New Zealand Payments Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The New Zealand Payments Market Report is Segmented by Mode of Payment (Point of Sale (Card Payments, Digital Wallet, Cash), Online Sale (Card Payments, Digital Wallet)), and by End-user Industries (Retail, Entertainment, Healthcare, Hospitality).

New Zealand Payments Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

New Zealand Payments Market Size

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New Zealand Payments Market
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 15.97 %
Market Concentration Medium

Major Players

New Zealand Payments Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of New Zealand Payments Market with other markets in Technology, Media and Telecom Industry

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Electronics

Information Technology

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Security & Surveillance

New Zealand Payments Market Analysis

The New Zealand Payments Market is expected to register a CAGR of 15.97% during the forecast period.

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  • Visa and Mastercard are betting big on contactless payments. Both companies' debit cards are contactless. In response to the coronavirus outbreak, Visa and Mastercard increased the contactless payment limit from NZ$80 ($53.96) to NZ$200 ($134.89), effective April 9, 2020. This should help boost contactless payments in the future.
  • Online payment habits in New Zealand are parallel to those in Australia, with credit and debit cards being the most popular payment methods. Like Australia, e-Wallets are gaining market share - PayPal and POLi, which is a must payment option to offer.
  • To capitalize on the growing preference for online shopping, Westpac partnered with Paymark in January 2018 to introduce Online EFTPOS. Customers can use the service to pay for online purchases using the banking app, eliminating the need to provide bank account or payment card information. The customer approves the payment via their bank's mobile app. Apart from Westpac, Online EFTPOS is supported by ASB, The Co-operative, and Heartland Bank.
  • The impact of the coronavirus outbreak on the New Zealand economy and the cards and payments industry. While transactional cash use has been declining in general, the COVID-19 pandemic has resulted in a sharp increase in demand for cash in New Zealand. The Reserve Bank issued approximately $800 million in the weeks leading up to the nationwide lockdown in March 2020, compared to $150 million in March 2019.
  • According to an EFTPOS NZ9 analysis, contactless payments peaked at 37 % of all payments (by number) through their terminals during the nationwide lockdown, compared to about 17% in a 'normal' month before the pandemic. When compared to before COVID-19, the value of contactless payments increased by about 10%.

New Zealand Payments Industry Overview

Credit cards (VISA, MasterCard, and American Express) are the most commonly used online payment methods in New Zealand, followed by PayPal. In addition to these global brands, Kiwis frequently use POLi and AfterPay when shopping online. Cards account for well over half of New Zealand's e-commerce payments market, accounting for 56% of all transactions in the year 2020.

  • March 2022- Marriott Bonvoy and PayPal Melbourne Fashion Festival have announced a new partnership. Marriott Bonvoy will offer members various exclusive and enriching experiences during the Paypal Melbourne Fashion Festival in 2022 as the official hotel partner.
  • December 2021- Plus500, a global multi-asset fintech group, has added three new local payment methods: PayNow, POLi, and Google Pay. Customers on the Plus500 trading platform now have even more options for conducting secure transactions. This is yet another step in the company's effort to improve the user experience.

New Zealand Payments Market Leaders

  1. ANZ Bank New Zealand Limited

  2. ASB Bank Limited

  3. Westpac NZ

  4. Visa Inc

  5. Mastercard Inc

  6. *Disclaimer: Major Players sorted in no particular order
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New Zealand Payments Market News

  • May 2022- Mastercard and Openly, based in Adelaide, have announced an Australian first partnership that will provide organizations with a comprehensive view of their supply chain privacy and cyber risk posture. Openly is a technology startup that claims its service, Openly Vendor Monitor, improves transparency between buyers and suppliers by continuously monitoring privacy risks.
  • March 2022- American Express introduces the American Express Gold Rewards Card in New Zealand, with rewards that will benefit Card Members who enjoy dining out and the local hospitality industry. The metal Card is available in classic gold or rose gold.
  • February 2022- The Sydney Gay and Lesbian Mardi Gras has begun a three-year principal partnership with American Express. Still, the partnership has already been criticized, given Amex's history with the sex work community. Amex highlighted its value for embracing differences as a key reason for wanting to sponsor the significant event when the partnership was announced last year.
  • November 2021- Eftpos' enhanced security features, including two-factor authentication, were initially adopted by local merchants Till Payments, Fat Zebra, and Eftex.

New Zealand Payments Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Stakeholder Analysis
  • 4.3 Industry Attractiveness-Porter's Five Force Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Evolution of the payments landscape in the country
  • 4.5 Key market trends pertaining to the growth of cashless transaction in the country
  • 4.6 Impact of COVID-19 on the payments market in the country

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing use of 'Buy Now, Pay Later' scheme
    • 5.1.2 Increasing availability of digital wallet based on mobile payment app
  • 5.2 Market Challenges
    • 5.2.1 Creating a mobile experience that persuades customers to convert their browsing into purchases.
  • 5.3 Market Opportunities
    • 5.3.1 Increasing Use of Online Banking
    • 5.3.2 New Zealand's digital payment market has grown
  • 5.4 Key Regulations and Standards in the Digital Payments Industry
  • 5.5 Analysis of major case studies and use-cases
  • 5.6 Analysis of key demographic trends and patterns related to payments industry in the country New Zealand (Coverage to include Population, Internet Penetration, Banking Penetration/Unbanking Population, Age & Income etc.)
  • 5.7 Analysis of the increasing emphasis on customer satisfaction and convergence of global trends in the country New Zealand
  • 5.8 Analysis of cash displacement and rise of contactless payment modes in the country New Zealand

6. Market Segmentation

  • 6.1 By Mode of Payment
    • 6.1.1 Point of Sale
    • 6.1.1.1 Card Payments (includes Debit Cards, Credit Cards, Bank Financing Prepaid Cards)
    • 6.1.1.2 Digital Wallet (includes Mobile Wallets)
    • 6.1.1.3 Cash
    • 6.1.1.4 Others
    • 6.1.2 Online Sale
    • 6.1.2.1 Card Payments (includes Debit Cards, Credit Cards, Bank Financing Prepaid Cards)
    • 6.1.2.2 Digital Wallet (includes Mobile Wallets)
    • 6.1.2.3 Others (includes Cash on Delivery, Bank Transfer, and Buy Now, Pay Later)
  • 6.2 By End-user Industry
    • 6.2.1 Retail
    • 6.2.2 Entertainment
    • 6.2.3 Healthcare
    • 6.2.4 Hospitality
    • 6.2.5 Other End-user Industries

7. Competitive Landscape

  • 7.1 Company Profiles
    • 7.1.1 ANZ Bank New Zealand Limited
    • 7.1.2 ASB Bank Limited
    • 7.1.3 Westpac NZ
    • 7.1.4 Visa Inc
    • 7.1.5 Mastercard Inc
    • 7.1.6 American Express Company
    • 7.1.7 PayPal Holdings, Inc
    • 7.1.8 Apple Inc
    • 7.1.9 Google
    • 7.1.10 POLi NZ
  • *List Not Exhaustive

8. Investment Analysis

9. Future Outlook of the Market

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New Zealand Payments Industry Segmentation

Payments are increasingly becoming cashless, and the industry's role in fostering inclusion has become a top priority. Payments contribute to developing digital economies and drive innovation, all while serving as a stable backbone around the world.

The payments market is divided into two segments: POS and e-commerce. E-commerce payments include online purchases of both goods and services, such as purchases made on e-commerce websites and online travel and hospitality bookings. In terms of POS, all transactions that take place at a physical point of sale are included in the market's scope.

By Mode of Payment Point of Sale Card Payments (includes Debit Cards, Credit Cards, Bank Financing Prepaid Cards)
Digital Wallet (includes Mobile Wallets)
Cash
Others
Online Sale Card Payments (includes Debit Cards, Credit Cards, Bank Financing Prepaid Cards)
Digital Wallet (includes Mobile Wallets)
Others (includes Cash on Delivery, Bank Transfer, and Buy Now, Pay Later)
By End-user Industry Retail
Entertainment
Healthcare
Hospitality
Other End-user Industries
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New Zealand Payments Market Research FAQs

What is the current New Zealand Payments Market size?

The New Zealand Payments Market is projected to register a CAGR of 15.97% during the forecast period (2025-2030)

Who are the key players in New Zealand Payments Market?

ANZ Bank New Zealand Limited, ASB Bank Limited, Westpac NZ, Visa Inc and Mastercard Inc are the major companies operating in the New Zealand Payments Market.

What years does this New Zealand Payments Market cover?

The report covers the New Zealand Payments Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the New Zealand Payments Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

New Zealand Payment Industry Report

Statistics for the 2025 New Zealand Payments market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. New Zealand Payments analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.