North America Polymer Emulsion Market - Growth, Trends, and Forecast (2020 - 2025)

The market is segmented by Product Type (Acrylics, Polyurethane (PU) Dispersions, Styrene Butadiene (SB) Latex, Vinyl Acetate, and Other Product Types), Application (Adhesives & Carpet Backing, Paper & Paperboard Coatings, Paints & Coatings, and Other Applications), and Geography (United States, Canada, Mexico, and Rest of North America)

Market Snapshot

Study Period:

2016-2025

Base Year:

2019

CAGR:

Greater Than 5 %

Major Players:

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Market Overview

The North America polymer emulsion market is estimated to witness a healthy growth, at an estimated CAGR of over 5%, over the forecast period. The major factors driving the growth of the market studied are growing awareness with regard to volatile organic compound (VOC) and increasing demand from various end-user industries in the United States.

  • Availability of substitutes and stringent regulations on butadiene are likely to hinder the markets growth.
  • Growing awareness towards water-based acrylic dispersion for anticorrosive & antimicrobial coatings is likely to create opportunities for the market in the coming years.
  • United States is expected to dominate the market and is also likely to witness highest CAGR during the forecast period.

Scope of the Report

The North America polymer emulsion market report includes:

Product Type
Acrylics
Polyurethane (PU) Dispersions
Styrene Butadiene (SB) Latex
Vinyl Acetate
Other Product Types
Application
Adhesives & Carpet Backing
Paper & Paperboard Coatings
Paints & Coatings
Other Applications
Geography
United States
Canada
Mexico
Rest of North America

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Key Market Trends

Increasing Demand from Paints and Coatings

  • Paints and coatings are extensively used in the architectural sector for both, exterior and interior applications. Acrylic, vinyl acrylic, styrene acrylic, and vinyl acetate ethylene copolymer latex are the major emulsion polymers used in such paints and coatings.
  • In the building and construction industry, emulsion polymers are used in the manufacturing process of architectural paints, high scrub interior paints, exterior paints for high durability and wet adhesion, deck and trim paints, and stains and elastomeric coatings. Paints and coatings are applied on exterior of the house to not only give them a new look, but also protect it from blistering summers, freezing winters, soaking rain, and the daily bombardment of UV radiation, without fading, peeling away, and cracking.
  • Additionally, paints and coatings are used in interiors of houses to add colors or decorative purposes, along with a wide range of other functions. Their functions vary, depending upon the type of environment and room that they are used on.
  • For example, due to the moisture, bathroom walls need to have wipe-ability for keeping them clean. Paints with glossier sheens have a tighter molecular structure than flat paints, making it more difficult for moisture to penetrate. Hence, these types of paints are used in bathroom.
  • Owing to all the above-mentioned factors, the market for polymer emulsions is expected to grow during the forecast period.

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United States to Dominate the Market

  • The construction industry in the United States continued to expand, owing to a strong economy and positive market fundamentals for commercial real estate, along with an increase in federal and state funding for public works and institutional buildings. 
  • The US residential sector’s growth is slower than the non-residential sector. In the country, the growing population is expected to boost the demand for housing. Furthermore, about 20 million households are projected to be constructed over the next decade. The US commercial construction sector is expected to witness growth in the next few years. 
  • Some of the upcoming projects that are in the pipeline for the construction sector to boom in the country are: 
  • City officials in San Francisco recently unveiled designs for the South San Francisco Civic Center campus. It will include a new library, a parks and recreation center, and new City Council chambers. The budget for the project is estimated to be at USD 210 million. 
  • The University of Illinois at Chicago (UIC) has recently announced plans for a USD 95 million Center for the Arts to be built on its campus. The 88,000-square-foot building will be used primarily by the UIC’s School of Theatre & Music. 
  • Owing to all these factors, the demand for polymer emulsions in the region is expected to increase during the forecast period.

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Competitive Landscape

The North America polymer emulsion market is a fragmented market, where numerous players account for insignificant share to influence the market demand, individually. Some of the noticeable players in the market include Akzo Nobel N.V., Arkema Group, BASF SE, Clariant, and Dow, amongst others.

Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Drivers

      1. 4.1.1 Growing Awareness with Regard to Volatile Organic Compound (VOC)

      2. 4.1.2 Increasing Demand from Various End-user Industries in the United States

      3. 4.1.3 Other Drivers

    2. 4.2 Restraints

      1. 4.2.1 Availability of Substitutes

      2. 4.2.2 Stringent Regulations on Butadiene

    3. 4.3 Industry Value Chain Analysis

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products and Services

      5. 4.4.5 Degree of Competition

  5. 5. MARKET SEGMENTATION

    1. 5.1 Product Type

      1. 5.1.1 Acrylics

      2. 5.1.2 Polyurethane (PU) Dispersions

      3. 5.1.3 Styrene Butadiene (SB) Latex

      4. 5.1.4 Vinyl Acetate

      5. 5.1.5 Other Product Types

    2. 5.2 Application

      1. 5.2.1 Adhesives & Carpet Backing

      2. 5.2.2 Paper & Paperboard Coatings

      3. 5.2.3 Paints & Coatings

      4. 5.2.4 Other Applications

    3. 5.3 Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

    2. 6.2 Market Share Analysis**

    3. 6.3 Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 3M

      2. 6.4.2 Akzo Nobel N.V.

      3. 6.4.3 Arkema Group

      4. 6.4.4 Asahi Kasei Corporation

      5. 6.4.5 BASF SE

      6. 6.4.6 Celanese Corporation

      7. 6.4.7 Clariant

      8. 6.4.8 Solvay

      9. 6.4.9 DIC CORPORATION

      10. 6.4.10 Dow

      11. 6.4.11 Eni SpA

      12. 6.4.12 The Lubrizol Corporation

      13. 6.4.13 ALLNEX NETHERLANDS B.V.

      14. 6.4.14 Reichhold LLC

      15. 6.4.15 Wacker Chemie AG

      16. 6.4.16 ZEON CORPORATION

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

    1. 7.1 Growing Awareness towards Water-Based Acrylic Dispersion for Anticorrosive & Antimicrobial Coatings

    2. 7.2 Increasing Awareness about Bio-Based Polymer Emulsion

** Subject to Availability

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