United Arab Emirates Quick Service Restaurant Market Size and Share

United Arab Emirates Quick Service Restaurant Market (2025 - 2030)
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United Arab Emirates Quick Service Restaurant Market Analysis by Mordor Intelligence

The United Arab Emirates Quick Service Restaurants (QSR) market reached USD 6.55 billion in 2025 and is projected to grow to USD 16.38 billion by 2030, at a CAGR of 20.12%. This growth is driven by the country's urbanizing population and the lifestyles of its predominantly expatriate residents who prefer convenient, diverse, and affordable dining options. The market consists of global and regional QSR brands offering various cuisines. Digital ordering and delivery platforms support market growth by increasing accessibility and meeting consumer demands for efficient food service. The country's economic environment, supported by tourism, business centers, and hospitality sectors, generates consistent demand from domestic and international customers seeking quick food options. Independent outlets hold significant market share by offering authentic and culturally adapted menus, while chain restaurants expand through franchise partnerships and technology investments to improve operations. Dubai and Abu Dhabi represent the primary markets, with other emirates emerging as growth areas due to developing infrastructure and lower operating costs. Changes in lifestyle, digital adoption, and increasing health awareness are reshaping the Quick Service Restaurants market, driving changes in menu options and service delivery methods.

Key Report Takeaways

  • By cuisine, meat-based concepts held 32.31% of the UAE QSR market share in 2024, while pizza outlets are on track for a 22.09% CAGR to 2030.
  • By outlet format, independent venues commanded 53.77% revenue in 2024; chained outlets are advancing at a 20.33% CAGR through 2030. 
  • By location, standalone stores captured 71.70% of 2024 revenue, yet travel-oriented sites are forecast to post a 21.21% CAGR to 2030.
  • By service, dine-in generated 53.22% of 2024 sales, whereas delivery is expanding at a 22.11% CAGR to 2030.

Segment Analysis

By Cuisine: Meat-Based Dominance Drives Premium Positioning

The meat-based cuisines segment holds a 32.31% market share in the United Arab Emirates Quick Service Restaurants market in 2024, driven by the country's affluent consumers and traditional preferences for protein-rich meals. The segment's strength stems from the widespread popularity of Middle Eastern and South Asian meat dishes, including kebabs, shawarma, grilled meats, and fried chicken, which appeal to both local and expatriate populations. The country's diverse population, comprising residents from regions with high meat consumption patterns, maintains a consistent demand for halal-certified meat products. The growing health consciousness among consumers supports the consumption of nutrient-dense meats, particularly mutton, which represents the largest portion of the red meat category and shows steady growth alongside premium and organic meat options. 

The pizza segment in the market is experiencing significant growth, with a projected CAGR of 22.09% through 2030. This growth is driven by pizza's adaptability to diverse consumer preferences, offering customizable options that appeal to the country's multicultural population. The segment benefits from increased demand for convenience food, supported by digital ordering systems and delivery platforms across dine-in and takeaway services. The United Arab Emirates demonstrated the segment's innovation potential by setting a Guinness World Record for the longest line of sustainable pizzas. On November 21, 2024, ItalfoodFZ LLC (UAE) created this record in Dubai with 2,059 continuous pizzas using environmentally friendly ingredients and processes [3]Source: Guinness World Records Limited, "Longest line of pizzas", www.guinnessworldrecords.com. This achievement reflects the segment's commitment to sustainability and its alignment with consumer preferences for environmentally responsible food options.

United Arab Emirates Quick Service Restaurant Market: Market Share by Cuisine
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By Outlet: Independent Resilience Meets Chain Scalability

Independent outlets dominated the United Arab Emirates Quick Service Restaurants market with a 53.77% market share in 2024. This leadership position stems from their ability to deliver authentic, localized, and personalized dining experiences. These establishments demonstrate greater flexibility in menu customization, pricing strategies, and ingredient sourcing, thereby attracting consumers who seek distinctive and culturally relevant dining options. Their ability to quickly adapt to emerging consumer preferences, including health-focused menus and sustainable practices, helps maintain their market position against chain competitors. Independent outlets also leverage their strong community connections and quality reputation to maintain a dedicated customer base.

