
| South Africa | |||
| Rest of Middle East & Africa | |||
| Bakeries |
| Burger |
| Ice Cream |
| Meat Based Cuisines |
| Pizza |
| Other QSR Cuisine |
| Independent Outlets |
| Chained Outlets |
| North America | United States |
| Canada | |
| Mexico | |
| Rest of North America | |
| Europe | United Kingdom |
| Germany | |
| Spain | |
| France | |
| Italy | |
| Russia | |
| Rest of Europe | |
| Asia-Pacific | China |
| Japan | |
| India | |
| Australia | |
| Rest of Asia-Pacific | |
| South America | Brazil |
| Argentina | |
| Rest of South America | |
| Middle East & Africa | United Arab Emirates |
| South Africa | |
| Rest of Middle East & Africa |
Quick-Service Restaurant Market Research Faqs
How big is the Quick-Service Restaurant Market?
The Quick-Service Restaurant Market size is expected to reach USD 1.55 billion in 2025 and grow at a CAGR of 9.83% to reach USD 2.49 billion by 2030.
What is the current Quick-Service Restaurant Market size?
In 2025, the Quick-Service Restaurant Market size is expected to reach USD 1.55 billion.
Who are the key players in Quick-Service Restaurant Market?
McDonald's Corporation, Yum! Brands, Inc., Restaurant Brands International Inc., Domino’s Pizza, Inc. and The Wendy's Company are the major companies operating in the Quick-Service Restaurant Market.
Which is the fastest growing region in Quick-Service Restaurant Market?
Middle East and Africa is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Quick-Service Restaurant Market?
In 2025, the Asia Pacific accounts for the largest market share in Quick-Service Restaurant Market.
What years does this Quick-Service Restaurant Market cover, and what was the market size in 2024?
In 2024, the Quick-Service Restaurant Market size was estimated at USD 1.40 billion. The report covers the Quick-Service Restaurant Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Quick-Service Restaurant Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Quick-Service Restaurant Industry Report
Statistics for the 2025 Quick-Service Restaurant market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Quick-Service Restaurant analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
