Polyvinylpyrrolidone Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Global Polyvinylpyrrolidone Market Share and it is segmented by Form (Powder and Liquid), Application (Pharmaceutical, Cosmetics, Food and Beverage, Adhesives, and Others), and Geography (Asia-Pacific, North America, Europe, South America, and Middle-East and Africa). The report offers market size and forecasts for the Polyvinylpyrrolidone market in volume (tons) for all the above segments.

Polyvinylpyrrolidone Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Polyvinylpyrrolidone Market Size

Polyvinylpyrrolidone Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
CAGR 8.00 %
Fastest Growing Market Asia Pacific
Largest Market Asia-Pacific
Market Concentration High

Major Players

Polyvinylpyrrolidone Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Polyvinylpyrrolidone Market with other markets in Chemicals & Materials Industry

Plastics, Polymers, and Elastomers

Adhesives and Sealants

Commodity Chemicals

Water and Wastewater Treatment

Advanced Materials

Construction Chemicals and Materials

Polyvinylpyrrolidone Market Analysis

The Polyvinylpyrrolidone Market is expected to register a CAGR of greater than 8% during the forecast period.

The polyvinylpyrrolidone industry continues to evolve amid shifting global economic conditions and changing consumer preferences across end-use industries. The market has shown remarkable resilience, supported by its versatile applications across multiple sectors including pharmaceuticals, cosmetics, food and beverages, and industrial applications. The growing emphasis on product innovation and sustainable solutions has prompted manufacturers to invest in research and development activities. The global beauty and personal care industry, a significant end-user of polyvinylpyrrolidone, generated USD 528.6 billion in revenue in 2022, marking a 9.4% annual increase, indicating strong growth potential for PVP in cosmetic applications.


The industry landscape is witnessing significant technological advancements in manufacturing processes and application development. Manufacturers are increasingly focusing on developing specialized grades of polyvinylpyrrolidone to meet specific industry requirements and environmental regulations. The integration of advanced technologies in production processes has enabled better quality control and enhanced product performance. This trend is particularly evident in the food and beverage sector, where according to FoodDrinkEurope, the European Union's food and drink industry production increased by 8% in June 2023 compared to the previous year, highlighting the growing industrial demand for PVP as a processing aid and stabilizer polymer.


The market is experiencing a notable shift toward sustainable and environmentally friendly products, driving innovation in bio-based alternatives and eco-friendly processing methods. Companies are investing in green chemistry initiatives and sustainable production practices to align with global environmental regulations and changing consumer preferences. The development of new applications in emerging sectors such as advanced materials and biotechnology is opening up additional growth avenues for the market. These developments are complemented by increasing research activities in hydrogel applications and drug delivery systems, where PVP's biocompatibility and unique properties make it an ideal candidate.


The global supply chain dynamics continue to influence market growth, with manufacturers focusing on regional production capabilities and strategic partnerships to ensure a stable supply. The industry is witnessing increased collaboration between raw material suppliers, manufacturers, and end-users to develop innovative solutions and optimize production processes. The market is also benefiting from the expansion of e-commerce channels and digital transformation initiatives, which have improved market access and distribution efficiency. This transformation is particularly evident in the personal care sector, where online retail platforms have become significant distribution channels for PVP-based products, enabling manufacturers to reach a broader customer base and respond more effectively to market demands.

Segment Analysis: Form

Powder Segment in Polyvinylpyrrolidone Market

The powder segment dominates the global PVP market, accounting for approximately 74% of the total market volume in 2024. This significant market share can be attributed to powder povidone's versatile applications across the pharmaceutical, food and beverage, and cosmetics industries. The segment's dominance is driven by its extensive use as a pharmaceutical excipient, binder in tablet formulation, disintegrant, and pore-forming agent in the pharmaceutical sector. Additionally, powder PVP serves as an effective binding agent in wet granulation processes and offers superior film-forming properties for coating applications. The segment is also experiencing the fastest growth rate in the market, projected to grow at around 9% from 2024 to 2029, primarily due to increasing demand from pharmaceutical manufacturing and rising applications in personal care products. The growth is further supported by powder PVP's excellent solubility characteristics and its role as a stabilizer in various formulations.

