Portugal Used Car Market Size and Share

Portugal Used Car Market Summary
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Portugal Used Car Market Analysis by Mordor Intelligence

The Portugal used car market is valued at USD 28.01 billion in 2025 and is projected to reach USD 40.43 billion by 2030, expanding at a 5.88% CAGR during 2025-2030. Strong demand stems from widening price gaps between new and used vehicles, a steady inflow of low-mileage Nordic electric cars, and a surge of quality ex-lease stock returning after pandemic deferrals. Government incentives encourage battery-electric adoption, while digital classifieds accelerate inventory discovery and price transparency. Lisboa leads national sales, yet online sales channels are reshaping dealer economics by growing nearly twice as fast as physical outlets. Fragmentation persists because unorganized vendors dominate, but organized players leverage scale, omnichannel models, and financing partnerships to win a share in the Portuguese used car market[1] “Passenger Car Registrations January 2025,” European Commission, ec.europa.eu.

Key Report Takeaways

  • By vehicle type, hatchbacks led Portugal's used car market revenue share with 44.28% in 2024; SUVs are projected to advance at an 8.26% CAGR by 2030.
  • By sales channel, offline OEM-franchised dealers held 59.45% of Portugal's used car market size in 2024, whereas the Online sales channel records the highest projected CAGR at 9.84% through 2030.
  • By vendor type, unorganized vendors controlled 57.23% of Portugal's used car market share in 2024; organized vendors are expanding at a 7.24% CAGR.
  • By fuel type, Petrol accounted for 52.89% share of Portugal's used car market size in 2024, while battery electric vehicles are rising at a 10.78% CAGR.
  • By vehicle age, the 3-5 year segment held a 40.27% share of the Portugal used car market in 2024; the 0-2 year bracket shows the fastest 9.14% CAGR amid lease returns.
  • By price segment, the USD 5,000-9,999 bracket secured 33.45% of transactions in 2024; the USD 20,000-29,999 tier expands most rapidly at an 8.48% CAGR.
  • By transaction type, full-payment deals dominated with 55.87% in the Portugal used car market share in 2024, whereas finance-based deals grow at 9.25% CAGR.
  • By region, Lisboa and Vale do Tejo captured 38.28% of Portugal's used car market share in 2024, and the same region is forecast to post a 7.86% CAGR through 2030.

Segment Analysis

By Vehicle Type: SUVs Drive Premium Shift

Hatchbacks commanded 44.28% of transactions in 2024, anchoring the Portugal used car market with compact, maneuverable options suited to city centers. Yet SUVs are on an 8.26% CAGR trajectory as consumers favor elevated seating, family utility, and the prestige of premium trims. This surge aligns with broader continental moves toward advanced driver-assist packages and plug-in variants now filtering into secondary channels. Dealers note that SUVs average 12% higher gross margins than hatchbacks, offsetting slower turnover. Electric SUVs such as the Tesla Model Y feed the higher-value USD 20,000-29,999 bracket, amplifying organized players’ share gains.

The influx of corporate SUVs from lease contracts bridges inventory bottlenecks while widening model diversity. Buyers previously loyal to sedans step up to used crossovers, driving substitution rather than incremental demand. Petrol-powered SUVs mitigate diesel dependency, and growing BEV choices satisfy green incentives. Dealers leverage predictive analytics to stock popular colors and trims to shorten sales cycles in the dynamic Portuguese used car market.

Portugal Used Car Market: Market Share by Vehicle Type
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Note: Segment shares of all individual segments available upon report purchase

Get Detailed Market Forecasts at the Most Granular Levels
Download PDF

By Sales Channel: Digital Disruption Accelerates

Offline OEM-franchised dealers retained 59.45% of Portugal's used car market size in 2024 due to trusted service bays and bundled warranties. However, the Online sales channel, logging 9.84% CAGR, transformed journey stages from discovery to finance approval. Smartphones permit 24-hour listings, where VR interior tours and instant valuations shrink time-to-purchase. Web-based escrow diminishes fraud risk, channeling cross-district buyers toward niche stock in regional lots.

Franchised groups counter with omnichannel portals that let buyers check stock online and finish paperwork in-store. Classified aggregators monetize premium placements and data analytics, selling leads to independent dealers without ad tech budgets. Ultimately, convergence rather than displacement defines the Portugal used car market, as hybrids of bricks and clicks optimize convenience, trust, and after-sales touchpoints.

By Vendor Type: Professionalization Gains Momentum

Unorganized vendors controlled 57.23% of the Portugal used car market share in 2024, reflecting legacy corner-lot dealers and driveway resellers. Yet organized networks grow 7.24% annually, buoyed by bank partnerships, certified inspection programs, and scalable procurement from fleet auctions. Consolidators like Santogal acquire brand-aligned retail subsidiaries, securing OEM finance and parts contracts that lift after-sales revenue.

