Postpartum Services Market Size & Share Analysis- Growth, Trends & Forecasts (2025 - 2030)

The Postpartum Services Market Report is Segmented by Service (Lactation Consultancy, Physical Therapy, Medical Treatment, and Others), Application (Cesarean Section Recovery and Natural Birth Recovery), Type (Public Centers and Private Centers), and Geography (North America, Europe, Asia-Pacific, The Middle East and Africa, and South America). The Market Sizes for the Forecast Period are Provided in Terms of Value (USD) for all the Above Segments.

Postpartum Services Market Size & Share Analysis- Growth, Trends & Forecasts (2025 - 2030)

Postpartum Services Market Size

Postpartum Services Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 15.18 Billion
Market Size (2030) USD 24.96 Billion
CAGR (2025 - 2030) 10.46 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Medium

Major Players

Postpartum Services Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Postpartum Services Market Analysis

The Postpartum Services Market size is estimated at USD 15.18 billion in 2025, and is expected to reach USD 24.96 billion by 2030, at a CAGR of 10.46% during the forecast period (2025-2030).

The increasing birth rate, coupled with the importance and awareness of postpartum care, rising maternal age, and complexity during births, are expected to boost market growth during the forecast period.

More births translate to more new mothers needing postpartum care. This includes services like lactation consulting, mental health support, and physical therapy to help recover from childbirth. According to the Eurostat, 3.88 million new births occurred in the European Union in 2022. A high birth rate drives the demand for postpartum services. This benefits new mothers seeking support and the businesses catering to their needs.

Maternal mental health encompasses the biopsychosocial well-being of women during pregnancy, childbirth, and the postpartum period. Postpartum depression, a common condition affecting women after childbirth, is often dismissed or trivialized due to the prevailing societal expectation that mothers should be inherently happy and capable after giving birth. According to the data published by Postpartum Depression.org in March 2024, postpartum depression (PPD) is a mental health condition that affects approximately 1 in 10 women after giving birth in the United States. This can be a broader societal shift toward addressing mental health needs, ultimately increasing awareness of postpartum services that support mothers' emotional well-being, thereby driving the market growth during the forecast period.

As women age, the risk of complications during pregnancy and childbirth increases. This trend is associated with a higher risk of complications like gestational diabetes, preeclampsia, and C-sections. Preeclampsia, a serious pregnancy-related condition, presents a significant threat to both the mother and developing fetus and poses a significant health risk to both mothers and their unborn children. For instance, an article published by Cureus in December 2023 concluded that preeclampsia is a condition that complicates between 2-8% of pregnancies globally. Preeclampsia, a serious pregnancy complication, is defined by the new onset of hypertension, or high blood pressure, after 20 weeks of gestation, accompanied by significant proteinuria or abnormalities from other laboratory tests or clinical results of organ damage.

A rise in postpartum hemorrhage (PPH) cases lead to a greater demand for specialized postpartum care providers skilled in managing and treating PPH. This includes obstetricians, midwives, and nurses trained in hemorrhage control techniques and equipped with the necessary medical supplies. For instance, according to the World Health Organization (WHO) data from May 2023, each year, approximately 14 million women worldwide experienced postpartum hemorrhage (PPH), a life-threatening complication of childbirth characterized by excessive bleeding after delivery. Thus, to prevent and identify PPH early, more comprehensive postpartum monitoring protocols (which come under postpartum services) are needed. Hence, the market is expected to grow during the forecast period.

Recent developments by market players globally are expected to increase the demand for postpartum services, which is expected to boost market growth over the forecast period. For instance, in April 2024, Postpartum Support International (PSI) launched its new mobile application, Connect by PSI. This app was developed as a testament to PSI's unwavering commitment to ensuring all families have the best possible start and offer free resources and support for perinatal mental health disorders (PMHD).

Factors such as the growing burden of birth rate and the importance and awareness of postpartum care, growing cases of preeclampsia, postpartum hemorrhage, increasing maternal age, and market players focusing on developments for postpartum services are expected to boost market growth in the coming years. However, the cost and accessibility of postpartum services, especially in underdeveloped countries, create a significant obstacle to the adoption and effectiveness of postpartum services.

Postpartum Services Industry Overview

The postpartum services market is semi-consolidated due to the presence of several companies operating globally as well as regionally. Major players in the market offer a wider range of services beyond traditional postpartum care, such as lactation consulting, mental health counseling, infant massage, and nutrition guidance. They also develop specialized programs for specific needs, such as postpartum depression support groups, twin classes, or breastfeeding support groups for mothers with challenges to expand their presence in the global market. The competitive landscape includes an analysis of a few international and local companies that hold market shares and are well known, including HCA Healthcare, Esther Postpartum Care, UnityPoint Health, The Cochin Birthvillage Pvt. Ltd, and Thomson Medical Group Limited.