Market Analysis of Polyvinylpyrrolidone Market: Chart for Form

Liquid Segment in Polyvinylpyrrolidone Market

The liquid segment plays a crucial role in the PVP market, offering unique advantages in specific applications. This segment is particularly valuable in injectable and ophthalmic treatments, where liquid PVP's ability to dissolve while maintaining dispersion stability is essential. The liquid form demonstrates excellent performance in oral liquids, syrups, and lubricants for contact lenses, providing optimal viscosity and stability. The segment's growth is driven by increasing demand from the pharmaceutical sector, especially in injectable medications and ophthalmic solutions. Liquid PVP's effectiveness in emulsions and its role as a solubilizing agent make it indispensable in various formulations. The segment's versatility extends to its use in personal care products, where it serves as a film-former and viscosity modifier, contributing to its steady market growth.

Segment Analysis: Applications

Pharmaceutical Segment in Polyvinylpyrrolidone Market

The pharmaceutical segment dominates the global povidone market, commanding approximately 39% of the total market share in 2024. This significant market position is driven by the extensive use of PVP as a binder, excipient, coating agent, and dissolution enhancer in pharmaceutical formulations. The segment's dominance is further strengthened by PVP's crucial role in improving drug solubility and bioavailability, particularly in solid dosage forms. The United States, which accounts for over 45% of global pharmaceutical sales, along with rapid healthcare sector growth in the Asia-Pacific region, particularly in China and India, continues to drive substantial demand for PVP in pharmaceutical applications. Additionally, the growing emphasis on generic drug manufacturing and increasing healthcare expenditure across developing economies has further cemented the pharmaceutical segment's leading position in the market.

Growth Trajectory of Pharmaceutical Segment in PVP Market

The pharmaceutical segment is projected to maintain its position as the fastest-growing segment in the PVP market during 2024-2029, with an expected growth rate of approximately 12%. This exceptional growth is primarily attributed to the increasing demand for PVP in various pharmaceutical applications, particularly in emerging economies. The segment's growth is fueled by factors such as the rising adoption of generic drugs, increasing healthcare expenditure, and growing emphasis on drug delivery optimization. The expansion of pharmaceutical manufacturing capabilities in countries like India and China, coupled with increasing investments in healthcare infrastructure and R&D activities, is expected to drive significant demand for PVP in pharmaceutical applications. Furthermore, the growing trend towards personalized medicine and advanced drug delivery systems is creating new opportunities for PVP usage in pharmaceutical formulations.

Remaining Segments in Applications Market

The cosmetics, food and beverage, and adhesives segments collectively represent significant portions of the PVP market, each serving distinct industrial applications. In the cosmetics sector, PVP serves as a crucial ingredient in hair care products, skincare formulations, and makeup items, where it functions as a film-former and binding agent. The food and beverage industry utilizes PVP primarily as a stabilizer and clarifying agent, particularly in the production of beer and wine. In the adhesives sector, PVP's unique binding properties make it valuable for various applications in construction and industrial processes. These segments continue to evolve with changing consumer preferences and technological advancements, contributing to the overall market dynamics of PVP.

Polyvinylpyrrolidone Market Geography Segment Analysis

Polyvinylpyrrolidone Market in Asia-Pacific

The Asia-Pacific region represents the largest and most dynamic polyvinylpyrrolidone market globally, driven by robust growth across the pharmaceutical, personal care, and food & beverage industries. China leads the regional market with its extensive manufacturing capabilities and growing domestic demand, followed by Japan's technologically advanced pharmaceutical sector. India has emerged as a significant player due to its expanding pharmaceutical manufacturing base and increasing healthcare investments. The region's growth is further supported by rising disposable incomes, urbanization, and increasing adoption of personal care products across major economies.

Market Analysis of Polyvinylpyrrolidone Market: Forecasted Growth Rate by Region

Polyvinylpyrrolidone Market in China

China dominates the Asia-Pacific polyvinylpyrrolidone market, accounting for approximately 56% of the regional polyvinylpyrrolidone market share in 2024. The country's pharmaceutical industry has witnessed significant expansion, supported by government initiatives like "Healthy China 2030" and increasing healthcare expenditure. China has established itself as a strategic player in the global pharmaceutical market, both as a consumer country and as a platform for R&D activities. The presence of major manufacturers like Boai NKY Pharmaceuticals, coupled with growing investments in pharmaceutical manufacturing capabilities, has strengthened China's position in the market.

