Market Size of Netherlands E-commerce Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 33.43 Billion |
| Market Size (2029) | USD 52.16 Billion |
| CAGR (2024 - 2029) | 9.31 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Netherlands E-commerce Market Analysis
The Netherlands E-commerce Market size is estimated at USD 33.43 billion in 2024, and is expected to reach USD 52.16 billion by 2029, growing at a CAGR of 9.31% during the forecast period (2024-2029).
- The country was an early adopter of e-commerce. Favorable factors, such as high internet penetration and citizens who have both technical abilities and a stable internet connection, contribute to the country's e-commerce boom.
- In the Netherlands, there are several notable eCommerce platforms. Bol.com was the first Dutch online retailer to surpass one billion euros in revenue in 2018. Amazon introduced a Dutch portal (Amazon.nl) in early 2020 and immediately earned a sizable market share.
- The market is continuing to evolve, and any of the minor players could quickly gain a significant market share. Some smaller marketplaces, such as VidaXL.nl, are relatively new and have expanded very quickly to reach a wide market. Also, the expansion of Amazon into the Netherlands market may change the online marketplace landscape considerably.
- The large population density, short distances involved, and the fact that the Flemish language and culture transcend national borders are all key aspects of the country's e-commerce.
- Due to the emergence of COVID-19, e-commerce had an increased adoption rate added with the increased digitalization of business in the country. Almost every product category has witnessed an increase in online sales. But the e-commerce market has faced challenges such as logistics. Due to the increased adoption of e-commerce, the logistics providers were unable to serve their customers unless and until they upscaled their services.