Chained outlets are projected to grow at a CAGR of 20.33% through 2030. This expansion is supported by established brand recognition, comprehensive franchise networks, and investments in technology, marketing, and operations. These outlets leverage economies of scale to offer competitive pricing, standardized quality, and a diverse menu selection. Their strategic presence in high-traffic locations such as malls, airports, and business districts facilitates market expansion. The integration of digital ordering systems, customer loyalty programs, and delivery services enhances accessibility and customer retention, contributing to increased sales and market growth.

By Location: Standalone Strength Yields to Travel Momentum

Standalone locations hold a 71.70% market share in the United Arab Emirates Quick Service Restaurants market in 2024. This dominance stems from the flexibility and visibility these standalone outlets provide compared to mall-based or retail complex locations. Standalone Quick Service Restaurant outlets typically occupy strategic positions in high-traffic urban areas, business districts, and residential neighborhoods, ensuring accessibility to a wide customer base. These locations operate with lower rental costs than retail spaces, enabling competitive pricing and menu innovation. Standalone outlets also accommodate drive-thru services and flexible operating hours, meeting the needs of the country's fast-paced lifestyle.

Travel-oriented outlets in the United Arab Emirates Quick Service Restaurants market are growing at a CAGR of 21.21% through 2030. This growth reflects the United Arab Emirates' status as a major international travel hub with substantial passenger flow through airports, metro stations, and transit points. These outlets serve the specific needs of travelers seeking quick and accessible food options. The expansion of tourism and increased domestic travel support this segment's growth. The strategic placement of outlets in airports, lounges, and travel terminals, combined with efficient service models and digital ordering systems, enhances operational efficiency and customer experience, contributing to the overall Quick Service Restaurant market growth.

United Arab Emirates Quick Service Restaurant Market: Market Share by Location
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By Service Type: Dine-In Heritage Meets Delivery Innovation

Dine-in experiences accounted for 53.22% of the United Arab Emirates Quick Service Restaurants market share in 2024. This dominance reflects consumers' strong preference for social dining and the immersive aspects of eating out. Quick Service outlets have significantly improved their ambiance, seating arrangements, and dining services to cater to families, groups, and tourists seeking authentic in-person restaurant experiences. The country's deeply rooted cultural and social lifestyle emphasizes dining out as a primary social activity, maintaining robust demand for dine-in services despite the rapid rise of digital ordering and delivery. The exceptional standards of hygiene, highly efficient service, and extensive menu offerings contribute substantially to the significant market share of dine-in Quick Service establishments. 

The delivery services segment in the United Arab Emirates Quick Service Restaurants market is experiencing rapid growth, with a projected CAGR of 22.11% through 2030. This growth stems from consumer preferences for convenience, time-saving solutions, and digital food ordering options. High smartphone usage and internet penetration in the United Arab Emirates drive food delivery app adoption, allowing consumers to access diverse menus from local and international restaurants. Home and office delivery services with contactless payment options have become essential for urban residents and expatriates. Partnerships between Quick Service Restaurant brands and technology platforms enhance delivery speed, reliability, and customer experience. In September 2025, Keeta, a food delivery service, launched operations in Dubai. The Keeta app provides access to various restaurant menus, including international chains like Hardee's and Nando's, demonstrating the market's integration of local and global dining options.

Geography Analysis

The United Arab Emirates Quick Service Restaurants (QSR) market concentrates primarily in Dubai and Abu Dhabi, which account for most market activity. These emirates feature high expatriate populations, robust tourism infrastructure, and active business districts that generate consistent foot traffic throughout the year. Their commercial environments create substantial demand for QSR outlets serving busy professionals, tourists, and residents who seek convenient dining options. The multicultural population in these cities drives demand for diverse cuisines, supporting both international chains and local establishments.