Polyvinylpyrrolidone Market Growth in India

India represents the fastest-growing market in the Asia-Pacific region, with a projected growth rate of approximately 12% during 2024-2029. The country's emergence as a global pharmaceutical hub, exporting to over 200 countries, has been a key growth driver. India's pharmaceutical sector has built a robust R&D ecosystem, supported by increasing foreign direct investments and government initiatives to boost domestic manufacturing. The country's growing personal care and cosmetics industry, coupled with rising consumer awareness and disposable income, further contributes to market expansion.

Polyvinylpyrrolidone Market in North America

North America maintains a significant position in the global polyvinylpyrrolidone market, characterized by advanced pharmaceutical research, robust healthcare infrastructure, and innovative personal care product development. The region's market is primarily driven by the United States, which leads in pharmaceutical manufacturing and research activities. Canada and Mexico complement the regional market with their growing pharmaceutical and personal care sectors, though at a relatively smaller scale.

Polyvinylpyrrolidone Market in United States

The United States leads the North American market, holding approximately 84% of the regional market share in 2024. The country's dominance is attributed to its position as the world's largest pharmaceutical market and extensive research and development activities. The presence of major pharmaceutical companies, coupled with high healthcare spending and increasing demand for personal care products, continues to drive market growth. The country's robust regulatory framework and focus on innovation in drug delivery systems further strengthen its market position.

Polyvinylpyrrolidone Market Growth in United States

The United States also represents the fastest-growing market in North America, with an expected growth rate of approximately 6% during 2024-2029. This growth is driven by increasing healthcare expenditure, rising demand for innovative drug delivery systems, and expanding applications in personal care products. The country's strong focus on research and development, coupled with growing consumer awareness about personal care and hygiene products, continues to create new opportunities for market expansion.

Polyvinylpyrrolidone Market in Europe

Europe represents a mature market for polyvinylpyrrolidone, characterized by established pharmaceutical manufacturing capabilities and advanced research facilities. Germany emerges as the largest market in the region, supported by its strong pharmaceutical industry and extensive manufacturing base. The United Kingdom, France, and Italy also contribute significantly to the regional market, each with their specialized applications and research capabilities. The region's market is driven by increasing investments in pharmaceutical research, growing demand for personal care products, and expanding applications in the food and beverage industry.

Polyvinylpyrrolidone Market in Germany

Germany maintains its position as the largest market for polyvinylpyrrolidone in Europe, driven by its robust pharmaceutical industry and extensive research capabilities. The country's leadership in pharmaceutical manufacturing, with nearly 400 companies operating in the sector, provides a strong foundation for market growth. Germany's commitment to pharmaceutical research and development, coupled with its advanced manufacturing capabilities, continues to drive innovation and market expansion.

Polyvinylpyrrolidone Market Growth in Germany

Germany also leads the European market in terms of growth potential, supported by continuous investments in research and development and expanding applications across various industries. The country's strong focus on innovation in drug delivery systems and increasing demand for personal care products contributes to market expansion. The presence of major manufacturers and research institutions further strengthens Germany's position as a key growth market in the region.

Polyvinylpyrrolidone Market in South America

The South American polyvinylpyrrolidone market is characterized by growing pharmaceutical manufacturing capabilities and increasing demand for personal care products. Brazil emerges as both the largest and fastest-growing market in the region, supported by its extensive pharmaceutical manufacturing base and expanding personal care industry. Argentina also contributes significantly to the regional market, particularly in pharmaceutical applications and research activities.

Polyvinylpyrrolidone Market in Middle East & Africa

The Middle East & Africa region presents growing opportunities in the polyvinylpyrrolidone market, driven by increasing investments in healthcare infrastructure and expanding pharmaceutical manufacturing capabilities. Saudi Arabia represents the largest market in the region, supported by its strong healthcare sector and growing personal care industry. South Africa emerges as a significant market with potential for growth, particularly in pharmaceutical applications and research activities.

Polyvinylpyrrolidone Industry Overview

Top Companies in Polyvinylpyrrolidone Market

The global polyvinylpyrrolidone market is characterized by continuous product innovation and strategic expansion initiatives by leading players. Companies are focusing on developing sustainable and eco-friendly PVP variants while expanding their production capacities, particularly in high-growth regions like Asia-Pacific. Market leaders are strengthening their positions through investments in research and development, emphasizing the development of specialized grades for pharmaceutical and cosmetic applications. Operational agility is demonstrated through the optimization of manufacturing processes and supply chain networks, enabling companies to better serve diverse end-user industries. Strategic partnerships and collaborations with regional distributors are becoming increasingly common to enhance market penetration and customer reach. Companies are also investing in technological advancements to improve product quality and manufacturing efficiency.

