Pregnancy Detection Kits Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Pregnancy Detection Kits Market is segmented by Product Type (Line Pregnancy Tests (Test Cassette Format, Test Strip Format, and Test Midstream Format) and Digital Devices), Type of Test (Urine test for HCG and Blood test for HCG), Distribution Channel (Hospital Pharmacies, Independent Pharmacies, and Drug Store, Online Pharmacies and Other Distribution Channels) and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The report offers the value (in USD million) for the above segments.

Market Snapshot

Market Snapshot1
Study Period: 2018 - 2026
Base Year: 2021
Fastest Growing Market: Asia-Pacific
Largest Market: North America
CAGR: 5.5 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The Pregnancy Detection Kits Market is expected to register a CAGR of 5.5% during the forecast period.

The COVID-19 pandemic continues to transform the growth of various markets, and the immediate impact of the outbreak is varied. While a few industries may register a drop in demand, numerous other markets may continue to remain unscathed and show promising growth opportunities. According to a research study by Chiu-Lin Wang et al., published in the International Journal of Medical Sciences, January 2021, pregnant women may be at a higher risk of being infected with COVID-19 and may develop more complicated clinical events. In addition, the majority of pregnant women who are infected with COVID-19 were found to be asymptomatic. For instance, according to the Royal College of Obstetricians and Gynaecologists' 2021 report, about 74% of pregnant women were asymptomatic. Compared to non-pregnant women with COVID-19, pregnant women with COVID-19 have higher rates of intensive care unit (ICU) admission. 

The factors that are driving the market growth include an increase in unplanned pregnancies, rise in disposable income along with the changing lifestyles and growing literacy rates among women. 

Uttar Pradesh, the most populous state in India has twice the unwanted fertility rate as that seen for India as a whole. For instance, according to a research study by Nabamallika Dehingia et al., published in BMC Pregnancy and Childbirth Journal, March 2020, around one-fifth of the women (16.9%) in Uttar Pradesh, India, reported that their previous pregnancy was unintended, and 44% pregnancies in Europe and 38% in Asia are unplanned, leading to high demand for pregnancy detection kits. In addition, according to a research study by Jonathan Bearak et al., published in Lancet Journal, September 2020, during the period 2015–2019, globally, there were around 121 million unintended pregnancies annually, corresponding to a global rate of 64 unintended pregnancies per 1,000 women who are aged 15–49 years. The high rate of unplanned pregnancies is boosting the market growth. Adding to that, pregnancy detection kit is one of the primary and easy ways for women to check if they are pregnant or not. Thus, the demand for pregnancy detection kits is expected to increase in the future.

However, women in low-income countries are not properly aware of the pregnancy detection kits and most of the times, such kits are not easily accessible to such women. Easy-to-use, highly accurate dip-strip tests can be purchased from manufacturers for less than ten cents. Furthermore, in low-income countries, pregnancy test kits are not readily available and the lack of awareness along with a low literacy rate of women further restricts the sale of pregnancy kits in these countries. Thus, factors, such as lack of awareness and lack of availability of pregnancy test kits, are likely to impede the growth of the market studied.

Scope of the Report

As per the scope of the report, pregnancy test kits are medical devices that are used to diagnose the possibility of pregnancy in females. The device detects the amount of hCG (Human Chorionic Gonadotrophin), which increases in amount during the early stages of pregnancy in the body. The Pregnancy Detection Kits Market is segmented by Product Type (Line Pregnancy Tests (Test Cassette Format, Test Strip Format, and Test Midstream Format) and Digital Devices), Type of Test (Urine test for HCG and Blood test for HCG), Distribution Channel (Hospital Pharmacies, Independent Pharmacies, and Drug Store, Online Pharmacies and Other Distribution Channels) and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The market report also covers the estimated market sizes and trends for 17 different countries across major regions globally. The report offers the value (in USD million) for the above segments.

