North America Nutraceuticals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The North American nutraceuticals market is segmented by Type into Functional Food, Functional Beverages, and Dietary Supplements, by Distribution Channel into Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, and Online Retail Stores, and by Geography.

Market Snapshot

North America Nutraceutical Market Summary
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 6.4 %

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Market Overview

The North American nutraceutical market is projected to register a CAGR of 6.4%, during the forecast period, 2020 - 2025.

  • The rising demand for nutraceuticals with medical benefits is one of the major factors driving the nutraceuticals market growth. They contain antioxidants, probiotics, and polyunsaturated fatty acids, which help in managing health issues, like obesity, CVD, cancer, cholesterol, arthritis, and diabetes. In addition, the growing preference for personalized nutrition is another key nutraceuticals market trends, which may further stimulate market growth. The trend of personalized nutrition is growing particularly among individuals with gut-related medical conditions, where generic treatment is not effective.
  • However, the biggest issue faced by nutraceutical companies operating in the North American countries is complying with the stringent health country's regulations. Unlike the many countries throughout the world, these countries have very stringent regulations governing the sale of dietary supplements.

Scope of the report

The North American nutraceuticals market is segmented by type into functional food, functional beverages, and dietary supplements. the functional food segment is further sub-segmented into cereals, bakery and confectionary, dairy, snacks, and other functional foods. The functional beverages segment is sub-segmented into energy drinks, sports drinks, fortified juice, dairy and dairy alternative beverages, and other functional beverages. the dietary supplements segment is sub-segmented into vitamins, minerals, botanicals, enzymes, fatty acids, proteins, and other dietary supplements. by distribution channel, the market is segmented into specialty stores, supermarkets/hypermarkets, convenience stores, and online retail stores. Also, the study provides an analysis of the nutraceuticals market in the emerging and established markets across North America, including the United States, Canada, Mexico, and Rest of North America.

Functional Food
Bakery and Confectionery
Other Functional Foods
Functional Beverages
Energy Drinks
Sports Drinks
Fortified Juice
Dairy and Dairy Alternative Beverages
Other Functional Beverages
Dietary Supplements
Fatty Acids
Other Dietary Supplements
Distribution Channel
Specialty Stores
Convenience Stores
Online Retail Stores
United States
Rest of North America

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Key Market Trends

Growing Efficacy of Functional Foods and their Botanical Active Ingredients

As Canadians age and face rising healthcare costs, many are considering the link between health and diet. The functional food (nutraceutical) industry is seizing the opportunity with product innovation and market expansion. Functional food growth in Canada is predicted to be in the areas of trans fat replacements, sodium substitutes, sugar alternatives, free-from allergens (in particular, gluten-free foods), clean labels, whole foods, naturally sourced bioactive, nutrigenomics, protein boosters, and new technologies. The growing vegan diet trend is also driving the demand for botanical functional ingredients used in functional food and beverages. Manufacturers have also isolated and concentrated these botanical active ingredients in dietary supplements. These functional foods with vegan ingredients supply the phytochemicals in dosages that exceed those obtained from normal foods and are promoted for health enhancement.

North America Nutraceutical Market1

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Increasing Demand among Baby Boomers, Millennials, and Women

The three important consumer demographic segments that are driving the nutraceutical market are – millennials, baby boomers, and women. Millennials are concerned about optimizing their present health and preventing deteriorating health in the future. They consume food products, typically fortified with calcium, fiber, vitamins, and minerals, and are also responsible to drive the trend for a more regular and healthier snacking. Baby Boomers require products that help prevent or mitigate conditions related to aging. They prefer nutraceutical products usually rich in fiber, antioxidants, heart-healthy ingredients, vitamins and minerals, omega-3 fatty acids, vitamin D, calcium, and whole grains. Women drive the supplement and functional food in their diet segments, due to recommendations from health practitioners. Sales of women’s nutraceutical products account for a significant share of the demographic sector. Also, advertising for female-targeted vitamins and supplement products is usually focused on fitness and lifestyle.

North America Nutraceutical Market2

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Competitive Landscape

The North American nutraceutical market is competitive in nature having a large number of domestic and multinational players competing for the market share. Emphasis is given on mergers, expansions, acquisitions, and partnerships of the companies, along with new product development as a strategic approach adopted by the leading companies to boost their brand presence among consumers. Key players dominating the North American region include PepsiCo Inc., General Mills Inc., Nestle SA, The Kellogg Company, and Herbalife International of America Inc.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Functional Food

        1. Cereal

        2. Bakery and Confectionery

        3. Dairy

        4. Snack

        5. Other Functional Foods

      2. 5.1.2 Functional Beverages

        1. Energy Drinks

        2. Sports Drinks

        3. Fortified Juice

        4. Dairy and Dairy Alternative Beverages

        5. Other Functional Beverages

      3. 5.1.3 Dietary Supplements

        1. Vitamins

        2. Minerals

        3. Botanicals

        4. Enzymes

        5. Fatty Acids

        6. Proteins

        7. Other Dietary Supplements

    2. 5.2 Distribution Channel

      1. 5.2.1 Specialty Stores

      2. 5.2.2 Supermarkets/Hypermarkets

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Retail Stores

    3. 5.3 Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 PepsiCo Inc.

      2. 6.3.2 General Mills Inc.

      3. 6.3.3 Nestle SA

      4. 6.3.4 The Kellogg Company

      5. 6.3.5 Herbalife International of America Inc.

      6. 6.3.6 Nature's Bounty Inc.

      7. 6.3.7 Pfizer Inc.

      8. 6.3.8 Amway Corp.

    4. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The North America Nutraceuticals Market market is studied from 2016 - 2026.

The North America Nutraceuticals Market is growing at a CAGR of 6.4% over the next 5 years.

PepsiCo Inc., General Mills Inc. , Nestle SA , The Kellogg Company, Herbalife International of America Inc. are the major companies operating in North America Nutraceuticals Market.

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