Premium motorcycle manufacturers have observed an increase in the sale of high-end motorcycles. Emerging Asian economies, such as India and China, that are the largest markets for two-wheelers, recorded a surge in the sale of premium motorcycles. India, with the largest motorcycle market, has and is observing a shift in consumer preference toward sportier and powerful machines. This has led to an increase in the sale of many premium motorcycle makers, like Triumph, Indian, Harley-Davidson, Ducati, etc. Bike manufacturers are trying to make the most of this opportunity by introducing more models to attract new customers.

Triumph, a British motorcycle manufacturer, has planned to focus on Tier II cities in India for increasing its sales volume. The company is also trying to expand its dealership network in the country. Currently, Triumph India has a total of 16 dealerships across India and plans to increase the number to 20 by the end of 2018. The newer dealerships will be set up in tier-II cities and will focus on experience stores and engaging customers through events in order to gain customer traction.

Apart from companies, like Triumph, Harley Davidson, etc., manufacturers who have an established presence in the market, like Yamaha, Kawasaki, Suzuki, Honda, etc. have made many of the high-end sports and racing vehicles available in India. Similarly, the sale of premium motorcycles is also increasing in China despite stringent regulations and bans on two-wheelers in the country. There are laws in many cities in China that restrict the use of two-wheelers on city roads. Despite regulations constraining the use of motorcycles, the sale of two-wheelers in the country has recorded an increase. Among the numbers, most two-wheeler vehicles imported in the country were premium motorcycles with engine displacement over 800cc.

By geography, the market is segmented as North America, Europe, Asia-Pacific, and Rest of the World. Europe is the largest market worldwide because of the continuous rise in motorcycle permits in several European countries. Asia-Pacific is forecasted to be the fastest growing markets, followed by China and India.

The emerging markets, which constitutes the major share of motorcycle sales, have been witnessing a change in trends, with the availability of affordable high capacity bikes. As a result, consumers in emerging markets are now able to purchase 300-400 cc bikes at relatively affordable prices. For instance, Harley-Davidson opened its only manufacturing plant outside of North America in India and has started rolling out locally manufactured high-end bikes at affordable prices.

In the Asia-Pacific region, ASEAN motorcycle industry constitutes a major share in the sales. At the global level, ASEAN motorcycle sales represent approximately 31% of global motorcycle sales. 

The Asia-Pacific region, backed by a widening consumer base, is expected to lead the growth in the premium motorcycle helmet market. However, the high cost associated with these helmets may hinder the growth of the market in the region.