Study Period | 2018 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
Market Size (2025) | USD 14.38 Billion |
Market Size (2030) | USD 17.68 Billion |
CAGR (2025 - 2030) | 4.22 % |
Market Concentration | High |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
North America Sports Drinks Market Analysis
The North America Sports Drinks Market size is estimated at 14.38 billion USD in 2025, and is expected to reach 17.68 billion USD by 2030, growing at a CAGR of 4.22% during the forecast period (2025-2030).
The North American sports drinks industry is experiencing a significant transformation driven by evolving consumer preferences and health consciousness. Manufacturers are responding to the growing demand for clean-label products, with 64% of US consumers in 2022 expressing a preference for beverages with natural and transparent ingredients. This shift has prompted major brands to reformulate their products, eliminating artificial sweeteners and incorporating natural alternatives. The industry has also witnessed notable innovations, exemplified by PepsiCo's launch of plant-based Muscle Milk in September 2023 and Gatorade's announcement of an unflavored water product for early 2024, demonstrating the industry's adaptability to changing consumer preferences.
Sustainability has emerged as a crucial factor influencing consumer purchasing decisions in the sports drinks market. A remarkable 82% of North American consumers in 2022 indicated their willingness to pay premium prices for products with sustainable packaging. Major manufacturers are actively pursuing eco-friendly initiatives, with companies like Coca-Cola pledging to make 25% of their packaging reusable by 2030. The industry is witnessing a significant shift towards recycled PET bottles and sustainable packaging alternatives, reflecting a broader commitment to environmental responsibility and meeting consumer expectations for eco-conscious products.
The market is experiencing substantial growth driven by the expanding fitness and athletic population. With approximately 49.9% of Americans visiting gyms at least twice weekly in 2023, the demand for specialized hydration solutions has increased significantly. The collegiate sports sector also contributes significantly to market growth, with over 522,000 students participating in NCAA sports in 2022. This robust athletic ecosystem has prompted manufacturers to develop specialized formulations catering to different activity levels and performance requirements, highlighting key sports drink market trends.
The industry is witnessing significant technological advancements and product innovations, particularly in research and development. The opening of Gatorade's Sports Science Institute R&D lab in Valhalla, New York, in 2023 exemplifies this trend, focusing on developing advanced hydration solutions across various brands. In Canada, where approximately 6.19 million people (16.67% of the population) held gym memberships in 2022, manufacturers are increasingly focusing on personalized nutrition options and innovative ingredients like adaptogens and nootropics. This focus on research-driven product development and customization reflects the industry's commitment to meeting diverse consumer needs and preferences, aligning with emerging sports drinks trends and the broader sports nutrition landscape.
North America Sports Drinks Market Trends
The demand for sports drinks with cleaner labels, natural ingredients, and decreased sugar content has surged as consumers prioritize their health
- The highest increase in sports drink consumption has occurred among young adults consumers of these sugar-sweetened beverages, with average daily energy consumption increasing from 498 kJ (119 kcal) in 2023.
- Given the popularity of sports drinks among teenagers and adults, product diversification is tailored to various age groups. Manufacturers are focused on diversifying their product portfolios by introducing new flavors infused with added health benefits.
- Discounts, promotions, and bulk purchase options often influence consumers. Consumers buy sports drinks in larger quantities when discounts are available for cost savings. As a result, bulk packages, commonly found at Costco or Sam’s Club, which cost around USD10.4 to as much as USD 20.05 per 12-count pack are hugely popular.
