Protein Labeling Market - Growth (Size, Share), Segments, Regions, Competition & Trends Overview

The Protein Labelling Market is Segmented by Product (Reagents and Kits, Services and Other Products), Application (Immunological Techniques, Cell-Based Assays and More), Labeling Method (In-Vitro Labelling and In-Vivo Labelling), End User (Pharmaceutical and Biotechnology Companies, Contract Research and Manufacturing Organisations and More) and Geography. The Market and Forecasts are Provided in Terms of Value (USD).

Protein Labeling Market Size and Share

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Protein Labeling Market Analysis by Mordor Intelligence

The protein labelling market is currently valued at USD 2.92 billion in 2025 and is forecast to reach USD 4.57 billion by 2030, translating into a steady 9.39% CAGR. Demand is propelled by breakthroughs that allow site-specific tags with minimal impact on protein conformation, an essential requirement for today’s advanced proteomics, live-cell imaging and biotherapeutic workflows. Widening use of artificial-intelligence tools for structure prediction, a growing pipeline of antibody-drug conjugates and the migration of complex bioconjugation tasks to specialist CDMOs jointly broaden commercial opportunities. At the same time, capital-intensive analytical platforms and evolving regulations around radio-labelled conjugates remain practical hurdles. Competitive intensity is rising as incumbents look to differentiate via proprietary chemistries, integrated service models and strategic alliances with drug developers.

Key Take Aways

  • By product type: Reagents and kits led with 71.13% of protein labelling market share in 2024, while services are projected to expand at a 10.47% CAGR through 2030. 
  • By application: Immunological techniques accounted for 34.37% share of the protein labelling market size in 2024, but cell-based assays are advancing at an 11.13% CAGR between 2025-2030. 
  • By labelling method: In-vitro approaches held 60.07% of the protein labelling market size in 2024; in-vivo techniques are growing faster at a 12.23% CAGR. 
  • By end user: Pharmaceutical and biotechnology companies commanded 44.90% share of the protein labelling market size in 2024, whereas CROs/CDMOs record the highest projected CAGR at 13.07% through 2030. 
  • By geography: North America led with 37.90% revenue share in 2024; Asia–Pacific is forecast to post the quickest regional CAGR of 11.57% over 2025-2030.

Segment Analysis

By Product: Services accelerate while reagents anchor growth

Reagents and kits accounted for 71.13% of protein labelling market revenues in 2024, underscoring their essential role in day-to-day workflows across discovery, diagnostics, and manufacturing. Ready-to-use chemistries simplify protocol standardisation and support reproducibility, keeping demand resilient even as new techniques emerge. Continuous improvements in dye brightness and click-ready handles sustain incremental pricing power and entice repeat purchases.

The services segment, however, is outpacing headline growth at a 10.47% CAGR. This surge reflects the escalating technical complexity of antibody-drug conjugation, targeted degradation probes and live-animal imaging agents that exceed many in-house capabilities. CDMOs are adding dedicated 1,000–2,000 L suites, such as Lonza’s 2024 expansion in Visp, to accommodate large-scale payload conjugation and fill-finish tasks. The protein labelling market size for outsourced projects is projected to expand steadily as pipeline sponsors seek rapid, GMP-compliant solutions.

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Note: Segment shares of all individual segments available upon report purchase

By Application: Cell-based assays gather momentum alongside immunological staples

Immunological techniques remained the largest slice of the protein labelling market with a 34.37% share in 2024, benefiting from decades of optimisation in ELISA, western blot and immunohistochemistry. High throughput and clinically validated protocols ensure enduring relevance in biomarker verification, lot-release testing and routine pathology.

Cell-based assays, however, record the most rapid advance at 11.13% CAGR as researchers prioritise physiologically relevant readouts in oncology, neurology and regenerative medicine. Fluorescent-probe portfolios from Thermo Fisher enable real-time monitoring of receptor activation, trafficking and complex assembly. The protein labelling market share captured by dynamic live-cell platforms is set to widen as automated imaging and high-content analytics permeate screening laboratories.