Postpartum Services Market Leaders

  1. HCA Healthcare

  2. UnityPoint Health

  3. Thomson Medical Group Limited

  4. The Cochin Birthvillage Pvt. Ltd.

  5. Esther Postpartum Care

  6. *Disclaimer: Major Players sorted in no particular order
Postpartum Services Market Concentration
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Postpartum Services Market News

  • March 2024: The US Department of Health and Human Services (HHS) revealed Utah's extension of comprehensive postpartum coverage for individuals for a full year through the Centers for Medicare & Medicaid Services (CMS). This extension was made possible through both Medicaid and the Children's Health Insurance Program (CHIP).
  • February 2024: Human Services (HHS) Secretary Xavier Becerra and the US Department of Health, along with HHS leaders from the National Governors Association (NGA), launched the HHS Secretary's Postpartum Maternal Health Collaborative. The 6 states that agreed to participate in the Collaborative included Massachusetts, Iowa, Maryland, Minnesota, Michigan, and New Mexico.

Postpartum Services Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing Awareness about the Importance of Postpartum Care
    • 4.2.2 Rising Maternal Age as well as the Complexity of Births
  • 4.3 Market Restraints
    • 4.3.1 Cost and Accessibility of Postpartum Services
  • 4.4 Porter's Five Force Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION (Market Size by Value - USD)

  • 5.1 By Service
    • 5.1.1 Lactation Consultancy
    • 5.1.2 Physical Therapy
    • 5.1.3 Medical treatment
    • 5.1.4 Others (Diet Nursing and Postnatal care)
  • 5.2 By Application
    • 5.2.1 Cesarean Section Recovery
    • 5.2.2 Natural Birth Recovery
  • 5.3 By Type
    • 5.3.1 Public Centers
    • 5.3.2 Private Centers
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
    • 5.4.2 Europe
    • 5.4.2.1 Germany
    • 5.4.2.2 United Kingdom
    • 5.4.2.3 France
    • 5.4.2.4 Italy
    • 5.4.2.5 Spain
    • 5.4.2.6 Rest of Europe
    • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 Japan
    • 5.4.3.3 India
    • 5.4.3.4 Australia
    • 5.4.3.5 South Korea
    • 5.4.3.6 Rest of Asia-Pacific
    • 5.4.4 Middle East and Africa
    • 5.4.4.1 GCC
    • 5.4.4.2 South Africa
    • 5.4.4.3 Rest of Middle East and Africa
    • 5.4.5 South America
    • 5.4.5.1 Brazil
    • 5.4.5.2 Argentina
    • 5.4.5.3 Rest of South America

6. COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 HCA Healthcare
    • 6.1.2 Esther Postpartum Care
    • 6.1.3 UnityPoint Health
    • 6.1.4 Ramsay Health Care
    • 6.1.5 Ascension
    • 6.1.6 Thomson Medical Group Limited
    • 6.1.7 Fortis La Femme
    • 6.1.8 Cloudnine Group of Hospitals
    • 6.1.9 ROYCE Postpartum & Postnatal Center
    • 6.1.10 Health 360
    • 6.1.11 Nejlika Confinement Care Centre
    • 6.1.12 Kimporo
    • 6.1.13 Cocoon Postpartum Care
    • 6.1.14 Felicity Postpartum Care
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
**Competitive Landscape covers- Business Overview, Financials, Products and Strategies and Recent Developments
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Postpartum Services Industry Segmentation

As per the scope of the report, the postpartum services market focuses on facilities that offer comprehensive care and support to women during the postpartum period, commonly known as the confinement period. These centers provide a range of services aimed at promoting the physical and emotional well-being of new mothers, as well as the health and development of their newborns. 

The postpartum services market is segmented by type, application, service, and geography. By service, the market is segmented into lactation consultancy, physical therapy, medical treatment, and others. By application, the market is segmented into cesarean section recovery and natural birth recovery. By type, the market is segmented into public centers and private centers. The report also covers the estimated market sizes and trends for 17 countries across major regions globally. The report offers the value (USD) for all the above segments.

By Service Lactation Consultancy
Physical Therapy
Medical treatment
Others (Diet Nursing and Postnatal care)
By Application Cesarean Section Recovery
Natural Birth Recovery
By Type Public Centers
Private Centers
Geography North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Middle East and Africa GCC
South Africa
Rest of Middle East and Africa
South America Brazil
Argentina
Rest of South America
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Postpartum Services Market Research FAQs

How big is the Postpartum Services Market?

The Postpartum Services Market size is expected to reach USD 15.18 billion in 2025 and grow at a CAGR of 10.46% to reach USD 24.96 billion by 2030.

What is the current Postpartum Services Market size?

In 2025, the Postpartum Services Market size is expected to reach USD 15.18 billion.

Who are the key players in Postpartum Services Market?

HCA Healthcare, UnityPoint Health, Thomson Medical Group Limited, The Cochin Birthvillage Pvt. Ltd. and Esther Postpartum Care are the major companies operating in the Postpartum Services Market.

Which is the fastest growing region in Postpartum Services Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Postpartum Services Market?

In 2025, the North America accounts for the largest market share in Postpartum Services Market.

What years does this Postpartum Services Market cover, and what was the market size in 2024?

In 2024, the Postpartum Services Market size was estimated at USD 13.59 billion. The report covers the Postpartum Services Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Postpartum Services Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Postpartum Services Industry Report

Statistics for the 2025 Postpartum Services market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Postpartum Services analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.