Quick-Service Restaurant Industry

Detailed research report on the quick-service restaurant industry, featuring industry size, market trends, analysis, and growth report from 2025 to 2030.

The report covers Global Quick Service Restaurant Market Trends and it is segmented by Type (Pizza Outlet and Fast Foods Outlets), Structure (Chained and Independent), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and values in (USD Million) during the forecasted years for the above segments.

Quick Service Restaurant Industry Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Quick Service Restaurant (QSR) Market Size

Quick Service Restaurants Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
CAGR 9.21 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Low

Major Players

Quick Service Restaurants Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Quick-Service Restaurant Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Quick Service Restaurant (QSR) Market Analysis

The Quick-Service Restaurant Market is expected to register a CAGR of 9.21% during the forecast period.

Fast food is gaining importance among consumers globally, with the influx of both global and regional brands, such as KFC, Domino's, Starbucks, and others. According to the National Statistical Directory of Economic Units (INEGI), the number of Quick-service restaurants in Mexico, in 2021 was 67.9 thousand. The market is primarily driven by the increased frequency of dining out, the rising influence of cross-culture dietary preferences, amid time-pressed schedules, and the strong presence of international brands offering multicultural fast-food options. Factors, such as changing demographics of a population, along with the rise of health-conscious millennials and boomers, have given rise to increased demand for food products addressing the health and wellness of the population. Thus, multinational fast-food brands are also expanding their presence in major countries through aggressive marketing and promotional activities along with innovative menus.

The increasing desire of consumers for healthier food and drink along with convenient, grab-and-go options are enabling quick-service restaurants, like Chipotle and Subway to capitalize on the growing opportunity with healthier menu items. Low-carb options, salads, and diet drinks remain the popular choice for consumers. Furthermore, restaurant digitalization and AI are transforming the quick-service restaurant industry as consumers are starting to rely on online ordering, and this trend is expected to increase in the forecasted period.

Quick Service Restaurant (QSR) Industry Overview

The Quick-Service Restaurants market is highly fragmented and competitive owing to the presence of many international, regional, and local players. The key players operating in the market are McDonald's Corporation, Yum! Brands, Inc., Starbucks Corporation, Jubilant FoodWorks, and Jollibee. The key players are giving stiff competition to the market players by adopting various innovative strategies including innovative launches, expansion, partnerships, and others. The market players are launching innovative products or customized dishes as per the customer requirements, which, in turn, are helping the companies to get a bid in the food service market share. For instance, in July 2022, McDonald's Australia launched the McPlant burger in select stores as part of a new trial. The McPlant patty is made with Beyond Meat's plant-based protein. Over the past few years, certain players like KFC, Domino's, Subway, etc., have been expanding their geographical presence across the globe by consistently opening new restaurants as a part of their strategic expansion.

In addition, leading food service providers/brands are focusing on online distribution channels for online marketing and branding of their offerings, in order to expand their geographic reach, as well as customer base.

Quick Service Restaurant (QSR) Market Leaders

  1. McDonald's Corporation

  2. Yum! Brands, Inc.

  3. Starbucks Corporation

  4. Jubilant FoodWorks

  5. Jollibee

  6. *Disclaimer: Major Players sorted in no particular order
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Quick Service Restaurant (QSR) Market News

In May 2023, McDonald's entered into a long-term strategic partnership with Glovo for improved customer experience. The company aimed to increase choice and selection for consumers on the platform and enhance the consumer's experience through the Glovo platform to order McDelivery.

In March 2023, Jollibee Foods Corp expanded its global presence by opening up to 600 new stores by the end of the year. The company expected its capital expenditure to be between PHP 17 to 19 billion and aimed to expand its quick-service restaurant chain.

In January 2023, Jubilant FoodWorks planned to open 250 Domino stores and 40-50 Popeye outlets, an American fried chicken brand, in India in the next 12-18 months. The company also revealed that INR 900 crore expenditure will be funded via internal accruals over 12-18 months. The company aims to expand its brand presence in the country.

Quick Service Restaurant (QSR) Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Growing Presence of International Fast-Food Restaurants
    • 4.1.2 Restaurant Digitization and AI Are Transforming the QSR Industry
  • 4.2 Market Restraints
    • 4.2.1 Consumer Inclination Toward Ready Meals
  • 4.3 Porter's Five Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Cuisine
    • 5.1.1 Bakeries
    • 5.1.2 Burger
    • 5.1.3 Ice Cream
    • 5.1.4 Meat Based Cuisines
    • 5.1.5 Pizza
    • 5.1.6 Other QSR Cuisine
  • 5.2 Structure
    • 5.2.1 Independent Outlets
    • 5.2.2 Chained Outlets
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
    • 5.3.2.1 United Kingdom
    • 5.3.2.2 Germany
    • 5.3.2.3 Spain
    • 5.3.2.4 France
    • 5.3.2.5 Italy
    • 5.3.2.6 Russia
    • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East & Africa
    • 5.3.5.1 United Arab Emirates
    • 5.3.5.2 South Africa
    • 5.3.5.3 Rest of Middle East & Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 McDonald's Corporation
    • 6.3.2 Yum! Brands, Inc.
    • 6.3.3 Domino's Pizza
    • 6.3.4 Restaurant Brands International
    • 6.3.5 The Wendy's Company
    • 6.3.6 Little Ceaser Enterprises Inc.
    • 6.3.7 Doctor's Associates Inc
    • 6.3.8 Duskin Co., Ltd
    • 6.3.9 Yoshinoya Holdings Co., Ltd
    • 6.3.10 Jollibee Foods Corp.
    • 6.3.11 Jubilant Food Works
    • 6.3.12 Starbucks Corporation
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. DISCLAIMER

**Subject to Availability
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Quick Service Restaurant (QSR) Industry Segmentation

Quick-service restaurant (QSR) is a restaurant or establishment that offers certain food items that require minimal preparation time and are delivered through quick services. The scope of the quick-service restaurant market includes segmentation of the market based on cuisine, structure, and geography. By cuisine, the market is segmented into bakeries, burgers, ice cream, meat-based cuisines, pizza, and other QSR cuisine. By structure, the market is segmented into chained outlets and independent outlets. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Cuisine Bakeries
Burger
Ice Cream
Meat Based Cuisines
Pizza
Other QSR Cuisine
Structure Independent Outlets
Chained Outlets
Geography North America United States
Canada
Mexico
Rest of North America
Europe United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Asia-Pacific China
Japan
India
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East & Africa United Arab Emirates
South Africa
Rest of Middle East & Africa
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Quick Service Restaurant (QSR) Market Research FAQs

What is the current Quick-Service Restaurant Market size?

The Quick-Service Restaurant Market is projected to register a CAGR of 9.21% during the forecast period (2025-2030)

Who are the key players in Quick-Service Restaurant Market?

McDonald's Corporation, Yum! Brands, Inc., Starbucks Corporation, Jubilant FoodWorks and Jollibee are the major companies operating in the Quick-Service Restaurant Market.

Which is the fastest growing region in Quick-Service Restaurant Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Quick-Service Restaurant Market?

In 2025, the North America accounts for the largest market share in Quick-Service Restaurant Market.

What years does this Quick-Service Restaurant Market cover?

The report covers the Quick-Service Restaurant Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Quick-Service Restaurant Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

QSR Industry Report

Statistics for the 2025 Quick-Service Restaurant market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Quick-Service Restaurant analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

QSR Market Report Snapshots