Facial Recognition Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Facial Recognition Market is segmented by technology (2D facial recognition, 3D facial recognition, and facial analytics), application (access control, security and surveillance, and other applications), end-user (security and law enforcement, healthcare, retail and e-commerce, BFSI, automobile, and transportation, telecom and IT, media and entertainment, and other end-users), and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The market size and forecasts are provided in terms of value (USD) for all the above segments.

Facial Recognition Market Size

Facial Recognition Market Summary
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Study Period 2018 - 2028
Market Size (2023) USD 5.69 Billion
Market Size (2028) USD 12.05 Billion
CAGR (2023 - 2028) 16.20 %
Fastest Growing Market Asia-Pacific
Largest Market North America

Major Players

Facial Recognition Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Facial Recognition Market Analysis

The Facial Recognition Market size is estimated at USD 5.69 billion in 2023, and is expected to reach USD 12.05 billion by 2028, growing at a CAGR of 16.20% during the forecast period (2023-2028).

Facial recognition refers to the way of identifying or confirming an individual's identity using their face. Facial recognition systems can be utilized to identify people in photos, videos, or in real-time.

  • Rising criminal activities worldwide have resulted in the increasing installation of surveillance systems across all verticals. For instance, according to the Council on Criminal Justice, thefts and robberies in major cities across the United States increased by around 20% in the first half of 2022. Integrating facial recognition in security systems can significantly enhance the effectiveness of security and surveillance across sectors and reduce overall costs.
  • The market is witnessing various developments from private and public organizations, further boosting market growth. For instance, in August 2022, DRDO (Defence Research and Development Organization) developed an advanced Facial Recognition Technology (FRT) to increase surveillance. The DRDO has developed FRSD to solve the issue of facial recognition in the wild, where there are wide-ranging issues like low-resolution cameras.
  • Government initiatives are expected to contribute to the significant growth of such technologies. For instance, As of July 2022, the CBP had deployed facial recognition technology to 32 airports for travelers leaving the U.S. and all airports for travelers entering the country.
  • With the outbreak of the pandemic, facial recognition systems were adopted for wider use as they were used to track COVID-positive people who needed to stay home. Moreover, since the outbreak of COVID-19, facial recognition software vendors have upgraded their algorithms with new features, such as recognizing faces with a mask on.
  • However, data breaches involving facial recognition data increase the potential for identity theft, stalking, and harassment as, unlike passwords and credit card information, faces cannot easily be changed. Such factors may hinder the market growth.

Facial Recognition Market Trends

Retail and E-commerce is Expected to Hold Significant Share

  • While facial recognition technology did not initially absorb a massive demand from the retail industry, it provided adequate potential for the technology over the past few years. The advancement in three technical fields, neural networks, big data, and graphical processing units (GPU), has played a significant role in the widespread use of facial recognition technology in the sector. For instance, apparel retailers leverage technology to deliver customized products to customers visiting their stores.
  • Facial recognition technology is expected to help retailers analyze mood and facial expressions at different SKUs and further enhance their shopping experience, preventing theft and shoplifting, as the technology helps increase security at the store level. ​
  • The demand for cameras equipped with facial recognition technology among the stores is expected to surge over the forecast period. In addition to security and surveillance, the demand for technology in the industry is fueled by the growing application of enhancing consumer insights to offer a better customer experience.
  • Facial recognition also allows retailers to personalize the shopping experience for customers. For instance, the technology could be used to identify a customer as they enter the store and then display personalized recommendations or offers on digital displays throughout the store.
  • Moreover, receiving updates about the actual demographics of customers visiting the store at any given point can be a major challenge for any retail store management. Implementing facial recognition technology can help store authorities access the demographics of the footfall entering the store hourly and create business decisions based on that.
Facial Recognition Market - Total Retail Sales, In USD Billion, United States, 2014 - 2022

Asia-Pacific is Expected to Register Fastest Growth

  • The Asia-Pacific is one of the most prominent regions for adopting facial recognition, owing to technological development, rising infrastructure growth, and increasing application in numerous areas. Massive industrialization and the growing consumer electronics industry in the region showcase exciting opportunities for the players in the market and the scope for significant growth.
  • Currently, India is one of the largest global destinations in the retail space. In recent years, the retail industry in India has been becoming increasingly more dynamic and fast-paced, owing to the entry of many new players. The industry accounts for over 10% of the country's gross domestic product (GDP) and about 8% of the employment (as per IBEF). Thus, the expanding retail sector in the region offers considerable growth opportunities for the market.
  • Further, in August 2022, Hyderabad International Airport announced using facial recognition to enable seamless and hassle-free travel. In line with the DigiYatra program, the Hyderabad International Airport rolled out the digital processing of passengers as a proof of concept through the DigiYatra platform.
  • China has used facial recognition technology for a long time. Moreover, the country has deployed facial recognition glasses for the country's police force to spot citizens and tourists and use real-time ID authentication to primarily fight crimes during celebrations.
  • The country is also embracing facial authenticated payments. Alipay, China's biggest payment app, started a trial for the smile-to-pay feature at a branch of KFC in Southern China, which uses facial recognition to identify customers and automatically charges them through the app.
Facial Recognition Market - Growth Rate by Region

Facial Recognition Industry Overview

The facial recognition market is moderately competitive, with significant players operating in the market, such as NEC Corporation, Gemalto NV, Panasonic Corporation, etc. With the number of startups growing substantially, the market studied is expected to witness a highly competitive scenario shortly.

