North America Automotive Navigation System Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The North America Automotive Navigation Systems Market is segmented by Vehicle Type (Passenger Cars and Commercial Vehicles), by Sales Channel (OEMs and Aftermarket) and Countries.

Market Snapshot

North America Automotive Navigation System Market Size
Study Period: 2018-2027
Base Year: 2021
CAGR: 6.28 %
North America Automotive Navigation System Market Major Players

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Market Overview

The North America Automotive Navigation Systems Market is anticipated to register a CAGR of about 6.28% during the forecast period (2020 – 2025).

  • With the growing demand for accuracy, automotive navigation technology helps in tracking and forecasting the supply chains by including application which provide real time-definite delivery system. Moreover, Car sharing services heavily rely on navigation-based technology as result Ola, Uber and Grab are expected to push the market growth.
  • In 2018, United States recorded 127.24 million U.S. dollars in revenue. The United States policy makers are mandating the integration of navigation systems in automobiles to develop databases to helps transportation organizations maintain costs, reduce maintenance and improve road safety. All these changes will drive the growth for Automotive Navigation Systems in the North American Market
  • Although, hindrance such as high cost of navigation, telecommunication, cyber security and infrastructure connectivity can slow the growth rate. Also, with increased fuel prices, low demand for self-driven cars over past years and emergence of electrical vehicles, the industry may experience a slower growth rate. Nevertheless, GPS is an essential element in the future of Intelligent Transportation Systems (ITS).

Scope of the Report

The North America Automotive Navigation Systems Market report covers the current and upcoming trends, with its impact of on the changing economy. The report will help understand, the current market breakdown, growth forecast and, and compete against the major players holding the largest market share.

With the present scenario of COVID-19 outbreak the Automotive Navigation Systems Market and the entire automobile sector is experiencing a negative growth rate. The direct impact of COVID-19 and its effect on the future growth of the industry, as well as the indirect impact from other industries is covered in the report.

Sales Channel
Vehicle Type
Passenger Vehicles
Commercial Cars

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Key Market Trends

GPS largely use in E-commerce and Online Cab Booking services

The primary features of an automotive navigation system is to integrate real-time data, map updates, and smartphone integration. With the growing accessibility to the internet through mobile phones, manufacturers are opting for all built in functions of an in-vehicle GPS in users smartphone system itself while keeping the costs low.

  • The demand for navigation system is growing in demand especially amongst ride hailing apps which are expected to push the market. GPS devises are large used by car fleets such Uber and Grab to manage their pool of cars by keeping a track on their driver’s and passenger’s activity. Both passive and active tracking are a viable source of information to the owner. Analysis of this stored data and real-time tracking is very useful to the industry for commercial purposes.
  • Due to congestion on highways, transit systems, and streets the estimated delays throughout the globe in resulting in productivity loss with billions of dollars getting wasted annually. Moreover, sectors such as e-commerce and logistics are heavily hit with such inefficient navigation tracking. As a result, reliance on navigation systems with improving technology for locating various addressees in traffic on both highways and roadways to suggest different routes based on the real-time traffic has become an essential feature of GPS based system.
North America Automotive Navigation System Market Share

Easy access and favorable government policies will drive the growth of this market

The growth of market is not just limited to a shift in consumer demand but government regulations as well. In 2019, North America led the Navigation System market with a market share of 31%. With 75% being passenger cars which contribute towards 60% market revenue of the navigation systems markets

· Moreover, many North American governments are mandating fleet management by using GPS systems. With the law in action every new car would require 3G/4G enabled GPS system. GPS installed in vehicles can help locate a crash to carry out on-sit or off-site investigation. For instance, in an event of a crash, sensor technology can be used to gather data on weather, pavement condition, and traffic volumes and speeds. All this data can be transmitted remotely as well.

Additionally, GPS help local government organizations survey its road and highway networks, by identifying the location of features on the road networks. These include emergency services, maintenance, service stations and other information related to the road system, etc. This information serves can be accesses in the form later purposes. This database provide with the knowledge which can help local or state transportation agencies reduce additional maintenance and service costs, while enhancing the safety of drivers using the roads

North America Automotive Navigation System Market Forecast

Competitive Landscape

The market is experiencing a study growth over the last few years. The market remains ever evolving with newer technology and favorable government regulations. For instance, in January 2018, Amazon partnered with Garmin company to integrate Alexa voice-assistant into its navigation systems functionalities.

However, the market remains consolidated with already existing players over the past decade. The key players in the North America Automotive Navigation System Market are Alpine Electronics, Aisin Aw Co.Ltd, Continental AG, Clarion, Pioneer, Mitsubishi Electric Corporation, Garmin and Denso Corporation

Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Sales Channel

      1. 5.1.1 OEM

      2. 5.1.2 Aftermarket

    2. 5.2 Vehicle Type

      1. 5.2.1 Passenger Vehicles

      2. 5.2.2 Commercial Cars

  6. 6. Geography

    1. 6.1 North America

      1. 6.1.1 United States

      2. 6.1.2 Canada

      3. 6.1.3 Rest Of North America


    1. 7.1 Vendor Market Share

    2. 7.2 Company Profiles

      1. 7.2.1 Alpine Electronics

      2. 7.2.2 Denso Corp.

      3. 7.2.3 Harman International

      4. 7.2.4 Clarion

      5. 7.2.5 Aisin Aw Co. Ltd.

      6. 7.2.6 Mitsubishi Electric Corp.

      7. 7.2.7 Panasonic Corp.

      8. 7.2.8 JVC Kenwood Corp.

      9. 7.2.9 TomTom International BV


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Frequently Asked Questions

The North America Automotive Navigation System Market market is studied from 2018 - 2027.

The North America Automotive Navigation System Market is growing at a CAGR of 6.28% over the next 5 years.

Denso Corp, Mitsubishi Electric, Clarion Inc., Alpine, Aisin AW are the major companies operating in North America Automotive Navigation System Market.

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