Posture Corrector Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Posture Corrector Market is Segmented by Product Type (Sitting Support Devices, Kinesiology Tape, Posture Braces, and Other Product Types), Distribution Channel (Online and Offline), End User (Adults, Kids, and Geriatric), and Geography (North America, Europe, Asia-Pacific, and Rest of the World).

Market Snapshot

Posture Corrector Market Size
Study Period: 2019-2027
Base Year: 2021
Fastest Growing Market: Asia-Pacific
Largest Market: North America
CAGR: 5.7 %
Posture Corrector Market Key Players

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Market Overview

The posture corrector market is expected to register a CAGR of nearly 5.7% during the forecast period.

The world is struggling due to the COVID-19 pandemic. Lockdowns, quarantines, and social distancing have enhanced many posture-related problems, as many have been sitting at their homes in one place for longer durations, thus leading to discomfort, muscle tension, etc. Moreover, due to the pandemic, people are unable to go to gyms, parks, etc., and this restriction has made their life more sedentary. Thus, due to the pandemic, the market for posture correctors has grown.

The rise in back pain and related issues is one of the key drivers for the posture corrector market. Long working hours, wrong sitting postures, and sedentary lifestyles can lead to posture deformity in people. According to an article published in the Journal of Orthopaedic Translation in January 2022 by Sheng Chen, there were 568.4 million prevalent cases of lower back pain (LBP) globally, with a 6972.5 per 100,000 population age-standardized point prevalence estimate in 2019. The increasing instances of back pain are expected to drive the market’s growth.

The rise in awareness of the benefits of the correct posture among children and an increase in the aging population have also positively influenced the posture corrector market. Due to many ongoing issues, governments are also trying to spread awareness through various media, and many companies are also working toward treating posture deformity. The growing trend of perfecting the posture naturally is also one of the key drivers for market growth. Millennials are aware of the problems caused by posture deformity. They are taking precautions so that this problem can be averted, thus leading to the usage of posture correctors. Many young people have started using posture correctors, thus, leading to higher market revenue.

Scope of the Report

As per the scope of the report, a posture corrector is a medical device that is utilized to restrict/limit the movement of the spine in fracture cases or used as a preventive measure for a few progressive conditions. It is also known as a posture aid or a posture supporter. A wide range of posture correctors is available in the market. They are available in a variety of designs and sizes, as per users’ gender, age, height, weight, etc. The posture corrector market is segmented by type (sitting support devices, kinesiology tape, posture braces, and other types), distribution channel (online and offline), end user (adults, kids, and geriatric), and geography (North America, Europe, Asia-Pacific, and Middle-East and Africa). The report also covers the estimated sizes and trends for 17 different countries across major regions globally. The report offers values (in USD million) for the above segments.

Product Type
Sitting Support Device
Kinesiology Tape
Posture Braces
Other Product Types
End User
Distribution Channel
North America
United States
United Kingdom
Rest of Europe
South Korea
Rest of Asia-Pacific
Rest of the World

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Key Market Trends

Kinesiology Tape Segment is Expected to Grow at a Steady Rate over the Forecast Period

The kinesiology tape segment has significantly contributed to the overall posture corrector market, and it is expected to grow positively in the forecast period. It is very useful in sports, as it prevents sports injuries. Sticking it on the knee or any other joint helps increase the space in the joints and thus, prevents injury. It may also help in blood circulation. In many cases, applying a kinesiology tape to the wounded area has been observed to increase blood circulation and reduce swelling. Nowadays, people are trying to avoid sedentary lifestyles to avoid several problems, along with posture-related issues. Thus, sports, games, and physical exercises are much more encouraged. Owing to this trend, the market size of kinesiology tape may increase.

According to the National Safety Council (NSC), in 2019, around 3.3 million sports injuries occurred. These injuries were related to various sports activities, such as exercising, riding bicycles, playing basketball or football, swimming, and several other activities. The rising concerns related to these sports-related injuries have led to an increase in expenditure on posture corrector devices. These factors suggest that the segment is expected to witness significant growth over the forecast period.

Posture Corrector Market Share

Asia-Pacific to Hold Significant Market Share over the Forecast Period

Asia-Pacific holds a significant share in the market for posture correctors, as people from Japan and China are more concerned about their health. Asian countries are now focusing more on gyms, physical activities, etc., to stay healthy and avoid posture deformity, which is slowly increasing in many individuals due to sedentary lifestyles.

Another reason is the rising geriatric population in some countries, which is expected to drive the posture correctors market. According to the WHO, by 2040, China's geriatric population may account for 28% of its overall population. This data depicts the positive market growth projected for posture correctors in the forecast period. Along with these factors, the rise in awareness about posture correctors is higher in Asia-Pacific than in any other region. Thus, the market for posture correctors may witness high growth in Asia-Pacific.

Moreover, according to an article published in the Journal of Global Health in November 2021 by Anand A. Bang, pain in the back and extremities (PBE) was found to be prevalent in 75% of men and 91% of women in India in 2020. PBE was found in 94% over the age of 50 and 79% of those between the ages of 20 and 50. Women and those over the age of 50 had a higher prevalence and number of painful sites. Thus, the increasing prevalence of back pain in the region is expected to boost the market over the forecast period.

Posture Corrector Market Analysis

Competitive Landscape

The posture corrector market is highly competitive, with many key players dominating the market. The presence of major players, such as ViboCare, Upright, I&Y BUY, Backjoy, and Marakym, is intensifying the competition. Market players are adopting strategies, such as mergers, R&D investments, and product innovations, to sustain the increasing market rivalry.

Recent Developments

· In December 2021, On Indiegogo launched the New CZUR Mirror True Smart AI Posture Corrector.

· In February 2021, Mueller Sports Medicine introduced an adjustable posture corrector that targets athletes and people working from home.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increase in Geriatric Population across the Globe

      2. 4.2.2 Increasing Number of Back Pain Cases

    3. 4.3 Market Restraints

      1. 4.3.1 Long-term Use of Devices is Restricted

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Sitting Support Device

      2. 5.1.2 Kinesiology Tape

      3. 5.1.3 Posture Braces

      4. 5.1.4 Other Product Types

    2. 5.2 End User

      1. 5.2.1 Adult

      2. 5.2.2 Kids

      3. 5.2.3 Geriatric

    3. 5.3 Distribution Channel

      1. 5.3.1 Online

      2. 5.3.2 Offline

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

      2. 5.4.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Spain

        5. Italy

        6. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Austalia

        5. South Korea

        6. Rest of Asia-Pacific

      4. 5.4.4 Rest of the World


    1. 6.1 Company Profiles

      1. 6.1.1 Acorn International (Babaka)

      2. 6.1.2 BackJoy

      3. 6.1.3 Hexaforms

      4. 6.1.4 Marakym

      5. 6.1.5 Swedish Posture

      6. 6.1.6 Upright

      7. 6.1.7 ViboCare

      8. 6.1.8 Aspen Medical Products LLC

      9. 6.1.9 I&YBUY

      10. 6.1.10 BodyRite

      11. 6.1.11 eDila

    2. *List Not Exhaustive

**Competitive Landscape Covers - Business Overview, Financials, Products and Strategies, and Recent Developments

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Frequently Asked Questions

The Global Posture Corrector Market market is studied from 2019 - 2027.

The Global Posture Corrector Market is growing at a CAGR of 5.7% over the next 5 years.

Asia-Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Marakym, UPRIGHT, BackJoy, VIBO Care, Swedish Posture are the major companies operating in Global Posture Corrector Market.

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