Perms and Relaxants Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Global Perms and Relaxants market is segmented by Product Type (Perms and Relaxants); By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Stores, and Others), and by Geography.

Market Snapshot

Perms and Relaxants market Overview
Study Period: 2016 - 2026
Base Year: 2020
Largest Market: South America
CAGR: 3.3 %
Perms and Relaxants market Major Players

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The perms and relaxants market is expected to witness a CAGR of 3.3% during the forecast period (2020 - 2025).

  • Increased preference for hairstyling, changing lifestyle, urbanization, and marketing and promotional activities are the primary factors fueling the market growth of perms and relaxants. Relaxants dominate the market due to increasing preference among women for a natural hairstyle.
  • Reduced spending of African American women on relaxants because of preference for natural hair treatments is the primary factor affecting the market growth negatively.

Scope of the report

The perms and relaxants market is segmented by product type into perms and relaxants. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online stores, and other distribution channels. The market is also segmented by geography into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.

By Product Type
Perms
Relaxants
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialist Retailers
Online Stores
Others
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

Report scope can be customized per your requirements. Click here.

Key Market Trends

Reintroduction of Perms in Fashion is Likely to Boost the Market

With a major influence of celebrities on the hairstyles, the financially stable population of the developed countries is choosing to go for perms, as their celebrities flaunt permed hair in public events. The fashion industry is dynamic, and the trends keep changing. Therefore, in the amalgamated fashion era, the financially strong people choose to perm their hair and use the products meant for the maintenance of the hairstyle.

Perms and Relaxants market Trends

South America Dominates Over the Other Regions in the Global Market

South America's hair perms and relaxants market observed a healthy growth, due to the inflating demand for hair perming and relaxing products. The ongoing trends in the fashion world are fascinating the population of the larger economies of the region, and the corresponding population is being readily inclined towards hair perming and relaxing products. The trendy young consumers who adopt various hairstyles appropriate for work are increasingly preferring relaxer-free natural hair. This trend is more dominant among the women population, which are the primary consumers of relaxants.

Perms and Relaxants market Growth

Competitive Landscape

The declining trend of hairstyling, due to consumer awareness of the harmful effects of chemicals, is the primary factor that has negatively affected the market growth to an extent. However, this is the right platform for the manufacturers to develop remedies to cater to the demands for safer products, as put forward by the hesitant customers. Moreover, the major players are opting to indulge in geographical expansions and partnerships in order to broaden their consumer base and strengthen their distribution networks.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Perms

      2. 5.1.2 Relaxants

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Online Stores

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Spain

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 Germany

        4. 5.3.2.4 France

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East and Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 Saudi Arabia

        3. 5.3.5.3 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Position Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 L`Oreal S.A.

      2. 6.4.2 Henkel AG & Co KGaA

      3. 6.4.3 Jotoco Corp.

      4. 6.4.4 Coty Inc.

      5. 6.4.5 Makarizo International

      6. 6.4.6 Kadus Professionals

      7. 6.4.7 Procter & Gamble

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Perms and Relaxants Market market is studied from 2016 - 2026.

The Perms and Relaxants Market is growing at a CAGR of 3.3% over the next 5 years.

South America holds highest share in 2020.

L`Oreal S.A., Henkel AG & Co KGaA, Makarizo International, Jotoco Corp., Coty Inc. are the major companies operating in Perms and Relaxants Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!