North America Pedestrian Detection Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

North America Pedestrian Detection Systems Market report is segmented by type (video, infrared, hybrid, and other types) and by country (United States of America, Canada, and the Rest of North America). The report offers the market size and forecasts in value (USD) for all the above segments.

North America Pedestrian Detection Systems Market Size

North America Pedestrian Detection Systems Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR > 15.00 %
Market Concentration Medium

Major Players

North America Pedestrian Detection Systems Market Major Players

*Disclaimer: Major Players sorted in no particular order

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North America Pedestrian Detection Systems Market Analysis

The North America Pedestrian Detection Systems Market was valued at USD 1.38 billion, and it is expected to reach USD 2.78 billion over the next five years by registering a CAGR of 15% during the forecast period.

Over the long term, growing safety concerns and government regulations regarding passenger and pedestrian safety, along with the increase in demand for premium vehicles, are some of the driving factors of the market. Vehicles are becoming safer, greener, and more connected. With these technological transformations, ADAS has helped drivers to feel safer on the road. OEMs are now putting more attention on educating customers about the benefits of the new technologies in the ADAS sector. OEMs offer customers an option to choose the needed features and make a customized combination of the different ADAS features for their vehicles.

Over the years, there has been significant growth in the number of vehicles on the road and the construction of roads, resulting in a higher rate of road accidents. There was a rise in pedestrian fatalities in the first half of 2022, maintaining a decade-long pattern of highways becoming increasingly unsafe for pedestrians. Over the last 10 years, pedestrian deaths in the first half of the year increased by 60%, from 2,141 in 2013 to 3,434 in 2022 - a loss of about 1,300 lives. Overall, traffic deaths have also increased since the outbreak began. The National Highway Traffic Safety Administration (NHTSA) announced that 31,785 people died in collisions in the first nine months of 2022, a small drop after almost 43,000 people perished on the road in 2021.

The increased emphasis on the safety of passengers and pedestrians, as a result of an increase in the incidence of accidents, and the increasing demand for luxury automobiles are two of the primary drivers driving the market's growth. However, obstacles such as the difficulty in recognizing pedestrians in poor weather conditions may impede the market's growth.

North America Pedestrian Detection Systems Market Trends

Increase in the Number of Road Fatalities

Vehicles in the United States are becoming larger, more aggressive, and more harmful to pedestrians. And it's resulting in near-record pedestrian deaths.

According to the AAA Foundation for Traffic Safety review, ADAS can reduce crashes, injuries, and deaths in passenger vehicles, and it can prevent 40% of all accidents, 37% of injuries, and 29% of deaths. Between the first half of 2019 and 2022, pedestrian fatalities increased by 18%, or 519 extra lives lost. In 2022, there were 1.04 pedestrian fatalities per 100,000 inhabitants in the United States, up from 0.90 in 2019. California, Florida, and Texas accounted for 38% of all pedestrian deaths in the first six months of 2022 while housing 28% of the country's population.

To reduce the fatalities, governments and various companies are introducing new technologies and vehicles with the latest features for enhanced safety of pedestrians. For instance

  • In August 2022, In conjunction with ZKW Group GmbH, Cepton, Inc. showcased a lidar integration solution for vehicle headlights. Cepton demonstrated their Nova lidar incorporated into a ZKW heavy-duty truck headlight. Nova offers an unmatched mix of small size, excellent resolution, and improved vertical and horizontal field of view coverage. Its ultra-compact form size enables various seamless integration choices throughout the vehicle to deliver 360-degree perception. This allows the car to identify items in close vicinity, such as pedestrians, bicycles, and road hazards.

Further, federal regulators in the United States are also making efforts to make automobiles safer for individuals who are not inside them. A new rule proposed by the NHTSA (National Highway Traffic Safety Administration) would finally begin grading automobiles on a five-star system for pedestrian collisions. New collision avoidance technology, like as autonomous emergency braking, that has the potential to significantly decrease fatalities and injuries will be tested and, in some circumstances, enforced.