The northern emirates of Sharjah, Ajman, and Ras Al Khaimah offer expanding opportunities for the Quick Service Restaurants sector. These regions feature ongoing residential development and infrastructure investments, creating new consumer markets with lower operational and rental costs compared to Dubai and Abu Dhabi. This environment enables both new and existing QSR operators to expand their operations while serving residents who seek affordable dining options. The trend indicates a gradual geographic diversification of the UAE's market beyond its major cities.

The United Arab Emirates' position as a regional business and tourism center creates distinct consumption patterns across locations and time periods. Business districts see steady weekday demand from office workers and business travelers, while residential and entertainment areas experience higher Quick Service Restaurant activity during weekends. Infrastructure improvements, including the Dubai Metro expansion and enhanced inter-emirate connections, reduce geographic limitations and allow Quick Service Restaurants operators to serve broader areas through strategic outlet placement. These developments support market growth by improving consumer accessibility across the Emirates.

Competitive Landscape

The United Arab Emirates Quick Service Restaurants (QSR) market shows moderate fragmentation, with several major players shaping its competitive landscape. Key market participants include Americana Restaurants International PLC, M.H. Alshaya Co. WLL, The Olayan Group, AlAmar Foods Co., ALBAIK Food Systems Company, and Alghanim Industries. These companies maintain their market positions through extensive franchise networks, diverse brand portfolios, and varied menus that serve the multicultural population. Their expansion strategies prioritize high-footfall urban areas like Dubai and Abu Dhabi, utilizing local partnerships and customized offerings for expatriates and nationals.

Technology adoption has become a crucial competitive factor in the market. Major operators are implementing AI-powered personalization tools for marketing and menu recommendations, automated cooking systems for consistency and operational efficiency, and integrated delivery platforms to optimize order fulfillment. These technological implementations improve operational efficiency and enhance customer experience, helping operators maintain customer loyalty and respond to changing consumer preferences.

While large chains dominate the market, opportunities exist in health-focused QSR concepts, premium casual dining, and cuisine options catering to the United Arab Emirates' diverse expatriate communities. Emerging players who combine innovative, culturally relevant, and health-conscious menus with technological solutions can gain market share in these growing segments, contributing to the Quick Service Restaurants market's evolution.

United Arab Emirates Quick Service Restaurant Industry Leaders

  1. Americana Restaurants International PLC

  2. M.H. Alshaya Co. WLL

  3. The Olayan Group

  4. Apparel Group

  5. AlAmar Foods Co.

  6. *Disclaimer: Major Players sorted in no particular order
United Arab Emirates Quick Service Restaurant Market
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Recent Industry Developments

  • June 2025: Papa John's introduced a Croissant Pizza in the United Arab Emirates, featuring a flaky, buttery croissant-style dough base. The new product combines traditional pizza toppings with a pastry-like crust texture.
  • February 2025: Haldiram's launched a restaurant in the United Arab Emirates at Manazil Al Raffa, Bur Dubai. The establishment offers dine-in and quick-service restaurant (QSR) options, focusing on authentic Indian flavors and quality.
  • February 2025: Al Safadi expanded its operations by launching Oventine, a Levantine-inspired quick-service restaurant (QSR). Oventine, Al Safadi's first fast-casual establishment, offers Lebanese cuisine featuring flatbreads, wraps, dips, and signature dishes.
  • December 2024: McDonald's UAE launched the McCrispy chicken burger, featuring a chicken breast fillet served with shredded lettuce and mayonnaise in a potato bun.

