| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 5.00% |
| Market Concentration | High |
Major Players_Market.webp "North America Super Absorbent Polymers (SAP) Market Major Players")
*Disclaimer: Major Players sorted in no particular order |
North America Super Absorbent Polymers (SAP) Market Analysis by Mordor Intelligence
The North America Super Absorbent Polymers Market is expected to register a CAGR of greater than 5% during the forecast period.
- High raw material cost and availability of raw material are likely to hinder the market's growth.
- Increasing investments in the development of bio-based superabsorbent polymers are projected to create opportunities to the market in the coming years.
- United States is expected to dominate the market and is also expected to witness the fastest compound annual growth rate during the forecast period.
North America Super Absorbent Polymers (SAP) Market Trends and Insights
Baby Diaper - A Huge Market Potential
- Disposable baby diapers increased in popularity with the introduction of superabsorbent polymers. Super absorbent polymers are used in baby diapers due to their ability to absorb liquids and keep them trapped, even under pressure.
- Superabsorbent polymers used in baby diapers can absorb about 30 times their weight in urine. The swollen gel holds the liquid in a solid, rubbery state and prevents the liquid from leaking onto the baby's skin and clothing.
- Super absorbent disposable baby diapers are sophisticated, well-engineered products that provide many benefits, including convenience, comfort, exceptional leakage protection, improved hygiene, and skin care, as compared to cloth diapers.
- Additionally, many new intense innovations, to design better diapers to meet baby's needs, are being brought to the market. A baby's diaper requires about 13 grams of SAP, hence driving the SAP market.
- The baby diaper industry holds around 70% share of the superabsorbent polymer industry in the region. An increase in the demand for baby diapers due to increased birth rates and higher disposable incomes and increasing awareness among the population about hygiene in the region, especially in United States, is likely to increase the demand for superabsorbent polymers.
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United States to Dominate the Market
- United States represents one of the largest and the most technologically advanced economies in the world. The market for super absorbent polymer in applications, like baby diapers, sanitary napkins, and adult incontinence products, is expected to grow in the United States, owing to high hygiene awareness among the population, rising living standards, and middle-class income.
- P&G's Pampers dominated the US market, with baby product sales of approximately more than USD 15 billion. In support to this, the Asian companies, such as Unicharm, are steadily making inroads, providing tough competition by setting their sights in the US market.
- In regard to this, the government in the country is taking initiatives to encourage women toward feminine hygiene and related circumstances.
- For instance, growing number of population in support with government, are moving to end a tax on feminine hygiene products, such as sanitary napkins. Taxes may be exempted on various other 'medically necessary' products, such as medicines, tampons, among few others. The District of Columbia, Mayor Muriel Bowser announced in October 2018 that the city would no longer charge sales tax on tampons, sanitary napkins, menstrual cups, or comparable products.
- Owing to all these factors, the market for super absorbent polymers in the country is expected to increase during the forecast period.
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Competitive Landscape
The North America super absorbent polymers (SAP) market is partially consolidated. Key players in the market include BASF SE, ADM, Wanhua Chemical Group Co.,Ltd., Kao Corporation, and Evonik Industries AG, among others.
North America Super Absorbent Polymers (SAP) Industry Leaders
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BASF SE
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ADM
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Wanhua Chemical Group Co.,Ltd.
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Kao Corporation
- *Disclaimer: Major Players sorted in no particular order
_Market.webp "North America Super Absorbent Polymers (SAP) Market Concentration")
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Recent Industry Developments
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North America Super Absorbent Polymers (SAP) Market Report Scope
The North America super absorbent polymers (SAP) market report includes:
Product Type
| Polyacrylamide |
| Acrylic Acid Based |
| Other Product Types |
Application
| Baby Diapers |
| Adult Incontinence Products |
| Feminine Hygiene |
| Agriculture Support |
| Other Applications |
Geography
| United States |
| Canada |
| Mexico |
| Rest of North America |
| Product Type | Polyacrylamide |
| Acrylic Acid Based | |
| Other Product Types | |
| Application | Baby Diapers |
| Adult Incontinence Products | |
| Feminine Hygiene | |
| Agriculture Support | |
| Other Applications | |
| Geography | United States |
| Canada | |
| Mexico | |
| Rest of North America |
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Key Questions Answered in the Report
What is the current North America Super Absorbent Polymers (SAP) Market size?
The North America Super Absorbent Polymers (SAP) Market is projected to register a CAGR of greater than 5% during the forecast period (2025-2030)
Who are the key players in North America Super Absorbent Polymers (SAP) Market?
BASF SE, ADM, Wanhua Chemical Group Co.,Ltd. and Kao Corporation are the major companies operating in the North America Super Absorbent Polymers (SAP) Market.
What years does this North America Super Absorbent Polymers (SAP) Market cover?
The report covers the North America Super Absorbent Polymers (SAP) Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Super Absorbent Polymers (SAP) Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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North America Super Absorbent Polymers (SAP) Market Report
Statistics for the 2025 North America Super Absorbent Polymers (SAP) market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Super Absorbent Polymers (SAP) analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
