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The Australian Nutraceuticals Market is segmented by Product Type (Functional Food (Cereal, Bakery and Confectionery, Dairy, Snacks and Other Functional Foods), Functional Beverage (Energy Drinks, Sports Drinks, Fortified Juice, Dairy and Dairy Alternative Beverages, and Other Functional Beverages) and Dietary Supplements (Vitamins, Minerals, Botanicals, Enzymes, Fatty Acids, Proteins, and Other Dietary Supplements)) and Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, Drug Stores/Pharmacies, and Online Retail Stores)
The Australian nutraceuticals market is projected to record a CAGR of 7.5% during the forecast period.
The Australian nutraceuticals market is segmented by type into functional food, functional beverages, and dietary supplement. The functional food segment is further sub-segmented into cereals, bakery and confectionery, dairy, snacks, and other functional foods. The functional beverages segment is sub-segmented into energy drinks, sports drinks, fortified juice, dairy and dairy alternative beverages, and other functional beverages. Dietary supplements are categorized as vitamins, minerals, botanicals, enzymes, fatty acids, proteins, and other dietary supplements. The market is segmented based on distribution channel into specialty stores, supermarkets/hypermarkets, convenience stores, drug stores/pharmacies, and online retail stores.
|Online Retail Stores|
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There is a plethora of products already on the market targeted toward the elderly consumers and focuses on the health and wellness of the geriatric population, which is expected to be the strongest factor for the growth of the market. There is a huge market of health-conscious aging consumers who want to do all they can to prolong their lives and usage of nutraceuticals has become one of the most popular options among this section of the population, helping them to take some of the control back into their own hands, in terms of their health and well being in their later years. People aged above 60 years of age invariably suffer from deficiency-related diseases. Functional food ingredients may help them to counter these chronic diseases. The major health categories that are a major focus of the manufacturers in the country are bone- and joint-assisting dietary supplements, calcium supplements, memory and brain health, and eye health supplements.
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Increasing demand for sports nutrition, on account of growing fitness trends and sports activities, and new product launches are likely to have a significant impact on the industry. Owing to suitable demographics, such as the increasing aging population and costs of healthcare, the preference for dietary supplements is also growing tremendously. Due to the rising number of personalized online systems available to consumers free of charge, both manufacturers and retailers are beginning to offer free access to wellness tools, which will create a customized vitamin list, based on a consumer’s specific conditions and needs. The growing prevalence of chronic diseases and advantages associated with botanical drugs over synthetic drugs, such as being safer with no adverse side-effects and affordability, are driving the growth of this segment.
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The Australian nutraceuticals market is fragmented with the presence of global and local players. Companies are focusing on meeting consumer demands by product innovations, expansions, and mergers and acquisitions. The key players in the market are Kellogg Australia Pty. Ltd, Herbalife Australia, General Mills Australia Pty. Ltd, Amway Australia, and Nestle Australia Ltd.
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
3.1 Market Overview
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Functional Food
126.96.36.199 Bakery and Confectionery
188.8.131.52 Other Functional Foods
5.1.2 Functional Beverage
184.108.40.206 Energy Drinks
220.127.116.11 Sports Drinks
18.104.22.168 Fortified Juice
22.214.171.124 Dairy and Dairy Alternative Beverages
126.96.36.199 Functional Beverages
5.1.3 Dietary Supplements
188.8.131.52 Fatty Acids
184.108.40.206 Other Dietary Supplements
5.2 Distribution Channel
5.2.1 Specialty Stores
5.2.3 Convenience Stores
5.2.4 Drug Stores/Pharmacies
5.2.5 Online Retail Stores
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Herbalife Australia
6.3.2 Kellogg (Aust.) Pty. Ltd
6.3.3 General Mills Australia Pty. Ltd
6.3.4 PepsiCo Australia & New Zealand
6.3.5 Nestle Australia Ltd
6.3.6 Amway Australia
7. MARKET OPPORTUNITIES AND FUTURE TRENDS