Accelerating Luxury: Market Assessment for a High-Net-Worth Racetrack Resort in the GCC

Client Background 

The client is a premier luxury hospitality group in the GCC with a portfolio of high-end resorts and lifestyle experiences across the Middle East. Seeking to expand into the ultra-luxury segment, the company aimed to develop an exclusive racetrack resort tailored to high-net-worth individuals (HNWIs) seeking unique, experience-driven luxury destinations. 

Client’s Challenge 

The client engaged Mordor Intelligence to conduct a detailed feasibility study assessing the commercial viability of a luxury racetrack resort in the GCC. Key challenges included understanding the size and distribution of the HNWI population across Saudi Arabia, the UAE, Kuwait, Qatar, Oman, and Bahrain; analyzing luxury spending patterns across categories such as supercars, private jets, yachts, and real estate; and benchmarking existing racetrack resorts globally in terms of pricing, service offerings, and positioning.  

The client also sought to define the minimum wealth threshold for membership, identify the ideal customer profile, and build a go-to-market strategy aligned with the preferences and expectations of the region’s affluent clientele. 

How Mordor Intelligence Helped 

Market Size Estimation 

• Identified and segmented HNWIs across key GCC markets by wealth brackets. 

• Assessed potential target customers in terms of distribution of wealth and disposable income. 

Luxury Spending Behavior Analysis 

• Analyzed how HNWIs allocate their wealth to high-value assets such as supercars, private jets, yachts, and real estate. 

• Found key peaks and trends in luxury spending. 

Racetrack Resort Market Study 

• Conducted a competitive benchmarking study of existing racetrack resorts in the GCC and globally. 

• Premium offerings such as track access, concierge, car storage, membership levels, and exclusive events. 

• Assessed pricing structures, operational models, and customer retention strategies. 

Minimum Wealth Requirement Calculation 

• Modeled affordability thresholds based on spending patterns of potential members. 

• Defined the ideal wealth bracket for premium and exclusive memberships. 

• Estimated the total addressable market for the racetrack resort based on regional HNWI distribution and interest levels. 

Key Findings 

• The GCC region has a significant concentration of ultra-high-net-worth individuals, with Saudi Arabia and the UAE leading in terms of market size. 

• High-end car ownership and private jet spending are good proxies for interest in racetrack resort memberships. 

• While current racetrack resort options have a range of membership options, the key here will be distinction through exclusivity and personalization. 

• The estimated minimum wealth threshold for membership aligns with global ultra-luxury resort benchmarks.      

Impact Created 

• Strategic Roadmap for Market Entry: Provided a structured go-to-market approach with pricing and membership tier recommendations.

• Partnership Opportunities Identified: Suggested collaborations with luxury car brands, private wealth management firms, and premium lifestyle services to enhance exclusivity.

• Targeted Marketing Approach: Developed data-driven marketing strategies tailored to HNWI preferences and spending behaviors. 

Our Industry Coverage 

Mordor Intelligence has extensive experience conducting high-end market research and feasibility studies for the luxury and hospitality sectors. Our expertise includes: 

• Market Entry Strategy: Assisting brands in growth into new luxury categories and geographies. 

• Competitor Assessment: Benchmarking premium experiences and pricing strategies. 

• Customer Behavior Analysis: Understanding HNWI spending habits and decision-making patterns. 

• Go-to-Market Strategies: Creating tailored approaches for high-end customer acquisition. 

• Opportunity Assessment: Identifying lucrative investment opportunities in ultra-luxury offerings. 

With deep expertise in luxury and hospitality research, Mordor Intelligence empowers brands to make data-driven decisions that unlock new opportunities and redefine exclusivity in the global ultra-luxury market.