The new automotive generation is not only equipped with comfort, style, speed, power, functions automation (X-by-wire), fuel efficiency (think green fuel), but with increased safety. For the longest time, innovations accommodated for drivers and passengers in a car. Now, research and innovations in sensors, cameras, radars, and other value added components in automobiles are equipping the cars for increased safety for pedestrians. A number of vehicular accidents involve pedestrian casualties and deaths. With the augmentation of the technology which can sense the presence of pedestrians in the path of the cars, earlier available only in high priced cars by Mercedes S-class, it is obvious that automation is coming to automobiles, and in a big way.
The North America market for pedestrian detection systems in cars was worth US$ XX.XX mn in 2014, and is expected to reach US$ XX.XX mn by 2020, at CAGR of X.XX%. North America, like Europe, represents one of the largest market for automotive sensors because of a high standard of living, disposable income which supports affordability of cars with such competitive technologies.
This technology includes auto scanning of roadways ahead for pedestrians, notifications and warnings issued to the driver, and if the pre-decided distance is not maintained, the automobiles are designed to auto-brake. The radars and cameras, typically fitted in places on the vehicles from where spotting pedestrians can be easier, for example, the front and back of the vehicle on the windshields and bumpers respectively, are operational at a range of speeds, and can go higher than 50 miles per hour.
An increasing number of automobile manufacturers like Ford, Toyota, and others are integrating sensors for pedestrian detection for enhance their product offerings. While most manufacturers are integrating sensors and cameras in new cars, other sensors based companies are offering add-on sensors which can be used in cars without pre-installed pedestrian detection systems, and include names like MobilEye, among others. Some of the major manufacturers mentioned in the report are BMW, Mercedes, Audi, Volvo and Nissan.
Stringent regulations mandating reduction of vehicular pollution and usage of enhanced technologies for road safety by governments, advancements in research into sensors, cameras and other automobile technologies, set up and scaling of manufacturing of sensor based technologies across the world, high disposable income and demand for cars with such luxury features are some of the drivers for pedestrian detection systems enabled vehicles.
High cost of systems and associated components making it impossible to integrate sensors for pedestrian detection in mass market cars, ongoing research, inadequate research in updating existing research, and a few others factors contribute to the bottlenecks in this market.
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