Digitalization raises compliance thresholds in advertising accuracy, GDPR, and tax reporting, squeezing small operators who lack back-office systems. Premium-focused organized dealers tout multipoint checks, free maintenance, and flexible return windows, shifting consumer perceptions of used-car reliability. As battery-electric penetration widens, organized players’ ability to invest in charging and high-voltage technician training cements their edge in the Portugal used car market.

By Transaction Type: Financing Gains Despite Rate Headwinds

Although full-payment deals still dominate at 55.87%, in the Portugal used car market, finance penetration’s 9.25% CAGR reveals demand elasticity once friction eases. Captive lenders roll out balloon structures that mimic operating leases, lowering monthly outlay even with APRs above 14%. Fintech aggregators embed credit checks into dealer websites, cutting approval times from days to minutes. Given household liquidity limits, SUVs and BEVs above USD 20,000 skew heavily toward financing.

APR relief would unlock further upside; until then, dealers refine sales scripts to demonstrate total cost-of-ownership savings from fuel-efficient powertrains. Bundled service contracts mitigate residual value risk, nudging shoppers toward higher trims. The financing trajectory underscores how liquidity innovations complement stock inflows to expand addressable volume in the Portuguese used car market.

By Fuel Type: Electric Transition Accelerates

In the Portugal used car market, Petrol’s 52.89% share in 2024 reflects historical dominance, yet battery electric vehicles are sprinting at 10.78% CAGR. ISV and IUC exemptions on sub-EUR 62,500 BEVs shrink upfront gaps while charging infrastructure doubled public points between 2023-2025[4]“Public Charging Infrastructure Statistics 2025,” Mobi.E, mobie.pt. Every imported Nordic BEV widens consumer choice and normalizes range expectations. Petrol and LPG/CNG segments tread water, servicing budget buyers and rural users lacking chargers.

Organized dealers invest in diagnostic tools for electric powertrains, differentiating themselves via battery health certificates that reassure secondary buyers. Over time, policy-driven diesel disincentives could redirect residual value curves, accelerating turnover into cleaner stock. For now, cross-fuel flexibility cushions dealers’ gross profits through diversified inventory in the Portugal used car market.

Portugal Used Car Market
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Note: Segment shares of all individual segments available upon report purchase

Get Detailed Market Forecasts at the Most Granular Levels
Download PDF

By Vehicle Age: Near-New Segment Expands

In the Portugal used car market, the 3-5 year cohort retained a 40.27% share in 2024, prized for updated infotainment and remaining manufacturer warranty. Near-new 0-2 year cars, however, expand 9.14% per year due to lease return bulges and corporate fleet upgrades. These cars arrive with predictable condition profiles and fetch higher prices, pushing the Portugal used car market size upwards via mix improvement.

Older brackets face headwinds from rising maintenance costs and urban low-emission zones disfavoring high-NOx diesels. Dealers deploy dynamic pricing to clear aging stock, while fintech-driven microloans help lower-income buyers bridge affordability gaps. The shifting age pyramid reinforces the importance of diversified sourcing, including overseas auctions and rental fleet disposals.

By Price Segment: Premium Categories Gain Share

Transactions between USD 5,000-9,999 still dominate at 33.45%, yet the USD 20,000-29,999 tier races ahead at 8.48% CAGR as affluent urbanites pivot to late-model SUVs and BEVs. Tax incentives compress operating costs, mitigating sticker shock and stimulating upgrades. Luxury brackets above USD 30,000 inch upward, buoyed by tourism-related demand in Algarve and expatriate inflows into Lisbon’s tech hubs.

Dealers exploit higher gross profit per unit while managing credit risk through insured finance packages. Used-EV battery warranties reassure buyers that premium outlays carry predictable lifetime costs. The stratification illustrates how rising incomes and sustainability narratives intertwine to reshape wallet allocation in the Portugal used car market.

Geography Analysis

Lisboa retained 38.28% of the Portuguese used car market share in 2024 sales and will outpace the national average at 7.86% CAGR as startups, multinationals, and government agencies cluster around the capital. High digital literacy and dense charging networks support BEV penetration, while the Port of Lisbon facilitates Nordic import flows that diversify inventory. Shoppers gravitate toward premium SUVs and crossovers, lifting average ticket sizes.

Norte follows, anchored by Porto’s manufacturing heritage and cross-border trade links with Spain. Export-oriented suppliers generate fleet car turnover, feeding organized dealers with steady stock. Centro’s balanced mix of university hubs and agricultural zones sustains predictable demand for fuel-efficient hatchbacks.

