Powersports Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Powersports Market Report is Segmented by Vehicle Type (Personal Watercraft, All-Terrain Vehicles, Heavyweight Motorcycles, Side by Side Vehicles, Snowmobiles), by Propulsion (Diesel, Gasoline, Electric), by Application (On-Road, Off-Road), and by Geography (North America, Europe, Asia-Pacific, Rest of the World). The Report Offers the Market Size and Forecast of Powersports Market in Value (USD Million) for all the Above-Mentioned Segments.

Powersports Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Powersports Market Size

Powersports Market Summary
Study Period 2024 - 2030
Market Size (2025) USD 42.87 Billion
Market Size (2030) USD 58.15 Billion
CAGR (2025 - 2030) 6.29 %
Fastest Growing Market Asia Pacific
Largest Market North America and Europe
Market Concentration Medium

Major Players

Powersports Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Powersports Market with other markets in Automotive Industry

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Powersports Market Analysis

The Powersports Market size is estimated at USD 42.87 billion in 2025, and is expected to reach USD 58.15 billion by 2030, at a CAGR of 6.29% during the forecast period (2025-2030).

The powersports market exhibits a consolidated landscape, dominated by a few major global players such as Polaris Inc., Yamaha Motor Co. Ltd, Harley-Davidson Inc., BRP Inc., Honda Motor Co. Ltd, Kawasaki Heavy Industries, Suzuki Motor Corporation, and others. These companies have established a stronghold in the market through extensive product portfolios, technological advancements, and strategic collaborations.

The powersports industry holds significant importance in the global economy, contributing to job creation, tourism, and the overall leisure and sports sector. In recent years, the market has experienced steady growth, driven by factors such as increasing disposable incomes, urbanization, and a growing interest in adventure sports and recreational activities. In 2023, global disposable income was USD 69.64 trillion, which is 0.89 % greater than the previous year (2022). This data shows the incremental increase in income, which surely impacts spending on such recreational and interesting vehicles.

Several key factors have contributed to the growth of the Powersports market in recent times. One of the primary drivers is the rising demand for adventure and travel, as people seek to escape their daily routines and engage in thrilling experiences. In 2022, the total contribution of travel and tourism to the global gross domestic product (GDP) was 23 percent lower than in 2019. In 2022, the United States and China were by far the leading travel markets based on the total contribution of travel and tourism to GDP. That year, Germany, the United Kingdom, and Japan followed in the ranking. Additionally, advancements in technology have led to the development of more efficient, eco-friendly, and technologically advanced vehicles, making them more appealing to consumers. Furthermore, the growing trend of personalization and customization in the automotive industry has extended to Powersports vehicles, allowing customers to tailor their machines to their specific needs and preferences.

Despite the growth trends, the powersports market faces several challenges and obstacles. One of the significant challenges is the increasing focus on environmental sustainability, leading to stricter emissions standards and regulatory requirements. Manufacturers must invest in research and development to create eco-friendly vehicles that adhere to these guidelines while maintaining performance and appeal. Another challenge is the fluctuating global economy, which can impact consumer spending and demand for powersports vehicles.

However, these challenges also present opportunities for growth and innovation. For instance, the push for sustainability has led to the emergence of electric and hybrid powersports vehicles, opening new segments in the market. Additionally, the increasing global demand for adventure tourism and outdoor recreational activities provides a vast potential customer base for powersports manufacturers. Furthermore, the increasing focus on sustainability is likely to drive the development of electric and hybrid vehicles, expanding the market and catering to the growing environmental consciousness of consumers.

Powersports Industry Overview

The Powersports market exhibits a consolidated landscape, dominated by a few major global players such as Polaris Inc., Yamaha Motor Co. Ltd, Harley-Davidson Inc., BRP Inc., Honda Motor Co. Ltd, Kawasaki Heavy Industries, Suzuki Motor Corporation, and others. These companies have established a stronghold in the market through extensive product portfolios, technological advancements, and strategic collaborations.

• In November 2023, Taiga, a leading Powersports company, unveiled its innovative connected cloud mobile app, transforming the Powersports ownership experience. This cutting-edge app aims to enhance user engagement and convenience by providing real-time vehicle data, personalized ride recommendations, and seamless connectivity. The app's launch marks a significant step forward in the Powersports industry, offering users a more connected and interactive experience.

• In March 2023, Polaris launched Polaris Xchange, a dedicated marketplace for buying and selling pre-owned Powersports vehicles. This innovative platform aims to provide buyers and sellers with a seamless and secure experience, offering a wide range of certified pre-owned Polaris vehicles.

• In February 2023, Ski-Doo and Lynx are planning to unveil their latest electric in 2024, the Grand Touring Electric and Adventure Electric models.

• In March 2023, BRP formed partnerships with Tread Lightly and RideSafe to promote responsible riding and enhance Powersports safety. This collaboration aims to educate riders on the importance of environmental stewardship and safe practices while enjoying their Powersports vehicles.