In June 2023, Hitachi, Ltd. and Panasonic Connect Co., Ltd. collaborated to develop a new service that combines Hitachi's technology for preventing biometric data leakage with Panasonic Connect's facial recognition technology.

In November 2022, NEC Corporation developed a Gateless Access Control System using Biometric Recognition that combines NEC’s face recognition technology with person re-identification technology, which matches people even if they are facing away or their bodies are occluded, to provide fast and reliable entry control that is free from gates.

Facial Recognition Market Leaders

  1. Panasonic Corporation

  2. Thales Group

  3. NEC Corporation

  4. Cognitec Systems GmbH

  5. Aware Inc.

*Disclaimer: Major Players sorted in no particular order

market concent-facial recognition use.png

Facial Recognition Market News

  • September 2022: CyberLink Corporation, an AI and facial recognition technology, integrated its AI facial recognition engine, FaceMe, into MediaTek’s new AIoT platform, Genio. With the recent MediaTek’s Genio 1200 integration, FaceMe further provides AIoT/IoT developers and system integrators accurate facial recognition capabilities for flexible deployment across various industries, including security, access control, public safety, smart banking, and smart retail.
  • March 2022: Salto Group announced the acquisition of Cognitec Systems to build face biometrics into the access control portfolio. The acquisition was expected to enhance Cognitec’s research and development efforts and market reach for its product portfolio as it collaborates with Salto on new technologies for expanding biometric markets.

Facial Recognition Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Buyers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Threat of Substitute Products

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Industry Value Chain Analysis

    4. 4.4 Assessment of COVID-19 Impact on the Industry

    5. 4.5 Technology Snapshot


    1. 5.1 Market Drivers

      1. 5.1.1 Increasing Demand for Surveillance Systems to Enhance Safety and Security

      2. 5.1.2 Increasing Adoption of Facial Recognition in Consumer Electronics

    2. 5.2 Market Restraints

      1. 5.2.1 Privacy Concerns


    1. 6.1 By Technology

      1. 6.1.1 3D Facial Recognition

      2. 6.1.2 2D Facial Recognition

      3. 6.1.3 Facial Analytics

    2. 6.2 By Application

      1. 6.2.1 Access Control

      2. 6.2.2 Security and Surveillance

      3. 6.2.3 Other Applications

    3. 6.3 By End User

      1. 6.3.1 Security and Law Enforcement

      2. 6.3.2 Healthcare

      3. 6.3.3 Retail and E-commerce

      4. 6.3.4 BFSI

      5. 6.3.5 Automobile and Transportation

      6. 6.3.6 Telecom and IT

      7. 6.3.7 Media and Entertainment

      8. 6.3.8 Other End Users

    4. 6.4 By Geography

      1. 6.4.1 North America

      2. 6.4.2 Europe

      3. 6.4.3 Asia-Pacific

      4. 6.4.4 Latin America

      5. 6.4.5 Middle East and Africa


    1. 7.1 Company Profiles*

      1. 7.1.1 Panasonic Corporation

      2. 7.1.2 Thales Group

      3. 7.1.3 NEC Corporation

      4. 7.1.4 Cognitec Systems GmbH

      5. 7.1.5 Aware Inc.

      6. 7.1.6 FacePhi Biometria SA

      7. 7.1.7 Animetrics Inc.

      8. 7.1.8 Ayonix Corporation

      9. 7.1.9 Face First Inc.

      10. 7.1.10 Idemia France SAS

      11. 7.1.11 Daon Inc.



Facial Recognition Industry Segmentation

Facial recognition is a biometric software capable of uniquely identifying, recognizing, and authenticating a person by comparing and analyzing patterns based on the facial contours of the subject. The report in consideration deals with facial recognition software in line with technologies like 3D, 2D facial recognition, and facial analytics. The study under consideration provides applications, market trends, influencing factors, and growth data of the software by end-users, such as security and law enforcement, healthcare, retail, and other end users.

The facial recognition market is segmented by technology (2d facial recognition, 3d facial recognition, and facial analytics), application (access control, security and surveillance, and other applications), end user (security and law enforcement, healthcare, retail and e-commerce, BFSI, automobile and transportation, telecom and it, media and entertainment, and other end users), and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Technology
3D Facial Recognition
2D Facial Recognition
Facial Analytics
By Application
Access Control
Security and Surveillance
Other Applications
By End User
Security and Law Enforcement
Retail and E-commerce
Automobile and Transportation
Telecom and IT
Media and Entertainment
Other End Users
By Geography
North America
Latin America
Middle East and Africa

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Facial Recognition Market Research Faqs

The Facial Recognition Market size is expected to reach USD 5.69 billion in 2023 and grow at a CAGR of 16.20% to reach USD 12.05 billion by 2028.

In 2023, the Facial Recognition Market size is expected to reach USD 5.69 billion.

Panasonic Corporation, Thales Group, NEC Corporation, Cognitec Systems GmbH and Aware Inc. are the major companies operating in the Facial Recognition Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the North America accounts for the largest market share in Facial Recognition Market.

Facial Recognition Industry Report

Statistics for the 2023 Facial Recognition market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Facial Recognition analysis includes a market forecast outlook to for 2023 to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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