NORTH AMERICA VEGAN SUPPLEMENTS MARKET SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS (2025 - 2030)

The North America Vegan Supplements Market report segments the industry into Type (Protein, Vitamins, Omega Supplements, Other Vegan Supplements), Distribution Channel (Pharmacies & Drug Stores, Supermarkets & Hypermarkets, Online Channels, Others, Convenience Food, Other Distribution Channels) and Country (United States, Mexico, Canada, Rest of North America). Includes five years of historical data and forecasts.

North America Vegan Supplements Market Size

North America Vegan Supplements Market Summary
View Global Report

North America Vegan Supplements Market Analysis

The North America Vegan Supplements Market is expected to register a CAGR of 6.5% during the forecast period.

Consumers in the region are becoming more conscious of their health and diet. The demand for vegan food supplements is increasing in the region owing to their benefits and nutritional composition. Vegan supplements are made from different vitamins, minerals, long-chain fatty acids, and other ingredients made from plant-based sources. Vegan and vegetarian consumers often become deficient in essential vitamins and minerals; therefore, vegan supplements are used by them. The market players are launching new products in the market because of increasing consumer demand. For instance, in November 2022, Cymbiotica launched a new plant-based supplement called Creatine+ in Canada. The health-conscious supplements include improving strength, increasing lean muscle mass, improving recovery time, increasing energy, improving stamina in high-intensity activities, boosting ATP, boosting brain function, and supporting overall gut health.

The health-conscious consumers in the region are becoming fitness conscious as well and are joining fitness centers and gyms due to increasing lifestyle diseases like obesity, diabetes, and hypertension. Pre- and post-workout consumers need supplements to regain the strength in their muscles and build strength for a long time. Market players are considering the demand for such supplements and launching new products in the market. For instance, in November 2022, Pangea Natural Foods Inc. launched a new single-serving vegan supplement. The supplement is used for pre-workout sessions. Over the medium term, the market is expected to grow in the region owing to the increasing vegan population and rising lifestyle diseases in the region.

United States Holds Major Share in the Market

Consumers in the United States are becoming more conscious of their health and well-being. Due to the increasing number of chronic diseases among consumers and nutritional deficiency, the country's demand for dietary supplements is growing. Additionally, several people are shifting their diets to a vegan one due to environmental and religious beliefs. According to the study on vegetarianism in America published by Vegetarian Times Magazine in 2021, the vegan population in the United States is increasing rapidly, with a record of 9.7 million people in the region following the vegetarian-based diet. Global and regional market participants have been introducing and innovating new vegan supplements that are more beneficial to consumers. Therefore, consumer preference for vegan supplements is growing in the country.

North America Vegan Supplements Market: Usage of Dietary Supplements among Adults (%), United States, 2018-2021

North America Vegan Supplements Industry Overview

The North American vegan supplement market is competitive by nature, with a large number of domestic and multinational players competing for market share. Emphasis is given to the merger, expansion, acquisition, and partnership of the companies, along with new product development, as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the regional market include Nestlé S.A., NOW Health Group, Inc., Country Life, LLC, Ora Organic, and Future Kind.

North America Vegan Supplements Market Leaders

  1. Nestlé S.A.

  2. NOW Health Group, Inc.

  3. Country Life, LLC

  4. Ora Organic

  5. Future Kind

  6. *Disclaimer: Major Players sorted in no particular order
North America Vegan Supplements Market Concentration
Need More Details on Market Players and Competitors?
Download PDF

North America Vegan Supplements Market News

  • August 2022: BrainMD Health, a leader in premium-quality, science-based nutraceuticals, launched an EPA/DHA vegan omega-3 supplement. The product was made using sustainable and certified marine algae.
  • April 2022: Blueroot Health brand Vital Nutrients launched Ultra Pure Vegan Omega SPM+, a vegan supplement made from algae. The company claims that this supplement can be a good alternative to fish oil omega-3 supplements.
  • September 2021: Life Extension launched a new plant-based multivitamin. The company claims that the multivitamin is derived from sustainable sources and is equivalent to three servings of vegetables and two servings of fruits.

North America Vegan Supplements Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Protein
    • 5.1.2 Vitamins
    • 5.1.3 Omega Supplements
    • 5.1.4 Other Vegan Supplements
  • 5.2 Distribution Channel
    • 5.2.1 Pharmacies & Drug Stores
    • 5.2.2 Supermarkets & Hypermarkets
    • 5.2.3 Online Channels
    • 5.2.4 Others
    • 5.2.5 Convenience Food
    • 5.2.6 Other Distribution Channels
  • 5.3 Country
    • 5.3.1 United States
    • 5.3.2 Mexico
    • 5.3.3 Canada
    • 5.3.4 Rest of North America

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Country Life, LLC
    • 6.3.2 Wonder Laboratories
    • 6.3.3 Nestlé S.A.
    • 6.3.4 NOW Health Group, Inc.
    • 6.3.5 Canopy Growth Corporation (Biosteel Sports Nutrition Inc.)
    • 6.3.6 Future Kind
    • 6.3.7 Ora Organic
    • 6.3.8 FORGE Supplements
    • 6.3.9 Life Extension
    • 6.3.10 BrainMD Health
    • 6.3.11 Blueroot Health
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

North America Vegan Supplements Industry Segmentation

Vegan supplements are plant-sourced supplements that are consumed to reach the required dietary allowance. The market is segmented by product type, distribution channel, and country. By product type, the market is segmented into vitamins, minerals, proteins, omega supplements, and other vegan supplements. Based on form, the market is segmented into powder, capsules, and others. Based on the distribution channel, the market is segmented into supermarkets and hypermarkets, pharmacies and drugstores, online retail stores, and other distribution channels. The market is segmented by country into the United States, Canada, Mexico, and the rest of North America. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Type
Protein
Vitamins
Omega Supplements
Other Vegan Supplements
Distribution Channel
Pharmacies & Drug Stores
Supermarkets & Hypermarkets
Online Channels
Others
Convenience Food
Other Distribution Channels
Country
United States
Mexico
Canada
Rest of North America
Type Protein
Vitamins
Omega Supplements
Other Vegan Supplements
Distribution Channel Pharmacies & Drug Stores
Supermarkets & Hypermarkets
Online Channels
Others
Convenience Food
Other Distribution Channels
Country United States
Mexico
Canada
Rest of North America
Need A Different Region or Segment?
Customize Now

North America Vegan Supplements Market Research FAQs

What is the current North America Vegan Supplements Market size?

The North America Vegan Supplements Market is projected to register a CAGR of 6.5% during the forecast period (2025-2030)

Who are the key players in North America Vegan Supplements Market?

Nestlé S.A., NOW Health Group, Inc., Country Life, LLC, Ora Organic and Future Kind are the major companies operating in the North America Vegan Supplements Market.

What years does this North America Vegan Supplements Market cover?

The report covers the North America Vegan Supplements Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Vegan Supplements Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Page last updated on:

Market Analysis of North America Gluten-free Food and Beverage
Report on North America Saffron Supplements Industry
North America Vitamin Fortified and Mineral Enriched Food & Beverages Industry
US Digestive Supplements Market Growth

Vegan Supplements in North America Industry Report

Statistics for the 2025 North America Vegan Supplements market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Vegan Supplements analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Vegan Supplements Market in North America Report Snapshots