Powersports Market Leaders

  1. Polaris Inc.

  2. Yamaha Motor Co., Ltd.

  3. BRP Inc.

  4. Honda Motor Co., Ltd.

  5. Kawasaki Heavy Industries

  6. *Disclaimer: Major Players sorted in no particular order
Powersports Market Concentration
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Powersports Market News

  • • January 2024: Patrick Industries agreed to acquire a supplier for Powersports Original Equipment Manufacturers (OEMs). The acquisition will expand Patrick Industries' presence in the Powersports market, offering innovative solutions to OEMs and enhancing their product offerings.
  • January 2024: Patrick Industries Inc. signed a definitive agreement to acquire Sportech LLC, a move that will further strengthen its position in the Powersports market. The acquisition will enable Patrick Industries to offer an even wider range of products and services to Powersports OEMs, bolstering its presence in the industry.
  • March 2023: Polaris introduced Polaris Xchange, the first OEM-supported marketplace for Powersports. This platform aims to streamline pre-owned Polaris vehicles' buying and selling process, providing customers with a convenient and secure way to trade in or purchase used vehicles.
  •         October 2023: Cardo Systems, a leading provider of wireless communication systems for Powersports enthusiasts, partnered with 509, a renowned Powersports apparel brand. This collaboration aims to integrate Cardo's communication technology into 509's helmet line, offering riders an enhanced communication experience while maintaining the brand's commitment to high-quality apparel.

Powersports Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing disposable income and consumer preferences for adventure sports propel the market growth
  • 4.3 Market Restraints
    • 4.3.1 High initial investment and maintenance costs obstruct the market growth
  • 4.4 Value Chain / Supply Chain Analysis
  • 4.5 Porters 5 Force Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 PESTLE Analysis

5. MARKET SEGMENTATION

  • 5.1 Vehicle type
    • 5.1.1 Personal watercrafts
    • 5.1.2 All-terrain vehicles
    • 5.1.3 Heavy weight motorcycles
    • 5.1.4 Side by side vehicles
    • 5.1.5 Snow mobiles
  • 5.2 Propulsion
    • 5.2.1 Diesel
    • 5.2.2 Gasoline
    • 5.2.3 Electric
  • 5.3 Application
    • 5.3.1 On-Road
    • 5.3.2 Off-Road
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.1.1 US
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
    • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
    • 5.4.2.1 Germany
    • 5.4.2.2 UK
    • 5.4.2.3 France
    • 5.4.2.4 Russia
    • 5.4.2.5 Spain
    • 5.4.2.6 Rest of Europe
    • 5.4.3 Asia Pacific
    • 5.4.3.1 India
    • 5.4.3.2 China
    • 5.4.3.3 Japan
    • 5.4.3.4 Rest of Asia Pacific
    • 5.4.4 South America
    • 5.4.4.1 Brazil
    • 5.4.4.2 Argentina
    • 5.4.5 Middle East
    • 5.4.5.1 UAE
    • 5.4.5.2 Saudi Arabia
    • 5.4.5.3 Rest of Middle East

6. COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Mergers & Acquisitions
  • 6.3 Company Profiles
    • 6.3.1 Polaris Inc.
    • 6.3.2 Yamaha Motor Co., Ltd.
    • 6.3.3 BRP Inc.
    • 6.3.4 Honda Motor Co., Ltd.
    • 6.3.5 Kawasaki Heavy Industries
    • 6.3.6 Suzuki Motor Corporation
    • 6.3.7 KTM AG
    • 6.3.8 Arctic Cat Inc.
    • 6.3.9 Changjiang Motorcycle Co., Ltd.
    • 6.3.10 Harley-Davidson, Inc.
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Powersports Industry Segmentation

Powersports refer to a diverse range of motorized machines designed for recreational and sports purposes, including motorcycles, all-terrain vehicles (ATVs), utility task vehicles (UTVs), snowmobiles, and personal watercraft. These vehicles cater to enthusiasts seeking adventure, leisure, and outdoor activities while manufacturers continuously innovate to meet evolving consumer demands and environmental concerns.

The powersports market is segmented into vehicle type, propulsion type, application, and geography. Based on the vehicle type, the market is segmented into personal watercraft, all-terrain vehicles, heavyweight motorcycles, side-by-side vehicles, and snowmobiles. Based on the propulsion type, the market is segmented into diesel, gasoline, and electric. Based on the application, the market is segmented into on-road and off-road. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World.

For each segment, the market size and forecast were based on the value of USD.

Vehicle type Personal watercrafts
All-terrain vehicles
Heavy weight motorcycles
Side by side vehicles
Snow mobiles
Propulsion Diesel
Gasoline
Electric
Application On-Road
Off-Road
Geography North America US
Canada
Mexico
Rest of North America
Europe Germany
UK
France
Russia
Spain
Rest of Europe
Asia Pacific India
China
Japan
Rest of Asia Pacific
South America Brazil
Argentina
Middle East UAE
Saudi Arabia
Rest of Middle East
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Powersports Market Research FAQs

How big is the Powersports Market?

The Powersports Market size is expected to reach USD 42.87 billion in 2025 and grow at a CAGR of 6.29% to reach USD 58.15 billion by 2030.

What is the current Powersports Market size?

In 2025, the Powersports Market size is expected to reach USD 42.87 billion.

Who are the key players in Powersports Market?

Polaris Inc., Yamaha Motor Co., Ltd., BRP Inc., Honda Motor Co., Ltd. and Kawasaki Heavy Industries are the major companies operating in the Powersports Market.

Which is the fastest growing region in Powersports Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Powersports Market?

In 2025, the North America and Europe accounts for the largest market share in Powersports Market.

What years does this Powersports Market cover, and what was the market size in 2024?

In 2024, the Powersports Market size was estimated at USD 40.17 billion. The report covers the Powersports Market historical market size for years: 2024. The report also forecasts the Powersports Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Powersports Industry Report

Statistics for the 2025 Powersports market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Powersports analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.