North America Pedestrian Detection Systems Market: Number of Road Traffic Fatalities in the United States from 2018 to 2022 (In Thousand Units)

Growing demand for ADAS likely Drive the Market

Passenger cars will be the main contributor to the ADAS mass acceptance in the region, as previously, it is the feature of luxury and high-end cars. Still, major manufacturers are expected to implement ADAS in low-priced cars in the coming years. A consistent increase in the demand for compact and mid-sized automobiles equipped with advanced safety features will ultimately propel the growth of the Pedestrian Detection Systems market.

Apart from automotive tier 1 or tier 2 players, various semiconductors and software companies have entered the ADAS market as modern cars are becoming software-governed rather than driver-governed. Electronic control units, microcontroller units, sensors, cameras, and actuators are the elements that collectively drive modern cars more safely than humans.

Although ADAS technologies are becoming available in new cars, complete penetration into the existing passenger vehicle fleet is expected to take decades. In the previous ten years, the average age of passenger automobiles in the United States has risen by 8%. In the United States, the average age of a passenger car is 12.1 years. Given the quantity of older vehicles on American roads, it will take years for ADAS systems to provide full safety benefits.

According to the Highway Loss Data Institute, by 2026, only two ADAS systems will be present in 50% or more registered vehicles. By 2026, roughly 71% of registered vehicles will have rear cameras, with 60% having rear parking sensors. In comparison, just 13% of registered vehicles are projected to have adaptive headlights by 2026, and only 17% are likely to have adaptive cruise control with lane centering.

Further, Between July 2021 and May 2022, 367 crashes involving Level 2 ADAS-equipped vehicles were reported in the United States. The month of October 2021 had the most recorded crashes, with 44.

Hence, the above-mentioned factors are expected to drive the pedestrian detection market in the region.

North America Pedestrian Detection Systems Market: Number of Crashes Involving Vehicles Equipped with SAE Level 2 Advanced Driver Assistance Systems (ADAS) in the United States (U.S.) from July 2021 to May 2022, By Month

North America Pedestrian Detection Systems Industry Overview

The North American pedestrian detection systems market is consolidated with the presence of many major players like Bosch, Continental AG, Visteon Corporation, etc. However, there are some auto manufacturers, such as BMW and Toyota Motor Corporation, who are supplying their own manufactured pedestrian detection systems. The market is transforming at a rapid pace, and in the coming year, many new ADAS technologies will come, although pedestrian detection systems technology will have the highest priority in ADAS. Additionally, companies are introducing various new technologies for better protection of pedestrians and joining hands with other players to stay ahead in the market. For instance,

In October 2022, Infiniti announced the debut of the 2023 QX50 in the United States. While Infiniti Intelligent All-Wheel Drive is optional, an ADAS technology suite that comes standard includes Forward Emergency Braking with Pedestrian Detection, Rear Automatic Braking, Blind Spot Warning, Lane Departure Warning, and High Beam Assist.

In July 2022, Toyota Motor Company announced the reintroduction of the Toyota Crown full-size Luxury vehicle to US markets, with a new design and powertrain. Toyota Safety Sense 3.0 comes standard on all Crown models, featuring ADAS capabilities like as Pre-Collision with Pedestrian Detection and Dynamic Radar Cruise Control.

North America Pedestrian Detection Systems Market Leaders

  1. Continental AG

  2. DENSO Corporation

  3. Mobileye

  4. Robert Bosch GmbH

  5. Toyota Motor Corporation

*Disclaimer: Major Players sorted in no particular order

North America Pedestrian Detection Systems Market Concentration
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North America Pedestrian Detection Systems Market News

  • September 2022: GMC revealed the all-new 2024 Acadia premium mid-size SUV, which will be produced at GM's Lansing Delta Township Assembly and is expected to be available in early 2024. The SUV has ADAS technology, which includes a Front and Rear pedestrian system.
  • May 2023: Toyota announced that the 2024 Grand Highlander is arriving at U.S. dealerships in the summer, available with three powertrains across three grades. The 2024 Grand Highlander comes standard with the latest Toyota Safety Sense generation, TSS 3.0, which adds the new Proactive Driving Assist system, as well as an enhanced Pre-Collision System with Pedestrian Detection, Full-Speed Range Dynamic Radar Cruise Control, and Dynamic Radar Cruise Control.
  • February 2023: The 2024 Toyota Grand Highlander made its global debut hours before the Chicago Auto Show's opening day to highlight the latest and finest addition to Toyota's SUV portfolio. The 2024 Grand Highlander comes standard with Toyota Safety Sense 3.0, which includes a Pre-Collision System with Pedestrian Detection.
  • January 2023: Valeo Group introduced solutions for safer, more sustainable transportation at CES 2023, all of which use mechatronics, electronics, and software. Valeo also debuted Smart Pole, a groundbreaking innovation made possible by French Tech. It is a sensor and technology bundle that provides near-field motion detection, smart public space illumination, and safe pedestrian crossing in metropolitan environments.
  • December 2022: Toyota Motor Co. introduced the 2023 Toyota Prius, the fifth-generation vehicle, in North American markets in January 2023, with a starting MSRP of USD 27,450. The Toyota Safety Sense 3.0 suite of active safety systems will be standard on the 2023 Toyota Prius, with features such as a Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Full-Speed Range Dynamic Radar Cruise Control, Lane Tracing Assist, Proactive Driving Assist.

North America Pedestrian Detection Systems Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

      1. 4.1.1 Growing demand for ADAS likely Drive the Market

    2. 4.2 Market Restraints

      1. 4.2.1 Lower efficiency in bad weather conditions

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION (Market Size in USD)

    1. 5.1 By Type

      1. 5.1.1 Video

      2. 5.1.2 Infrared

      3. 5.1.3 Hybrid

      4. 5.1.4 Other Types

    2. 5.2 By Country

      1. 5.2.1 United States

      2. 5.2.2 Canada

      3. 5.2.3 Mexico

      4. 5.2.4 Rest of North America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles

      1. 6.2.1 Automobile Manufacturers

        1. 6.2.1.1 Toyota Motor Corporation

        2. 6.2.1.2 Volvo Cars

        3. 6.2.1.3 BMW Group

        4. 6.2.1.4 Mercedes-Benz

        5. 6.2.1.5 Audi AG

        6. 6.2.1.6 Nissan Motor Co. Ltd.

        7. 6.2.1.7 Peugeot

        8. 6.2.1.8 Honda Motor Company Ltd.

        9. 6.2.1.9 General Motors Company

      2. 6.2.2 Suppliers of Pedestrian Detection Systems and Components*

        1. 6.2.2.1 Mobileye

        2. 6.2.2.2 Aptiv PLC

        3. 6.2.2.3 Robert Bosch GmbH

        4. 6.2.2.4 Continental AG

        5. 6.2.2.5 DENSO Corporation

        6. 6.2.2.6 FLIR Systems Inc.

        7. 6.2.2.7 Panasonic Corporation

    3. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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North America Pedestrian Detection Systems Industry Segmentation

Pedestrian Detection (PD) is an advanced driver assistance system (ADAS) that recognizes pedestrians (and occasionally bikers and pets) in the path of a vehicle. When a risk is recognized, Pedestrian Detection alerts drivers with an audio, visual, or tactile warning.

The North American pedestrian detection systems market is segmented by type and by country. By type, the market is segmented into video, infrared, hybrid, and other types by country: United States of America, Canada, and the Rest of North America.

The report offers the market size and forecasts in value (USD) for all the above segments.

By Type
Video
Infrared
Hybrid
Other Types
By Country
United States
Canada
Mexico
Rest of North America
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North America Pedestrian Detection Systems Market Research FAQs

The North America Pedestrian Detection Systems Market is projected to register a CAGR of greater than 15% during the forecast period (2024-2029)

Continental AG, DENSO Corporation, Mobileye, Robert Bosch GmbH and Toyota Motor Corporation are the major companies operating in the North America Pedestrian Detection Systems Market.

The report covers the North America Pedestrian Detection Systems Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Pedestrian Detection Systems Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

North America Pedestrian Detection Systems Industry Report

Statistics for the 2024 North America Pedestrian Detection Systems market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Pedestrian Detection Systems analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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North America Pedestrian Detection Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)