Australia Nutraceuticals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Australian Nutraceuticals Market is segmented by Product Type (Functional Food (Cereal, Bakery and Confectionery, Dairy, Snacks and Other Functional Foods), Functional Beverage (Energy Drinks, Sports Drinks, Fortified Juice, Dairy and Dairy Alternative Beverages, and Other Functional Beverages) and Dietary Supplements (Vitamins, Minerals, Botanicals, Enzymes, Fatty Acids, Proteins, and Other Dietary Supplements)) and Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, Drug Stores/Pharmacies, and Online Retail Stores)

Market Snapshot

australia nutraceutical market summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 7.5 %

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Market Overview

The Australian nutraceuticals market is projected to record a CAGR of 7.5% during the forecast period.

  • The rising demand for nutraceuticals with medical benefits is one of the major factors driving the nutraceuticals market growth. They contain antioxidants, probiotics, and polyunsaturated fatty acids, which help in managing health issues, like obesity, CVD, cancer, cholesterol, arthritis, and diabetes.
  • The growing preference for personalized nutrition is one of the key nutraceuticals market trends, which may further stimulate market growth. The trend of personalized nutrition is growing particularly among individuals with gut-related medical conditions, where generic treatment is not effective.

Scope of the report

The Australian nutraceuticals market is segmented by type into functional food, functional beverages, and dietary supplement. The functional food segment is further sub-segmented into cereals, bakery and confectionery, dairy, snacks, and other functional foods. The functional beverages segment is sub-segmented into energy drinks, sports drinks, fortified juice, dairy and dairy alternative beverages, and other functional beverages. Dietary supplements are categorized as vitamins, minerals, botanicals, enzymes, fatty acids, proteins, and other dietary supplements. The market is segmented based on distribution channel into specialty stores, supermarkets/hypermarkets, convenience stores, drug stores/pharmacies, and online retail stores.

Product Type
Functional Food
Bakery and Confectionery
Other Functional Foods
Functional Beverage
Energy Drinks
Sports Drinks
Fortified Juice
Dairy and Dairy Alternative Beverages
Functional Beverages
Dietary Supplements
Fatty Acids
Other Dietary Supplements
Distribution Channel
Specialty Stores
Convenience Stores
Drug Stores/Pharmacies
Online Retail Stores

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Key Market Trends

Increasing Elderly Population

There is a plethora of products already on the market targeted toward the elderly consumers and focuses on the health and wellness of the geriatric population, which is expected to be the strongest factor for the growth of the market. There is a huge market of health-conscious aging consumers who want to do all they can to prolong their lives and usage of nutraceuticals has become one of the most popular options among this section of the population, helping them to take some of the control back into their own hands, in terms of their health and well being in their later years. People aged above 60 years of age invariably suffer from deficiency-related diseases. Functional food ingredients may help them to counter these chronic diseases. The major health categories that are a major focus of the manufacturers in the country are bone- and joint-assisting dietary supplements, calcium supplements, memory and brain health, and eye health supplements.

Australia Nutraceutical Market1

Growing Demand for Dietary Supplements

Increasing demand for sports nutrition, on account of growing fitness trends and sports activities, and new product launches are likely to have a significant impact on the industry. Owing to suitable demographics, such as the increasing aging population and costs of healthcare, the preference for dietary supplements is also growing tremendously. Due to the rising number of personalized online systems available to consumers free of charge, both manufacturers and retailers are beginning to offer free access to wellness tools, which will create a customized vitamin list, based on a consumer’s specific conditions and needs. The growing prevalence of chronic diseases and advantages associated with botanical drugs over synthetic drugs, such as being safer with no adverse side-effects and affordability, are driving the growth of this segment.

Australia Nutraceutical Market2

Competitive Landscape

The Australian nutraceuticals market is fragmented with the presence of global and local players. Companies are focusing on meeting consumer demands by product innovations, expansions, and mergers and acquisitions. The key players in the market are Kellogg Australia Pty. Ltd, Herbalife Australia, General Mills Australia Pty. Ltd, Amway Australia, and Nestle Australia Ltd.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Functional Food

        1. Cereals

        2. Bakery and Confectionery

        3. Dairy

        4. Snacks

        5. Other Functional Foods

      2. 5.1.2 Functional Beverage

        1. Energy Drinks

        2. Sports Drinks

        3. Fortified Juice

        4. Dairy and Dairy Alternative Beverages

        5. Functional Beverages

      3. 5.1.3 Dietary Supplements

        1. Vitamins

        2. Minerals

        3. Botanicals

        4. Enzymes

        5. Fatty Acids

        6. Proteins

        7. Other Dietary Supplements

    2. 5.2 Distribution Channel

      1. 5.2.1 Specialty Stores

      2. 5.2.2 Supermarkets/Hypermarkets

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Drug Stores/Pharmacies

      5. 5.2.5 Online Retail Stores


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Herbalife Australia

      2. 6.3.2 Kellogg (Aust.) Pty. Ltd

      3. 6.3.3 General Mills Australia Pty. Ltd

      4. 6.3.4 PepsiCo Australia & New Zealand

      5. 6.3.5 Nestle Australia Ltd

      6. 6.3.6 Amway Australia

    4. *List Not Exhaustive

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Frequently Asked Questions

The Australia Nutraceuticals Market market is studied from 2016 - 2026.

The Australia Nutraceuticals Market is growing at a CAGR of 7.5% over the next 5 years.

Herbalife Australia, Kellogg (Aust.) Pty. Ltd., Nestle Australia Ltd., General Mills Australia Pty. Ltd., Amway Australia are the major companies operating in Australia Nutraceuticals Market.

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