Table of Contents for United Arab Emirates Quick Service Restaurant Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Lifestyle shifts toward convenience
    • 4.2.2 Rise of dual-income households
    • 4.2.3 Health consciousness and demand for healthier options
    • 4.2.4 Menu innovation and product differentiation
    • 4.2.5 Technology and analytics in operations
    • 4.2.6 Diverse expatriate population
  • 4.3 Market Restraints
    • 4.3.1 Heavy dependence on imported ingredients
    • 4.3.2 Strict regulatory compliance
    • 4.3.3 Intense competitive pressure on smaller operators
    • 4.3.4 Rising operational costs
  • 4.4 Regulatory Landscape
  • 4.5 Porter's Five Forces Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitutes
    • 4.5.5 Intensity of Competitive Rivalry

5. KEY INDUSTRY TRENDS

  • 5.1 Number Of Outlets
  • 5.2 Average Order Value
  • 5.3 Menu Analysis

6. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 6.1 By Cuisine
    • 6.1.1 Bakeries
    • 6.1.2 Burger
    • 6.1.3 Ice Cream
    • 6.1.4 Meat Based Cuisines
    • 6.1.5 Pizza
    • 6.1.6 Other QSR Cuisines
  • 6.2 By Outlet
    • 6.2.1 Chained Outlets
    • 6.2.2 Independent Outlets
  • 6.3 By Location
    • 6.3.1 Leisure
    • 6.3.2 Lodging
    • 6.3.3 Retail
    • 6.3.4 Standalone
    • 6.3.5 Travel
  • 6.4 By Service Type
    • 6.4.1 Dine-In
    • 6.4.2 Takeaway
    • 6.4.3 Delivery

7. COMPETITIVE LANDSCAPE

  • 7.1 Market Concentration
  • 7.2 Strategic Moves
  • 7.3 Market Share Analysis
  • 7.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 7.4.1 Americana Restaurants International PLC
    • 7.4.2 M.H. Alshaya Co. WLL
    • 7.4.3 Emirates Fast Food Co. (McDonald's UAE)
    • 7.4.4 The Olayan Group
    • 7.4.5 Apparel Group
    • 7.4.6 AlAmar Foods Co.
    • 7.4.7 Al Sayer Franchising Co.
    • 7.4.8 Albaik Food Systems Company
    • 7.4.9 Alghanim Industries
    • 7.4.10 Kamal Osman Jamjoom Group LLC
    • 7.4.11 Ring International Holding AG
    • 7.4.12 SFC Group
    • 7.4.13 Restaurant Brands International
    • 7.4.14 Inspire Brands Inc.
    • 7.4.15 Herfy Food Services Co.
    • 7.4.16 Galadari Ice-Cream Co. LLC (Baskin-Robbins)
    • 7.4.17 Broccoli Pizza and Pasta LLC
    • 7.4.18 Papa John's International Inc.
    • 7.4.19 Al Islami Foods (Al-Farooj Fresh)
    • 7.4.20 Five Guys Holdings Inc.

8. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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United Arab Emirates Quick Service Restaurant Market Report Scope

Bakeries, Burger, Ice Cream, Meat-based Cuisines, Pizza are covered as segments by Cuisine. Chained Outlets, Independent Outlets are covered as segments by Outlet. Leisure, Lodging, Retail, Standalone, Travel are covered as segments by Location.
By Cuisine
Bakeries
Burger
Ice Cream
Meat Based Cuisines
Pizza
Other QSR Cuisines
By Outlet
Chained Outlets
Independent Outlets
By Location
Leisure
Lodging
Retail
Standalone
Travel
By Service Type
Dine-In
Takeaway
Delivery
By Cuisine Bakeries
Burger
Ice Cream
Meat Based Cuisines
Pizza
Other QSR Cuisines
By Outlet Chained Outlets
Independent Outlets
By Location Leisure
Lodging
Retail
Standalone
Travel
By Service Type Dine-In
Takeaway
Delivery
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Market Definition

