North America Super Absorbent Polymers (SAP) Market - Growth, Trends, and Forecast (2020 - 2025)

The market is segmented by Product Type (Polyacrylamide, Acrylic Acid Based, and Other Product Types), Application (Baby Diapers, Adult Incontinence Products, Feminine Hygiene, Agriculture Support, and Other Applications), and Geography (United States, Canada, Mexico, and Rest of North America)

Market Snapshot

Study Period:

2016-2025

Base Year:

2019

CAGR:

5 %

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Market Overview

The North America super absorbent polymers (SAP) market is estimated to witness a significant growth, at an estimated CAGR of over 5%, over the forecast period. Rising hygiene awareness in the region is expected to drive the market during the forecast period.

  • High raw material cost and availability of raw material are likely to hinder the market’s growth.
  • Increasing investments in the development of bio-based superabsorbent polymers are projected to create opportunities to the market in the coming years.
  • United States is expected to dominate the market and is also expected to witness the fastest CAGR during the forecast period.

Scope of the report

The North America super absorbent polymers (SAP) market report includes:

Product Type
Polyacrylamide
Acrylic Acid Based
Other Product Types
Application
Baby Diapers
Adult Incontinence Products
Feminine Hygiene
Agriculture Support
Other Applications
Geography
United States
Canada
Mexico
Rest of North America

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Key Market Trends

Baby Diaper - A Huge Market Potential

  • Disposable baby diapers increased in popularity with the introduction of superabsorbent polymers. Super absorbent polymers are used in baby diapers due to their ability to absorb liquids and keep them trapped, even under pressure. 
  • Superabsorbent polymers used in baby diapers can absorb about 30 times their weight in urine. The swollen gel holds the liquid in a solid, rubbery state and prevents the liquid from leaking onto the baby’s skin and clothing. 
  • Super absorbent disposable baby diapers are sophisticated, well-engineered products that provide many benefits, including convenience, comfort, exceptional leakage protection, improved hygiene, and skin care, as compared to cloth diapers. 
  • Additionally, many new intense innovations, to design better diapers to meet baby’s needs, are being brought to the market. A baby’s diaper requires about 13 grams of SAP, hence driving the SAP market.
  • The baby diaper industry holds around 70% share of the superabsorbent polymer industry in the region. An increase in the demand for baby diapers due to increased birth rates and higher disposable incomes and increasing awareness among the population about hygiene in the region, especially in United States, is likely to increase the demand for superabsorbent polymers. 

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United States to Dominate the Market

  • United States represents one of the largest and the most technologically advanced economies in the world. The market for super absorbent polymer in applications, like baby diapers, sanitary napkins, and adult incontinence products, is expected to grow in the United States, owing to high hygiene awareness among the population, rising living standards, and middle-class income.
  • P&G’s Pampers dominated the US market, with baby product sales of approximately more than USD 15 billion. In support to this, the Asian companies, such as Unicharm, are steadily making inroads, providing tough competition by setting their sights in the US market.
  • In regard to this, the government in the country is taking initiatives to encourage women toward feminine hygiene and related circumstances.
  • For instance, growing number of population in support with government, are moving to end a tax on feminine hygiene products, such as sanitary napkins. Taxes may be exempted on various other “medically necessary” products, such as medicines, tampons, among few others. The District of Columbia, Mayor Muriel Bowser announced in October 2018 that the city would no longer charge sales tax on tampons, sanitary napkins, menstrual cups, or comparable products.
  • Owing to all these factors, the market for super absorbent polymers in the country is expected to increase during the forecast period.

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Competitive Landscape

The North America super absorbent polymers (SAP) market is partially consolidated. Key players in the market include BASF SE, ADM, Wanhua Chemical Group Co.,Ltd., Kao Corporation, and Evonik Industries AG, among others.

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Drivers

      1. 4.1.1 Rising Hygiene Awareness

      2. 4.1.2 Growing Infant and Aging Population

    2. 4.2 Restraints

      1. 4.2.1 High Raw Material Cost and Availability of Raw Material

      2. 4.2.2 Other Restraints

    3. 4.3 Industry Value Chain Analysis

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products and Services

      5. 4.4.5 Degree of Competition

  5. 5. MARKET SEGMENTATION

    1. 5.1 Product Type

      1. 5.1.1 Polyacrylamide

      2. 5.1.2 Acrylic Acid Based

      3. 5.1.3 Other Product Types

    2. 5.2 Application

      1. 5.2.1 Baby Diapers

      2. 5.2.2 Adult Incontinence Products

      3. 5.2.3 Feminine Hygiene

      4. 5.2.4 Agriculture Support

      5. 5.2.5 Other Applications

    3. 5.3 Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

    2. 6.2 Market Share Analysis**

    3. 6.3 Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 ADM

      2. 6.4.2 Asahi Kasei Corporation

      3. 6.4.3 BASF SE

      4. 6.4.4 Chase Corp

      5. 6.4.5 Evonik Industries AG

      6. 6.4.6 Kao Corporation

      7. 6.4.7 LG Chem

      8. 6.4.8 SONGWON

      9. 6.4.9 Wanhua Chemical Group Co.,Ltd.

  7. *List Not Exhaustive
  8. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

    1. 7.1 Increasing Investments in the Development of Bio-based Superabsorbent Polymers

** Subject to Availability

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