Online Strategy Games Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Online Strategy Games Market is segmented by Type (Advertising, In-App Purchase, Paid App), by Geography (North America (US, Canada), Europe (Germany, UK, France, Russia, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, South Korea, Rest of Asia-Pacific), Latin America (Brazil, Argentina, Mexico, Rest of Latin America), Middle East and Africa (United Arab Emirates, Saudi Arabia, Iran, Egypt, Rest of the Middle East and Africa)). The market sizes and forecasts are provided in terms of value in (USD) for all the above segments.

Online Strategy Games Market Size

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Online Strategy Games Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 19.58 Billion
Market Size (2029) USD 30.84 Billion
CAGR (2024 - 2029) 9.51 %
Fastest Growing Market Asia-Pacific
Largest Market North America

Major Players

Online Strategy Games Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Online Strategy Games Market Analysis

The Online Strategy Games Market size is estimated at USD 19.58 billion in 2024, and is expected to reach USD 30.84 billion by 2029, growing at a CAGR of 9.51% during the forecast period (2024-2029).

The online strategy game market is a rapidly growing industry experiencing a significant increase in popularity in recent years. The market includes turn-based strategy games and massively multiplayer online games (MMOs).

  • Multiplayer online strategy games allow players to interact with each other and form teams to achieve a common goal. This led to an increase in the popularity of online strategy games, particularly among younger gamers.
  • The increasing availability of smartphones and tablets has made it easier for gamers to access online strategy games. Many online strategy games are now available on mobile platforms, making them more accessible to a wider audience.
  • The online gaming industry is subject to various regulations and laws, varying significantly by region. Changes to these regulations or the introduction of new laws could impact the ability of companies to operate in certain markets.
  • The pandemic had a positive impact on the gaming industry. During these difficult times, the role of the mobile gaming industry was to help people gain some reassurance. Mobile games can reduce stress and provide entertainment and social connections. This was very necessary, especially during global quarantine. Lower CPIs (cost per install) and increased downloads impacted mobile gaming positively as this spending increased during the pandemic. Even when everyone returned to their normal lifestyles, the predictions are that gaming activity will likely continue to rise.

Online Strategy Games Market Trends

Increasing Smartphone Penetration Drives the Market Growth

  • The increasing internet and smartphone penetration drive the growth of the online strategy games market. 5G networks provide high-speed internet, where high-end games function at their ultimate level with better network speed. For instance, in October 2022, telecom operator Vi (Vodafone Idea) partnered with the gaming platform CareGame to offer a 5G cloud gaming experience across India.
  • The rising number of smartphones and computers further enhances market growth. Smartphones with good-quality RAM support make online games run smoother, enabling users to gain the best experience. Mobile gaming is key to driving more consumers into the online adventure games market.
  • Due to the rising penetration of smartphones in both emerging and developed countries, mobile technologies have gained prominence in recent years. With the growing popularity of smartphones, vendors can now promote gaming apps compatible with various operating systems, such as iOS and Android.
  • The growing smartphone penetration and technological advancement with the increasing adoption of trending technologies for developing games are the major factors in developing the online strategy games industry.
  • According to Ericsson, smartphone mobile network subscriptions worldwide reached approximately 6.6 billion in 2022 and are forecast to exceed 7.8 billion by 2028. China, India, and the United States have the highest smartphone mobile network subscriptions.
Online Strategy Games Market: Number of Smartphone Mobile Network Subscriptions, in Million, Global, Global, 2016-2028

Asia-Pacific Region is Expected to Hold Significant Market Share

  • Asia-Pacific has been one of the fastest-growing regions for the studied market. This is primarily due to the region's deep gaming culture, which has fostered a thriving esports scene and a large community of gamers passionate about strategy games.
  • Additionally, the rising penetration of smartphones and online gaming are some factors driving the Asia-Pacific AR and VR market growth. The growing development of AR-based apps and games is anticipated to create market opportunities over the forecast period.
  • The driver behind the growth of online strategy gaming in African countries like Kenya has been the establishment of high-speed internet infrastructure, enabling gamers to watch and compete with each other across the country and the world. Additionally, computer and console gaming has gained momentum recently, with video gaming sports popular with teenage being opened up in most suburbs and shopping centers countrywide.
  • There are a variety of online strategy games popular in this region. Some include League of Legends, Dota2, Honor of Kings, clash of Clans, the Rise of Kingdoms, and mobile legends. These games are popular for casual gamers and have a thriving competitive scene with professional players, teams, and tournaments.
  • The overall industry witnesses increased investments in line with encouraging startups to develop online strategy games, increasing funding to boost distribution and sales, and expanding geographically.
Online Strategy Games Market - Growth Rate by Region

Online Strategy Games Industry Overview

The Online Strategy Gaming Market is semi-consolidated, with major players like Mircosoft Corporation, Take-Two Interactive Software Inc, Relic Entertainment, Paradox Interactive AB, and Amplitude Studios. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

  • February 2023 - Microsoft Corp. and NVIDIA announced the players have agreed to a 10-year collaboration to bring Xbox PC games to the NVIDIA GeForce NOW cloud gaming service, which has more than 25 million members in over 100 countries. The agreement will enable gamers to stream Xbox PC titles from GeForce NOW to PCs, macOS, Chromebooks, smartphones and other devices. It will also enable Activision Blizzard PC titles, such as Call of Duty, to be streamed on GeForce NOW after Microsoft’s acquisition of Activision closes.
  • January 2023 - Microsoft partnered with cloud gaming service Boosteroid to offermore games globally. Microsoft would offer Xbox PC games and Activision Blizzard titles like "Call of Duty" to the global independent cloud gaming provider through a new 10-year deal to support Boosteroid's Ukrainian software development team.

