Premium Chocolate Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Global Premium Chocolate Market is Segmented by Product Type (Dark Premium Chocolate and White and Milk Premium Chocolate), Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia Pacific, South America, and Middle-East and Africa). The report offers size and forecast for the global premium chocolate market in value (USD million) for all the above segments.

Market Snapshot

premium chocolate market
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: South America
Largest Market: Europe
CAGR: 9.2 %

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Market Overview

The global premium chocolate market was valued at USD 29 billion in 2020, projected to witness a CAGR of 9.20% during the forecast period (2021 - 2026).

The premium chocolate market was impacted by low sales volumes due to the COVID-19 pandemic, including supply-side issues linked to quality and certification. The public sector is providing support to strengthen partnerships and relationships between fine cocoa producers and premium chocolate companies, to enhance the resilience of marketing infrastructure. This is expected to provide an important means of assistance to the recovery of this sub-sector.

Although chocolate is not an essential food item, consumers have been observed to engage in stockpiling of chocolates as it is a source of indulgence and comfort that consumers have sought even in times of COVID-19. However, the Federal Association of the German Confectionery Industry (BDSI) reported that medium-sized companies were hit the hardest, with 64% of manufacturers reporting the year’s business prospects more difficult than in the previous year.​

Key trends in the market are impacting the growing demand for organic, vegan, sugar-free, and gluten-free chocolates. With the growing awareness of the negative effects of synthetic products on health and the environment, most health-conscious and informed consumers have started using organic products.

Furthermore, the demand for limited edition chocolates plays an important role in the market studied. Various companies are launching a wide range of premium and luxury chocolate varieties during occasions, like Easter. Factors, such as the shape and packaging of chocolates, are key strategies adopted by companies to attain maximum sales during a festive season.

Scope of the Report

Chocolate lovers, worldwide, are placing more emphasis on quality, owing to increasing health concerns and the surge in the indulgence in fine cocoa flavors. Thus, they are willing to pay extra for chocolate products that meet their demand. As a result, it created the demand for premium chocolates in the global market. The global premium chocolate market is segmented based on product type, distribution channel, and geography. Dark, white, and milk premium chocolates are the major product types. By distribution channel, the global premium chocolate market is segmented into hypermarkets/supermarkets, convenience stores, online retail stores, and other distribution channels. By geography, the report provides analysis on the established and emerging economies across the world, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa. For each segment, market sizing and forecasts have been done based on value (USD million).

By Product Type
Dark Premium Chocolate
White and Milk Premium Chocolate
By Distribution Channel
Convenience Stores
Online Stores
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle-East and Africa

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Key Market Trends

Growing Demand for Dark Premium Chocolate

The influence of the organic and clean label trend is also palpable among dark chocolate manufacturers, with demand for premium and organic ingredients witnessing a spike due to their increased health benefits. This factor is expected to increase the demand for dark premium chocolate in the coming years, facilitated by the indulgence purchase of consumers. Moreover, as consumers in the United States and Europe are more informed about the health benefits of dark chocolate, and as the overall demand for packaged products is high, they are increasingly inclined toward opting for dark chocolate as a dessert option, thus increasing its demand in developed regions, as compared to the developing economies. Another major growth driver is the branding of seasonal and premium dark chocolates as gifts, primarily attracting consumers influenced by the price, packaging, ingredients, authenticity, or product, and the buying experience. Therefore, with the growing popularity of the product, there is a rising number of new vendors venturing into the premium dark chocolate space and an increasing number of new product launches featuring dark chocolate. For instance, ITC is launching its premium chocolate brand, Fabelle, which was sold exclusively in ITC hotels, into the mass markets. Similarly, Mondelez India announced the introduction of a new taste experience to its thriving bouquet of premium chocolates, with Cadbury Dark Milk.

Premium Chocolate Market 1

Europe Remains the Largest Market

The trend of premium textured chocolate, added with grains or cereals, is growing among the chocolate consumers in the European region. Additionally, the packaging is playing an important role, as consumers are selecting the carefully packed premium chocolate gifts with ‘high offering value.’ The supermarkets, such as Aldi and Lidl in Germany, also offer their premium brands of chocolate. For instance, Aldo offers Moser-Roth premium chocolates to cater to the growing demand for the products in the country. Consumers opt for premium chocolates, especially from supermarkets, as they offer a unique addition to assortment, attractive shelf, ready packaging, in-store promotions, and consistent quality of chocolates. The number of private-label chocolatiers in the region is also growing, with more artisanal and specialized products (such as House of Dorchester) being launched to meet consumers’ demand in the premium chocolate market. Such companies offer premium chocolates as chocolate gifts. This factor is leading more people to purchase the product as a luxury present for gifting it on special occasions.

Premium Chocolate Market2

Competitive Landscape

The global premium chocolate market is highly competitive, with a significant presence of global and regional players. Global players that held a prominent share include Chocoladefabriken Lindt & Sprüngli AG, Ferrero SpA, the Hershey Company, Mondelēz International, and Yildiz Holding. Major players in the market studied have been building an appetite for higher-priced chocolates among young consumers by increasing accessibility and innovative products. Tourists and travelers are major consumers of premium chocolates across the region. Hence, players in the market studied have been expanding their presence and offerings in the travel retail sector.

Recent Developments

  • In April 2016, the Hershey Company completed the acquisition of all of the outstanding shares of Ripple Brand Collective LLC, a privately held company based in Congers, New York, that owns the barkTHINS mass premium chocolate snacking brand.
  • In January 2019, Nestle Japan launched KitKat Chocolatory Sublime Volcanic, made from volcanic chocolate containing rare cocoa beans. The cocoa beans used in these new products are cultivated on volcanic islands and account for about 0.2% of the world’s production.
  • In November 2019, The Yildiz Holding brand Godiva launched the limited-edition holiday gift collection. The new collection contains premium chocolates, such as dark chocolate ganache, milk chocolate almond, and dark salted caramel.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Buyers/Consumers

      2. 4.3.2 Bargaining Power of Suppliers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Dark Premium Chocolate

      2. 5.1.2 White and Milk Premium Chocolate

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Chocoladefabriken Lindt & Sprungli AG

      2. 6.4.2 Ferrero SpA

      3. 6.4.3 The Hershey Company

      4. 6.4.4 Mondelez International Inc.

      5. 6.4.5 Yildiz Holding

      6. 6.4.6 Nestle SA

      7. 6.4.7 Mars Incorporate

      8. 6.4.8 Cemoi Chocolatier SA

      9. 6.4.9 Lake Champlain Chocolates

      10. 6.4.10 Pierre Marcolini Group

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Premium Chocolate Market market is studied from 2016 - 2026.

The Premium Chocolate Market is growing at a CAGR of 9.2% over the next 5 years.

South America is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2020.

Chocoladefabriken Lindt & Sprüngli AG, Ferrero Spa, The Hershey Company, Mondelēz International, Yıldız Holding Inc. are the major companies operating in Premium Chocolate Market.

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