Algarve contends with aging demographics and seasonal tourism, respectively. Alentejo’s sparse population and long ownership cycles limit volume yet create scarcity premiums that support dealer margins. Algarve’s rental fleet disposals inject convertibles and MPVs each spring, attracting local buyers seeking discounted ex-hire units. The island regions—Azores and Madeira—face freight costs but enjoy limited competition, allowing island operators to command higher prices within the Portugal used car market.

Competitive Landscape

The Portugal used car market remains fragmented; Due to the fragmentation, Santogal’s clearance to absorb Mercedes-Benz Retail underlines the regulator's comfort. Organized players couple brand-aligned showrooms with multi-make lots to capture trade-ins, while unorganized dealers rely on local reputation and word-of-mouth.

Digital-first entrants differentiate on convenience—door-to-door delivery, seven-day return policies, and AI-driven price suggestions. Traditional dealers respond via omnichannel investments and service contracts. Nordic BEV import specialists carve a niche by managing homologation and battery diagnostics, areas where small vendors struggle. Finally, fintech partnerships allow captive lenders to pre-approve customers online, capturing finance margins previously lost to banks.

Second-tier disruptors focus on blockchain title validation and predictive maintenance apps to streamline after-sales engagement. As the used-EV park grows, battery health analytics become a new battleground for competitive differentiation. The Portugal used car market illustrates an ecosystem in rapid professionalization yet still open to agile newcomers.

Portugal Used Car Industry Leaders

  1. OOYYO Corp

  2. ALD Automotive

  3. Auto SAPO

  4. BCA.

  5. Guia do Automóvel.

  6. *Disclaimer: Major Players sorted in no particular order
Portugal Used Car Market Concentration
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.
Need More Details on Market Players and Competitors?
Download PDF

Recent Industry Developments

  • March 2025: Environmental Fund launched EUR 13 million zero-emission mobility incentives, offering up to EUR 4,000 for private and EUR 6,000 for corporate EV buyers.
  • September 2024: The Automóvel Club de Portugal (ACP) urged the Government to adopt three urgent measures in the 2025 State Budget. One key proposal is a direct support of up to 6,000 euros for scrapping end-of-life vehicles. ACP advocates that the reinstated scrapping incentive should encompass all light vehicles aged over 15 years, with heightened benefits for purchasers of new or pre-owned combustion, hybrid, or electric vehicles.
  • June 2024: Stellantis announced the opening of a business-to-business marketplace, Spoticar Trade, for pre-owned car sales in European countries like Portugal, Italy, Germany, Spain, France, the Netherlands, Belgium, and Austria.

Table of Contents for Portugal Used Car Industry Report

1. Introduction

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Inflation-Driven Widening Price Gap (New Vs Used)
    • 4.2.2 Nationwide Uptake of Digital Classifieds and E-Commerce
    • 4.2.3 Post-COVID Lease-Fleet Renewals Releasing Quality Stock
    • 4.2.4 Influx Of Low-Mileage Nordic BEV Imports
    • 4.2.5 Purchase-Tax Rebate for Below 8-Year-Old BEVs
    • 4.2.6 Growth Of Mobile Pre-Buy Inspection Services
  • 4.3 Market Restraints
    • 4.3.1 Long Ownership Cycles Limiting Domestic Supply
    • 4.3.2 Elevated Financing Costs
    • 4.3.3 23 % VAT on Dealer Margin
    • 4.3.4 Odometer Fraud Concerns
  • 4.4 Value / Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers/Consumers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitute Products
    • 4.7.5 Intensity of Competitive Rivalry

5. Market Size & Growth Forecasts

  • 5.1 Vehicle Type
    • 5.1.1 Hatchbacks
    • 5.1.2 Sedans
    • 5.1.3 Sport Utility Vehicle
    • 5.1.4 Multi-Purpose Vehicle
  • 5.2 Sales Channel
    • 5.2.1 Online
    • 5.2.2 Offline OEM-Franchised Dealers
    • 5.2.3 Multi-brand Independent Dealers
    • 5.2.4 Physical Auction Houses
  • 5.3 Vendor Type
    • 5.3.1 Organized
    • 5.3.2 Unorganized
  • 5.4 Transaction Type
    • 5.4.1 Full Payment
    • 5.4.2 Finance
  • 5.5 Fuel Type
    • 5.5.1 Petrol
    • 5.5.2 Diesel
    • 5.5.3 Hybrid
    • 5.5.4 Electric
    • 5.5.5 Others
  • 5.6 Vehicle Age
    • 5.6.1 0 - 2 Years
    • 5.6.2 3 - 5 Years
    • 5.6.3 6 - 8 Years
    • 5.6.4 9 - 12 Years
    • 5.6.5 Above 12 Years
  • 5.7 Price Segment
    • 5.7.1 Below USD 5,000
    • 5.7.2 USD 5,000 - 9,999
    • 5.7.3 USD 10,000 - 14,999
    • 5.7.4 USD 15,000 - 19,999
    • 5.7.5 USD 20,000 - 29,999
    • 5.7.6 Above USD 30,000
  • 5.8 Region
    • 5.8.1 Lisboa
    • 5.8.2 Centro
    • 5.8.3 Algarve
    • 5.8.4 Rest of Portugal

