North America Polymer Emulsion Market - Segmented by Product Type, Application, and Geography - Growth, Trends, and Forecast (2018 - 2023)


APR 2018

North America Polymer Emulsion Market - Segmented by Product Type, Application, and Geography - Growth, Trends, and Forecast (2018 - 2023)

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The polymer emulsion market in the North American region is expected to register a CAGR of 5.6% during the forecast period, 2018-2023. The market is driven by many factors, such as stringent government regulations regarding emissions and increasing demand from end-user industries like building & construction, automotive, etc., in countries like United States.

Stringent Government Regulations Driving the Market

Emulsion polymerization produces polymers with high molecular weight and very less viscosity which reduces VOCs emission. Volatile Organic Compounds (VOC) are the major problem of environmental concerns, therefore governments are levying stringent policies to either curtail or completely ban them, which is driving the market. In Mexico and United States, the governments have increased the rules and regulations on VOCs in various end-users like architectural, automotive, etc., due to the growing smog conditions. 

Vinyl Acetate - the Fastest Growing Segment

Based on product type, vinyl acetate is expected to be the fastest growing segment on account of the growing applications in end-user industries, such as building & construction, automotive, etc. It is increasingly used in the manufacture of architectural paints & coatings, because of its aesthetic appeal and high resistance to temperatures. Polyurethane Dispersions is also expected to maintain a strong rate with growing applications in the textile industry for fabric, leather, etc. The growing textile industry in the United States, Canada with advancing technologies is expected to drive the market for polyurethane dispersions during the forecast period.

United States - the Dominant Country

United States dominates the North American market, with a share of more than 80%, with major demand from the paints & coatings segment. The increasing demand for less VOC paints from end-user industries like construction and automotive, in response to rising consumer awareness regarding their ill effects on environment and health along with companies’ compliance with strict environment regulations, is expected to drive the market in the forecast period. In addition to this, the growing construction sector in the United States, because of increased consumer spending in nonresidential sector, is providing opportunities for the market growth.  


Major Players:  3M, Akzo Nobel NV, Arkema SA, BASF SE, Clariant AG, DowDuPont, Royal DSM NV, Sumitomo Chemical, Wacker Chemie AG, and ZEON Corp, among others.

Reason to Purchase this Report

  • To understand the impact of growing end-user industries on the market.
  • Analyzing various perspectives of the market with the help of Porter’s five forces analysis
  • The type of product and application expected to dominate the market
  • Countries expected to witness the fastest growth during the forecast period
  • Identify the latest developments, market shares, and strategies employed by the major market players.
  • 3 months analyst support, along with the Market Estimate sheet (in Excel).

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1. Introduction

1.1 Scope of the Report

1.2 Study Deliverables

1.3 Study Assumptions

1.4 Research Phases

2. Executive Summary

3. Market Insights

              3.1 Industry Value Chain Analysis

              3.2 Industry Attractiveness – Porter’s Five Force Analysis

                             3.2.1 Bargaining Power of Suppliers

                             3.2.2 Bargaining Power of Consumers

                             3.2.3 Threat of New Entrants

                             3.2.4 Threat of Substitute Products and Services

                             3.2.5 Degree of Competition within the Industry

4. Market Dynamics

              4.1 Drivers

                             4.1.1 Growing Awareness with Regard to Volatile Organic Compound(VOC)

                             4.1.2 Increasing demand from various End-user Industries in the United States

                             4.1.3 Other Drivers

              4.2 Restraints

                           4.2.1 Availability of Substitutes

4.2.2 Decreasing Demand for Industrial Paint Users

4.2.3 Stringent Regulations on Butadiene

              4.3 Opportunities

                         4.3.1 Growing Awareness towards Water-Based Acrylic Dispersion for Anticorrosive & Antimicrobial Coatings

           4.3.2 Increasing Awareness about Bio-Based Polymer Emulsion

           4.3.3 Other Opportunities

5. Market Segmentation and Analysis (Market Size, Growth, and Forecast)

              5.1 By Product Type

                       5.1.1 Acrylics

                      5.1.2 Polyurethane (PU) Dispersions

                      5.1.3 Styrene Butadiene (SB) Latex

                      5.1.4 Vinyl Acetate

                      5.1.5 Others

              5.2 By Application

                     5.2.1 Adhesives & Carpet Backing

                     5.2.2 Paper & Paperboard Coatings

                     5.2.3 Paints & Coatings

                     5.2.4 Others

6. Regional Market Analysis (Market Size, Growth, and Forecast)

              6.1 United States

              6.2 Canada

              6.3 Mexico

              6.4 Rest of North America

7. Competitive Landscape

              7.1 Mergers & Acquisitions, Joint Ventures, Collaborations, and Agreements

              7.2 Market Share Analysis

              7.3 Strategies Adopted by Leading Players

8. Company Profiles (Overview, Financials**, Products & Services, and Recent Developments)

8.1 3M

8.2 Akzo Nobel N.V.

8.3 Arkema SA

8.4 Asahi Kasei Corporation


8.6 Celanese Corp

8.7 Clariant 

8.8 Cytec Solvay Group

8.9 DIC Corp

8.10 DowDupont

8.11 Eni SpA

8.12 Lubrizol Corp

8.13 Allnex

8.14 Reichhold Inc.

8.15 Wacker Chemie AG

8.16 ZEON Corporation

               *List not exhaustive

9. Disclaimer

**Subject to feasibility on public domain

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