By Labelling Method: In-vivo approaches reshape real-time visualisation

In-vitro chemistries continue to dominate with 60.07% of the protein labelling market in 2024, valued for precise stoichiometry and straightforward quantitation. Diagnostics and structural biology still rely heavily on purified-protein modifications that demand controlled environments.

In-vivo labelling registers a faster 12.23% CAGR, driven by advances in genetic code expansion, enzyme-mediated tagging and ultrafast CuRVE labelling that spans intact 3D tissues.[3]Source: “MIT method enables ultrafast protein labeling of tens of millions of cells in 3D tissues,” MIT News, news.mit.edu These techniques enable researchers to map protein dynamics in native cellular contexts, critical for neurobiology and tumour micro-environment studies. The protein labelling market size attached to real-time intracellular applications will therefore widen progressively through 2030.

Market Segment share
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Note: Segment shares of all individual segments available upon report purchase

By End User: CROs/CDMOs emerge as prime growth engine

Pharmaceutical and biotech firms held 44.90% of 2024 revenues, validating the centrality of protein tagging from target identification through late-stage development. Rising venture funding, such as Syncell’s USD 15 million Series A to expand its Microscoop spatial-proteomics platform, injects fresh demand for custom reagents and analytics.

Nonetheless, CROs and CDMOs show the sharpest climb at 13.07% CAGR as sponsors externalise conjugation and GMP analytics. Partnerships like GenNext-Thermo Fisher that integrate advanced footprinting and Orbitrap LC-MS combine best-in-class tools with regulatory expertise, cementing the outsourcing model’s appeal. Academic institutes remain essential consumers for fundamental inquiries, while diagnostics labs favour rapid-turnaround immunoassays using pre-validated tagging kits.

Geography Analysis

North America generated 37.90% of 2024 revenues, supported by robust NIH funding, a dense biopharma cluster and early adoption of next-generation labelling technologies. MIT’s CuRVE breakthrough, capable of labelling tens of millions of cells in a single day, exemplifies regional leadership in disruptive methodology[3]Source: “MIT method enables ultrafast protein labeling of tens of millions of cells in 3D tissues,” MIT News, news.mit.edu. A high cadence of FDA approvals for ADCs and radio-immunoconjugates further anchors commercial momentum.

Europe ranks second, buoyed by Horizon Europe grants and strong biomanufacturing corridors in Germany, the United Kingdom and France. Sartorius’ acquisition of Polyplus expanded the continent’s vector-production capabilities, necessitating advanced tagging for viral envelope proteins. Regulatory harmonisation is progressing, yet divergent approaches to radio-isotope handling keep market entry costs elevated.

Asia-Pacific is the fastest-growing arena, advancing at an 11.57% CAGR. Chinese CDMOs such as WuXi Biologics report vibrant demand for conjugation formats branded under WuXiBody and associated linker chemistries. National industrial policies, including China’s 14th Five-Year Plan and India’s BIRAC initiatives, funnel capital into proteomic infrastructure, although uneven access to high-end MS platforms persists. South Korea’s rapid scale-up of antibody-drug conjugate facilities, backed by Samsung Biologics, further cements regional ascent.

Geography growth
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Competitive Landscape

The top five suppliers collectively capture nearly half of global revenues, pointing to a moderately concentrated field. Thermo Fisher Scientific leads with an end-to-end portfolio of fluorescent probes, click-chemistry kits, microscopes and LC-MS systems. Merck KGaA follows, leveraging its legacy reagent brands to supply high-purity substrates for bioorthogonal tagging. Danaher’s Cytiva and Beckman Coulter units strengthen its position via bioprocess solutions and advanced flow-cytometry analytics.

Strategic differentiation hinges on proprietary site-specific chemistries and integrated service offerings. Lonza’s twin 1,200 L conjugation suites allow seamless scale-up from preclinical to commercial batches, while Bio-Rad broadens its super-resolution imaging reagents for multiplex panel design. Recent moves include Sartorius’ launch of the Octet R8e BLI system that captures binding-kinetics data more rapidly than previous models.