Online Strategy Games Market Leaders

  1. Mircosoft Coroporation

  2. Take-Two Interactive Software Inc

  3. Relic Entertainment

  4. Paradox Interactive AB

  5. Amplitude Studios

*Disclaimer: Major Players sorted in no particular order

Online Strategy Games Market Concentration
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Online Strategy Games Market News

  • December 2023 - Paradox Interactive and Whatboy Games released Stellaris Nexus into early access on text-decoration.. This immersive sci-fi 4X experience allows players to dive into single or multiplayer gameplay and complete matches from start to finish in about one hour.
  • January 2023 - Paradox Interactive, a developer and publisher of games for all audiences, made nine announcements, including three new full games, three expansions for titles in the Paradox catalog, and three announcements from the Paradox Arc publishing initiative. All nine titles revealed in the show are slated for release in 2023.

Online Strategy Games Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Impact of COVID-19 on the Market

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Intensity of Competitive Rivalry

      5. 4.3.5 Threat of Substitutes

    4. 4.4 Impact of COVID-19 on the Market


    1. 5.1 Market Drivers

      1. 5.1.1 Increasing Smartphone Penetration

      2. 5.1.2 Rising Internet Penetration

      3. 5.1.3 Growth in Cloud Adoption

    2. 5.2 Market Restraints

      1. 5.2.1 Issues, such as Piracy, Laws and Regulations, and Concerns Related to Fraud During Gaming Transactions

      2. 5.2.2 User Privacy and Security Issues, along with Government Regulations


    1. 6.1 By Type

      1. 6.1.1 Advertising

      2. 6.1.2 In-App Purhcase

      3. 6.1.3 Paid App

    2. 6.2 By Geography

      1. 6.2.1 North America

        1. United States

        2. Canada

      2. 6.2.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Russia

        5. Spain

        6. Italy

        7. Rest of Europe

      3. 6.2.3 Asia-Pacific

        1. China

        2. Japan

        3. South Korea

        4. Rest of Asia-Pacific

      4. 6.2.4 Latin America

        1. Brazil

        2. Argentina

        3. Mexico

        4. Rest of Latin America

      5. 6.2.5 Middle East and Africa

        1. United Arab Emirates

        2. Saudi Arabia

        3. Iran

        4. Egypt

        5. Rest of Middle East and Africa


    1. 7.1 Company Profiles

      1. 7.1.1 Mircosoft Coroporation

      2. 7.1.2 Take-Two Interactive Software Inc.

      3. 7.1.3 Relic Entertainment

      4. 7.1.4 Paradox Interactive AB

      5. 7.1.5 Amplitude Studios

      6. 7.1.6 Madruga Works

      7. 7.1.7 A Sharp LLC

      8. 7.1.8 Subset Games

      9. 7.1.9 Feral Interactive

      10. 7.1.10 Firaxis Games Inc

      11. 7.1.11 THQ Inc

      12. 7.1.12 Square Enix Holdings Co., Ltd.

      13. 7.1.13 Supercell Oy

    2. *List Not Exhaustive


**Subject to Availability
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Online Strategy Games Industry Segmentation

Strategy games focus on gameplay that requires clever long-term planning. Most strategy games provide a top-down view of the world where players can control buildings and units. The classic civilization game by Sid Meier, where players start in a small primitive village and move on to a more technologically advanced society, is a perfect example of this category. The Clash of Clans, where players can build towns online and attack other players' towns, is also a big hit on mobile devices.

The online strategy games market is segmented by type (advertising, in-app purchase, paid app), by geography (North America [United States, Canada], Europe [Germany, United Kingdom, France, Russia, Spain, Italy, Rest Of Europe], Asia-Pacific [China, Japan, South Korea, Rest Of Asia-Pacific], Latin America [Brazil, Argentina, Mexico, Rest Of Latin America], Middle East And Africa [United Arab Emirates, Saudi Arabia, Iran, Egypt, Rest of the Middle East and Africa]). The market sizes and forecasts are provided in terms of value in (USD) for all the above segments.

By Type
In-App Purhcase
Paid App
By Geography
North America
United States
United Kingdom
Rest of Europe
South Korea
Rest of Asia-Pacific
Latin America
Rest of Latin America
Middle East and Africa
United Arab Emirates
Saudi Arabia
Rest of Middle East and Africa
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Online Strategy Games Market Research FAQs

The Online Strategy Games Market size is expected to reach USD 19.58 billion in 2024 and grow at a CAGR of 9.51% to reach USD 30.84 billion by 2029.

In 2024, the Online Strategy Games Market size is expected to reach USD 19.58 billion.

Mircosoft Coroporation, Take-Two Interactive Software Inc, Relic Entertainment, Paradox Interactive AB and Amplitude Studios are the major companies operating in the Online Strategy Games Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Online Strategy Games Market.

In 2023, the Online Strategy Games Market size was estimated at USD 17.72 billion. The report covers the Online Strategy Games Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Online Strategy Games Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Online Strategy Games Industry Report

Statistics for the 2024 Online Strategy Games market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Online Strategy Games analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Online Strategy Games Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)