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, and Recent Developments)
    • 6.4.1 Standvirtual
    • 6.4.2 OLX Motors Portugal
    • 6.4.3 Auto Sapo
    • 6.4.4 BCA Portugal
    • 6.4.5 ALD Automotive
    • 6.4.6 LeasePlan Portugal
    • 6.4.7 Santogal
    • 6.4.8 Caetano Retail
    • 6.4.9 Autohero Portugal
    • 6.4.10 CustoJusto Automoveis
    • 6.4.11 Arval Service Lease
    • 6.4.12 Europcar Mobility Group
    • 6.4.13 CarsandCars.Pt
    • 6.4.14 Grand Auto
    • 6.4.15 FIAAL
    • 6.4.16 Guia do Automovel
    • 6.4.17 CarNext Portugal
    • 6.4.18 AutoBeeb
    • 6.4.19 OOYYO

7. Market Opportunities & Future Outlook

You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Portugal Used Car Market Report Scope

The Portugal Used Car Market is Segmented by Vehicle Type (Hatchbacks, Sedans, and Sports Utility Vehicles/Multi-Purpose Vehicles), Vendor Type (Organized and Unorganized), Fuel Type (Petrol, Diesel, Electric, and Other Fuel Types (LPG, CNG, Etc. ), and Sales Channel (Online and Offline). 

The Report Offers the Market Size and Forecast in Value (USD) for all the Above Segments.

Vehicle Type
Hatchbacks
Sedans
Sport Utility Vehicle
Multi-Purpose Vehicle
Sales Channel
Online
Offline OEM-Franchised Dealers
Multi-brand Independent Dealers
Physical Auction Houses
Vendor Type
Organized
Unorganized
Transaction Type
Full Payment
Finance
Fuel Type
Petrol
Diesel
Hybrid
Electric
Others
Vehicle Age
0 - 2 Years
3 - 5 Years
6 - 8 Years
9 - 12 Years
Above 12 Years
Price Segment
Below USD 5,000
USD 5,000 - 9,999
USD 10,000 - 14,999
USD 15,000 - 19,999
USD 20,000 - 29,999
Above USD 30,000
Region
Lisboa
Centro
Algarve
Rest of Portugal
Vehicle Type Hatchbacks
Sedans
Sport Utility Vehicle
Multi-Purpose Vehicle
Sales Channel Online
Offline OEM-Franchised Dealers
Multi-brand Independent Dealers
Physical Auction Houses
Vendor Type Organized
Unorganized
Transaction Type Full Payment
Finance
Fuel Type Petrol
Diesel
Hybrid
Electric
Others
Vehicle Age 0 - 2 Years
3 - 5 Years
6 - 8 Years
9 - 12 Years
Above 12 Years
Price Segment Below USD 5,000
USD 5,000 - 9,999
USD 10,000 - 14,999
USD 15,000 - 19,999
USD 20,000 - 29,999
Above USD 30,000
Region Lisboa
Centro
Algarve
Rest of Portugal
Need A Different Region or Segment?
Customize Now

Key Questions Answered in the Report

What is the current value of the Portugal used car market?

The Portugal used car market size stands at USD 28.01 billion in 2025 and is projected to reach USD 40.43 billion by 2030.

How fast are battery electric vehicles growing in the Portuguese used-car space?

Used BEVs are expanding at a 10.78% CAGR, supported by tax exemptions.

Why are financing rates considered a restraint?

Used-car loan APRs hit 14.2% in Q3 2025, raising monthly payments and limiting leveraged purchases, especially for mid-income buyers.

Which sales channel is growing the quickest?

Online Sales Channel is expected to a 9.84% CAGR, outpacing traditional dealer growth as online shopping gains trust and convenience features.

How long do Portuguese owners keep their vehicles?

Ownership cycles exceed 12 years on average, constricting domestic supply of desirable 3-5 year-old cars and prompting higher import volumes.

Page last updated on: