North America Cosmeceutical Products Market - Growth, Trends And Forecast (2019 - 2024)

North America Cosmeceutical Products Market is segmented by Product Type as Skin Care, Hair Care, Oral care, Lip Care ; By Distribution Channels as Supermarkets/Hypermarkets, Specialist Stores, Online Stores, Others; Geography

Market Snapshot

Study Period:


Base Year:


CAGR% (2019 - 2024):


Key Players:

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Market Overview

The North America Cosmeceuticals Market is forecasted to reach USD 18 billion by 2024 growing at a CAGR of 8.24%during the forecast period (2019 - 2024). Aging population was one of the primary factors driving the growth of the cosmeceuticals market in the recent past. Over the past two decades, declining fertility and mortality rate have resulted in a sustained rise in the aging population, globally. People are living longer because of the better nutrition, healthcare, education, and economic well-being. Strong desire among men and women to retain youthful appearances have groomed and nurtured the cosmetic industry, worldwide. Rapidly aging demographics has led to a robust demand for anti-aging products, in order to prevent wrinkles, age spots, dry skin, uneven skin tone, and even hair damages, creating room for new innovations in cosmetics, thus, boosting the industry growth.

Scope of the Report

The North American cosmeceuticals market has been segmented by product type, into skin care products, hair care products, oral care, and others. Sun protection is not limited to regular sun care products, due to the emergence of multi-purpose products. To meet these evolving consumer’s needs, vendors are adding new and innovative sun care products to their existing product lines, which, in turn, is boosting the market growth across the region. To raise more awareness of the importance and benefits, using sun care products across the region, vendors are educating consumers about such products through television, social media, online channel, and awareness campaigns. Therefore, with such initiatives and beliefs, the sun care products market is expected to witness a positive outlook, during the forecast period.

By Product Type
Skin Care
Sun Protection
Hair Care
Hair Fall
Hair Colorants
Oral Care
By Distribution Channels
Hypermarkets and Supermarkets
Convenience Stores
Online Stores
Speciality Stores
United States
Rest of North America

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Key Market Trends

Anti-Aging Products Remain the Fastest Growing Segment

Aging population was one of the primary factors driving the growth of the cosmeceuticals market in the recent past. Aging has been evolved as one of the primary beauty concerns faced by the male and female population alike, around the globe. Although aging is a natural process, many factors have been identified as causes for loss of elasticity and formation of wrinkles. These causes include damage from climatic conditions (sun, cold, and wind), smoking, stress, fatigue, malnutrition, and environmental irritants. With the rising pollution levels and consumers’ consciousness regarding health, the market for cosmeceuticals is expected to witness a robust growth over the forecast period. Though they are priced significantly higher than the conventional cosmetic products, due to the presence of active ingredients, growing disposable income has facilitated consumers towards purchasing these products, particularly in the highly developed roots of North America.


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United States Dominated the North America Cosmeceutical Products Market

The United States belongs to one of the three main trading blocks of cosmeceuticals Market. The developed healthcare infrastructure and high per capita spending in the United States are expected to drive the growth of the cosmeceuticals market. Drug stores held a prominent share especially selling products like antiperspirants, antidandruff shampoos, and sunscreens in the United States. The cosmetic industry ranks high among the nanotechnology patent holders in United States. L’Oreal, which devotes 3.4% of its revenues to research and innovation, is the industry leader on nano patents followed by Procter & Gamble and Henkel. The cosmeceuticals market is one of the fastest growing industries in Canada and is dominated by international players. There has been a considerable demand for anti-wrinkle products in the North America region.


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Competitive Landscape

Procter And Gamble, Johnson And Johnson, L’oreal, Avon, Allergan, Croda, International Plc, Sabinsa Corporation, Unilever, Clarins, Shiseido Group, Henkel, Estee Lauder, Beiersdorf are leading companies are focused on acquiring small-scale cosmeceuticals manufacturing units for expanding their business in local as well as foreign markets. Companies invested heavily in the foreign markets to establish new manufacturing plants, in order to cater to increasing demand and expand the business. Key players, such as L'Oréal SA, Beiersdorf AG, and Procter & Gamble are now focusing on social media platforms and online distribution channels for online marketing and branding of their products, to attract more customers.

Major Players

  1. Procter & Gamble
  2. Johnson & Johnson
  3. L'Oréal
  4. Unilever
  5. Shiseido Co.,Ltd.

* Complete list of players covered available in the table of contents below


Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Skin Care

        1. Anti-Aging

        2. Anti-Acne

        3. Sun Protection

        4. Moisturizers

        5. Others

      2. 5.1.2 Hair Care

        1. Hair Fall

        2. Anti-Dandruff

        3. Hair Colorants

        4. Others

      3. 5.1.3 Oral Care

      4. 5.1.4 Others

    2. 5.2 By Distribution Channels

      1. 5.2.1 Hypermarkets and Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Stores

      4. 5.2.4 Speciality Stores

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America


    1. 6.1 Most Active Companies

    2. 6.2 Key Staretegies Adopted

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Procter and Gamble

      2. 6.4.2 Jhonson & Jhonson

      3. 6.4.3 L'Oreal

      4. 6.4.4 Bayer AG

      5. 6.4.5 Allergan

      6. 6.4.6 Croda International PLC

      7. 6.4.7 Sabinsa Corporation

      8. 6.4.8 Unilever

      9. 6.4.9 Clarins

      10. 6.4.10 Henkel

    5. *List Not Exhaustive

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