Potato Chips Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers Global Potato Chips Market Size & Revenue Share. The Market is Segmented by Product Type (Fried and Baked), Flavor (Plain/Salted and Flavored), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, Middle East, and Africa). The Report Offers Market Size and Values in USD Million During the Forecast Period for the Above Segments.

Potato Chips Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Potato Chips Market Size

Potato Chips Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
CAGR 5.60 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Low

Major Players

Potato Chips Market  Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Potato Chips Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Potato Chips Market Analysis

The Potato Chips Market is expected to register a CAGR of 5.6% during the forecast period.

Potato chips are one of the most convenient food options for people to keep pace with their busy lifestyles. It shortens the meal preparation time and can be served as a quick snack or part of the meal. Hence, the convenience of the food is also driving the global potato chips market. As the world's population becomes more health-conscious, some potato chip companies are producing value-added products that are healthier than typical potato chips.

This includes items with lower cholesterol, fat, and calorie content, fortified with healthy components, and so forth. Gluten-free, non-GMO-verified chips prepared with sea salt, natural colors, and flavors are becoming more popular than ordinary chips. For example, in June 2022, SpudLove Organic Thick-Cut Potato Chips announced its plans to expand throughout the United States in all 509 Whole Foods Markets as it built on its development.

SpudLove claimed that the newly launched products were thick-cut potato chips that were USDA-certified organic, Non-GMO Project verified and certified gluten-free. The potato chip market is very dynamic. With the presence of several players in the market to increase their sales, the companies keep reinventing their products and using various strategies like unique selling propositions. For instance, in 2022, Lay's expanded its footprint in India by introducing a range of new flat-cuts and its thinnest range of chips, Lay's Wafer Style.

Potato Chips Industry Overview

PepsiCo. Inc. is one of the undisputed market leaders, with a stronghold over the majority of the fried potato chips market. Through its portfolio of strong brands in the potato chips market, PepsiCo has been creating a separate consumer base in every market it enters. The leading potato chip brands for the company are Lay's, Miss Vickie's, Red Rock Deli, Ruffles, and Munchos. The other leading market players across the world include the Kellogg Company, Calbee, Intersnack Group, Campbell Soup Company, and Orkla. In order to strengthen their hold in the market, these companies are innovating their flavors, expanding their target markets, and strengthening their distribution channels.

Potato Chips Market Leaders

  1. Burts Potato Chips Ltd

  2. The Campbell Soup Company

  3. PepsiCo, Inc

  4. Utz Brands Inc.

  5. Intersnack Foods GmbH & Co. KG

  6. *Disclaimer: Major Players sorted in no particular order
Potato Chips Market Concentration
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Potato Chips Market News

  • In August 2022, Lays launched a premium potato chips range, Lays Gourmet. In addition to the launch, the company also unveiled a TVC film to promote and uniquely position its product among customers.
  • In May 2022, Walkers (United Kingdom) premium potato crisp brand sensations added a range of special flavors for Queen's jubilee. The flavors launched by the company included spit-roast pork and apple sauce and baked cheese and sweet honey.
  • In April 2022, Utz Brands Inc. launched two new potato chip offerings, which are its limited-time-only offerings. The company launched these in partnership with Grillo's Pickles by innovating Classic Drill Pickle flavored chips.

Potato Chips Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Baked
    • 5.1.2 Fried
  • 5.2 Flavor
    • 5.2.1 Plain/Salted
    • 5.2.2 Flavored
  • 5.3 Distribution Channel
    • 5.3.1 Supermarkets/Hypermarkets
    • 5.3.2 Convenience Stores
    • 5.3.3 Online Retail Stores
    • 5.3.4 Other Distribution Channels
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
    • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
    • 5.4.2.1 Germany
    • 5.4.2.2 United Kingdom
    • 5.4.2.3 Italy
    • 5.4.2.4 Spain
    • 5.4.2.5 France
    • 5.4.2.6 Russia
    • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 Japan
    • 5.4.3.3 India
    • 5.4.3.4 Australia
    • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 South America
    • 5.4.4.1 Brazil
    • 5.4.4.2 Argentina
    • 5.4.4.3 Rest of South America
    • 5.4.5 Middle East and Africa
    • 5.4.5.1 Saudi Arabia
    • 5.4.5.2 South Africa
    • 5.4.5.3 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Burts Potato Chips Ltd
    • 6.3.2 Calbee Inc.
    • 6.3.3 PepsiCo Inc.
    • 6.3.4 The Campbell Soup Company
    • 6.3.5 Utz Brands Inc.
    • 6.3.6 Great Lakes Potato Chips
    • 6.3.7 The Lorenz Bahlsen Snack-World GmbH & Co. KG
    • 6.3.8 Intersnack Group GmbH & Co. KG
    • 6.3.9 Herr Foods Inc.
    • 6.3.10 The Kellogg Company
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Potato Chips Industry Segmentation

Potato chips are thin slices of potato that have been either deep-fried or baked until crunchy. They are commonly served as a snack, side dish, or appetizer. The potato chip market is segmented by product type, flavor, distribution channel, and geography. Based on product type, the market is segmented into fried and baked. By flavor, the market has been segmented into plain/salted and flavored chips. By distribution channel, the market studied is segmented into hypermarkets/supermarkets, convenience stores, online channels, and other distribution channels. Furthermore, the report also takes into consideration the market studied in the established and emerging economies, including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasts have been done based on the value in USD million.

Product Type Baked
Fried
Flavor Plain/Salted
Flavored
Distribution Channel Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Other Distribution Channels
Geography North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
Italy
Spain
France
Russia
Rest of Europe
Asia-Pacific China
Japan
India
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East and Africa Saudi Arabia
South Africa
Rest of Middle East and Africa
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Potato Chips Market Research FAQs

What is the current Potato Chips Market size?

The Potato Chips Market is projected to register a CAGR of 5.60% during the forecast period (2025-2030)

Who are the key players in Potato Chips Market?

Burts Potato Chips Ltd, The Campbell Soup Company, PepsiCo, Inc, Utz Brands Inc. and Intersnack Foods GmbH & Co. KG are the major companies operating in the Potato Chips Market.

Which is the fastest growing region in Potato Chips Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Potato Chips Market?

In 2025, the North America accounts for the largest market share in Potato Chips Market.

What years does this Potato Chips Market cover?

The report covers the Potato Chips Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Potato Chips Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Potato Chips Industry Report

The global potato chips market is on an upward trajectory, thanks to the burgeoning organized retail sector, a shift towards westernized dietary habits, and a spike in the demand for on-the-go food options. This surge is buoyed by enhanced product access via retail outlets and a consumer shift towards organic, vegan, and natural potato chip varieties, pushing top potato chip companies to diversify their offerings and broaden distribution channels. Particularly amongst millennials and Gen Z, there's a clear tilt towards healthier, additive-free snack options, reshaping market trends. The market's expansion, despite hurdles such as health concerns tied to overconsumption and the steep costs associated with market entry, is significantly aided by innovations in vertical farming and retail strategies, projecting a promising future for the potato chips sector. Insights from Mordor Intelligence™ underscore these trends, offering a comprehensive analysis into the market. Get a sample of this industry analysis as a free report PDF download.

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