South America Vitamin Fortified and Mineral Enriched Food & Beverage Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

South America Vitamin Fortified and Mineral Enriched Food and Beverage Market is segmented by Product Type (Cereal-Based Products, Dairy Products, Beverages, Infant Formulas, Others); by Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Pharmacy/Drug Store, Online Retail Store, Others); and by Geography.

Market Snapshot

south america vitamin fortified and mineral enriched food and beverage market
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 7.1 %

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Market Overview

South America Vitamin Fortified and Mineral Enriched Food and Beverage Market is projected to grow at a CAGR of 7.1% during the forecast period (2020-2025).

  • Fortification is the process of adding a nutrient or ingredient that was not found naturally in that product. In Brazil and other South American regions, obesity rates have increased over time. Therefore, to improve the health condition of the people, significant progress in food fortification has been targeted and achieved.
  • Food fortification is attractive because it does not require the target groups to change their diet but can be implemented by the food industry, and because it reaches large numbers of consumers through retail. Expenditure on health goods and services is expected to grow significantly and simultaneously, as consumers in this group take more care of their physical condition.

Scope of the report

South America's vitamin fortified and mineral enriched food and beverage market is segmented by product type, distribution channel, and geography. On the basis of product type, the market is segmented into cereal-based products, dairy products, beverages, infant formulas, others. Based on the distribution channels, the market is segmented into supermarket/hypermarket, convenience stores, pharmacy/drug stores, online retail stores, and others. The study also involves the analysis of regions such as Brazil, Argentina, and the rest of South America. 

By Product Type
Cereal-Based Products
Dairy Products
Beverages
Infant Formulas
Others
By Distribution Channel
Supermarket/Hypermarket
Convenience Stores
Pharmacy/Drug Store
Online Retail Store
Others
Geography
Europe
Brazil
Argentina
Rest of South America

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Key Market Trends

Growing Popularity of Functional Beverages

Consumers in South America have a greater understanding of the relationship between diet and health, which is fueling the growth in the industry. Besides, the increasing purchasing power among the middle-class population is triggering the market growth. The obesity rate is increasing in Brazil, which is further increasing health awareness among individuals, as a result, consumers are shifting towards these functional drinks. Consumers in Argentina are demanding packaged food that provides health & wellness, despite the economic crisis. This trend is expected to benefit the functional beverage market of the beverage market.   Strong promotional activities and discount deals offered by hypermarket supermarkets are boosting the market for the functional beverages in Argentina.

South America Vitamin Fortified and Mineral Enriched Food and Beverage Market1

Supermarket/Hypermarket is the Preferred Channel

The increase in demographics spending, ease, and convenience through supermarket purchases is expected to pave a strong pathway for fortified food manufacturers to penetrate, particularly in the developing countries, where these stores are being set in large numbers. Consumers prefer purchasing the food & beverage products through supermarkets, as it serves as a platform with the availability of all the products in one place, which saves time and energy. The supermarket/hypermarket chains are searching for new ways to increase sales through their channels. Discount offers, lending new attractive look to the products, and making brochures are some of the techniques being adopted to increase sales.

South America Vitamin Fortified and Mineral Enriched Food and Beverage Market2

Competitive Landscape

South America vitamin fortified and mineral enriched food and beverage is fragmented and competitive in nature having a large number of players competing for market share. Companies focusing on new product launches with healthier ingredients/organic claims along with acquisition, merger, partnership, and expansions as their key marketing strategy. Some of the major players in the market studied are Abbott, Kellogg Company, PepsiCo, and Kraft Heinz among others.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Cereal-Based Products

      2. 5.1.2 Dairy Products

      3. 5.1.3 Beverages

      4. 5.1.4 Infant Formulas

      5. 5.1.5 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacy/Drug Store

      4. 5.2.4 Online Retail Store

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 Europe

        1. 5.3.1.1 Brazil

        2. 5.3.1.2 Argentina

        3. 5.3.1.3 Rest of South America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Abbott Laboratories

      2. 6.4.2 The Coca-Cola Company

      3. 6.4.3 PepsiCo

      4. 6.4.4 Kellogg Company

      5. 6.4.5 Kraft Heinz Company

      6. 6.4.6 Amway Corporation

      7. 6.4.7 The Hain Celestial Group, Inc.

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Frequently Asked Questions

The South America Vitamin Fortified and Mineral Enriched Food & Beverage Market market is studied from 2016 - 2026.

The South America Vitamin Fortified and Mineral Enriched Food & Beverage Market is growing at a CAGR of 7.1% over the next 5 years.

Abbott Laboratories, Kellogg Company, PepsiCo, Kraft Heinz Company, The Coca-Cola Company are the major companies operating in South America Vitamin Fortified and Mineral Enriched Food & Beverage Market.

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