Potato Chips Industry Overview
| Study Period: | 2018 - 2028 |
| Fastest Growing Market: | Asia-Pacific |
| Largest Market: | North America |
| CAGR: | 5.6 % |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Potato Chips Market Analysis
The Global Potato Chips Market is projected to register a CAGR of 5.6% over the next five years.
Potato chips are one of the most convenient food options for people to keep pace with their busy lifestyles. It shortens the meal preparation time and can be served as a quick snack or part of the meal. Hence, the convenience of the food is also driving the global potato chips market. As the world's population becomes more health-conscious, some potato chip companies are producing value-added products that are healthier than typical potato chips.
This includes items with lower cholesterol, fat, and calorie content, fortified with healthy components, and so forth. Gluten-free, non-GMO-verified chips prepared with sea salt, natural colors, and flavors are becoming more popular than ordinary chips. For example, in June 2022, SpudLove Organic Thick-Cut Potato Chips announced its plans to expand throughout the United States in all 509 Whole Foods Markets as it built on its development.
SpudLove claimed that the newly launched products were thick-cut potato chips that were USDA-certified organic, Non-GMO Project verified and certified gluten-free. The potato chip market is very dynamic. With the presence of several players in the market to increase their sales, the companies keep reinventing their products and using various strategies like unique selling propositions. For instance, in 2022, Lay’s expanded its footprint in India by introducing a range of new flat-cuts and its thinnest range of chips, Lay’s Wafer Style.
Potato Chips Industry Segments
Potato chips are thin slices of potato that have been either deep-fried or baked until crunchy. They are commonly served as a snack, side dish, or appetizer. The potato chip market is segmented by product type, flavor, distribution channel, and geography. Based on product type, the market is segmented into fried and baked. By flavor, the market has been segmented into plain/salted and flavored chips. By distribution channel, the market studied is segmented into hypermarkets/supermarkets, convenience stores, online channels, and other distribution channels. Furthermore, the report also takes into consideration the market studied in the established and emerging economies, including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasts have been done based on the value in USD million.
| Product Type | |
| Baked | |
| Fried |
| Flavor | |
| Plain/Salted | |
| Flavored |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
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Potato Chips Market Trends
Rising Popularity of Snacking Products
Potato chips are one of the most convenient food options for people to keep pace with their busy lifestyles. It shortens the meal preparation time and can be served as a quick snack or part of the meal. Crisps are savory snacks that are particularly popular in Western countries. They constitute a significant part of the snack food market. Product variety, a mix of regional snack flavors, changing consumer lifestyles, and growth in distribution channels are major factors contributing to increasing sales of potato chips across the world.
Additionally, players have been offering healthy or fortified potato chips in the market due to the ongoing healthy snacking trends. For example, Prataap Snacks Ltd offers Omega-fortified potato chips under its Yellow Diamond brand. Additionally, in May 2022, upcycled sweet potato chips, known as Uglies Sweets, were added to the Uglies Kettle Chips product line. The sweet potatoes used to make the chips were kettle-cooked in small batches and mildly salted. According to the manufacturer, these chips were a good source of vitamin A, free of gluten, validated by the Non-GMO Project, kosher, vegan-friendly, and made in a facility without nuts.
Furthermore, owing to fast-paced lifestyles and the need for a quick meal or snack among adults, there has been a growing demand for healthy and convenient food that can be consumed instantly. Potato chips are beneficial as they can be easily available and carried around for consumption. These factors have been propelling the market growth.
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Asia-Pacific Remains the Fastest Growing Region
The consumption levels for potato chips vary extensively across regions across the world and have a massive scale in the salty snacks category. Asia-Pacific was the fastest-growing region due to the rapid growth of modern distribution channels, such as supermarkets and hypermarkets. Changes in lifestyles, technological improvements, increased investment in developed countries of the region, and a taste preference contributed to the rise of the potato chips industry.