By Product Type
Line Pregnancy Tests
Test Cassette Format
Test Strip Format
Test Midstream Format
Digital Devices
By Type of Test
Urine test for HCG
Blood test for HCG
By Distribution Channel
Hospital Pharmacies
Independent Pharmacies and Drug Store
Online Pharmacies
Other Distribution Channels
North America
United States
United Kingdom
Rest of Europe
South Korea
Rest of Asia-Pacific
Middle East and Africa
South Africa
Rest of Middle East and Africa
South America
Rest of South America

Report scope can be customized per your requirements. Click here.

Key Market Trends

Blood test for HCG Segment is Expected to Show Lucrative Growth Over the Forecast Period

The human chorionic gonadotropin (HCG) blood test is a quantitative test that measures the level of hCG hormone present in a sample of the blood. hCG is a hormone produced in the female body during pregnancy.

Coronavirus disease (COVID-19) is a current global public health emergency. COVID-19 has left an indelible mark on several domains, and the healthcare industry is no exception. According to a research study by Stefano Cosma et al., published in the American Journal of Obstetrics and Gynecology, April 2021, severe acute respiratory syndrome coronavirus 2 infection during the first trimester of pregnancy does not seem to predispose to early pregnancy loss, and its cumulative incidence did not differ between women with spontaneous abortion and women with ongoing pregnancy. Moreover, COVID-19 appears to have a favorable maternal course at the beginning of pregnancy, consistent with what has been observed during the second and third trimesters. According to a research study by Matan Anteby et al., published in the Lancet Journal, January 2021, during the COVID-19 pandemic 2020, there was a 28.3% reduction in women seeking early pregnancy and emergent gynecological medical care. Adding to that, Prestige Brands, 2020 has also stated that 75% of women prefer self-testing of pregnancy over laboratory tests. This ascertains the growth of self-testing kits during the COVID-19.

Unintended pregnancy is a significant public health concern in South Asian countries. For instance, according to a research study by Alamgir Sarder et al., published in PLOS ONE Journal, February 2021, around 19.1% of pregnancies were reported as unintended ranging from 11.9% in India to 28.4% in Bangladesh. Moreover, younger women who are aged 15–19 years had a 1.42 times higher chance of unintended pregnancies.

During the course of pregnancy, the cells in the developing placenta produce hCG. The placenta in the sacs nourishes the egg after it is fertilized and attaches to the uterine wall. The hCG hormone is first detected in the female blood sample about 11 days after conception, and the level of hCG continues to double after 48 to 72 hours. Once they reach the peak- which occurs around 8 to 11 weeks after conception, the hCG levels decline and then remain stable for the rest of the pregnancy. This HCG test is performed to confirm the pregnancy, determine the age of the fetus, diagnose a potential miscarriage, and diagnose an abnormal pregnancy. Therefore, due to the growth of planned and unplanned pregnancies, blood HCG tests are recommended by doctors, which helps to drive the segment market.

The players operating in the market have undertaken several strategies such as product launches and developments to increase market share. For instance, in October 2019, Siemens Healthineers received United States Food and Drug Administration (FDA) clearance for the Atellica IM Total hCG for the quantitative measurement of chorionic gonadotropin in human serum or plasma using the Atellica IM Analyzer. Such launch and introduction of products are expected to fuel the segment growth in the near future.

Mordor 2

North America is Expected to Hold a Significant Share in the Market Over the Forecasted Period

Some of the factors that are driving the market growth in the North American region include a growing increase in unplanned pregnancies, awareness regarding pregnancy detection kits, growing expenditure on personal care products, and the presence of key market players.

According to the Centers for Disease Control and Prevention (CDC) report, May 2021, pregnant women with COVID-19 are at increased risk for preterm birth and might have an increased risk of other adverse pregnancy outcomes. In the North American region, the pregnancy detection kits market is expected to witness an upswing as the demand for self-test kits and point-of-care kits will increase due to people preferring to stay at home instead of visiting hospitals during the ongoing pandemic. For instance, according to the statistics from Statistics Canada 2020, the sales of family planning products such as pregnancy tests, contraceptives have been way up during the coronavirus pandemic in Canada.

