Africa Vitamin Fortified & Mineral Enriched Food & Beverage Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 6.70 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Africa Vitamin Fortified & Mineral Enriched Food & Beverage Market Analysis
Africa Vitamin Fortified and Mineral Enriched Food & Beverage Market is projected to register a CAGR of 6.7%, during the forecast period 2020-2025.
- Millennials or young working adults in Africa are the major target audience for the fortified food industry. They are young and much more open to changes in conventional products. Additionally, this group of consumers is more educated to recognize the added ingredients and are willing to pay more for these products with higher health benefits.
- Moreover, consumers are more likely to buy it for themselves as well as for their children, as compared to the older population. Therefore, with the increase in population, changes in buying patterns, and growing health concerns, the market share of vitamin fortified and mineral enriched food in the African region is set to increase.
Africa Vitamin Fortified & Mineral Enriched Food & Beverage Market Trends
This section covers the major market trends shaping the Africa Vitamin Fortified & Mineral Enriched Food & Beverage Market according to our research experts:
Growing Demand for Functional Ingredient fortified Food
In the African region, micronutrient deficiencies are responsible for significant public health problems, causing premature death, disability, and reduced work capacity. Therefore, for a better health condition, significant progress has been achieved throughout Africa in food fortification. The Public-private-civic sector has taken initiatives to fortify staple foods through which significant economic and health impacts can be achieved in Africa. Fortifying food with micronutrients is one of the most cost-effective strategies to improve nutrition in Africa. An increase in population, changes in buying patterns, and growing health concerns increase the share of vitamin fortified and mineral enriched food industry in African, and it is expected to enhance during the forecast period.
South Africa holds the Largest Share in the Market Studied
The primary consumer group in the country accommodates the young men, who are enthusiastic and willing to maintain good body shape, amid a fast-moving lifestyle. There is a considerable portion of people with gym memberships in the country and several other consumers are opting for the gym. Moreover, due to the transforming consumer base in the country, solutions, based on plant proteins, and vitamin and mineral fortified food are being developed to cater to the inflated demand for vitamin and mineral fortified food and beverage among the vegan population, which is mainly found in cities, like Johannesburg and Cape Town. Moreover, products with more natural ingredients are the foremost preference of consumers, which in turn boosting the market studied in the region.
Africa Vitamin Fortified & Mineral Enriched Food & Beverage Industry Overview
Africa Vitamin Fortified and Mineral Enriched Food & Beverage Market is fragmented and competitive in nature having a large number of domestic and multinational players competing for market share. Companies focusing on new product launches with healthier ingredients/organic claims along with acquisition, merger, partnership, and expansions as their key marketing strategy. Some of the major players in the market studied are Abbott, KELLOGG Company, Nestle, Amway, among others.
Africa Vitamin Fortified & Mineral Enriched Food & Beverage Market Leaders
Abbott
Nestle SA
Kellogg Company
PepsiCo, Inc.
*Disclaimer: Major Players sorted in no particular order
Africa Vitamin Fortified & Mineral Enriched Food & Beverage Market Report - Table of Contents
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1. INTRODUCTION
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1.1 Study Deliverables
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1.2 Study Assumptions
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1.3 Scope of the Study
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2. RESEARCH METHODOLOGY
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3. EXECUTIVE SUMMARY
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4. MARKET DYNAMICS
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4.1 Market Drivers
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4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
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4.3.1 Threat of New Entrants
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4.3.2 Bargaining Power of Buyers/Consumers
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4.3.3 Bargaining Power of Suppliers
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4.3.4 Threat of Substitute Products
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4.3.5 Intensity of Competitive Rivalry
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5. MARKET SEGMENTATION
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5.1 By Product Type
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5.1.1 Cereal based products
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5.1.2 Dairy Products
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5.1.3 Beverages
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5.1.4 Infant Formulas
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5.1.5 Others
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5.2 By Application
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5.2.1 Supermarket/Hypermarket
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5.2.2 Convenience Stores
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5.2.3 Pharmacy/Drug Store
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5.2.4 Online Retail Store
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5.2.5 Others
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5.3 By Geography
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5.3.1 South Africa
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5.3.2 Nigeria
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5.3.3 Egypt
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5.3.4 Rest of Africa
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6. COMPETITIVE LANDSCAPE
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6.1 Most Active Companies
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6.2 Most Adopted Strategies
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6.3 Market Share Analysis
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6.4 Company Profiles
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6.4.1 Abbott
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6.4.2 Kellogg Company
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6.4.3 Nestle SA
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6.4.4 PepsiCo, Inc.
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6.4.5 Amway Corporation
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6.4.6 The Coca-Cola Company
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6.4.7 The Hain Celestial Group, Inc.
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6.4.8 Campbell Soup
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- *List Not Exhaustive
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7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Africa Vitamin Fortified & Mineral Enriched Food & Beverage Industry Segmentation
Africa vitamin fortified and mineral enriched food & beverage market segmented by product yype, distribution channel, and geography. On the basis of product type, the market is segmented into cereal based products, dairy products, beverages, infant formulas, others. On the basis of the distribution channels, the market is segmented into supermarket/hypermarket, convenience stores, pharmacy/drug store, online retail store, others. On the basis of geography, the study provides an analysis of the vitamin fortified and mineral enriched food & beverage market in the emerging and established markets across the region, including South Africa, Nigeria, Egypt, and rest of Africa.
| By Product Type | |
| Cereal based products | |
| Dairy Products | |
| Beverages | |
| Infant Formulas | |
| Others |
| By Application | |
| Supermarket/Hypermarket | |
| Convenience Stores | |
| Pharmacy/Drug Store | |
| Online Retail Store | |
| Others |
| By Geography | |
| South Africa | |
| Nigeria | |
| Egypt | |
| Rest of Africa |
Africa Vitamin Fortified & Mineral Enriched Food & Beverage Market Research FAQs
What is the current Africa Vitamin Fortified and Mineral Enriched Food & Beverage Market size?
The Africa Vitamin Fortified and Mineral Enriched Food & Beverage Market is projected to register a CAGR of 6.70% during the forecast period (2024-2029)
Who are the key players in Africa Vitamin Fortified and Mineral Enriched Food & Beverage Market?
Abbott, Nestle SA, Kellogg Company and PepsiCo, Inc. are the major companies operating in the Africa Vitamin Fortified and Mineral Enriched Food & Beverage Market.
What years does this Africa Vitamin Fortified and Mineral Enriched Food & Beverage Market cover?
The report covers the Africa Vitamin Fortified and Mineral Enriched Food & Beverage Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Africa Vitamin Fortified and Mineral Enriched Food & Beverage Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Africa Vitamin Fortified and Mineral Enriched Food & Beverage Industry Report
Statistics for the 2024 Africa Vitamin Fortified and Mineral Enriched Food & Beverage market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Africa Vitamin Fortified and Mineral Enriched Food & Beverage analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