- Over 42% of American adults are obese, while about 30.7% are overweight. These beverages are calorie-dense and often contain few or no nutrients. Hence, players in the market are developing low calorie sports drinks.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The use of natural components, such as natural sweeteners, in sports drink formulations has significantly impacted the market
- Gatorade's focus on innovation, quality, and athlete-centric solutions has enabled it to maintain its dominance in the market
Segment Analysis: Soft Drink Type
Isotonic Segment in North American Sports Drinks Market
The isotonic drinks market maintains its dominant position in the North American sports drinks market, commanding approximately 53% market share in 2024. This substantial market presence is primarily driven by the segment's optimal balance of carbohydrates, minerals, and electrolytes, which effectively aid in hydration and performance enhancement during physical activities. The segment's strong performance is further bolstered by major brands like Gatorade and Powerade, which continue to innovate with new flavors and formulations that cater to evolving consumer preferences. The growing health consciousness among consumers, particularly athletes and fitness enthusiasts, has led to increased demand for isotonic drinks, as they are specifically designed to match the body's natural fluid balance. Additionally, the segment's growth is supported by extensive distribution networks across supermarkets, convenience stores, and specialty retailers, making these products readily accessible to consumers.

Hypertonic Segment in North American Sports Drinks Market
The hypertonic sports drinks segment is experiencing remarkable growth in the North American market, with projections indicating an impressive growth rate of approximately 7% during 2024-2029. This accelerated growth is primarily attributed to the increasing recognition of hypertonic drinks' effectiveness in post-workout recovery and glycogen replenishment. The segment's expansion is further driven by rising demand from young adults and serious athletes who require higher concentrations of carbohydrates and electrolytes for intense training sessions. Manufacturers are capitalizing on this trend by introducing innovative formulations that incorporate functional ingredients like vitamins and proteins, making these drinks more appealing as recovery beverages. The segment is also benefiting from growing consumer awareness about the importance of proper post-exercise nutrition and the role of hypertonic drinks in maintaining optimal performance levels.
Remaining Segments in Soft Drink Type
The North American sports drinks market is further diversified by electrolyte drinks, hypotonic drinks, and protein drinks segments. Electrolyte-enhanced water has gained significant traction among health-conscious consumers seeking cleaner label options with minimal ingredients. Hypotonic drinks serve a unique market niche, particularly appealing to consumers engaged in moderate-intensity activities and those preferring lower sugar content. The protein drinks segment has emerged as a significant player, especially among gym enthusiasts and athletes focusing on muscle recovery and growth. Each of these segments contributes to the market's diversity by catering to specific consumer needs and preferences, from light hydration to specialized nutrition requirements.
Segment Analysis: Packaging Type
PET Bottles Segment in North American Sports Drinks Market
PET bottles maintain their dominant position in the North American sports drinks market, commanding approximately 96% market share in 2024. This overwhelming preference for PET packaging stems from its numerous advantages, including resistance to breakage, UV protection, and lightweight nature, making it ideal for on-the-go consumption. Major brands like Coca-Cola and PepsiCo have strengthened this segment's position through their commitment to sustainable practices, with initiatives focused on increasing recycled content in their PET bottles. The segment's popularity is further bolstered by cost advantages in production and transportation compared to alternative packaging materials, making it attractive to both manufacturers and price-conscious consumers.
Aseptic Packages Segment in North American Sports Drinks Market
The aseptic packaging segment is experiencing remarkable growth in the North American sports drinks market, projected to expand at approximately 6% CAGR from 2024 to 2029. This growth is primarily driven by the segment's ability to maintain nutritional content, flavors, and quality of beverages over an extended shelf life without requiring refrigeration or preservatives. Manufacturers are increasingly adopting aseptic packaging solutions due to their sustainability credentials, with materials often derived from renewable sources like paperboard and sugarcane-based polymers. The segment's growth is further supported by consumer preferences for environmentally responsible packaging options and the convenience offered by aseptic packages in terms of storage and transportation.
Remaining Segments in Packaging Type
Metal cans represent a significant alternative in the sports drinks packaging landscape, offering unique benefits such as superior temperature maintenance and complete protection from light and oxygen. These packaging solutions are particularly valued for their recyclability and ability to maintain product freshness. The segment has gained traction through innovative designs and sustainable initiatives, with manufacturers focusing on reducing material usage while maintaining structural integrity. Metal cans have become especially popular in certain distribution channels, particularly convenience stores and vending machines, where their durability and cooling properties are highly valued by consumers.
Segment Analysis: Sub Distribution Channel
Supermarkets/Hypermarkets Segment in North American Sports Drinks Market
Supermarkets and hypermarkets maintain their dominance in the North American sports drinks market, commanding approximately 56% of the market share by value in 2024. These retail giants leverage their extensive infrastructure to accommodate a diverse range of sports drinks with different packaging formats and brands, offering consumers a comprehensive shopping experience. The average selling price of sports drinks in these establishments ranges from USD 2.64 to USD 15.35, catering to various consumer segments. These retailers have strengthened their position through strategic placement of products, implementation of advanced technologies like self-checkout kiosks, and integration of mobile apps for enhanced shopping convenience. Major chains like Walmart, Kroger, and Target have established themselves as preferred destinations for sports drink purchases, offering both national and private label brands while providing competitive pricing and regular promotional activities to maintain customer loyalty.
Online Retail Segment in North American Sports Drinks Market
The online retail channel is experiencing remarkable growth in the North American sports drinks market, projected to expand at approximately 9% from 2024 to 2029. This growth is driven by the evolution of e-commerce platforms offering enhanced services such as store-to-door delivery, on-demand ordering, and click-and-collect options. Major online retailers have significantly improved their digital infrastructure, with platforms like Walmart's US website recording over 415 million visitors and Amazon attracting more than 3.8 billion visitors. The segment's growth is further propelled by features such as easy order cancellation policies, hassle-free refund processes, and attractive coupon codes. Online retailers are also leveraging data analytics to provide personalized recommendations and targeted promotions, while the convenience of one-click shopping and time-saving aspects continue to attract more consumers to this channel.
Remaining Segments in Sub Distribution Channel
The North American sports drinks market is further served by several other significant distribution channels, each playing a unique role in meeting consumer needs. Convenience stores have established themselves as crucial points of sale, particularly for on-the-go consumers, leveraging their strategic locations and extended operating hours. Specialty stores have carved out their niche by offering expert product knowledge and a focused selection of sports nutrition products, including premium and specialized sports drinks. The 'Others' category, encompassing vending machines, discount stores, and wholesale stores, continues to serve specific consumer segments with unique value propositions, such as bulk purchasing options and competitive pricing strategies. These diverse channels collectively ensure widespread product availability and cater to varying consumer preferences and shopping habits across the region.
North America Sports Drinks Market Geography Segment Analysis
Sports Drinks Market in United States
The United States sports drink market dominates the North American sports drinks landscape, commanding approximately 88% of the total market value in 2024. The market's robust performance can be attributed to the country's strong fitness culture and growing health consciousness among consumers. The US sports drink market has evolved beyond traditional athletic use, becoming increasingly popular among casual fitness enthusiasts and health-conscious individuals. Manufacturers are responding to changing consumer preferences by introducing innovative formulations, including low-sugar variants and natural ingredients. The market is particularly driven by millennials' increasing inclination toward fitness and their willingness to pay premium prices for healthier alternatives. The diversification of flavors and the integration of functional ingredients have further expanded the market's appeal. Major players are actively engaging in promotional campaigns and athlete endorsements to maintain market momentum, while also focusing on sustainable packaging solutions to address environmental concerns.
Sports Drinks Market in Canada
Canada's sports drinks market is demonstrating remarkable growth potential, with projections indicating a robust growth rate of approximately 6% from 2024 to 2029. The market's expansion is driven by the country's strong sports and fitness culture, with a significant portion of the population actively participating in various athletic activities. Canadian consumers are increasingly seeking diversified choices in sports beverages to meet their specific nutritional and hydration needs. The protein-based sports drinks segment is emerging as a particularly dynamic category, appealing to both serious athletes and casual fitness enthusiasts. The market is characterized by innovative product developments, with manufacturers focusing on clean-label formulations and natural ingredients to meet growing consumer demand for healthier options. Distribution channels are evolving, with both traditional retail and e-commerce platforms playing crucial roles in market expansion. The market's growth is further supported by the country's well-established gym culture and increasing participation in organized sports activities.