The growing popularity of snacks in Asian countries compelled regional players to adopt strategic advancements to gain a competitive edge in the snack food market. For instance, the Universal Robina Corporation acquired Snack Brands Australia to gain a competitive advantage to its reputation in the market. The product and packaging innovation strategies are further expected to drive the growth of the potato chips market in Asian countries. The local players from Singapore are launching exotic flavors of potato chips, owing to the demand for the same in the local market. This factor is majorly driving the potato chips market in the Asia-Pacific.
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Potato Chips Market Competitor Analysis
PepsiCo. Inc. is one of the undisputed market leaders, with a stronghold over the majority of the fried potato chips market. Through its portfolio of strong brands in the potato chips market, PepsiCo has been creating a separate consumer base in every market it enters. The leading potato chip brands for the company are Lay’s, Miss Vickie’s, Red Rock Deli, Ruffles, and Munchos. The other leading market players across the world include the Kellogg Company, Calbee, Intersnack Group, Campbell Soup Company, and Orkla. In order to strengthen their hold in the market, these companies are innovating their flavors, expanding their target markets, and strengthening their distribution channels.
Potato Chips Market Top Players
Burts Potato Chips Ltd
The Campbell Soup Company
PepsiCo, Inc
Utz Brands Inc.
Intersnack Foods GmbH & Co. KG
*Disclaimer: Major Players sorted in no particular order
Potato Chips Market Recent Developments
- In August 2022, Lays launched a premium potato chips range, Lays Gourmet. In addition to the launch, the company also unveiled a TVC film to promote and uniquely position its product among customers.
- In May 2022, Walkers (United Kingdom) premium potato crisp brand sensations added a range of special flavors for Queen’s jubilee. The flavors launched by the company included spit-roast pork and apple sauce and baked cheese and sweet honey.
- In April 2022, Utz Brands Inc. launched two new potato chip offerings, which are its limited-time-only offerings. The company launched these in partnership with Grillo’s Pickles by innovating Classic Drill Pickle flavored chips.
Potato Chips Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Baked
5.1.2 Fried
5.2 Flavor
5.2.1 Plain/Salted
5.2.2 Flavored
5.3 Distribution Channel
5.3.1 Supermarkets/Hypermarkets
5.3.2 Convenience Stores
5.3.3 Online Retail Stores
5.3.4 Other Distribution Channels
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 Germany
5.4.2.2 United Kingdom
5.4.2.3 Italy
5.4.2.4 Spain
5.4.2.5 France
5.4.2.6 Russia
5.4.2.7 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Rest of South America
5.4.5 Middle East and Africa
5.4.5.1 Saudi Arabia
5.4.5.2 South Africa
5.4.5.3 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Burts Potato Chips Ltd
6.3.2 Calbee Inc.
6.3.3 PepsiCo Inc.
6.3.4 The Campbell Soup Company
6.3.5 Utz Brands Inc.
6.3.6 Great Lakes Potato Chips
6.3.7 The Lorenz Bahlsen Snack-World GmbH & Co. KG
6.3.8 Intersnack Group GmbH & Co. KG
6.3.9 Herr Foods Inc.
6.3.10 The Kellogg Company
*List Not Exhaustive7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Potato Chips Market Research FAQs
What is the study period of this market?
The Potato Chips Market is studied from 2018 - 2028.
What is the growth rate of Potato Chips Market?
The Potato Chips Market is growing at a CAGR of 5.6% over the next 5 years.
Which region has highest growth rate in Potato Chips Market?
Asia-Pacific is growing at the highest CAGR over 2021- 2026.
Which region has largest share in Potato Chips Market?
North America holds highest share in 2021.
Who are the key players in Potato Chips Market?
Burts Potato Chips Ltd, The Campbell Soup Company , PepsiCo, Inc, Utz Brands Inc., Intersnack Foods GmbH & Co. KG are the major companies operating in Potato Chips Market.
Potato Chips Industry Report
Statistics for the 2023 Potato Chips market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Potato Chips analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.
