North America Hair Styling Tools Market - Growth, Trends, and Forecasts (2019-2024)

North American Hair Styling Tools Market is segmented by Product Type (Hair Dryers, Hair Curlers & Rollers, Hair Straighteners Hair Brushes & Combs, Others); by Distribution Channel (Online Retail, Offline Retail); and by Geography

Market Snapshot

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Study Period:

2016-2024

Base Year:

2018

CAGR % (2019 - 2024):

5.5%

Largest Market:

United States

Key Players:

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Market Overview

North America hair styling tools market is growing at a CAGR of 5.5% during the forecast period (2019-2024). 

  • The increasing usage of hair styling tools for grooming purposes by individuals in North America have enabled market growth. Changing lifestyle, rising disposable income, product innovation, and marketing activities are some of the other factors driving market growth from the region. 
  • United States leads the regional market augmented by the robust demand of hair styling products in the country,

 

Scope of the Report

Hair styling tools in North America is available as hair dryers, hair curlers & rollers, hair straighteners, hair brushes & combs, others. The products are sold through online retail stores and offline retail stores. The hair styling tools are driven by increased consumer spending on fashion products in countries such as the United States and Canada.

By Product Type
Hair Dryers
Hair Curlers & Rollers
Hair Straighteners
Hair Brushes & Combs
Others
By Distribution Channel
Online Retail
Offline Retail
Geography
North America
United States
Canada
Mexico
Rest of North America

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Key Market Trends

Increasing Consumers Opting for Styling Iron

More women consumers in the region are purchasing hair styling tools such as styling iron to get straight and glossy hair. Also, individuals willing to experiment with their hair are opting for styling iron to achieve a unique hairstyle. People are opting for flat irons that are manufactured using ceramic as it not only helps in even straightening of hair, but also prevents the damage of hair due to the use of more heat in specific portions of the plate. The flat irons have become an essential tool for all stylish women requiring unique hairstyle with minimal damage to hair, thereby leading to its increased demand in the market.

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Increased Adoption of Hair Styling Tools by Consumers

Manufacturers are continuously introducing new variants of hair styling tools like hair straighteners to meet the stylish needs of consumers while eliminating damage to their hair. This is because constant hair styling can damage hair leading to hair losing its natural shine, development of split ends while hair becoming dull and difficult to style. Thus, manufacturers are offering hair straighteners made of premium materials coating that give results without significantly damaging hair. Such products have enabled consumers in the region to purchase the products with full confidence. 

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Competitive Landscape

Koninklijke Philips N.V., Helen of Troy, and Panasonic, are some of the companies leading the hair styling tools market in North America. Many companies are taking up various business strategies such as product innovations to keep up with the growing market competition from new players. Growing professional salon service industry has further created vast avenues for new opportunities for the marketers of hair styling tools. 

Major Players

  1. Koninklijke Philips N.V.
  2. Helen of Troy
  3. Panasonic
  4. Spectrum Brands, Inc.
  5. BaBylissPRO

* Complete list of players covered available in the table of contents below

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Hair Dryers

      2. 5.1.2 Hair Curlers & Rollers

      3. 5.1.3 Hair Straighteners

      4. 5.1.4 Hair Brushes & Combs

      5. 5.1.5 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Online Retail

      2. 5.2.2 Offline Retail

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Koninklijke Philips N.V.

      2. 6.4.2 Helen of Troy

      3. 6.4.3 Panasonic

      4. 6.4.4 Spectrum Brands, Inc.

      5. 6.4.5 BaBylissPRO

      6. 6.4.6 Beauty Elite Group

      7. 6.4.7 Dyson

      8. 6.4.8 Andis Company

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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