Sports Drinks Market in Mexico
Mexico's sports drinks market is experiencing significant transformation, driven by evolving consumer preferences and increasing health consciousness. The market is characterized by strong brand loyalty, with established players maintaining their positions through strategic marketing initiatives and product innovations. Mexican consumers are showing increasing interest in isotonic drinks, particularly those offering specific health benefits and natural ingredients. The market's growth is supported by the country's expanding fitness infrastructure and rising participation in sports activities. Manufacturers are responding to local preferences by introducing region-specific flavors and formulations, while also focusing on affordable packaging options to reach a broader consumer base. The distribution network is well-developed, with both modern retail formats and traditional channels playing crucial roles in market penetration. The market is also witnessing increased competition, leading to product diversification and improved value propositions for consumers. The Mexico isotonic drinks market is poised for growth as these trends continue to evolve.
Sports Drinks Market in Other Countries
The sports drinks market in other North American countries, including Cuba, Panama, Jamaica, and Haiti, represents an emerging opportunity with unique characteristics and growth potential. These markets are characterized by varying levels of market maturity and consumer preferences, influenced by local sports culture and economic conditions. The growing participation in both national and international sporting events is driving increased awareness and consumption of athletic beverages in these regions. Market players are adapting their strategies to address specific regional preferences and price sensitivities, often introducing targeted products for local markets. Distribution networks are continuously evolving, with a focus on improving accessibility in both urban and rural areas. The market is also witnessing increased interest from international brands, leading to greater product variety and competitive pricing. These countries show promising potential for market expansion, particularly as health and wellness trends gain momentum across the region.
North America Sports Drinks Industry Overview
Top Companies in North American Sports Drinks Market
The North American sports drinks market is characterized by intense innovation and strategic maneuvering among key players. Companies are focusing on expanding their product portfolios through the introduction of sugar-free variants, natural ingredients, and enhanced functional benefits like electrolytes and vitamins. Operational agility is demonstrated through investments in state-of-the-art research facilities and manufacturing capabilities, enabling rapid response to changing consumer preferences. Strategic moves include partnerships with sports organizations, athletes, and fitness influencers to strengthen brand presence and market penetration. Companies are also expanding their distribution networks through both traditional retail channels and e-commerce platforms, while simultaneously investing in sustainable packaging solutions and environmentally conscious production practices to align with growing consumer environmental concerns.
Consolidated Market Led By Global Players
The North American sports drinks market exhibits a highly consolidated structure dominated by global beverage conglomerates with extensive distribution networks and strong brand recognition. These major players leverage their substantial research and development capabilities, established manufacturing facilities, and robust marketing infrastructure to maintain their market positions. The sports drinks market share is influenced by a mix of traditional beverage companies and specialized sports nutrition firms, with the former holding significant market share due to their broader resource base and established consumer relationships.
Merger and acquisition activities in the market are primarily driven by large companies seeking to expand their product portfolios and capture emerging market segments. Companies are particularly interested in acquiring brands that offer innovative formulations or have established positions in specific market niches. These strategic acquisitions allow established players to quickly enter new market segments and respond to evolving consumer preferences, while smaller specialized companies benefit from the expanded distribution networks and marketing capabilities of their acquirers.
Innovation and Distribution Drive Market Success
For incumbent companies to maintain and increase their sports drinks market share, focus must be placed on continuous product innovation and expanding distribution channels. Success factors include developing new formulations that address specific consumer needs, investing in sustainable packaging solutions, and strengthening relationships with retailers and distributors. Companies must also maintain strong brand visibility through strategic marketing campaigns and sports partnerships, while simultaneously investing in research and development to stay ahead of emerging trends in sports nutrition and functional beverages.