Consolidated Market Led By Global Leaders

The polyvinylpyrrolidone industry exhibits a consolidated structure dominated by multinational chemical conglomerates with diverse product portfolios. These industry leaders possess significant manufacturing capabilities, established distribution networks, and strong research and development infrastructure, giving them a competitive advantage in the market. Regional players, particularly in Asia, are gradually expanding their presence through focused product offerings and competitive pricing strategies. The market has witnessed limited merger and acquisition activity, with companies primarily focusing on organic growth through capacity expansions and technology upgrades.


The competitive landscape is characterized by high entry barriers due to technical expertise requirements and substantial capital investments needed for manufacturing facilities. Major players have established long-term relationships with key customers in the pharmaceutical and personal care industries, making it challenging for new entrants to gain market share. Companies with backward integration capabilities have additional advantages in terms of raw material security and cost optimization. The market also sees competition from local manufacturers in emerging economies who cater to specific regional demands with customized solutions.

Innovation and Sustainability Drive Future Success

Success in the polyvinylpyrrolidone market increasingly depends on companies' ability to develop innovative products while maintaining sustainable practices. Market leaders are investing in green technologies and sustainable production methods to meet growing environmental concerns and regulatory requirements. Companies are also focusing on developing specialized grades for emerging applications in biotechnology and advanced materials. Building strong relationships with end-users through technical support and customized solutions has become crucial for maintaining market position. Vertical integration strategies and supply chain optimization are becoming important factors for competitive advantage.


For contenders looking to gain market share, focusing on niche applications and underserved regional markets presents opportunities for growth. Companies need to invest in research and development to develop differentiated products that address specific customer needs. The ability to navigate regulatory requirements, particularly in pharmaceutical applications, is becoming increasingly important. Market players must also address the challenge of raw material price volatility through strategic sourcing and inventory management. Building strong distribution networks and providing value-added services to customers will be crucial for long-term success in the market. PVP vendors must also ensure they are aligned with these strategies to remain competitive.

Polyvinylpyrrolidone Market Leaders

  1. BASF SE

  2. Ashland

  3. Boai NKY Pharmaceuticals Ltd

  4. Sichuan Tianhua Chemical Group Co., Ltd

  5. JH Nanhang Life Sciences Co., Ltd.

  6. *Disclaimer: Major Players sorted in no particular order
Polyvinylpyrrolidone Market Concentration
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Polyvinylpyrrolidone Market News

  • June 2022: Univar announced its distribution partnership with Boai Nky Pharmaceuticals in a bid to expand its European polymer products business, which includes various PVP and PVP/VI polymers, among others. With this move, Boai Nky Pharmaceuticals was expected to help assist customers with formulation development in the detergent segment.

Polyvinylpyrrolidone Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Drivers
    • 4.1.1 Rising Demand in the Pharmaceutical Industry
    • 4.1.2 Growing Application as Adhesives in the Construction Industry
  • 4.2 Restraints
    • 4.2.1 Presence of Substitutes
  • 4.3 Industry Value Chain Analysis
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Bargaining Power of Suppliers
    • 4.4.2 Bargaining Power of Consumers
    • 4.4.3 Threat of New Entrants
    • 4.4.4 Threat of Substitute Products and Services
    • 4.4.5 Degree of Competition

