Pouch Packaging Market - Growth, Trends, and Forecast (2020-2025)

The Pouch Packaging Market is Segmented by Material Type (Plastics, Metal, and Paper), End-user Vertical (Food and Beverages, Household Care, Pharmaceuticals, Pet Food, and Cosmetics and Personal Care), and Geography.

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America


4.66 %

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Market Overview

The pouch packaging market was valued at USD 18.03 billion in 2019 and is expected to reach a value of USD 22.65 billion by 2025 at a CAGR of 4.66%, over the forecast period 2020- 2025. According to numbers generated by a Harris Poll chartered by the Flexible Packaging, 83 % of all brand owners currently use flexible packaging of some type. This supports the growth of the pouch packaging market.

  • The snacking trend is witnessing a rise, including the usage of single-serve and re-usable packaging solutions. Pouch packaging serves the demand of the consumer. Pouches are lighter in weight, which results in reduced cost of transportation of goods. Thus, pouch packaging has turned out to be one of the most efficient and economical packaging solutions for brand owners operating in the packaged food industry.
  • Moreover, FDA regulations for pet food products have improved over the years and are similar to human foods. Manufacturers are focusing on providing what consumers want, such as intelligent packaging for pet food. Thus, the demand for plastics pouches is likely to be bolstered by their features, which are inherently convenient for consumers, including zippered closure mechanisms and light weight, as well as, the reduced transportation costs. The growth of pouch packaging is expected to be strong in both dry and wet pet food categories.
  • However, the lack of high-speed filling equipment, which has a certain impact on mass production, is hindering the pouches packaging market.

Scope of the Report

The whole packaging industry revolves around the essential element  of consumer preference, and as a result, pouches have already replaced traditional glass and cans in the center of the stores. The features offered by pouches include an easy opening (like a tear notch and laser perforation), easy to use (with zippers and shapes), and being reclosable. Moreover, as they are chemically inert, they are widely used in different industries, such as pharmaceuticals, pet food, and cosmetics. 


By Material Type
By End-user Vertical
Household Care
Pet Food
Cosmetics and Personal Care
Other End-user Verticals
North America
United States
United Kingdom
Rest of Europe
Rest of Asia-Pacific
Latin America
Rest of Latin America
Middle East & Africa

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Key Market Trends

Demand of Packaged Food Offers Potential Growth

  • In a Flexible Packaging Association (FPA) survey of 2,120 consumers, consumers placed a high value on packaging that is easy to store, easy to reseal, and easy to open. Consumers in the survey also said they are willing to pay more for benefits, like the ability to reseal, ability to extend product life, easy to store, and easy to open.
  • Thus, pouches have seen increased demand due to their clean, premium look, ease of shipping and handling, and innovations in pouch packaging for even messy items ,like creams, soups, and sauces.
  • With the increasing urbanization and fast-paced lifestyle, consumers want a single serve meal (which provides a required amount of nutritional benefits), and for this, pouch packaging helps in fulfilling their demand. Nowadays, mothers feed their babies food from squeezable pouches that eliminate the need for spoons, bowls, and even bibs.
  • Moreover, with innovations, like modified atmosphere packaging, vacuum packaging, active packaging, and retort packaging, help seal in freshness and lock out potentially damaging environmental elements, helping keep food fresher longer.
  • With the growth of the packaged food industry in developing nations like India, the overall packaged food industry is expected to flourish. Additionally, Accenture predicted that by 2050, 66% of the world's population will be staying in the urban area, and thus, in return, it will help in the growing packaged food industry.
  • Thus, the above-mentioned factors are expected to help in the flourishing of the pouch packaging market in the packaged food industry.

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Asia-Pacific to Witness the Fastest Growth

  • Asia-Pacific is expected to witness the fastest growth because of the presence of two highly populated countries, i.e., China and India. In these two countries, the increase in disposable income is likely to act as a supplement for the growth of industries, such as food and beverages, pharmaceuticals, pet food, and cosmetics, which, in return, is likely to help in flourishing the pouch packaging market.
  • Moreover, the vast rise in demand for packaged foods and beverages and the critical role played by pouch packaging in keeping packaged consumables fresh for extended periods are likely to boost the market in the region.
  • With the growing demand for takeaway and ready-to-eat (RTE) food, the amount of packaging waste is also increasing. Most plastic packaging materials are non-biodegradable. Thus, the government of China has formulated several laws and regulations to protect foods and beverages from the harmful effects of packaging materials. Thus, packaging companies are moving toward biodegradable pouches, such as a paper pouch, etc. 

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Competitive Landscape

The pouch packaging market is fragmented and competitive in nature. Some of the major players are AEP Industries Inc., Amcor Limited, Ampac Holdings LLC, Bemis Company Inc., Berry Plastics Corporation, Tetra Laval International SA, RPC Group PLC, Alcoa Inc., Reynolds Group Holdings, and Crown Holdings Incorporated, among others. Factors, such as the increasing demand for food and beverages, are likely to provide considerable growth opportunities to the pouch packaging market. Thus, many companies expect this market to be an emerging market. Some of the recent developments are:

  • In April 2019, Amcor launched the AmLite Ultra Recyclable pouch. The pouch can package a range of food, home and personal care, and pharmaceutical products, and be recycled in existing polyolefin recycling streams.
  • In January 2018, Amcor Limited pledged to develop all its packaging to be recyclable or reusable by 2025. The company also planned to focus on significantly increasing its use of recycled materials and driving consistently more recycling of packaging around the world. This commitment was aimed at establishing the company as a leader in recyclable packaging.


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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Innovations in Food and Beverages Packaging

    4. 4.4 Market Restraints

      1. 4.4.1 Lack of High-speed Filling Equipment

    5. 4.5 Industry Value Chain Analysis

    6. 4.6 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry


    1. 5.1 By Material Type

      1. 5.1.1 Plastic

      2. 5.1.2 Metal

      3. 5.1.3 Paper

    2. 5.2 By End-user Vertical

      1. 5.2.1 Food

      2. 5.2.2 Beverages

      3. 5.2.3 Household Care

      4. 5.2.4 Pharmaceuticals

      5. 5.2.5 Pet Food

      6. 5.2.6 Cosmetics and Personal Care

      7. 5.2.7 Other End-user Verticals

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Italy

        5. Spain

        6. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. Rest of Asia-Pacific

      4. 5.3.4 Latin America

        1. Brazil

        2. Rest of Latin America

      5. 5.3.5 Middle East & Africa


    1. 6.1 Company Profiles

      1. 6.1.1 AEP Industries Inc.

      2. 6.1.2 Amcor PLC

      3. 6.1.3 Ampac Holdings LLC

      4. 6.1.4 Berry Plastics Corporation

      5. 6.1.5 Tetra Laval International SA

      6. 6.1.6 Reynolds Group Holdings

      7. 6.1.7 Crown Holdings Incorporated

  7. *List Not Exhaustive

** Subject to Availability

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