Alliances between tech innovators and drug developers continue to proliferate. EditCo Bio’s licensing of Promega’s HiBiT, HaloTag and NanoLuc platforms streamlines CRISPR knock-in workflows, shortening build-test iterations. Prism BioLab’s tie-up with Elix integrates AI-driven compound design with peptide-mimetic screening, expanding the addressable client base for selective PPI inhibitors.

Protein Labeling Industry Leaders

  1. Thermo Fisher Scientific Inc

  2. Merck KGaA

  3. Perkinelmer Inc

  4. Danaher Corporation

  5. F. Hoffmann-La Roche AG

  6. *Disclaimer: Major Players sorted in no particular order
Concentration
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Recent Industry Developments

  • May 2025: GenNext Technologies partners with Thermo Fisher to integrate AutoFox footprinting with Orbitrap LC-MS solutions
  • May 2025: Sartorius introduces the Octet R8e biolayer-interferometry system for high-throughput kinetic analysis
  • April 2025: EditCo Bio secures rights to Promega’s HiBiT, HaloTag and NanoLuc technologies to enhance CRISPR knock-ins.
  • April 2025: Prism BioLab and Elix collaborate on AI-accelerated peptide-mimetic drug discovery.

Table of Contents for Protein Labeling Industry Report

1. Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Expanding Research and Development in Proteomics and Genomics
    • 4.2.2 Growing Application of Protein Labeling in Drug Discovery and Development
    • 4.2.3 Rising outsourcing of complex protein conjugation to CDMOs/CROs
    • 4.2.4 Technology Advancements Such as Site-Specific Labeling and Others
    • 4.2.5 Increasing Use of Fluroscence Based Techniques
    • 4.2.6 Growing adoption of companion diagnostics and precision-medicine assays
  • 4.3 Market Restraints
    • 4.3.1 Limitations Associated with Protein Labelling Assays and Methods
    • 4.3.2 Regulatory complexity around protein–radioisotope conjugate
    • 4.3.3 High capital cost of high-resolution mass-spectrometry work-flows
    • 4.3.4 Limited shelf-life and stability issues of many labelled reagents
  • 4.4 Value / Supply-Chain Analysis
  • 4.5 Regulatory and Technological Outlook
  • 4.6 Porter’s Five Forces Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Intensity of Competitive Rivalry

5. Market Size and Growth Forecasts (Value-USD)

  • 5.1 By Product
    • 5.1.1 Reagents and Kits
    • 5.1.2 Services
    • 5.1.3 Other Products (Spin columns, Resins, etc.)
  • 5.2 By Application
    • 5.2.1 Immunological Techniques
    • 5.2.2 Cell-based Assays
    • 5.2.3 Fluorescence Microscopy
    • 5.2.4 Protein Microarrays
    • 5.2.5 Mass Spectrometry
  • 5.3 By Labelling Method
    • 5.3.1 In-vitro Labelling
    • 5.3.2 In-vivo Labelling
  • 5.4 By End User
    • 5.4.1 Pharmaceutical and Biotechnology Companies
    • 5.4.2 Contract Research and Manufacturing Organisations (CROs/CDMOs)
    • 5.4.3 Academic and Research Institutes
    • 5.4.4 Clinical Diagnostics Laboratories
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.2 Europe
    • 5.5.2.1 Germany
    • 5.5.2.2 United Kingdom
    • 5.5.2.3 France
    • 5.5.2.4 Italy
    • 5.5.2.5 Spain
    • 5.5.2.6 Rest of Europe
    • 5.5.3 Asia-Pacific
    • 5.5.3.1 China
    • 5.5.3.2 Japan
    • 5.5.3.3 India
    • 5.5.3.4 South Korea
    • 5.5.3.5 Australia
    • 5.5.3.6 Rest of Asia-Pacific
    • 5.5.4 Middle East and Africa
    • 5.5.4.1 GCC
    • 5.5.4.2 South Africa
    • 5.5.4.3 Rest of Middle East and Africa
    • 5.5.5 South America
    • 5.5.5.1 Brazil
    • 5.5.5.2 Argentina
    • 5.5.5.3 Rest of South America

6. Competitive Landscape

  • 6.1 Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.3.1 Thermo Fisher Scientific Inc.
    • 6.3.2 Merck KGaA
    • 6.3.3 Danaher Corp.
    • 6.3.4 Revvity
    • 6.3.5 F. Hoffmann-La Roche AG
    • 6.3.6 Agilent Technologies Inc.
    • 6.3.7 Bio-Rad Laboratories Inc.
    • 6.3.8 KMD Bioscience Co., Ltd.
    • 6.3.9 Promega Corporation
    • 6.3.10 LI-COR Biotech, LLC
    • 6.3.11 New England Biolabs Inc.
    • 6.3.12 Takara Bio Inc.
    • 6.3.13 Vector Laboratories Inc.
    • 6.3.14 Jena Bioscience GmbH
    • 6.3.15 Lumiprobe Corp.
    • 6.3.16 Biotium Inc.
    • 6.3.17 Abcam plc
    • 6.3.18 Creative Diagnostics
    • 6.3.19 Cyanagen Srl
    • 6.3.20 Genscript

7. Market Opportunities and Future Outlook

  • 7.1 White-Space and Unmet-Need Assessment
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Global Protein Labeling Market Report Scope

As per the scope of the report, protein labeling refers to the use of the appropriate molecular labels to detect or purify the labelled protein and its binding partners. Labeling strategies result in the covalent attachment of different molecules, including biotin, reporter enzymes, fluorophores and radioactive isotopes, to the target protein or nucleotide sequence

By Product Reagents and Kits
Services
Other Products (Spin columns, Resins, etc.)
By Application Immunological Techniques
Cell-based Assays
Fluorescence Microscopy
Protein Microarrays
Mass Spectrometry
By Labelling Method In-vitro Labelling
In-vivo Labelling
By End User Pharmaceutical and Biotechnology Companies
Contract Research and Manufacturing Organisations (CROs/CDMOs)
Academic and Research Institutes
Clinical Diagnostics Laboratories
By Geography North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
Japan
India
South Korea
Australia
Rest of Asia-Pacific
Middle East and Africa GCC
South Africa
Rest of Middle East and Africa
South America Brazil
Argentina
Rest of South America
By Product
Reagents and Kits
Services
Other Products (Spin columns, Resins, etc.)
By Application
Immunological Techniques
Cell-based Assays
Fluorescence Microscopy
Protein Microarrays
Mass Spectrometry
By Labelling Method
In-vitro Labelling
In-vivo Labelling
By End User
Pharmaceutical and Biotechnology Companies
Contract Research and Manufacturing Organisations (CROs/CDMOs)
Academic and Research Institutes
Clinical Diagnostics Laboratories
By Geography
North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
Japan
India
South Korea
Australia
Rest of Asia-Pacific
Middle East and Africa GCC
South Africa
Rest of Middle East and Africa
South America Brazil
Argentina
Rest of South America
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Key Questions Answered in the Report

1. What is the projected value of the protein labelling market by 2030?

The market is expected to reach USD 4.57 billion by 2030, reflecting a 9.39% CAGR

2. Which region shows the fastest growth in the protein labelling market?

Asia–Pacific leads with an 11.57% CAGR, fuelled by expanding CDMO capabilities and supportive government initiatives.

3. Why are CROs and CDMOs gaining traction in the protein labelling industry?

Sponsors outsource complex conjugation to access specialised expertise, reduce capital outlays and compress development timelines, driving a 13.07% CAGR for this segment.

4. How do site-specific labelling technologies benefit drug discovery?

Precise tags improve homogeneity in antibody-drug conjugates and enable real-time monitoring of targeted protein degradation, thereby enhancing therapeutic efficacy.

5. What technical advances underpin the rise of in-vivo labelling?

Genetic code expansion, enzyme-mediated chemistries and MIT’s CuRVE method allow rapid, uniform tagging in living tissues without disrupting protein function.

6. Which restraint most significantly limits wider adoption of advanced protein labeling tools?

High capital costs for top-tier mass-spectrometry platforms remain the chief barrier, particularly in emerging markets with constrained research budgets.

Protein Labeling Market Report Snapshots

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