In Canada, unintended pregnancies in adolescents significantly impact young women, their families/children, and society. For instance, according to a research study by Amanda Black et al., published in the Journal of Obstetrics and Gynaecology Canada, May 2019, among Canadian adolescents, there were more than 39,000 unintended pregnancies (UPs) annually. The market players are adopting various strategies such as product launches, developments, collaborations, acquisitions, and expansions to increase market share. For instance, in May 2019, True Diagnostics, Inc., has received 510(k) marketing clearance from the United States Food and Drug Administration (FDA) for the VeriClear Digital Early Result Pregnancy Test for detecting human chorionic gonadotropin (hCG) levels in women prior to their first missed period. Thus, owing to the above factors, the market is expected to witness significant growth over the forecast period.


Competitive Landscape

The Pregnancy Detection Kits Market is moderately competitive and consists of a number of players. However, with technological advancements and product innovation, mid-size to smaller companies are increasing their market presence by introducing new products with cost-effective pricing. Some of the market players include Abbott Laboratories, BioMerieux SA, Church & Dwight Co, Inc., Quidel Corporation, Germaine Laboratories Inc, Cardinal Health Inc, Axis Medicare, Mankind Pharma, Piramal Enterprises, and Procter & Gamble Co that hold a substantial market share in the pregnancy detection kits market.

Recent Developments

In December 2020, Church & Dwight Co., Inc., has completed the acquisition of Matrixx Initiatives, Inc., a consumer healthcare company engaged in the development and marketing of products which utilize unique delivery systems.

In January 2020, Procter & Gamble Co., acquired digitally native startup Billie.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increase in Unplanned Pregnancies

      2. 4.2.2 Rise in Disposable Income

      3. 4.2.3 Changing Lifestyles and Growing Women Literacy Rate

    3. 4.3 Market Restraints

      1. 4.3.1 Lack of Availability and Awareness in Low Income Countries

    4. 4.4 Porter's Five Force Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Line Pregnancy Tests

        1. Test Cassette Format

        2. Test Strip Format

        3. Test Midstream Format

      2. 5.1.2 Digital Devices

    2. 5.2 By Type of Test

      1. 5.2.1 Urine test for HCG

      2. 5.2.2 Blood test for HCG

    3. 5.3 By Distribution Channel

      1. 5.3.1 Hospital Pharmacies

      2. 5.3.2 Independent Pharmacies and Drug Store

      3. 5.3.3 Online Pharmacies

      4. 5.3.4 Other Distribution Channels

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

      2. 5.4.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Spain

        6. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. South Korea

        6. Rest of Asia-Pacific

      4. 5.4.4 Middle East and Africa

        1. GCC

        2. South Africa

        3. Rest of Middle East and Africa

      5. 5.4.5 South America

        1. Brazil

        2. Argentina

        3. Rest of South America


    1. 6.1 Company Profiles

      1. 6.1.1 Abbott Laboratories

      2. 6.1.2 Axis Medicare

      3. 6.1.3 BioMerieux SA

      4. 6.1.4 Cardinal Health Inc.

      5. 6.1.5 Church & Dwight Co, Inc.

      6. 6.1.6 Germaine Laboratories Inc.

      7. 6.1.7 Mankind Pharma

      8. 6.1.8 Piramal Enterprises Ltd

      9. 6.1.9 Procter & Gamble Co.

      10. 6.1.10 Quidel Corporation

      11. 6.1.11 SPD Swiss Precision Diagnostics

    2. *List Not Exhaustive

**Competitive Landscape covers- Business Overview, Financials, Products and Strategies and Recent Developments

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Global Pregnancy Detection Kits Market market is studied from 2018 - 2026.

The Global Pregnancy Detection Kits Market is growing at a CAGR of 5.5% over the next 5 years.

Asia-Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Abbott Laboratories, BioMerieux SA, Quidel Corporation, Church & Dwight Co, Inc., Germaine Laboratories, Inc are the major companies operating in Global Pregnancy Detection Kits Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!