Market contenders can gain ground by focusing on specialized market segments and developing unique value propositions. This includes targeting specific consumer demographics, offering innovative flavors or functional benefits, and leveraging digital marketing channels to build brand awareness. Success also depends on building efficient distribution networks, establishing strong relationships with specialty retailers, and maintaining agility in responding to market trends. Companies must also consider potential regulatory changes regarding sugar content and health claims, while developing strategies to address the growing competition from alternative hydration solutions and functional beverages. The performance drinks industry is increasingly competitive, with companies needing to adapt quickly to maintain their sports drinks market share.
North America Sports Drinks Market Leaders
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PepsiCo, Inc.
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Pisa Global, S.A. de C.V.
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Sabormex SA de CV
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Suntory Holdings Limited
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The Coca-Cola Company
- *Disclaimer: Major Players sorted in no particular order
North America Sports Drinks Market News
- December 2023: Spar works with US distributor Congo Brands to bring Prime drinks to stores. The move makes Spar the first symbol group in the convenience channel to stock Prime
- September 2023: Gatorade announced that will be releasing an unflavored water product, set to be known as "Gatorade Water," in early 2024. Gatorade Water will be "purified with a seven-step, enhanced filtration process," and will "contain 65mg to 90mg of sodium (electrolytes) per bottle.
- September 2023: PepsiCo is launched Muscle Milk into the plant-based category. Each bottle has 30 grams of plant-based protein, all nine Essential Amino Acids found in most animal-based proteins, 3 to 4 grams of sugar, 170 to 180 calories and vitamin B12 and iron.
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We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the soft drinks industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of per capita spending on various soft drinks, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on soft drink category, packaging type, distribution channel insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.
North America Sports Drinks Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Consumer Buying Behaviour
- 4.2 Innovations
- 4.3 Brand Share Analysis
- 4.4 Regulatory Framework
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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5.1 Soft Drink Type
- 5.1.1 Electrolyte-Enhanced Water
- 5.1.2 Hypertonic
- 5.1.3 Hypotonic
- 5.1.4 Isotonic
- 5.1.5 Protein-based Sport Drinks
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5.2 Packaging Type
- 5.2.1 Aseptic packages
- 5.2.2 Metal Can
- 5.2.3 PET Bottles
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5.3 Sub Distribution Channel
- 5.3.1 Convenience Stores
- 5.3.2 Online Retail
- 5.3.3 Specialty Stores
- 5.3.4 Supermarket/Hypermarket
- 5.3.5 Others
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5.4 Country
- 5.4.1 Canada
- 5.4.2 Mexico
- 5.4.3 United States
- 5.4.4 Rest of North America
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 Abbott Laboratories
- 6.4.2 Aje Group
- 6.4.3 Bluetriton Brands Holdings, Inc.
- 6.4.4 Congo Brands
- 6.4.5 Costco Wholesale Corporation
- 6.4.6 Keurig Dr Pepper, Inc.
- 6.4.7 Monster Beverage Corporation
- 6.4.8 PepsiCo, Inc.
- 6.4.9 Pisa Global, S.A. de C.V.
- 6.4.10 Sabormex SA de CV
- 6.4.11 Seven & I Holdings Co., Ltd.