5. MARKET SEGMENTATION (Market Size in Volume)

  • 5.1 Form
    • 5.1.1 Powder
    • 5.1.2 Liquid
  • 5.2 Application
    • 5.2.1 Pharmaceutical
    • 5.2.2 Food and Beverage
    • 5.2.3 Cosmetics
    • 5.2.4 Adhesives
    • 5.2.5 Other Applications
  • 5.3 Geography
    • 5.3.1 Asia-Pacific
    • 5.3.1.1 China
    • 5.3.1.2 India
    • 5.3.1.3 Japan
    • 5.3.1.4 Rest of Asia-Pacific
    • 5.3.2 North America
    • 5.3.2.1 United States
    • 5.3.2.2 Canada
    • 5.3.2.3 Mexico
    • 5.3.3 Europe
    • 5.3.3.1 Germany
    • 5.3.3.2 United Kingdom
    • 5.3.3.3 Italy
    • 5.3.3.4 France
    • 5.3.3.5 Rest of Europe
    • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East and Africa
    • 5.3.5.1 Saudi Arabia
    • 5.3.5.2 South Africa
    • 5.3.5.3 Rest of Middle-East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
  • 6.2 Market Share (%) Analysis
  • 6.3 Strategies Adopted by Leading Players
  • 6.4 Company Profiles
    • 6.4.1 Ashland
    • 6.4.2 BASF SE
    • 6.4.3 Boai NKY Pharmaceuticals Ltd.
    • 6.4.4 Glide Chem Private Limited
    • 6.4.5 Hangzhou Motto Science & Technology Co. Ltd.
    • 6.4.6 JH Nanhang Life Sciences Co. Ltd.
    • 6.4.7 Nippon Shokubai Co. Ltd.
    • 6.4.8 Shanghai Qifuqing Material Technology Co. Ltd.
    • 6.4.9 Shanghai Yuking Water Soluble Material Tech Co. Ltd.
    • 6.4.10 Sichuan Tianhua Chemical Group Co. Ltd.
    • 6.4.11 Thermo Fisher Scientific Inc.
    • 6.4.12 Zhangzhou Huafu Chemical Co. Ltd.
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  • 7.1 Increasing Application Scope in the Personal Care and Cosmetic Industry
  • 7.2 Other Opportunities
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Polyvinylpyrrolidone Industry Segmentation

Polyvinylpyrrolidone is a nonionic water-soluble polymer with good solubility in water and various organic solvents, good affinity to various polymers and resins, high hygroscopicity, good film formation properties, superior adhesiveness to various substrates, chelate/complex formation property. 

The polyvinylpyrrolidone market is segmented by form (powder and liquid), application (pharmaceuticals, cosmetics, food and beverage, adhesives, and other applications), and geography (Asia-Pacific, North America, Europe, South America, and the Middle East and Africa). 

The report offers market size and forecasts for the polyvinylpyrrolidone market in volume (tons) for all the above segments.

Form Powder
Liquid
Application Pharmaceutical
Food and Beverage
Cosmetics
Adhesives
Other Applications
Geography Asia-Pacific China
India
Japan
Rest of Asia-Pacific
North America United States
Canada
Mexico
Europe Germany
United Kingdom
Italy
France
Rest of Europe
South America Brazil
Argentina
Rest of South America
Middle-East and Africa Saudi Arabia
South Africa
Rest of Middle-East and Africa
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Polyvinylpyrrolidone Market Research FAQs

What is the current Polyvinylpyrrolidone Market size?

The Polyvinylpyrrolidone Market is projected to register a CAGR of greater than 8% during the forecast period (2025-2030)

Who are the key players in Polyvinylpyrrolidone Market?

BASF SE, Ashland, Boai NKY Pharmaceuticals Ltd, Sichuan Tianhua Chemical Group Co., Ltd and JH Nanhang Life Sciences Co., Ltd. are the major companies operating in the Polyvinylpyrrolidone Market.

Which is the fastest growing region in Polyvinylpyrrolidone Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Polyvinylpyrrolidone Market?

In 2025, the Asia-Pacific accounts for the largest market share in Polyvinylpyrrolidone Market.

What years does this Polyvinylpyrrolidone Market cover?

The report covers the Polyvinylpyrrolidone Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Polyvinylpyrrolidone Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Polyvinylpyrrolidone Market Research

Mordor Intelligence offers a comprehensive analysis of the polyvinylpyrrolidone industry. Our focus includes PVP and its derivatives, such as povidone and crospovidone. We cover the entire value chain, from PVP vendors to end-users, addressing crucial variants like PVP K30 and PVP K90. The report examines applications as a binding agent, coating polymer, and pharmaceutical excipient. It also analyzes its role as a synthetic polymer across various industries. Our research delves into PVP iodine applications and the expanding market for water-soluble polymers.

Stakeholders can access detailed insights through our easy-to-download report PDF. This document provides a comprehensive polyvinylpyrrolidone market analysis and data on polyvinylpyrrolidone market size. The report explores PVP polymer applications as an adhesive polymer and film forming polymer, while examining its function as a stabilizer polymer. Our analysis covers emerging trends in the pharmaceutical excipient market and evaluates the performance of major industry players. The report delivers actionable intelligence on the water soluble polymer market. This enables stakeholders to make informed business decisions based on current market dynamics and future growth opportunities.