  • FULL-SERVICE RESTAURANTS - A foodservice establishment where customers are seated at a table, give their order to a server and are served food at a table.
  • QUICK SERVICE RESTAURANTS - A foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
  • CAFES & BARS - A type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
  • CLOUD KITCHEN - A foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Keyword Definition
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark.
Asian cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Chinese, Indian, Korean, Japanese, Bengali, Southeast Asian, etc.
Average Order Value It is the average value of all orders made by the customers at a foodservice establishment.
Bacon It is salted or smoked meat that comes from the back or sides of a pig.
Bars & Pubs It is a drinking establishment that is licensed to serve alcoholic drinks for consumption on the premises.
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
BRC British Retail Consortium
Burger It is a sandwich consisting of one or more cooked beef patties, placed inside a sliced bread roll or bun roll.
Café It is a foodservice establishment serving various refreshments (mainly coffee) and light meals.
Cafes & Bars It is a type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
Cappuccino It is an Italian coffee drink that is traditionally prepared with equal parts double espresso, steamed milk, and steamed milk foam.
CFIA Canadian Food Inspection Agency
Chained Outlet It refers to a foodservice establishment that shares brands, operates in several locations, has central management, and standardized business practices.
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Cloud Kitchen It is a foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Cocktail It is an alcoholic mixed drink made with either a single spirit or a combination of spirits, mixed with other ingredients such as juices, flavored syrups, tonic water, shrubs, and bitters.
Edamame It is a Japanese dish prepared with soybeans (harvested before they ripen or harden) and cooked in its pod.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Espresso It is a concentrated form of coffee, served in shots.
European cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Italian, French, German, English, Dutch, Danish, etc.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Full service restaurant It refers to a foodservice establishment where customers are seated at a table, give their order to a server, and are served food at a table.
Ghost Kitchen It refers to a cloud kitchen.
GLA Gross Leasable Area
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley.
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grain-fed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Independent Outlet It refers to a foodservice establishment that operates with a single outlet or is structured as a small chain with no more than three locations.
Juice It is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
Latin American It includes full-service offerings in restaurants that serve cuisines from cultures such as Mexican, Brazilian, Argentinian, Colombian, etc.
Latte It is a milk-based coffee that is made up of one or two shots of espresso, steamed milk, and a thin layer of frothed milk.
Leisure It refers to foodservice offered as a part of a recreation business, such as sports arenas, zoos, movie theaters, and museums.
Lodging It refers to foodservice offerings at hotels, motels, guesthouses, holiday homes, etc.
Macchiato It is an espresso coffee drink with a small amount of milk, usually foamed.
Meat-based cuisines This inlcudes food items like fried chicken, steak, ribs, etc. where meat is the primary ingredient for the dish.
Middle Eastern cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Arabic, Lebanese, Iranian, Israeli, etc.
Mocktail It is an non-alcoholic mixed drink.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
North American It includes full-service offerings in restaurants that serve cuisines from cultures such as American, Canadian, Caribbean, etc.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
PDO Protected Designation of Origin: It is the name of a geographical region or specific area that is recognized by official rules to produce certain foods with special characteristics related to location.
Pepperoni It is an American variety of spicy salami made from cured meat.
Pizza It is a dish made typically of flattened bread dough spread with a savory mixture usually including tomatoes and cheese and often other toppings and baked.
Primal cuts It refers to the major sections of the carcass.
Quick service restaurant It refers to a foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
Retail It refers to a foodservice outlet inside a mall. shopping complex or a commercial real estate building, where there are other businesses operating as well.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kiosk It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Smoothie It is a beverage made by placing all the ingredients in a container and processing them together, without removing the pulp.
Specialty coffee & tea shops It refers to a foodservice establishment that serves only various types of tea or coffee.
Standalone It refers to a restaurants that have an independent infrastructure setup and not connected to any other business.
Sushi It is a Japanese dish of prepared vinegared rice, usually with some sugar and salt, accompanied by a variety of ingredients, such as seafood—often raw—and vegetables.
Travel It refers to foodservice offerings such as airplane food, dining on long-distance trains, and foodservice on cruise ships.
Virtual Kitchen It refers to a cloud kitchen.
Wagyu Beef It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for the market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market size estimations for the forecast years are in nominal terms. Inflation is considered for average order value, and it is forecasted as per predicted inflation rates in the countries.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
research-methodology
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