- 6.4.12 Suntory Holdings Limited
- 6.4.13 The Coca-Cola Company
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- CONSUMER BUYING BEHAVIOUR
- Figure 2:
- INNOVATIONS
- Figure 3:
- BRAND SHARE ANALYSIS
- Figure 4:
- VOLUME OF SPORTS DRINKS MARKET, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 5:
- VALUE OF SPORTS DRINKS MARKET, USD, NORTH AMERICA, 2018 - 2030
- Figure 6:
- VOLUME OF SPORTS DRINKS MARKET BY SOFT DRINK TYPE, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 7:
- VALUE OF SPORTS DRINKS MARKET BY SOFT DRINK TYPE, USD, NORTH AMERICA, 2018 - 2030
- Figure 8:
- VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 9:
- VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 10:
- VOLUME OF ELECTROLYTE-ENHANCED WATER MARKET, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 11:
- VALUE OF ELECTROLYTE-ENHANCED WATER MARKET, USD, NORTH AMERICA, 2018 - 2030
- Figure 12:
- VALUE SHARE OF ELECTROLYTE-ENHANCED WATER MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2023 VS 2030
- Figure 13:
- VOLUME OF HYPERTONIC MARKET, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 14:
- VALUE OF HYPERTONIC MARKET, USD, NORTH AMERICA, 2018 - 2030
- Figure 15:
- VALUE SHARE OF HYPERTONIC MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2023 VS 2030
- Figure 16:
- VOLUME OF HYPOTONIC MARKET, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 17:
- VALUE OF HYPOTONIC MARKET, USD, NORTH AMERICA, 2018 - 2030
- Figure 18:
- VALUE SHARE OF HYPOTONIC MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2023 VS 2030
- Figure 19:
- VOLUME OF ISOTONIC MARKET, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 20:
- VALUE OF ISOTONIC MARKET, USD, NORTH AMERICA, 2018 - 2030
- Figure 21:
- VALUE SHARE OF ISOTONIC MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2023 VS 2030
- Figure 22:
- VOLUME OF PROTEIN-BASED SPORT DRINKS MARKET, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 23:
- VALUE OF PROTEIN-BASED SPORT DRINKS MARKET, USD, NORTH AMERICA, 2018 - 2030
- Figure 24:
- VALUE SHARE OF PROTEIN-BASED SPORT DRINKS MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2023 VS 2030
- Figure 25:
- VOLUME OF SPORTS DRINKS MARKET BY PACKAGING TYPE, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 26:
- VALUE OF SPORTS DRINKS MARKET BY PACKAGING TYPE, USD, NORTH AMERICA, 2018 - 2030
- Figure 27:
- VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 28:
- VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 29:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 30:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, USD, NORTH AMERICA, 2018 - 2030
- Figure 31:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, SPLIT BY SOFT DRINK TYPE %, NORTH AMERICA, 2023 VS 2030
- Figure 32:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 33:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, USD, NORTH AMERICA, 2018 - 2030
- Figure 34:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, NORTH AMERICA, 2023 VS 2030
- Figure 35:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 36:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, USD, NORTH AMERICA, 2018 - 2030
- Figure 37:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, NORTH AMERICA, 2023 VS 2030
- Figure 38:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 39:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, USD, NORTH AMERICA, 2018 - 2030
- Figure 40:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 41:
- VOLUME SHARE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 42:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 43:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, NORTH AMERICA, 2018 - 2030
- Figure 44:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2023 VS 2030
- Figure 45:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 46:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, NORTH AMERICA, 2018 - 2030
- Figure 47:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2023 VS 2030
- Figure 48:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 49:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, NORTH AMERICA, 2018 - 2030
- Figure 50:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA SPECIALTY STORES SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2023 VS 2030
- Figure 51:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 52:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, NORTH AMERICA, 2018 - 2030
- Figure 53:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2023 VS 2030
- Figure 54:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 55:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, NORTH AMERICA, 2018 - 2030
- Figure 56:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2023 VS 2030
- Figure 57:
- VOLUME OF SPORTS DRINKS MARKET BY COUNTRY, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 58:
- VALUE OF SPORTS DRINKS MARKET BY COUNTRY, USD, NORTH AMERICA, 2018 - 2030
- Figure 59:
- VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 60:
- VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 61:
- VOLUME OF SPORT DRINKS MARKET, LITRES, CANADA, 2018 - 2030
- Figure 62:
- VALUE OF SPORT DRINKS MARKET, USD, CANADA, 2018 - 2030
- Figure 63:
- VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, CANADA, 2023 VS 2030
- Figure 64:
- VOLUME OF SPORT DRINKS MARKET, LITRES, MEXICO, 2018 - 2030
- Figure 65:
- VALUE OF SPORT DRINKS MARKET, USD, MEXICO, 2018 - 2030
- Figure 66:
- VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, MEXICO, 2023 VS 2030
- Figure 67:
- VOLUME OF SPORT DRINKS MARKET, LITRES, UNITED STATES, 2018 - 2030
- Figure 68:
- VALUE OF SPORT DRINKS MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 69:
- VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED STATES, 2023 VS 2030
- Figure 70:
- VOLUME OF SPORT DRINKS MARKET, LITRES, REST OF NORTH AMERICA, 2018 - 2030
- Figure 71:
- VALUE OF SPORT DRINKS MARKET, USD, REST OF NORTH AMERICA, 2018 - 2030
- Figure 72:
- VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF NORTH AMERICA, 2023 VS 2030
- Figure 73:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, NORTH AMERICA, 2020 - 2023
- Figure 74:
- MOST ADOPTED STRATEGIES, COUNT, NORTH AMERICA, 2020 - 2023
- Figure 75:
- VALUE SHARE OF MAJOR PLAYERS, %, NORTH AMERICA
North America Sports Drinks Industry Segmentation
Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks are covered as segments by Soft Drink Type. Aseptic packages, Metal Can, PET Bottles are covered as segments by Packaging Type. Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others are covered as segments by Sub Distribution Channel. Canada, Mexico, United States are covered as segments by Country.Soft Drink Type | Electrolyte-Enhanced Water |
Hypertonic | |
Hypotonic | |
Isotonic | |
Protein-based Sport Drinks | |
Packaging Type | Aseptic packages |
Metal Can | |
PET Bottles | |
Sub Distribution Channel | Convenience Stores |
Online Retail | |
Specialty Stores | |
Supermarket/Hypermarket | |
Others | |
Country | Canada |
Mexico | |
United States | |
Rest of North America |
Market Definition
- Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
- Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
- Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
- Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
Keyword | Definition |
---|---|
Carbonated Soft Drinks | Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners. |
Standard Cola | Standard Cola is defined as the original flavor of cola soda. |
Diet Cola | A cola-based soft drink containing no or low amounts of sugar |
Fruit Flavored Carbonates | A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences. |
Juice | Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. |
100% Juice | Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice. |
Juice Drinks (up to 24% Juice) | Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract. |
Nectars (25-99% Juice) | Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit |
Juice concentrates | Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate. |
RTD Coffee | Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase. |
Iced Coffee | An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it. |
Cold Brew Coffee | Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours. |
RTD Tea | Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation |
Iced Tea | Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold. |
Green Tea | Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss. |
Herbal Tea | Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water. |
Energy Drink | A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients. |
Sugar-free or Low-calories Energy Drinks | Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories. |
Traditional Energy Drink | Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy. |
Natural/Oraganic Energy Drinks | Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts. |
Energy Shots | A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks. |
Sports Drink | Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise. |
Isotonic | Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate. |
Hypertonic | Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise. |
Hypotonic | Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body. |
Electrolyte-Enhanced Water | Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium. |
Protein-based Sport Drinks | Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown. |
On-Trade | The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs |
Off-Trade | Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away. |
Convenience Store | A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline. |
Specialty store | A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods |
Online Retail | Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website. |
Aseptic Packaging | Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc. |
PET Bottle | PET bottle means a bottle made of polyethylene terephthalate. |
Metal Cans | Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products. |
Disposable Cups | Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages. |
Gen Z | A way of referring to the group of people who were born in the late 1990s and early 2000s. |
Millenial | Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial |
Taurine | Taurine is an amino acid that supports immune health and nervous system function. |
Bars & Pubs | It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises. |
Café | It is a foodservice establishment serving refreshments (mainly coffee) and light meals. |
On the go | It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate. |
Internet Penetration | The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet. |
Vending Machine | A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted |
Discount store | A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs. |
Clean Label | Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed. |
Caffeine | An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance. |
Extreme sport | Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. |
High-intensity interval training | It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements. |
Shelf life | The length of time for which an item remains usable, fit for consumption, or saleable. |
Cream Soda | Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float |
Root Beer | Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated. |
Vanilla Soda | A carbonated soft drink flavoured with vanilla. |
Dairy-Free | A product that does not contain any milk or milk products from cows, sheep or goats. |
Caffeine-Free Energy Drinks | Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes. |
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms